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Pleasurewood Hills to sponsor new Archant programme showing two Norwich City FC games

by Will Corry on July 23, 2015

Mustard TV in partnership with Norwich City FC to show pre-season Premier League team matches  –

-          Pleasurewood Hills come on board as sponsor for new live match day programme –


“The BBC to lose a portion of the RBS Six Nations live broadcast rights to ITV”

by Will Corry on July 17, 2015

  SIX NATIONS ON ITV: MORE OPPORTUNITIES FOR BRANDS AS SPORT CONTINUES TO GO COMMERCIAL - adconnection  (via Six Nations on ITV: More opportunities for brands as sport continues to go commercial | Blog | Media Agency | Media Agency UK | Advertising Newspapers | Online Advertise - adconnection)

At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection


Guess who is promising to swim the English Channel?

by Will Corry on July 9, 2015


Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by Will Corry on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

by Will Corry on June 25, 2015

Have you ever noticed how much quicker you get distracted online than you used to?

If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in 2000 to just 8 seconds in 2013. The most visible consequence of this has been the tendency for publishers to break online content up into ever smaller digestible chunks.

But are attention spans really shrinking in the way we think they are? The popularity of long running, intricately plotted series from the likes of HBO seem to suggest otherwise. The problem instead is one intrinsic to the online space. With online content saturation, it could be that our diminished attention spans have more to do with a growing tendency to be more selective with the content we consume online and to assess what we like and what we don’t like far quicker than we used to. [more…]

“The art of the 30 second TV advert is far from dead” : Dan Marshall, adconnection

by Will Corry on June 25, 2015

Dan Marshall, adconnection writes .. The Guardian posted an article this week proclaiming the death of the 30 second TV advert, (30 seconds in this context is in reference to all length adverts viewed in real-time on TV sets).

The article suggests that culturally, the 30” ad has no place in today’s society, and that it’s “doomed to be relegated to the dustbin of 20th-century artefacts, right up there with cassette players and dial telephones.” This is not the case in the UK, in fact, it’s far from it.


Laughter Spot : “Gervais’ joke is so old my grandmother used to use it in the 1960’s”

by Will Corry on June 23, 2015

100 funny jokes by 100 comedians


Bloke suggests a McGuigan is the wine for all occasions in new campaign

by Will Corry on June 16, 2015


Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by Will Corry on June 15, 2015


Movers and Groovers : CGI Experts Mackevision Expands UK Team

by Will Corry on June 11, 2015

London June 2015 – Mackevision, a global market leader in CGI, has strengthened its worldwide offering by expanding its UK management team.