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TheOpen : Win a limited edition Royal Troon staff bag

by Will Corry on July 14, 2016

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Subway launches new TV campaign

Subway launches new TV campaign

by Will Corry on July 9, 2016

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Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

by Will Corry on July 8, 2016

Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:

  1. Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
  2. The most popular Olympic broadcast events
  3. How marketers can tap into the above, citing specific brand examples

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by James on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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Right? “The younger generation do not watch terrestrial television, they use social media”

Right? “The younger generation do not watch terrestrial television, they use social media”

by Will Corry on July 2, 2016

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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

by James on June 29, 2016

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

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Nielsen completes acquisition of Repucom

Nielsen completes acquisition of Repucom

by Will Corry on June 22, 2016

Company will be the Global Leader in Sports Intelligence and Measurement

Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

The acquisition will expand Nielsen’s sports offerings globally, making the company the premier provider of analytics and insights within the growing sports industry. The global spend on sports sponsorships has nearly doubled since 2010, increasing from $35bn to $60bn.

Nielsen’s acquisition of Repucom includes all operations, data, advanced analytic IP and tools, and ongoing client work.

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Watch : Who is the hot redhead in the Cure Auto Insurance ad?

by Will Corry on June 19, 2016

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Innocent : S Yorkshire Police apologise “wholeheartedly” to Sir Cliff Richard

by Will Corry on June 16, 2016

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