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Firestone hopes that music will be the food of love for motorists across the UK / Reading Festival

by Will Corry on April 8, 2015

Firestone hopes music tour will hit right note with motorists

Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour.

As announced at the Geneva Motor Show, Firestone will reach out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK.

For more information about Firestone’s portfolio of products and its summer music tour visit www.firestone.eu and its Facebook page  www.facebook.com/FirestoneEurope

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‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

by Will Corry on March 14, 2015

Socialyse Powered By Cake is based in Soho, London

Socialyse Powered By Cake is based in Soho, London

Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.

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Events : Targeting and engagement strategies for modern brand marketers

by Will Corry on March 4, 2015

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Video : Enjoy these delights from Europe

by Will Corry on February 13, 2015

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The Eurovision Song Contest has a long history of pushing boundaries, but its latest extension is inviting the Aussies

by Will Corry on February 10, 2015

Eurovision Song Contest invites Australia to join ‘world’s biggest party’ 

Annual music extravaganza allows country to take part for first time as part of 60th-anniversary celebrations – with the chance to return if it wins The Eurovision Song Contest has a long history of pushing boundaries, but its latest extension is...

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Apple has plans to leverage Beats to build a Spotify competitor

by Will Corry on February 5, 2015

Report: Apple making a Beats-powered streaming service to rival Spotify 

Apple has plans to leverage Beats to build a Spotify competitor, according to 9to5Mac.
The paid streaming music service will use Beats' content and technology but get a new name and a fresh Apple design, say 9to5Mac's anonymous Apple sources.

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Videos : Super Bowl Halftime Show 2015: Review of Katy Perry Performance

by Will Corry on February 2, 2015

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It’s time to dance! #welovedance interactive style – enjoy

by Will Corry on February 1, 2015

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Let’s celebrate the Oscars with a supercut of all of 2015’s nominated films

by Will Corry on January 28, 2015

Let’s celebrate the Oscars with a supercut of all of 2015’s nominated films. In this video, there are inevitable winners –seriously, bet on Whiplash’s J.K. Simmons– fan favourites, and surprise inclusions.Congratulations to all the nominees, and good luck in February! [more…]

Northern Soul fan Dave shows how he is truly living from the heart

by Will Corry on January 20, 2015

Watch the video

Shredded Wheat gets going - Northern Soul (www.fastcocreate.com)

A dad who likes to dance, a cereal, and a unique cultural backdrop.

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