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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by James on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

by Will Corry on June 29, 2016

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Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

by Will Corry on June 24, 2016

BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING

By Susan Perolls, Cannes Correspondent for TheMarketingblog (from a series of events and interviews across Day Two of the Cannes Innovation Festival)

At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.

Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by Will Corry on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

by Assistant Editor on June 17, 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]

“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by Will Corry on June 16, 2016

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

UK broadband unfit to tackle Euros streaming / Paul Evans, CEO of Boosty, comments

by James on June 8, 2016

Streaming services may be given the red card this summer, as bandwidth and connectivity concerns could prevent football fans from watching the tournament online

This year, it’s expected that millions of people will be streaming Euros matches at home – on phones, tablets and via smart TVs, using popular applications such as BBC iPlayer or ITV Player. According to FIFA, during the 2014 World Cup, an estimated 280 million people watched matches online or on a mobile device. Yet, as fans in the UK flock online to witness sporting history this summer, a 2016 survey from Boosty indicates fans could be tearing their hair out as they miss crucial goals and edge-of-the-seat action due to unreliable broadband: [more…]

Watch : Castrol partners with Jaywing to launch record breaking story in new documentary P1800S, only ever using Castrol oil

by James on June 6, 2016

The campaign, centred on a 15-minute film called ‘The 3 Million Mile Journey’ set in the heart of New York, showcases the fascinating journey that Irv Gordon has taken over the last 50 years.

Back in 1966, now retired science teacher, Irv Gordon bought a brand new Volvo P1800S. Since then, he’s travelled the equivalent of to the moon and back six times, having only ever used Castrol oil to lubricate his engine.

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JCDecaux offers 250k worth of inventory to winners of Virgin’s #VOOM 2016

JCDecaux offers 250k worth of inventory to winners of Virgin’s #VOOM 2016

by James on June 3, 2016

Spencer Berwin, Co-CEO of JCDecaux UK

JCDecaux, the UK’s leading Outdoor advertising company, today announces its partnership with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses.

#VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. An attempt to set a new Guinness World Records title for the Longest Business Pitch Marathon took place over 29 hours in London, from June 1 – 2. [more…]