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84 percent of millennials state that User-Generated Content influences what they buy

by Will Corry on November 15, 2014

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Retail Christmas marketing and advertising campaigns – who is number one?

by Will Corry on November 14, 2014

Marks & Spencer pips John Lewis in poll for best retail Christmas adverts

Just got the latest news from City Numbers announcing the results of a poll for the best retail Christmas marketing and advertising campaigns, with Marks & Spencer beating John Lewis to the top spot.  But nearly a third of consumers say Christmas brand marketing has no effect on them

The top 10 Christmas marketing and advertising campaigns by retailers according to consumers: [more…]

John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by Will Corry on November 9, 2014

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Try watching Boots’ Christmas offering without shedding a tear

by Will Corry on November 6, 2014

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The start of the countdown to Christmas : the launch of the John Lewis advert

by Will Corry on November 6, 2014

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Now an interactive commercial : Honda ‘The Other Side’ – Trailer

by Will Corry on November 2, 2014

What kind of person drives a Honda? Apparently any kind. A new, interactive commercial by the car company shows a double-sided story. While watching the commercial on a special YouTube landing page, you can press the “R” button on your keyboard in order to switch between story lines.

Everyone has another side. Find out more at http://www.hondatheotherside.com

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Who is the hot dancing ad girl in this “Wedding Season” commercial?

by Will Corry on October 30, 2014

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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More about Muted Youth’, the ‘Early Jobber’, and the ‘Aspiring Expert’ / Emma Berg, Northstar Research Partners

by Will Corry on October 6, 2014

The Kids are Alright  By: Emma Berg, Senior Research Executive, Northstar Research Partners

On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.

But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.

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Thirty-one days in which your chances of hearing words like ‘shocktober’ and ‘spooktacular’ go up about 1000 per cent

by Will Corry on October 2, 2014

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