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Research : 427 million people will be watching esports by 2019

by on October 20, 2017

Why Companies Should Include eSports in their Marketing Strategies

As with many things in the digital world, the answer is in the data. Several companies, both large and small, have been the early adopters of esports into their marketing strategies but how important is it really?

These are few reasons why we think your company should seriously start thinking about how to market itself to this relatively new, yet blossoming industry.

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What’s next for Online Casinos? 3D to VR

by on October 20, 2017

Online casinos are constantly on the lookout for new ways to improve the gambling experience of their consumers. In the past two decades, the casinos have evolved steadily and the latest technologies have been adapted to offer the players the most realistic experience possible.

From playing with high-resolution 3D graphics, live casino games with real dealers, to mobile casinos designed specifically for smartphones and tablets, the iGaming industry has worked hard to make the virtual game environment more secure and easier to use.

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Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

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Rovio’s IPO …  Angry Birds’ growth and relative popularity … Verto Analytics

Rovio’s IPO … Angry Birds’ growth and relative popularity … Verto Analytics

by on September 29, 2017

Rovio's IPO. We thought you might find these data and insights from Verto Analytics on Angry Birds' growth and relative popularity useful [Editor]

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5 marketing tricks we can learn from online casinos

5 marketing tricks we can learn from online casinos

by on September 29, 2017

Did you know that tens of billions of dollars are spent annually on gambling online?

While that includes both sports betting and real money casino games, it’s safe to say a fair percentage of that is spent on slots, scratchcards, roulette, and other casino games.  What does this tell us? That online casino marketers are experts at getting people to part with their money - which is the aim of every business, truth be told.

Through years of working in this industry, we have come to learn some of the ways they do it. The tactics are applicable to many other businesses, too, so whatever it is you’re selling, you can apply some of these marketing tactics used by the top online casinos.

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Kevin Hart’s streaming service is no laughing matter

Kevin Hart’s streaming service is no laughing matter

by on August 18, 2017

“I’m not here to talk about how I’m the highest-grossing comedian of all time...” began Kevin Hart, standing on stage in the back garden of a lavish Beverly Hills mansion before an audience of hundreds.

“Or how I’m a best-selling author, or how I have my own line of Nike sneakers”, he continued. Instead, the world’s highest-paid funny man was there to talk about his latest business venture: Laugh Out Loud.

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Two-thirds of Australian betting turnover is done digitally

Two-thirds of Australian betting turnover is done digitally

by on June 12, 2017

A new report from UBS has shown that 65% of betting in Australia is now done online and shows the importance and success of marketing that these companies have shown.

In the six months until the end of December 2016, the share of bets placed through online bookmakers grew 23% on the same period in the following year while bets placed in physical stores fell by 6%.

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Why casinos are pushing their live offering

by on May 9, 2017

Gambling has changed fundamentally in the last couple of decades. From traditional physical casinos bringing in video gaming machines to the first basic websites that emerged in the late 90s and early 00s, the entire industry has modernised and found popularity with millions of new users in new territories and within new customer groups.

Gone are the days of visiting a land-based casino to play a game of Poker or Blackjack, with thousands of gambling websites offering complex, engaging and often futuristic games that allow users to recreate the casino experience wherever they have an internet connection.

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Tips for a successful online casino experience

Tips for a successful online casino experience

by on April 24, 2017

Online casino gaming has been growing since the first online casinos were launched in the early 1990s. There are hundreds of online casinos available on the market today and with these come thousands of choices and options.

So, how do you make sure you have the best possible online casino experience - fun, entertaining and successful? Here are some tips to increase your chances of a positive gaming experience.

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The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]