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Want the low down on pop-up shops? | Hotcow Experiential Marketing

by Will Corry on July 24, 2016

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60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by Will Corry on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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TheOpen : Win a limited edition Royal Troon staff bag

by Will Corry on July 14, 2016

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Larry’s got a new owner –  it is the “unpredictable, moralistic” new PM

Larry’s got a new owner – it is the “unpredictable, moralistic” new PM

by Will Corry on July 14, 2016

+ Much of the talk in the UK has been about Larry, the Downing Street Cat. There is a feeling among many that Cameron disliked the cat. Cameron, on his way out of the building, offered proof to the contrary with a tweeted photo of Larry in his lap. It always comes down to Internet cat photos.

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Co-op celebrates great food whatever the weather : @iDExperiential

Co-op celebrates great food whatever the weather : @iDExperiential

by James on July 11, 2016

Co-op is ready to embrace the unpredictability of British summer and help customers do the same. They’re asking Facebook fans to help co-create new dishes by suggesting their ‘secret ingredients’. A selection of these unique meals will then be shared across dozens of city centres, events and festivals, delivering their delicious dishes to over a million people.

To help invigorate office lunches and feed festival-goers, the brand has enlisted the help of experiential agency iD to bring Co-op’s Unpredictable Summer Menu to the UK’s major city centres, festivals and cultural events. Dishes will be served from a branded Co-op Airstream, and there’ll be roving Piaggio scooters packed with On-the-Go samples.

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Events : A culinary and experiential tour of Italy through pop-up street food events

by Will Corry on July 11, 2016

 

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Conversion World : Get all 30 talks from the conference. Buy these presentations and get 50% off with this Marketingblog special

by Will Corry on July 5, 2016

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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by James on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

by Will Corry on June 29, 2016

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Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

by Will Corry on June 24, 2016

BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING

By Susan Perolls, Cannes Correspondent for TheMarketingblog (from a series of events and interviews across Day Two of the Cannes Innovation Festival)

At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.

Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.

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