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ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014

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Who is the hot ad girl in the Amazon Fire Phone commercial?

by Will Corry on September 29, 2014

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Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by Will Corry on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Fashion advertising video / A short story of love, self and all that is precious / Paspaley

by Will Corry on September 29, 2014

The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

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Who is the hot British girl in the Visit Florida “One More Day” commercial?

by Will Corry on September 23, 2014

Q: Who is the hot girl in the Visit Florida “One More Day” commercial?  A: Selina MacDonald

Selina is a British actress/model, who you might have seen starring in Ed Sheeran’s music video for “The A-Team”. Here is Selina’s IMDb profile.

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Ad of the week : “I love it how the expression on the bear’s face changes throughout the advert”

by Will Corry on September 23, 2014

Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.

It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by Will Corry on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Native advertising platform Adyoulike purchase majority share in video ad network Video Natives

by Will Corry on September 19, 2014

Native advertising technology platform and network Adyoulike today [17 September, 2014] reported that it has purchased a majority share in London based global video advertising network Video Natives.

London based Video Natives specialises in scalable video advertising, running global campaigns in territories across Europe, North America, Latin America, Australasia, Asia and the Middle East. The company had a turnover in excess of $1M up to the year ending June 2014 and is on trend to hit $2m this year, 233% Year on Year growth.

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adconnection launches leading tee time booking engine GolfNow in UK TV campaign

by Will Corry on September 9, 2014

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Arla Video : Cute toddlers, babies, naked guys all slurping milk and munching on buttered toast (and generally, making a mess)

by Will Corry on September 7, 2014

Arla's first global brand campaign through Wieden + Kennedy London scores highly on cute; it's all about the goodness of dairy products, and features cute toddlers, babies, naked guys and more all slurping milk and munching on buttered toast (and generally, making a mess).

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