Gamification
NEW! iMedia Summits @ ad:tech For the first time iMedia and ad:tech are teaming up to bring you a series of dedicated, topic-specific summits running across the exhibition show floor and conference.- They will also give suppliers the chance to associate with and take ownership of a specific topic at ad:tech London 2013.
- Find out more here
Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.
We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.
This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)
Land Rover, as Official Global Sponsor of The British & Irish Lions, are offering fans an exciting once-in-a-lifetime opportunity to win a unique trip to watch the second and third Lions Tests as well as leading The British & Irish Lions team bus to the all-important second Test in Melbourne.
The winner will have the honour of being in the Land Rover vehicle leading the team bus as they arrive at the match and will share the moment when The Lions will be greeted by excited fans before their final match-day preparations. The winner will be at the very heart of The British & Irish Lions experience throughout the trip. To win this very special prize, all fans need to do is visit www.landrover.co.uk/rugbyprizedraw.
As the iPad prepares to celebrate its 3rd birthday later this month Alex Woodford, Digital Strategy Director at AKA, discusses the opportunities and challenges presented by the emergence of connected TVs and second screen viewing.
It’s no secret that people are presented with huge choices when it comes to what screen they'd like to watch their favourite programme on. Take into account all the different types of screens available, plus the variety of operating platforms, catch up services and brands of device and you are faced with countless possibilities.
Advertising can appear challenging in this context - targeting the right people with the right creative and the right message, on the right type of screen at the right time can feel like an impossible task.
The Future of Digital Advertising to be unveiled on April 23 with a keynote from Nicolas Bidon, MD Xaxis UK at AdMonsters OPS London.
For the full programme at OPS London go to http://admonstersops.co.uk
Events : Future Of Digital Advertising to be unveiled April 23 by Keynote Nicolas Bidon, MD Xavis UK
http://admonstersops.co.uk - at
Venues, 200 Aldersgate, London EC1 on 23rd April 2013. OPS is the only event that is dedicated to the future of premium digital advertising. OPS brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem.
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Giant iTab : Hear what our clients are saying...
"The multi-touch function of the Giant iTab changes the normal tablet and smart phone experience from a personal device to a group experience." Vaughn Collings, BskyB. More comments from clients ......
Touch2View, 59A Allfarthing Lane, London SW18 2AR
Tel: +44 (0) 7590 220476 | info@giantitab.com | www.giantitab.com
Tel: +44 (0) 7590 220476 | info@giantitab.com | www.giantitab.com
Saxo Bank, the online trading and investment specialist, is as an integrated marketing campaign launching a series of videos this week to celebrate the 100th Tour de France.
Q: Who is the hot pixie hair girl in the Bud Light “Blind Date” commercial? A: Jessica Little
Jessica is a comedic actress, originally from Louisiana. She was previously featured on WITHAG, for her Kit Kat commercial . Here is her IMDb , Facebook , and Improv profile . Check out Jessica in a comedy skit, as Lois Lane!
Fred Huet of Greenwich Consulting comments:
Upon launching the Wii in 2006, Nintendo confirmed that it understood the changing dynamics of the console market better than its closest rivals. It successfully revolutionised the very definition of "gaming", transforming it from a passive activity into one that includes family and friends. [more…]
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