Get in Touch

TV

UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

[more…]

BBC’s flagship shows joining Amazon Prime

by Will Corry on April 15, 2014

[more…]

Video : Two football greats meet in the Emirates Lounge – but who’s the greatest?

by Will Corry on April 12, 2014

Leading airline Emirates have cemented their role in the world of sport by recruiting two of the greatest players to ever grace the football field, Cristiano Ronaldo and Pelé, as the brand’s Global Ambassadors.

This is one of the first commercials for the World Cup - my betting says it will be a winner, hard to beat.Editor.

[more…]

Realeyes wins I-COM Big Data Venture Challenge

by Will Corry on April 11, 2014

LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.

The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world.   www.realeyesit.com

[more…]

Ipsos and Realeyes agree global deal for facial coding

by Will Corry on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

Who is that ‘epic’ hot ad girl?

by Will Corry on April 10, 2014

[more…]

Microsoft Advertising signs 12-month strategic partnership with Entertainment One

by Will Corry on April 8, 2014

The deal will see bespoke audience-targeted campaigns created for seven film launches across Microsoft Advertising platforms

7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.

The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.

[more…]

Waitrose’s new campaign from BBH London – great concept, beautifully delivered

by Will Corry on April 8, 2014

Everyone who works at Waitrose owns Waitrose. And when you own something, you care a little more. A British supermarket has turned to a superhuman director to radically shift gears in its advertising.

Waitrose's new campaign from BBH London is its first to focus on the grocery chain's culture and values as an employee-owned business. Looking for an emotional, cinematic approach, BBH brought in Tom Tagholm, the Park Pictures director whose triumphant "Meet the Superhumans" ad for the 2012 Paralympic Games won the Film Craft Grand Prix at Cannes last year.Great concept, beautifully delivered.

The new film, very nicely shot, tells a small, poignant story that brings to life a simple truth—that your commitment to something is usually related to how much of a stake you have in it. Just, you know, keep shopping at Waitrose. [more…]

Britain’s Got Talent returns Saturday 12 April at 7.15pm on ITV

by Will Corry on April 7, 2014

[more…]

Celebrity cook banned from the US

by Will Corry on April 3, 2014

Nigella Lawson @Nigella_Lawson has been banned from the US because of her court confession that she took cocaine. Humiliatingly, the celebrity cook was stopped from boarding a flight from Heathrow to Los Angeles, the Daily Mail can reveal today.

  • U.S. authorities deny entry after TV chef's admission about cocaine use
  • She was stopped from boarding and a witness says she 'did not look happy'
  • Nigella was forced to confess taking class A drug under oath in trial last year
  • Her TV career in America now hangs in the balance as U.S. clamps down
  • U.S. can ban foreigners even if they haven't been convicted of a drug offence

[more…]