Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.
John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.
- Shock, surprise, humour and anger drive second screen conversations, as well as delight in others’ misfortunes
- Emotional intensity and complexity is what compels viewers to share
- Social media acts as the barometer of the nation’s feelings
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Just got the latest news from City Numbers announcing the results of a poll for the best retail Christmas marketing and advertising campaigns, with Marks & Spencer beating John Lewis to the top spot. But nearly a third of consumers say Christmas brand marketing has no effect on them
The top 10 Christmas marketing and advertising campaigns by retailers according to consumers: [more…]
— Marketing Magazine (@MarketingUK) November 8, 2014
— Will Corry (@slievemore) November 6, 2014