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Curveball idea …Geri Horner tipped to spice up Great British Bake Off

by Will Corry on September 25, 2016

Geri Horner is being lined up to host Great British Bake Off, according to reports.

The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she'd no longer front the show following Channel 4's acquisition.

A source told The Sun: 'Geri is a bit of a curveball idea, but an intriguing one all the same'.

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FMCG forecast : Flour and caster sugar sales at risk

by Will Corry on September 22, 2016

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“I have always been so passionate about fashion” … Fearne Cotton

by James on September 22, 2016

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

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Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

by James on September 6, 2016

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FMCG : Brand new McVitie’s Digestive Nibbles ad

FMCG : Brand new McVitie’s Digestive Nibbles ad

by James on September 6, 2016

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles.

A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens - to bring to life the feeling you get when you eat a McVitie’s Digestives Nibble. [more…]

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

by Will Corry on September 4, 2016

When the newest member of the family isn't so receptive of the family dog, the father takes notice and thinks of an idea to introduce the golden retriever to his newborn with the help of a stuffed lion doll. He searches for the item in mind on Amazon Prime and makes his order.

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Greg Rutherford,Tameka Empson and Lesley Joseph join Strictly Come Dancing

by Will Corry on August 23, 2016

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Noel Edmonds gets a string of new shows… and earns £10million

by Will Corry on August 21, 2016

Channel 4 to make him the richest daytime TV host in Britain despite axing Deal Or No Deal

  • The last episode of the biggest spending game show will air in Autumn
  • Channel 4 say Noel Edmonds is working on a range of new programmes
  • A Deal or No Deal Tour will hope to 'reach new audiences'

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Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by James on August 19, 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

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Sky Sports and Carling team up to provide football fans with Friday night entertainment

Sky Sports and Carling team up to provide football fans with Friday night entertainment

by James on August 18, 2016

Sky Sports has today announced it is creating a brand new Friday night show, in partnership with Carling, the official beer and cider of the Premier League.

The new show titled ‘Carling In Off The Bar’, will provide fans with an exciting look back on the week in football, have an alternative take on the game that evening whilst being packed with fun football challenges, celebrity guests and alternative analysis. [more…]