Media planning and buying agency, Arena Media, has today unveiled a pair of campaigns for the Zoological Society of London (ZSL), one for ZSL Whipsnade Zoo, and one for ZSL London Zoo to celebrate its insect activity this May half term.
Running from Monday 18 May, in time for half term, both campaigns are targeted at families with the main channel being DOOH. The ZSL Whipsnade Zoo campaign raises awareness of the new Butterfly House – a brand new indoor attraction at Whipsnade – while the ZSL London Zoo initiative launches the brand’s latest ‘Up Close’ experience: In with the Spiders.
From the Playboy Blog : With the news that extreme sports icon Dean Potter died on Sunday, May 17, 2015, while attempting to BASE jump off of Yosemite Park’s Taft Point, we are reprinting this 2010 feature, in which Potter claimed, “I’m not going to do anything where I think I’m going to die.”
More pictures .. 13th annual No Pants Subway Ride.
Straphangers in 60 cities around the world stripped down to their underwear Sunday for the 13th annual No Pants Subway Ride.
Improv Everywhere started the naked tradition in 2002 when seven men ditched their pants on the New York City subway. The event has grown to include more than 4,000 participants in cities from Beijing to Buenos Aires. [more…]
CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]
The country’s leading business pioneers will be revealed at a dedicated event for the first time at Value Creation next month.The Real Business Hot 100, [more…]