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Ten ‘Must Attend’ UK Marketing Events – Conferences, Exhibitions etc – September to December 2014

by Will Corry on August 21, 2014

See these not to be missed events here.

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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by Will Corry on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

Events : Innovation and investment are key to omnichannel success – Mark Lewis, John Lewis / Internet Retailing Conference

by Will Corry on August 18, 2014

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One viewpoint : “Jonathan Ross should not be invited back” / What do you think?

by Will Corry on August 16, 2014

Wossy is back... But Andrew Sachs's wife is not happy about it | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Jonathan Ross is to return to BBC radio for the first time since he became embroiled in a controversy involving Andrew Sachs six years ago, a decision which the actor's wife has slammed as “disgusting”.

What do you think? will@themarketingblog.co.uk

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“We have submitted a talk for SXSW conference and we need 1000s of votes to get in” / Dan Machen and Felix Morgan, HeyHuman

by Will Corry on August 15, 2014

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Shark attack in London at the lake

by Will Corry on August 13, 2014

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Masterclass : Negotiate smarter, harder and with greater dexterity / Gavin Presman

by Will Corry on August 11, 2014

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Giant iTab and @BBCCymru

by Will Corry on August 10, 2014

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