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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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To be launched at ad:tech London : AdKash becomes AdKoin: your benefits redouble

by Will Corry on August 30, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored”

by Will Corry on August 27, 2014

By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]

A database of all the start ups and companies creating tech for the event industry

by Will Corry on August 26, 2014

Here is a collection of the most promising startups providing technology solutions for events.

Plus here is a start up theMarketingblog featured recently - Event Wallet

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Events in September / Bigger, better Square Meal’s Venues & Events Live

by Will Corry on August 26, 2014

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Ten ‘Must Attend’ UK Marketing Events – Conferences, Exhibitions etc – September to December 2014

by Will Corry on August 21, 2014

See these not to be missed events here.

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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by Will Corry on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]