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From the show floor: Recapping the biggest trends from Brand Licensing Europe

by Will Corry on October 21, 2014

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

by Will Corry on October 21, 2014

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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See who made the DMA Awards shortlist – Best Use of Email Marketing – Kitcatt Nohr, MBNA, RAPP, Proximity London, LIDA

by Will Corry on October 18, 2014

The DMA Awards shortlist is out. We take a look this time at Best Use of Email Marketing

It’s exciting, it’s adrenaline-fuelled and it’s almost over. DMA Awards judging week ends today when our head judges pick the Grand Prix winner.

You’ll have to wait until Awards night in December to hear who the winners are but the DMA Awards shortlist is out.

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Fashion Video : Designer beams dystopian runway show to the web

by Will Corry on October 17, 2014

If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.

That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]

Do you want more information about UK exhibitions, conferences, venues, destinations and services?

by Will Corry on October 17, 2014

http://goo.gl/Ji2OIu

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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Conversion Conference London : Extra 15% discount offer

by Will Corry on October 14, 2014

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Late Night London is the answer to everything you have been wishing for at Christmas

by Will Corry on October 14, 2014

Let Late Night London grant all your wishes this Christmas.

Christmas will never be the same as Late Night London launch their campaign to bring all of your Christmas wishes to life. #DearLateNightLondon is the answer to everything you have been wishing for year after year and some.

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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