— Will Corry (@slievemore) July 24, 2016
— Callaway Golf (@CallawayGolf) July 12, 2016
+ Much of the talk in the UK has been about Larry, the Downing Street Cat. There is a feeling among many that Cameron disliked the cat. Cameron, on his way out of the building, offered proof to the contrary with a tweeted photo of Larry in his lap. It always comes down to Internet cat photos.
— space (@agencyspace) July 5, 2016
— Will Corry (@slievemore) July 5, 2016
The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]
BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING
At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.
Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.