How an interactive video unit with Innovid surpassed industry benchmark engagement levels
Times are changing. Gone are the days where only one form of media can be used within a campaign, and static video adverts are a thing of the past. With so many mediums and brands to compete with, getting heard above the noise can be tricky; add in a new brand campaign and things get twice as hard. [more…]
The site, previously targeted predominantly at females, has undergone a major re-invention to position it as the leader for advanced, thrill seeking male casino players, following an organic shift in its customer base.
The slot machine has been around for over 120 years now. They’ve developed numerous nicknames. Become a staple in bars, pubs, and of course casino floors.
Las Vegas is awash with around 200,000 of the things, the sound of jingling and coins dropping echoing through the likes of the MGM Grand and Bellagio. But are those jingles becoming more and more laboured? Is the one-armed bandit losing his pulling power?
Hometown London has launched a new global TV campaign for 888poker geared toward attracting recreational poker players to the brand. Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play.
Entitled “Live the Game,” the campaign is launching with TV spots in the UK, with plans to target other markets in due course. Three different adverts have been filmed, each featuring players engaged in a fun battle of one-upmanship. [more…]
"George Osborn of Mobile Mavericks says that, upon reading stats and reports, ‘it’s clear that most players are not in one camp or the other; they’re in both.’ He adds that, ‘big spenders on mobile games also spend significantly within the rest of the gaming space.
Free marketers, who share game content but don’t pay for it, aren’t casual gamers; they’re an audience who respect and play core games.’With big players like Nintendo now on board the mobile cash machine, it will only be a matter of time before mobile sales truly dwarf the once king of the arena that was the console platform".
Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.
— Will Corry (@slievemore) November 24, 2015