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CScreens / New eye-tracking tool measures multi-outdoor formats including out of home TV viewing

by Will Corry on June 11, 2014

CScreens, UK's first digital TV extension network, activating and reporting existing TV adverts, across all digital screens, both in and out of home.

A solution that allows advertisers to find out who’s looking at their ads across various out of home locations such as billboards, events and in pubs, is being launched today by CScreens @CbrandsLtd, the UK’s first premium In- and Out-of-Home video network.

Addresses key issue in proving accountability of outdoor advertising .. www.cbrandslimited.com [more…]

Stacy Gratz of American Express, Ellie Tory of Virgin Media and Lou Jones of Mark & Spencer are the latest speakers to confirm for ad:tech London on 21-22 October

by Will Corry on June 10, 2014

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Kantar Research : Amazon dominates CD, DVD and game sales in the UK

by Will Corry on May 31, 2014

A third of spend on physical CDs, DVDs and games in the UK is now online

Data from Kantar Worldpanel, @K_Worldpanel for the 12 weeks ending 13 April 2014, shows that one in three pounds spent on physical music, video and games is going online - a trend which is benefitting online giant Amazon in particular.

Another significant winner this quarter is GAME which has grown its share of the market ahead of its stock market float.

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Betting companies need to get their mobile Big Event Betting strategies in shape – and fast / Tim Axon, Head of Gaming, Maxymiser

by Will Corry on April 12, 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, @maxymiser insists betting companies need to get their mobile Big Event Betting strategies in shape - and fast.

Trying out new content and ideas at other big events could be the key to re-engaging customers, increasing average customer value and transforming overall online performance in 2014. http://www.maxymiser.com/uk-home

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“With GamesGRABR, gamers can discover, collect, play and buy titles across the web

by Will Corry on March 26, 2014

The Pinterest of online #gaming, @gamesGRABR, selects @SocialableTeam for #socialmedia

Rapidly growing digital marketing and social media agency to grow the Number One games portal’s user base, create their content, and generate more targeted and engaged users

London, United Kingdom, 27th March 2014: Award-winning gamesGRABR, the social network for people that love games, has selected Socialable to deliver its social media strategy and create its gaming content.  The overall aim is to establish awareness of, increase user engagement with, and position gamesGRABR as THE Number One games portal.

Socialable, which has more social proof than any other European social media and digital marketing agency, was founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock.

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Over 200 leading suppliers : The Internet Retailing Expo (IRX) at the NEC, Birmingham, Wednesday & Thursday this week / 26/27 March

by Will Corry on March 24, 2014

IRX 2014 starts on Wednesday. Have you booked your FREE place yet? Not only can you register for your ticket to the expo @etailexpo but you can also book your place on the IRX Workshops and Conferences.

#IRX14 @etailexpo

Here's what you can learn from the 12 IRX Workshops:

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Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by Will Corry on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

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How you, the retailer, interacts with the consumer through the multichannel shopping experience

by Will Corry on March 5, 2014

Events - IRX 2014 March 26-27 Register

IRX is aimed at the progressive retail business industry and is changing the landscape of how you, the retailer, interacts with the consumer through the multichannel shopping experience.

As someone who is involved with Sales and or Marketing, your responsibility will be in business development activities. For this you will need to research and develop opportunities and implement plans. You will also need to monitor and review current processes and procedures which help bring in revenue for the business.   IRX is rich in relevant content, sourcing and fact-finding intelligence providing an experience for you that is profitable, enjoyable and a valuable day out in the office.

Hear from Ian Jindal, Editor-in-chief of Internet Retailing Magazine why IRX is an event not to be missed!

REGISTER NOW [more…]

Is social media causing content fatigue? / Simon Martin, Deputy Creative Director, Table19

by Assistant Editor on February 24, 2014

By Simon Martin, Deputy Creative Director, Table19

I’m not anti-technology or digital, I’ve got all sorts of gadgets, but recently I’ve found myself getting more and more irritated by the need of advertising and marketing types (and everyone in between) to get me involved on a social level. Of course, technology has a massively important part to play in everyday life. But people are realising that it shouldn’t have this overarching power. It shouldn’t control our lives; it should just be a part of it. Advertisers and marketers would be wise to realise that, too.

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