— Callaway Golf (@CallawayGolf) July 12, 2016
— Will Corry (@slievemore) July 9, 2016
Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:
- Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
- The most popular Olympic broadcast events
- How marketers can tap into the above, citing specific brand examples
Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.
For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.
But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.
— Will Corry (@slievemore) July 2, 2016
S Yorkshire Police apologise "wholeheartedly" to Sir Cliff Richard for "initial handling of media interest" https://t.co/LRtZh2tlfl
— BBC Breaking News (@BBCBreaking) June 16, 2016