The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.
— Will Corry (@slievemore) February 6, 2016
Featuring programmes that cover a range of creative endeavours, subjects range from documentaries on current and classical artists, its own Portrait Artist of the year competition, in-depth analysis of artistic disciplines, such as ballet, opera and cinema as well as celebrations of revered musicians such as Jimi Hendrix and David Bowie.
Sky PLC (“Sky”) today announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.
Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the automated, data-driven planning and trading of advertising across multiple media devices and formats - benefits Sky as both an advertiser and investor. [more…]
— Will Corry (@slievemore) January 17, 2016
— Will Corry (@slievemore) January 16, 2016