Rock ‘n Roll
MARS\Y&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer. [more…]
Commercial insurer Hiscox has launched a TV brand campaign with influences from Hollywood. [more…]
Chris J Reed writes ... Maybank, Malaysia’s largest bank, have created a partnership with Manchester United and recently launched a “Champions Card”…..
When we first took a look at this Sprite Shower work Ogilvy Brazil did for Sprite we wondered, "A Sprite shower? That would be a little sticky wouldn't it?"
In a high-street first, PizzaExpress has teamed up with Valentine Warner, one of the UK’s best loved TV cooks, to bring the intimate experience of a chef’s table to the 21st Century diner alongside two limited edition pizzas.
PizzaExpress’ chef’s table will see Valentine apply his adventurous streak right before your eyes, creating a duo of new pizzas for the restaurant; The Puttanesca and The Fennel & Salami pizzas.
Global imaging and innovation leader Epson has agreed a further three-year contract with Manchester United, as the club’s Official Office Equipment Supplier.Having already benefitted from both increased customer interaction and engagement, as well as enhanced global brand awareness, Epson sees the relationship as a key initiative in enhancing its global visibility and business growth. http://global.epson.com/
Sheba, the cat food brand, has teamed up with Desperate Housewives star Eva Longoria to front a global campaign, marking the first time the brand has used a celebrity face to head up its advertising.
Q: Who is “Party Girl” in this AXE Shock Shower Gel commercial?
As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.
Hotcow is a multi-award winning Experiential Marketing agency.
Tom Ford's sultry spring 2012 menswear lookbook in pictures [more…]
