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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

by James on June 29, 2016

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

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Nielsen completes acquisition of Repucom

Nielsen completes acquisition of Repucom

by Will Corry on June 22, 2016

Company will be the Global Leader in Sports Intelligence and Measurement

Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

The acquisition will expand Nielsen’s sports offerings globally, making the company the premier provider of analytics and insights within the growing sports industry. The global spend on sports sponsorships has nearly doubled since 2010, increasing from $35bn to $60bn.

Nielsen’s acquisition of Repucom includes all operations, data, advanced analytic IP and tools, and ongoing client work.

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Watch : Who is the hot redhead in the Cure Auto Insurance ad?

by Will Corry on June 19, 2016

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Innocent : S Yorkshire Police apologise “wholeheartedly” to Sir Cliff Richard

by Will Corry on June 16, 2016

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New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by Loudmouth PR on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

“I’ve been with Sky for 20 years and have had enough after the latest price hike – but why do I have to call to cancel?”

“I’ve been with Sky for 20 years and have had enough after the latest price hike – but why do I have to call to cancel?”

by Will Corry on June 5, 2016

Q. Have you struggled to bin a telecoms firm or any other contract when you feel you are within your rights to do so?

Turning off: I cancelled Sky by letter - why does it insist I telephone? Sky have recently increased its prices meaning our monthly subscription would be £65 per month. We have our telephone and internet with another provider and we don't need extras such as sports channels.

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Flop Gear, sorry Top Gear … 6 fresh articles from theMarketingblog.co.uk

by Will Corry on June 1, 2016

Flop Gear .. sorry Top Gear ... All the recent articles in theMarketingblog.co.uk. [more…]

Should the BBC axe Top Gear? Vote now and have your say! – TV Daily

by Will Corry on June 1, 2016

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TV Blunders / “More FlopGear than Top Gear”

by Will Corry on May 30, 2016

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Watch : “The Top Gear question – is it doomed to fail or will it help sustain the brand’s success?”

by Will Corry on May 29, 2016

The much anticipated return of Top Gear to the BBC raises a big broadcasting question: is the post-Jeremy Clarkson version doomed to fail or will it help sustain the brand’s success?

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