- Pleasurewood Hills come on board as sponsor for new live match day programme –
At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection
Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.
With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]
Dan Marshall, adconnection writes .. The Guardian posted an article this week proclaiming the death of the 30 second TV advert, (30 seconds in this context is in reference to all length adverts viewed in real-time on TV sets).
The article suggests that culturally, the 30” ad has no place in today’s society, and that it’s “doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.” This is not the case in the UK, in fact, it’s far from it.
— Will Corry (@slievemore) June 16, 2015
— Will Corry (@slievemore) June 15, 2015