— Will Corry (@slievemore) January 31, 2014
The latest mobile gaming app for Volkswagen Group just passed 1 million downloads in 10 weeks. With no other promotion, in the last 10 weeks the racing experience mobile app “Sports Car Challenge 2” has so far delivered:
- 5 million virtual test drives
- 1 million visits to Volkswagen brand websites
- over 25,000 dealership enquires, including dealer visits and real world test drives
For more information on Proelios and VW’s Sports Car Challenge series, visit www.proelios.com.
Propeller will drive a PR programme which raises the profile of Oxford-based Rebellion as a leading European games developer and a British success story.
Rebellion is the brainchild of brothers Jason and Chris Kingsley who have turned their passion for computer games into a burgeoning bastion of British business.
Established in 1992, the studio quickly made an immediate impact with seminal shooter Aliens vs Predator and today it is renowned for producing video games based on their own IP, such as the Sniper Elite series.
Brand Licensing Europe (BLE) is a pan-European conference that draws together retailers, licensees, manufacturers, and sales professionals. In 2012, there were over 6,800 attendees from 73 countries. This year, over 280 exhibitors displayed more than 2,200 brands.
As a long-time exhibitor at the show, we noticed five prominent trends this year: the explosive growth of digital properties; the expansion of food licensing; the emergence of 'boomerang licensing'; the battle for store space; and the continued importance of the younger generation.