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Gamification

Game in partnership with Salmon unveil first UK high street online marketplace

by Will Corry on April 4, 2015

Global commerce service provider, Salmon @SalmonLtd, today announced that they have implemented a marketplace consumer offering for Game Retail Ltd, @GAMEdigital the UK’s leading video games retailer, making them the first large high street retail brand to allow suppliers to sell an extended range of gaming products through an on-line marketplace.

For more information, please visit www.game.co.uk. [more…]

The BBC has revealed it’s working on a new drama about Grand Theft Auto

by Will Corry on March 15, 2015

BBC News reveals the "new drama based on Grand Theft Auto" will come as part of a concerted effort to get the UK more interested in coding and technology.

Other aspects of the scheme include giving a million Micro Bits - stripped down computers similar to a Raspberry Pi - to students starting secondary school this year.

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GAME – Game fans can play the latest releases before they’re on sale for the public

by Will Corry on March 10, 2015

The lock-in has a long and fascinating history, its origins in Britain’s pubs emerging as a reaction to changes in licensing laws back in 1915. Fast forward a century, and lock-ins are no longer just found in pubs and bars – they’re used as marketing events, too.

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Events : Targeting and engagement strategies for modern brand marketers

by Will Corry on March 4, 2015

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What’s hot in gaming in 2015 .. adconnection CEO, Catherine Becker

by Will Corry on February 7, 2015

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CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets

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Prices of high tech tablets cost a lot of dosh – don’t they?

by Will Corry on December 23, 2014

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IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds

by Will Corry on November 6, 2014

4 in 5 GB smartphone owners use the Internet on their mobile everyday
London, 6th November 2014: Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands.

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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