• In its echo of the reference to Brookside's lesbian kiss in the London 2012 ceremony, the Barrowman kiss made us seem a rather prurient nation
• On the eve of Scotland's referendum on independence, the ceremony resorted to clichés of the Loch Ness monster, Irn Bru and a sea of tartan instead of telling viewers something new
• The overhead shots made it look like a good few ticket-holders had decided to plump for a quiet night in front of the telly instead
Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.
The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.
Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.
— Will Corry (@slievemore) July 20, 2014
Bringing value, and doing it honestly.
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— Will Corry (@slievemore) July 8, 2014
Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.
APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.