Drinkers complain their ears are being assaulted with the thumping beat of modern summer anthems from the likes of Taylor Swift or the clang of sleighbells at Christmas.
— Will Corry (@slievemore) August 23, 2016
In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.
The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]
Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.
The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.
S Yorkshire Police apologise "wholeheartedly" to Sir Cliff Richard for "initial handling of media interest" https://t.co/LRtZh2tlfl
— BBC Breaking News (@BBCBreaking) June 16, 2016
The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.
Via Hotcow Experiential Marketing
In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.
The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.
— Will Corry (@slievemore) January 1, 2016
Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.