Brand Licensing Europe (BLE) is a pan-European conference that draws together retailers, licensees, manufacturers, and sales professionals. In 2012, there were over 6,800 attendees from 73 countries. This year, over 280 exhibitors displayed more than 2,200 brands.
As a long-time exhibitor at the show, we noticed five prominent trends this year: the explosive growth of digital properties; the expansion of food licensing; the emergence of 'boomerang licensing'; the battle for store space; and the continued importance of the younger generation.
Grand Theft Auto 5 has officially broken seven Guinness world records, including the highest revenue generated by an entertainment product in 24 hours.
The latest addition to the GTA franchise debuted on Sept. 17 for the Xbox 360 and the PlayStation 3, selling 11.21 million units in its first 24 hours and netting $815.7 million in revenue for developer Rockstar North and publisher Rockstar Games.
The action-adventure title went on to reach $1 billion in sales after just three days on the market.