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[Watch] England captain Joe Root fails to score

by Will Corry on May 30, 2017

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French TV company behind Versailles to invest in UK drama

by Will Corry on May 15, 2017

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TV cop eats dinner before being called out to murder scene | NewsBiscuit

by Will Corry on April 18, 2017

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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

by Loudmouth PR on February 16, 2017

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc.

One of her first moves in this role is to announce a deadline extension for the World Media Awards (hosted by the World Media Group) from today to next Thursday 23rd February. The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising. [more…]

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by James on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

by Will Corry on November 15, 2016

Mihkel Jaatma, Realeyes’ CEO

The results are based on facial recognition technology which measured people’s reactions as they watched the ads:

  • Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact
  • Furthermore, it scored in the highest 1% of ads ever tested among women under 30
  • It’s the most compelling of the last six John Lewis ads (see chart below), the next best being 2011’s “The Long Wait” which scored better than 89% of ads ever measured.
  • The scene of Buster on the trampoline is the most engaging scene ever tested for a John Lewis ad

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BBC ditches all the changes made to Chris Evans's Flop Gear

by Will Corry on November 13, 2016

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Buster the Boxer : John Lewis new Christmas ad – Exclusive comment from Vince Kerrigan, Vital Communications

by Will Corry on November 10, 2016

Best ever RT @johnlewisretail: Here it is,our 2016Christmas ad.Introducing #BusterTheBoxer > https://t.co/6zR5cQNLHh pic.twitter.com/9rcWonEBgw — Nicola Wheeler (@nicola_wheeler) November 10, 2016 Vince Kerrigan, strategic solutions manager [more…]

Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

Best practice in conference, exhibition and event PR .. Top tips for trade show success … Clareville Communications

by Will Corry on November 4, 2016

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What is it about Vodafone and advertising? … MAA

by Will Corry on November 3, 2016

MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.

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