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Events

Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by Will Corry on March 28, 2015

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CIM Marketing Excellence Awards 2015 – Is your company one of the finalists?

by Will Corry on March 27, 2015

All the finalists for the Marketing Excellence Awards 2015.

The awards ceremony will be held on 27 April 2015 at the Grosvenor House Hotel, London. ‘The CIM Marketing Excellence Awards have been developed to recognise the positive values that effective marketing has on an organisation. While other awards are mainly industry specific, the Marketing Excellence Awards celebrate the very best of our profession from both personal and company success.

The direct link for booking seats and tables: Book your seats for MEA 2015

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Should the Top Gear Festival in Sydney go ahead with the departure of Clarkson?

by Will Corry on March 26, 2015

The BBC has said it is “working through the implications” for the Top Gear Festival due to take place in Sydney next month following the sacking overnight of the show’s presenter Jeremy Clarkson.

The controversial Top Gear frontman was told by his employers that his contract would not be renewed following his attack on BBC producer Oisin Tymon which left him bleeding and seeking hospital treatment.

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New study : The viral impact of events: Best practices to amplify event content / FreemanXP

by Will Corry on March 25, 2015

Live events provide an authentic platform with which to engage and expand audiences and fully galvanize brand communities.

Savvy marketers extend the reach and frequency of their messaging by amplifying face-to-face programs through strategic digital marketing plans that harness the immediacy of brand experiences, and expand their range of influence and scale.

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Join the biggest Search Marketing Conference Series worldwide! Save £300 until Friday!

by Will Corry on March 25, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

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Guerrilla marketing can really get you noticed at trade shows / Hotcow

by Will Corry on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

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Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.

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Bizzabo tell us how printed t-shirts helped them get noticed – and how they generated leads

by Will Corry on March 24, 2015

The @Printsome team write .. Here are some T- shirt ideas that work.

Obviously, T-shirts are fun. No doubt you have a collection- from past events, fun runs, organizations you joined, and those free ones someone was handing out at the mall that one time. But with the right design, message, and strategy, you can really put a cool company t-shirt to work for you.

Several weeks ago I attended an event industry conference with a few of my colleagues from Bizzabo. As a young company helping event organisers create an event app and a networking platform for their conference, it was important to us to have our voice heard and to stand out among this huge crowd of event planners. [more…]

Watch new Hahn beer ad / “The person you are tomorrow is born from the experiences you have today”

by Will Corry on March 20, 2015

Are you an Experience Collector?

Hahn has unveiled the first campaign from recently appointed creative agency Ogilvy with the campaign aiming to create a closer emotional connection between Hahn drinkers and the brand by positioning it as the drink for the adventurous ‘experience collectors’.

The ad follows a character after he’s quit his job as he lives his life with abandon and throws himself into a wide range of experiences from diving with sharks to overseas travel before finally establishing his own company while narration suggests that the person you are tomorrow is born from the experiences you have today.

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SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 19, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

[more…]