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Greg Rutherford,Tameka Empson and Lesley Joseph join Strictly Come Dancing

by Will Corry on August 23, 2016

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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by Will Corry on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

Gumtree partners with Bauer Media’s Kiss FM UK and Box TV to search for ‘The Kiss Chosen One’

by James on July 20, 2016

Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.

The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.

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Innocent : S Yorkshire Police apologise “wholeheartedly” to Sir Cliff Richard

by Will Corry on June 16, 2016

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3 guerrilla stunts that caused a stir in the music industry – Hotcow Experiential Marketing

by Will Corry on May 22, 2016

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.

Via Hotcow Experiential Marketing

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New marketing agency set to rock the MI sector

by James on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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Full force Swiftmas time : New “Out of the Woods” music video

by Will Corry on January 1, 2016

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Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

by Will Corry on December 18, 2015

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.

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Glastonbury Festival: Happy campers prepare for music and mud, in pictures

by Will Corry on June 25, 2015

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Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by Will Corry on June 15, 2015

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