By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association
The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.
But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]
Here is a collection of the most promising startups providing technology solutions for events.
Plus here is a start up theMarketingblog featured recently - Event Wallet
— Will Corry (@slievemore) August 26, 2014