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Events

Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

by Will Corry on May 22, 2013

Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.

We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.

This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)

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Are you an unsung superwoman of the executive world?

by Will Corry on May 22, 2013

ConferencesGroup, the umbrella brand for the UKs top venue finding services Conferences-UK.org.uk, ConferenceVenues.com and CorporateDesk, is running a unique competition via its social media network in a search for, and to give recognition to, an unsung superwoman of the executive world.

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Tony Raynor / Here’s something worth sharing. World Day for Cultural Diversity for Dialogue and Development

by Will Corry on May 21, 2013

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Nimble 3.0 launched / The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline

by Will Corry on May 20, 2013

What's Going On? Nimble, (nimble.com) the social CRM solution, have announced the debut of its 3.0 offering

May 21 will be a big day for Nimble -- they will be launching Nimble 3.0! What's happening?

§  ■ A new “Today Screen”: This is where users land when they open Nimble and where they can immediately act on the intelligence Nimble surfaces each day. The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline, milestones such as birthdays and job changes among contacts, and finally Today’s Top 3-- Contacts pulled from your network to engage and follow-up with effectively. (nimble.com) [more…]

Pete Davis of Getmemedia.com on sponsorship and ‘how the nature of the game is changing’

by Will Corry on May 20, 2013

Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.

But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.

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Two free tickets up for grabs worth £125 each / On The Edge Digital Marketing Conference 23rd May

by Will Corry on May 17, 2013

There are two free tickets worth £125 each available for this event in Manchester.

To enter please email Will Corry will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple

After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back!  The Manchester conference will take place, 23rd May, at the Renaissance City Centre Hotel.

Book today:http://ontheedgelive.co.uk/manchester/why-attend/

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Chris Barez-Brown of ‘Upping Your Elvis’ talking on how to unleash your inner creativity

by Will Corry on May 15, 2013

If you're going down to Cannes next month you might want to put your name down for this event . . . Chris Barez-Brown of Upping Your Elvis talking on How to Unleash your Inner Creativity . . .

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All about … “Smooch”, Next Generation Snacks, Result Marketing Group, P&MM, David Pearson

by Will Corry on May 15, 2013

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint.

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6 digital and social media marketing courses for the price of 3

by Will Corry on May 15, 2013

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SMX London takes place THIS week!

by Will Corry on May 13, 2013

SMX London takes places THIS week! Want to join us for two days of tactic packed sessions? Register now: http://smxpo.com/K4nigj
SMX London & Stockholm
SMX London takes place THIS week! Want to join us for two days of tactic packed sessions? Register now: http://smxpo.com/K4nigj

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