Good timing. I received this article by Northstar Research Partners, written to mark Shakespeare’s 450th birthday tomorrow, Wednesday 23 April. It is a light-hearted piece that explores what market researchers can learn from Shakespeare’s plays.
Was Shakespeare really a Market Researcher? Rhiannon Price, Research Director, Northstar Research Partners
23rd April 2014 will mark the 450th anniversary of William Shakespeare’s birth. Having grown up a stone’s throw from his birthplace in Stratford-upon-Avon, I have always been interested in Shakespeare. Moreover, the conspiracy theories surrounding his life and authorship have always fascinated me. Did he really write his plays? Was he educated enough or close enough to the royal court to produce his works? Was he Sicilian? Was he gay? But it wasn’t until I started really looking at some of his most famous prose that it dawned on me – I knew the real answer... The Bard was a Market Researcher! [more…]
— Alex Hall (@ahallicks) April 15, 2014
— Will Corry (@slievemore) April 22, 2014
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