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New relationship born between Epiphany and Stokke

by Simpson on June 22, 2017

International premium baby and children’s furniture manufacturer, Stokke, has appointed Epiphany, a Jaywing agency, to handle its digital marketing activity.

As well as developing a new website for the high-quality brand with ongoing CRO, Epiphany will manage Stokke’s multilingual PPC, display and paid social strategy.

Epiphany will be supporting Stokke, headquartered in Norway, to drive acquisition and direct online revenue, as well as increasing brand awareness globally. [more…]

Combining digital marketing with offline marketing

Combining digital marketing with offline marketing

by Will Corry on June 22, 2017

The digital world is still a relatively new concept in comparison to traditional marketing methods, only becoming mainstream in 1999 and growing even larger since then.

Practically everything we do has some form of online component nowadays, whether that is a connection to the web that makes the experience smoother and enhances it or a completely online version that offers a similar service built in an alternative way.

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Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

by Will Corry on June 21, 2017

10 years ago customer service was a very different concept.

Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant.

Customers still expected great service however they weren’t in as much of a hurry as they are today, with demand for instant service growing.  “57% of online customers say they are very likely to abandon their purchase if they can't quickly find the answer to their question.”[1]

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Women for Women : First UK company to offer “period leave” to its female staff

Women for Women : First UK company to offer “period leave” to its female staff

by Will Corry on June 16, 2017

Discussions surrounding a lady's time of the month can be taboo or uncomfortable, particularly for us Brits.

But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful periods.

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Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by Contributing Editor on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

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How to market your new online fashion business

How to market your new online fashion business

by Will Corry on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

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Two-thirds of Australian betting turnover is done digitally

Two-thirds of Australian betting turnover is done digitally

by Will Corry on June 12, 2017

A new report from UBS has shown that 65% of betting in Australia is now done online and shows the importance and success of marketing that these companies have shown.

In the six months until the end of December 2016, the share of bets placed through online bookmakers grew 23% on the same period in the following year while bets placed in physical stores fell by 6%.

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Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

by Will Corry on June 11, 2017

TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.

Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.

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Marketing & Data Protection : Discover the new rules at our free breakfast briefing

Marketing & Data Protection : Discover the new rules at our free breakfast briefing

by Will Corry on June 9, 2017

"Be in the know"Join  PromoVeritas on 12th July at Langan's Brasserie for a complimentary Breakfast Briefing about the new 

Data Protection laws (aka GDPR) that will affect all businesses and discover the simple measures needed to be compliant by next year.

RSVP Details Here >>>>

 

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I’ve found Giant iTab fascinating,” Greg Hands, International Trade & Investment Minister

by Will Corry on June 4, 2017

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