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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by Will Corry on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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Christmas ads : “Making sure it’s their video that generates the most interest” / Holiday Hypermarket

by Will Corry on December 15, 2014


For most brands, the Christmas campaign is crucial and as usual this year, the big guns have piled significant resources into making sure it’s their advert that generates the most interest.

John Lewis went with the story of a little boy and his penguin pal, Sainsbury’s marked the centenary of World War I with their much discussed footie-playing soldiers, and Waitrose had us cheering on a determined young gingerbread maker.

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10 most shared TV moments in 2014 / Game of Thrones, Peter Capaldi, Gemma Collins

by Will Corry on December 13, 2014

2014’s top ten most talked about TV moments. Major UK analysis of the most talked about TV moments on social media reveals:

  • Shock, surprise, humour and anger drive second screen conversations, as well as delight in others’ misfortunes
  • Emotional intensity and complexity is what compels viewers to share
  • Social media acts as the barometer of the nation’s feelings

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Alfie Boe performing ‘Hark! The Herald Angels Sing’

by Will Corry on December 5, 2014

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PR : New look ‘perfectly platinum’ Nigella – it it a success or a blunder?

by Will Corry on November 23, 2014

Perfectly platinum Nigella! The Domestic Goddess is famed for her raven locks... but what's this striking new look?

Her luscious raven locks have always been a defining part of her sultry image – but today Nigella Lawson unveils a striking new look.

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84 percent of millennials state that User-Generated Content influences what they buy

by Will Corry on November 15, 2014

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Retail Christmas marketing and advertising campaigns – who is number one?

by Will Corry on November 14, 2014

Marks & Spencer pips John Lewis in poll for best retail Christmas adverts

Just got the latest news from City Numbers announcing the results of a poll for the best retail Christmas marketing and advertising campaigns, with Marks & Spencer beating John Lewis to the top spot.  But nearly a third of consumers say Christmas brand marketing has no effect on them

The top 10 Christmas marketing and advertising campaigns by retailers according to consumers: [more…]

John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by Will Corry on November 9, 2014

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Try watching Boots’ Christmas offering without shedding a tear

by Will Corry on November 6, 2014

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The start of the countdown to Christmas : the launch of the John Lewis advert

by Will Corry on November 6, 2014

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