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A new Hiscox TV brand campaign with influences from Hollywood

by Will Corry on May 14, 2012

Commercial insurer Hiscox has launched a TV brand campaign with influences from Hollywood. [more…]

Is your brand trying to catch hold of the Olympic fever? / Hotcow

by Will Corry on May 3, 2012

As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.

Hotcow is a multi-award winning Experiential Marketing agency.

[more…]

Mark Pigou says …”Business is trying to catch-up. Screenmedia expo 2012 can help close the gap”

by Will Corry on May 1, 2012

NFC Bootcamp™ to deliver Near Field Communication Bootcamp at Screenmedia expo 2012 in London

It is estimated that 40 million mobile phones with embedded NFC capability are in the hands of consumers.

[more…]

Harvey the dog, a Thinkbox stalwart, will take centre stage in a new campaign

by Will Corry on April 30, 2012

Thinkbox, the commercial TV marketing body, has unveiled its latest TV campaign, Harvey and Rabbit.

Harvey the dog, a Thinkbox stalwart, will take centre stage in the campaign, which will be broadcast from May 1 on Channel 4, Sky Media, Turner Media Innovations and UKTV.

[more…]

How footwear made by a Quaker firm came to be the “baddest” shoes in Jamaica

by Will Corry on April 18, 2012

Here is some  new information in regards to the newest AW12 campaign by Clarks Originals. It’s quite unusual and timely as it’s the celebration of Jamaican independence this year.

In celebration of 40 years of the Originals Desert Trek and the shoes ingrained existence in Jamaican culture Clarks have launched an exclusive collaboration with the mighty Reggae record label, Trojan Records.

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A dangling sign indicating that it should be pushed to “add drama” (Video)

by Will Corry on April 15, 2012

To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button.

And then we waited... Discover here what happened or visit http://www.tnt-tv.be for more info.  [more…]

EasyInsites / ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television

by Will Corry on April 12, 2012

EasyInsites, online research and custom panel specialists, today announced that ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television.

The “Viewback” panel will now source from and represent viewers of the various ITV daytime programmes, including not only Daybreak and Lorraine but also Loose Women and This Morning. www.EasyInsites.com

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‘Murdoch’s mess’ / Video

by Will Corry on April 5, 2012

Watch this excellent summary of the mess Mr Murdoch has inherited and how he is handling it. We expect our comment box will be filled up with rants, opinions, comments etc. Get your voice heard! [more…]

The different, funny and manipulative tactics dogs employ to get their owners to give them a treat

by Will Corry on April 3, 2012

Ogilvy & Mather Sydney has developed a new series of TVC's for Purina Australia to launch its new treats brand, RUFFS

[more…]

Kate Upton isn’t going anywhere

by Will Corry on March 23, 2012

The 2012 Sports Illustrated Swimsuit Issue covergirl continues to ride out her new found fame with another ad campaign, this time for Skullcandy. [more…]