— Will Corry (@slievemore) October 2, 2014
The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.
The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.
Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.
It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.