— Will Corry (@slievemore) April 15, 2014
Leading airline Emirates have cemented their role in the world of sport by recruiting two of the greatest players to ever grace the football field, Cristiano Ronaldo and Pelé, as the brand’s Global Ambassadors.
This is one of the first commercials for the World Cup - my betting says it will be a winner, hard to beat.Editor.
7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.
The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.
Everyone who works at Waitrose owns Waitrose. And when you own something, you care a little more. A British supermarket has turned to a superhuman director to radically shift gears in its advertising.
Waitrose's new campaign from BBH London is its first to focus on the grocery chain's culture and values as an employee-owned business. Looking for an emotional, cinematic approach, BBH brought in Tom Tagholm, the Park Pictures director whose triumphant "Meet the Superhumans" ad for the 2012 Paralympic Games won the Film Craft Grand Prix at Cannes last year.Great concept, beautifully delivered.
The new film, very nicely shot, tells a small, poignant story that brings to life a simple truth—that your commitment to something is usually related to how much of a stake you have in it. Just, you know, keep shopping at Waitrose. [more…]
— ITV Press Centre (@itvpresscentre) April 2, 2014