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Who is the hot dancing ad girl in this “Wedding Season” commercial?

by Will Corry on October 30, 2014

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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More about Muted Youth’, the ‘Early Jobber’, and the ‘Aspiring Expert’ / Emma Berg, Northstar Research Partners

by Will Corry on October 6, 2014

The Kids are Alright  By: Emma Berg, Senior Research Executive, Northstar Research Partners

On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.

But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.

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Thirty-one days in which your chances of hearing words like ‘shocktober’ and ‘spooktacular’ go up about 1000 per cent

by Will Corry on October 2, 2014

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ad:tech London – 21-22 October 2014 / Where the UK digital marketing and media community meet to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies

by Will Corry on October 2, 2014

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Who is the hot ad girl in the Amazon Fire Phone commercial?

by Will Corry on September 29, 2014

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Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by Will Corry on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Fashion advertising video / A short story of love, self and all that is precious / Paspaley

by Will Corry on September 29, 2014

The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

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Who is the hot British girl in the Visit Florida “One More Day” commercial?

by Will Corry on September 23, 2014

Q: Who is the hot girl in the Visit Florida “One More Day” commercial?  A: Selina MacDonald

Selina is a British actress/model, who you might have seen starring in Ed Sheeran’s music video for “The A-Team”. Here is Selina’s IMDb profile.

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Ad of the week : “I love it how the expression on the bear’s face changes throughout the advert”

by Will Corry on September 23, 2014

Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.

It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.

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