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Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

by Will Corry on December 17, 2014


Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise ( today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog


Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by Will Corry on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.


Congratulations to theMarketingblog newsletter on being a shortlisted blog for the National UK Blog Awards #UKBA15

by Will Corry on December 15, 2014

National UK Blog Awards Congratulations to theMarketingblog on being a shortlisted Blog for #UKBA15!.

Keep your fingers crossed for us. We could be celebrating a great win in the Events Individual Shortlist. It's up to the judges now. You can see all the short listed companies here.


Save the Dates – SMX London 2015 will take place 20-21 May

by Will Corry on December 14, 2014

SMX London: Something For Everyone

Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways.

And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. [more…]

B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 


‘Digital Store’ / New for 2015, IRX will explore the convergence of online, mobile and in-store with the ‘Digital Store’

by Will Corry on December 7, 2014

  Register FREE for IRX 2015

InternetRetailing Expo is Europe’s largest and fastest growing exhibition for the multichannel retail sector.

Taking place on 25th & 26th March 2015 the event #IRX15 offers 5000 visitors two days of conferences, workshops and web clinics plus access to more than 300 leading suppliers.


Purpose creates visual identity for latest Guy Bourdin exhibition at Somerset House

by Assistant Editor on December 2, 2014

Purpose, one of the UK’s leading brand consultancies, has created the visual identity for Guy Bourdin’s latest exhibition, Guy Bourdin: Image Maker, which has now launched at Somerset House.

Purpose,@Purpose_London together with Somerset House, has created and designed all supporting material for the exhibition including the graphic design, the book and marketing collateral.


New 42″ Giant iPhone / @XeroxEvents

by Will Corry on November 28, 2014


6 ‘fresh’ articles about ‘Black Friday Frenzy’

by Will Corry on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]