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New marketing agency set to rock the MI sector

by James on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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Full force Swiftmas time : New “Out of the Woods” music video

by Will Corry on January 1, 2016

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Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

by Will Corry on December 18, 2015

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.

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Glastonbury Festival: Happy campers prepare for music and mud, in pictures

by Will Corry on June 25, 2015

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Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by Will Corry on June 15, 2015

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The newly knighted Sir Van Morrison’s 25 essential songs

by Will Corry on June 13, 2015

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Watch Rita Ora smouldering on her new video – Poison

by Will Corry on June 7, 2015

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by Will Corry on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page  www.facebook.com/FirestoneEurope

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‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

by Will Corry on March 14, 2015

Socialyse Powered By Cake is based in Soho, London

Socialyse Powered By Cake is based in Soho, London

Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.

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