Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.
This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.
By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.
— Branded3 (@Branded_3) April 18, 2016
— Majestic (@Majestic) April 28, 2016
The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day. [more…]
— Will Corry (@slievemore) April 28, 2016
MMS Mobile & mCommerce
The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.
Branding experts from revered US food marketing organisation, The Food Group, analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on their branding, logo, digital presence and website. Saucy Fish was the clear winner, scoring highest in all but one of the categories.