Events
by Will Corry
on May 22, 2013
Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.
We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.
This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)
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by Will Corry
on May 22, 2013
ConferencesGroup, the umbrella brand for the UKs top venue finding services Conferences-UK.org.uk, ConferenceVenues.com and CorporateDesk, is running a unique competition via its social media network in a search for, and to give recognition to, an unsung superwoman of the executive world.
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by Will Corry
on May 20, 2013

What's Going On? Nimble, (nimble.com) the social CRM solution, have announced the debut of its 3.0 offering
May 21 will be a big day for Nimble -- they will be launching Nimble 3.0! What's happening?
§ ■ A new “Today Screen”: This is where users land when they open Nimble and where they can immediately act on the intelligence Nimble surfaces each day. The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline, milestones such as birthdays and job changes among contacts, and finally Today’s Top 3-- Contacts pulled from your network to engage and follow-up with effectively. (nimble.com) [more…]
by Will Corry
on May 20, 2013
Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.
But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.
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by Will Corry
on May 15, 2013

If you're going down to Cannes next month you might want to put your name down for this event . . . Chris Barez-Brown of Upping Your Elvis talking on How to Unleash your Inner Creativity . . .
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by Will Corry
on May 15, 2013
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint.
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