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Marketingblog Nuggets : DD Summit Europe / VoucherCodes.co.uk / Best Awards / iris and BD Network

by on March 2, 2012

banner.jpg DD Summit Europe brings together top industry players for the first time Europe’s first ever daily deal event, the DD Summit Europe 2012,

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Do loyalty programmes offer great potential to low-cost carriers? – Janet Titterton

by on March 1, 2012

Janet Titterton of Collinson Latitude

Loyalty programmes could benefit both no-frills airlines and their business travellers, says Janet Titterton

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Deal sees Barclaycard become payment partner for The Ticket Factory, the LG Arena, the National Exhibition Centre (NEC) and the National Indoor Arena (NIA)

by on March 1, 2012

Barclaycard today announces a five-year partnership with the NEC Group that will offer its 12 million customers enriched entertainment and payment experiences.

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Royal Opera’s Rusalka greeted with chorus of boos

by on February 29, 2012

A Royal Opera production which casts The Little Mermaid as a prostitute in a brothel was met by a chorus of boos on its opening night. [more…]

Summersault sets up a winning streak by scooping a string of accolades at a top industry awards ceremony

by on February 28, 2012

Summersault, the internal communication experts, has extended their winning streak by scooping a string of accolades at a top industry awards ceremony – more than any other company at the event.  www.summersault.co.uk

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If you’re looking for pointless freebies, booth babes and the hard sell then steer well clear of Mailvivo at TFM&A

by on February 27, 2012

I am not sure what your plans are for the next couple of days -- 28th & 29th February -- but if you're looking for pointless freebies, booth babes and the hard sell then steer well clear of the Mailvivo stand at the Technology for Marketing show 2012 in London at Earls Court  Have a chat with us: 0845 644 3730.

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Wayne Townsend discusses – “The true distinctions between cross-channel and multi-channel marketing”

by on February 27, 2012

 Cross-Channel and Multi-Channel Marketing: One and the Same?  

CLICKSQUARED   TFM&A 2012

Though the terms ‘cross-channel’ and ‘multi-channel’ are often used synonymously, they are not the same thing, and savvy marketers understand the distinction.

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Who wants to win a day of Voxpops? / Sign up for the Vox Pops Conference

by on February 27, 2012

Maximise & Communicate Research Insights through Video
at the British Film Institute on Thursday 19th April 2012 1.30-4.30pm

Featuring guest speakers from Barclays and BskyB

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“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.

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“Corporate entertainment should not be forgotten as part of the marketing mix”

by on February 26, 2012

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

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