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Ticketmaster and Preoday enter multi-market partnership to deliver world-class in venue experiences for fans

by James on May 4, 2016

Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.

This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.

By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.

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Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

by Will Corry on May 3, 2016

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

Will Corry at TheMarketingblog -
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016

E-cigarette advertising ban expected to come into force this week / City A.M.

James at TheMarketingblog -
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more…]

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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

by Will Corry on May 2, 2016

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Are you attending SMX London? Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

by Will Corry on May 2, 2016

  • Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

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Tropicana has unveiled a 5m-tall digital billboard dispensing free orange juice

Tropicana has unveiled a 5m-tall digital billboard dispensing free orange juice

by Will Corry on May 2, 2016

Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice.

The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day. [more…]

Events : The Salaam Gateway stand showcasing the Giant iTab

by Will Corry on April 30, 2016

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Data and the rise of a ‘cashless’ mobile economy  .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

Data and the rise of a ‘cashless’ mobile economy .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

by Will Corry on April 28, 2016

MMS Mobile & mCommerce

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Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

by Will Corry on April 25, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

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The Saucy Fish Co. named World’s #1 seafood brand

by James on April 22, 2016

Amaze, the leading digital marketing, technology and commerce agency is pleased to announce that its client The Saucy Fish Co. has been voted the number one seafood brand in the world.

The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo as part of the IntraFish Seafood Branding Report 2016.

Branding experts from revered US food marketing organisation, The Food Group, analysed 20 of the top consumer seafood brands to measure the strength of each. Each brand was scored on their branding, logo, digital presence and website. Saucy Fish was the clear winner, scoring highest in all but one of the categories.

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Giant iTab … All set & ready for #IMEX16 – the big European show

Giant iTab … All set & ready for #IMEX16 – the big European show

by Will Corry on April 21, 2016

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