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Deal sees Barclaycard become payment partner for The Ticket Factory, the LG Arena, the National Exhibition Centre (NEC) and the National Indoor Arena (NIA)

by Will Corry on March 1, 2012

Barclaycard today announces a five-year partnership with the NEC Group that will offer its 12 million customers enriched entertainment and payment experiences.

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“Watch is a channel that loves the out of the ordinary” Steve Hornsey UKTV

by Will Corry on February 29, 2012

UKTV’s flagship Pay entertainment channel - grow on the successes of 2011 with bold, high quality programming and a fresh new on-air identity to match. The vibrant Watch re-design goes live across all identity elements and programmes 9th March.

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Royal Opera’s Rusalka greeted with chorus of boos

by Will Corry on February 29, 2012

A Royal Opera production which casts The Little Mermaid as a prostitute in a brothel was met by a chorus of boos on its opening night. [more…]

Another on-demand film and TV service – KnowHow Movies from Dixons

by Will Corry on February 28, 2012

Dixons, the UK's biggest electrical retailer, is set to launch an on-demand film and TV service, KnowHow Movies, that will be promoted through its 600-strong [more…]

“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

by Will Corry on February 28, 2012

Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program

More about in store music from Immedia PLC.

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Win an inclusive one night stay in Sweden at the Hotel Tylösand / Ren Skincare / Mailvivo

by Will Corry on February 28, 2012

Hotel Tylösand

Mark Gooding of Mailvivo contacted me to say...Here is the 'viral email' competition related to the site that Mailvivo host for Ren Skincare

Watch the video and Enter the competition

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Who is the hot bikini girl in the Kindle/Kindle Fire commercial?

by Will Corry on February 27, 2012

Watch the Kindle video

Q: Who is the hot bikini girl in the Kindle/Kindle Fire commercial?

A: Anna Zielinski

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I always did like “friends”

by Will Corry on February 26, 2012

Spotted in Pinterest - Jennifer Aniston.

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UKTV explores the logistics of moving an entire house

by Will Corry on February 26, 2012

Britain’s leading home and gardens channel, Home, has pre-invested in a new series from Windfall Films, called Massive Moves, which documents the challenges of moving an entire house; fixtures, fittings, brick walls, chimney, and roof through a major city, over a mountain range or across a frozen lake.

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“Corporate entertainment should not be forgotten as part of the marketing mix”

by Will Corry on February 26, 2012

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

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