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Study reveals five Millennial segments: The Influencers, The Adopters, The Apprentices, The Entertained and The Contented

by Will Corry on January 27, 2015

-         New in-depth research piece - Bauer Knowledge: The Millennial Chapter - finds brands need to help empower Millennials do, feel and share

-          Study reveals five Millennial segments: The Influencers, The Adopters, The Apprentices, The Entertained and The Contented

Bauer Media, @bauermedia home to entertainment brands including KISS, heat, Absolute Radio, Grazia and The Debrief, has launched Bauer Knowledge: The Millennial Chapter, revealing experience is the most valued status symbol for the UK’s millennials. It is the first insight in a series of in depth studies into key audiences.  For more information please visit www.thedrum.com/bauer

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Women for Women : Power dressing on TV – who gets it right?

by Will Corry on January 27, 2015

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Parody Ad Video : A guy and girl fall in love over a shared love of Doritos

by Will Corry on January 17, 2015

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IKEA's first spot of the new year is strange, but well done

by Will Corry on January 10, 2015

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CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets

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Blunders : 2014 proved to be a particularly good year for news bloopers

by Will Corry on January 5, 2015

Watching people embarrass themselves on live TV never seems to get old.

With cameras rolling 24 hours a day, seven days a week, 2014 proved to be a particularly good year for news bloopers. From Megyn Kelly introducing Mike Huckabee with an f-bomb to a Dutch reporter falling into a river during an interview, anchors around the globe lightened up the news cycle this year with some memorable gaffes, a few unexpected falls and more than a touch of profanity.

Watch the clip below for some of the best news bloopers of 2014.

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Videos : Top 5 banned Super Bowl commercials

by Will Corry on January 5, 2015

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“No seagulls were harmed in the making of this video” – Complaint against Specsavers Australia

by Will Corry on January 5, 2015

complaint against an ad for SpecSavers in Australia, which features a volleyball player mistaking a seagull for the ball due to bad eyesight, argued it suggested “cruelty to animals is alright”.

“Selling a health product with such a violent and abusive manner is disturbing,” the complainant said.

“I have seen this ad on other channels and I do not think it is suitable for either children or adults as it is a grotesque manipulation of the thought process.”

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What’s up next? A sitcom on The Holocaust maybe with funny fat Nazis eating victims alive?

by Will Corry on January 3, 2015

Channel 4 has commissioned a sitcom about the Irish Famine in which one million Irish died of starvation and one million emigrated. What a great subject for cheap laughs!

No this is not an April Fools story, this is a January 1st story, incredible as it may seem.

The writer will be Dublin-based Hugh Travers, a 31-year-old, who has already had a major hit with a show called “Lambo.” He is a former film student at UCLA.The sitcom will be called “Hungry” and Channel 4 has given the Dublin writer full freedom to write his own scripts which he says is seriously daunting.

Asked by the Irish Times why The Famine, Travers stated, “Well, they say ‘comedy equals tragedy plus time’,” he says, laughing.

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by Will Corry on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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