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Innocent : S Yorkshire Police apologise “wholeheartedly” to Sir Cliff Richard

by Will Corry on June 16, 2016

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3 guerrilla stunts that caused a stir in the music industry – Hotcow Experiential Marketing

by Will Corry on May 22, 2016

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.

Via Hotcow Experiential Marketing

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New marketing agency set to rock the MI sector

by James on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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Full force Swiftmas time : New “Out of the Woods” music video

by Will Corry on January 1, 2016

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Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

by Will Corry on December 18, 2015

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.

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Glastonbury Festival: Happy campers prepare for music and mud, in pictures

by Will Corry on June 25, 2015

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Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by Will Corry on June 15, 2015

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The newly knighted Sir Van Morrison’s 25 essential songs

by Will Corry on June 13, 2015

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Watch Rita Ora smouldering on her new video – Poison

by Will Corry on June 7, 2015

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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