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“Jeep from Iris looks like one of the Super Bowl winners” – via MAA

by Will Corry on February 8, 2016

The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).

Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.

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“The Jump” TV Show Blunders : Fans flocked to Twitter to call on producers to scrap the programme

by Will Corry on February 8, 2016

  • Viewers demand Channel 4 axes The Jump: Gymnast Beth Tweddle set to undergo surgery after breaking her back on TV's most dangerous show... as Tina Hobley exits with a broken arm Britain's most successful gymnast is waiting to undergo surgery on her back after stunt on the Channel 4 show went terribly wrong
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    Super Bowl Video : “I love the juke box diner shot in this Pepsi Super Bowl ad”

    by Will Corry on February 8, 2016

    Kicking off the Pepsi Super Bowl 50 Halftime Show, Janelle Monáe dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club. No matter the decade, you can always count on the Joy of Pepsi.

    Watch out for the juke box at the start of the video

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    Ex-F1 boss Eddie Jordan 'is set to be named as a Top Gear host

    by Will Corry on February 6, 2016

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    VCCP Media insight : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

    by Will Corry on February 6, 2016

    VCCP Media Uses Real-time Google Data for New Sambucol Campaign

    Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
    Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

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    DS Automobiles announce exclusive partnership with Sky Arts

    by James on January 29, 2016

    Sky Arts is aimed squarely at individuals who wish to enrich their cultural lives, by shining a spotlight on the best in art, culture and music.

    Featuring programmes that cover a range of creative endeavours, subjects range from documentaries on current and classical artists, its own Portrait Artist of the year competition, in-depth analysis of artistic disciplines, such as ballet, opera and cinema as well as celebrations of revered musicians such as Jimi Hendrix and David Bowie.

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    Videology have announced an industry-first in viewable campaign delivery

    Videology have announced an industry-first in viewable campaign delivery

    by James on January 26, 2016

    Videology have announced an industry-first in viewable campaign delivery. Videology’s Platform will allow users to transact on viewability as a currency, defined as viewable CPM (vCPM). Within the platform, clients will be able to plan, buy and execute against a guaranteed price for a guaranteed number of viewable impressions as measured by 3rd party vendors Moat, DoubleVerify or Integral Ad Science.

    In addition, the platform will offer the flexibility of doing so using either the MRC Standard (50% of pixels on screen for at least two consecutive seconds) or an Extended Viewability Standard (100% of pixels on screen for at least 50% of the video duration, with audio on and the play initiated by a human). [more…]

    DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    by James on January 26, 2016

    Sky PLC (“Sky”) today announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.

    Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the automated, data-driven planning and trading of advertising across multiple media devices and formats - benefits Sky as both an advertiser and investor. [more…]

    London has fallen TV movie trailer

    by Will Corry on January 17, 2016

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    Oops … Nigella looks like a waxwork

    by Will Corry on January 16, 2016

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