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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by Will Corry on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

by Will Corry on June 25, 2015

Have you ever noticed how much quicker you get distracted online than you used to?

If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in 2000 to just 8 seconds in 2013. The most visible consequence of this has been the tendency for publishers to break online content up into ever smaller digestible chunks.

But are attention spans really shrinking in the way we think they are? The popularity of long running, intricately plotted series from the likes of HBO seem to suggest otherwise. The problem instead is one intrinsic to the online space. With online content saturation, it could be that our diminished attention spans have more to do with a growing tendency to be more selective with the content we consume online and to assess what we like and what we don’t like far quicker than we used to. [more…]

“The art of the 30 second TV advert is far from dead” : Dan Marshall, adconnection

by Will Corry on June 25, 2015

Dan Marshall, adconnection writes .. The Guardian posted an article this week proclaiming the death of the 30 second TV advert, (30 seconds in this context is in reference to all length adverts viewed in real-time on TV sets).

The article suggests that culturally, the 30” ad has no place in today’s society, and that it’s “doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.” This is not the case in the UK, in fact, it’s far from it.

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Laughter Spot : “Gervais’ joke is so old my grandmother used to use it in the 1960’s”

by Will Corry on June 23, 2015

100 funny jokes by 100 comedians

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Bloke suggests a McGuigan is the wine for all occasions in new campaign

by Will Corry on June 16, 2015

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Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by Will Corry on June 15, 2015

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Movers and Groovers : CGI Experts Mackevision Expands UK Team

by Will Corry on June 11, 2015

London June 2015 – Mackevision, a global market leader in CGI, has strengthened its worldwide offering by expanding its UK management team.

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Are Mourinho’s moods in the BT Sport script? | MAA

by Will Corry on June 9, 2015

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Transgender reality TV star Caitlyn Jenner has been sued in connection with a car crash

by Will Corry on June 9, 2015


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Watch Rita Ora smouldering on her new video – Poison

by Will Corry on June 7, 2015

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