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PR : New look ‘perfectly platinum’ Nigella – it it a success or a blunder?

by Will Corry on November 23, 2014

Perfectly platinum Nigella! The Domestic Goddess is famed for her raven locks... but what's this striking new look?

Her luscious raven locks have always been a defining part of her sultry image – but today Nigella Lawson unveils a striking new look.

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84 percent of millennials state that User-Generated Content influences what they buy

by Will Corry on November 15, 2014

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Retail Christmas marketing and advertising campaigns – who is number one?

by Will Corry on November 14, 2014

Marks & Spencer pips John Lewis in poll for best retail Christmas adverts

Just got the latest news from City Numbers announcing the results of a poll for the best retail Christmas marketing and advertising campaigns, with Marks & Spencer beating John Lewis to the top spot.  But nearly a third of consumers say Christmas brand marketing has no effect on them

The top 10 Christmas marketing and advertising campaigns by retailers according to consumers: [more…]

John Lewis, Aldi, Debenhams, Burberry, M&S, Argos, Asda, Boots and Lidl 2014 Christmas ads – enjoy

by Will Corry on November 9, 2014

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Try watching Boots’ Christmas offering without shedding a tear

by Will Corry on November 6, 2014

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The start of the countdown to Christmas : the launch of the John Lewis advert

by Will Corry on November 6, 2014

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Now an interactive commercial : Honda ‘The Other Side’ – Trailer

by Will Corry on November 2, 2014

What kind of person drives a Honda? Apparently any kind. A new, interactive commercial by the car company shows a double-sided story. While watching the commercial on a special YouTube landing page, you can press the “R” button on your keyboard in order to switch between story lines.

Everyone has another side. Find out more at http://www.hondatheotherside.com

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Who is the hot dancing ad girl in this “Wedding Season” commercial?

by Will Corry on October 30, 2014

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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More about Muted Youth’, the ‘Early Jobber’, and the ‘Aspiring Expert’ / Emma Berg, Northstar Research Partners

by Will Corry on October 6, 2014

The Kids are Alright  By: Emma Berg, Senior Research Executive, Northstar Research Partners

On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under 30s might have done across the decades - loud, dysfunctional and distinctly bound by a general lack of commitment to anything or anyone.

But look a little bit closer and there is something a little bit different about us. You see, we are Generation Y. Or perhaps it would be more fitting to call ourselves Generation ‘why’.

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