The results are based on facial recognition technology which measured people’s reactions as they watched the ads:
- Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact
- Furthermore, it scored in the highest 1% of ads ever tested among women under 30
- It’s the most compelling of the last six John Lewis ads (see chart below), the next best being 2011’s “The Long Wait” which scored better than 89% of ads ever measured.
- The scene of Buster on the trampoline is the most engaging scene ever tested for a John Lewis ad
BBC ditches all the changes made to Chris Evans's Flop Gear https://t.co/HwpTznoUxF
— Will Corry (@slievemore) November 13, 2016
Best ever RT @johnlewisretail: Here it is,our 2016Christmas ad.Introducing #BusterTheBoxer > https://t.co/6zR5cQNLHh pic.twitter.com/9rcWonEBgw — Nicola Wheeler (@nicola_wheeler) November 10, 2016 Vince Kerrigan, strategic solutions manager [more…]
MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.
— Sam Fenton-Elstone (@sjfe) October 22, 2016
Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.
Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]
— Clareville (@Clareville) October 14, 2016
- Mel Giedroyc and Sue Perkins to host new prime time Comic Relief show
- Let's Sing And Dance For Comic Relief will air on BBC One next year
- Mel hinted she would get back on her points after leaving Royal Ballet
— Will Corry (@slievemore) October 14, 2016