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[Watch] : The new video about Tiger returning to the Masters

by on April 15, 2018

When Tiger Woods returned to the Masters for the first time in three years...

following a string of injuries and scandals, Nike marked the occasion with a new commercial for its longtime endorsee. The ad not only ran on TV, the latest Viral Video Chart makes clear, but got significant online support. [more…]

[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

by on March 3, 2018

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s light-hearted personality – all inspired by the latest phrase taking the US by storm.

 Originating in the US, the ‘Dilly Dilly’ campaign quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect.

[more…]

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Awards : The nominees for the EE Rising Star Award at BAFTA 2018

Awards : The nominees for the EE Rising Star Award at BAFTA 2018

by on January 4, 2018

This morning, the 2018 EE Rising Star Award nominees were announced by actress and former EE Rising Star Award winner Juno Temple and film broadcaster Edith Bowman, at BAFTA headquarters in Piccadilly.

The nominations represent five actors and actresses who have shown truly outstanding talent on the big screen in the past year and captured the attention of both the public and the film industry alike. [more…]

Research : Wealthy consumers turn to international TV channels in an era of fake news

Research : Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]

[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

[Watch] .. Three pop stars, two comedians, a vicar and a Paralympian athlete : BBC Strictly Come Dancing 2017

by on September 6, 2017

Three pop stars, two comedians, a vicar and a Paralympian athlete help to make up the star-studded line-up for the latest series of Strictly Come Dancing. They will be joined by broadcasters, actors and a magician's widow when the show launches on BBC One next month.

Tess Daly and Claudia Winkleman will return to host the first series not to have Len Goodman as a judge. Bruno Tonioli, Darcey Bussell and Craig Revel Horwood will instead be joined by ballroom champion Shirley Ballas.[pictured]

[more…]

Research : Video viewability figures published for first time

by on July 31, 2017

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). [more…]

Women for Women .. Ten women presenters set to sue the BBC over pay

by on July 21, 2017

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Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

[more…]

The thirteenth Doctor Who …

by on July 16, 2017

Latest : ‘Doctor Who’ bosses have announced plans to reveal the identity of the actor playing the Thirteenth Doctor over the weekend.

The BBC revealed plans to unveil the new Time Lord after the Wimbledon Men’s Final on Sunday (16 July), which is set to wrap up shortly before 6.30pm on BBC One. This news was announced officially in a short trailer, which shows the number ‘13’ cropping up in a number of iconic sites, including at 10 Downing Street and the Statue of Liberty.

[more…]