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IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds

by Will Corry on November 6, 2014

4 in 5 GB smartphone owners use the Internet on their mobile everyday
London, 6th November 2014: Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands.


Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup


AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at


Have you seen the ad:tech London programme?

by Will Corry on October 9, 2014


More about Muted Youth’, the ‘Early Jobber’, and the ‘Aspiring Expert’ / Emma Berg, Northstar Research Partners

by Will Corry on October 6, 2014

The Kids are Alright  By: Emma Berg, Senior Research Executive, Northstar Research Partners

On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.

But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.


Thirty-one days in which your chances of hearing words like ‘shocktober’ and ‘spooktacular’ go up about 1000 per cent

by Will Corry on October 2, 2014


ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014


“More women now play video games than men” / IAB UK

by Will Corry on September 17, 2014


CScreens / New eye-tracking tool measures multi-outdoor formats including out of home TV viewing

by Will Corry on June 11, 2014

CScreens, UK's first digital TV extension network, activating and reporting existing TV adverts, across all digital screens, both in and out of home.

A solution that allows advertisers to find out who’s looking at their ads across various out of home locations such as billboards, events and in pubs, is being launched today by CScreens @CbrandsLtd, the UK’s first premium In- and Out-of-Home video network.

Addresses key issue in proving accountability of outdoor advertising .. [more…]

Stacy Gratz of American Express, Ellie Tory of Virgin Media and Lou Jones of Mark & Spencer are the latest speakers to confirm for ad:tech London on 21-22 October

by Will Corry on June 10, 2014