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New : “Sue your flakey friend if they fail to show up for a beer”

New : “Sue your flakey friend if they fail to show up for a beer”

by on June 4, 2019

From today Swedes will be able to sue their flakey friends if they don’t attend planned drinks.

Lawyers have worked with Swedish beer giant Norrlands Guld to create a legally binding 'Beer Contract'.

Swedish Advertising Agency, Åkestam Holst, led this campaign for Norrlands Guld, as part of an initiative to encourage friends to stick to their plans and get together more often.

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Movers and Groovers : Marketing and food development moves at McDonald’s

Movers and Groovers : Marketing and food development moves at McDonald’s

by on May 31, 2019

McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.

The move sees Michelle Graham-Clare promoted to marketing director for food and beverages. Graham-Clare was previously head of marketing, a role to which she was appointed in 2018.

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Determining what content is appropriate to your website

Determining what content is appropriate to your website

by on May 20, 2019

Providing quality content is one of the cornerstones of online ecommerce.

Links, images and CTAs (call-to-actions) are all housed within the content you provide. Whether you run a blog or an online store, it is important to offer great content for your readers. It is almost effortless to get quality content these days, thanks to outsourcing services and content marketplaces.

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If sex sells, why are many marketers shy of using it? – a tweet special

If sex sells, why are many marketers shy of using it? – a tweet special

by on May 14, 2019

  • Sex sells - Channel 4 to air sex shop family business doc - Prolific London

  • If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific

  • Does sex really sell? A look at the neuroscience behind innuendo

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Beyond Fifty : New plans to build 3,000 retirement homes

Beyond Fifty : New plans to build 3,000 retirement homes

by on May 9, 2019

Legal & General plans to build 3,000 retirement homes in city centres across the UK in the next five years in a radical move that could help counter the decline of the high street.

The insurance and pensions group’s £2bn project is the first major push to bring purpose-built retirement homes to city centres, at a time when many high-street retailers are struggling to compete with online rivals and have gone out of business or been forced to shut stores.

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How Hostelworld found backpackers better places to stay with dynamic search

How Hostelworld found backpackers better places to stay with dynamic search

by on May 9, 2019

It’s well known that expanding any business brings new challenges – and for Hostelworld, which offers backpackers access to tens of thousands of lodgings around [more…]

Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

by on May 7, 2019

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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Marketing planning : how to get rid of Excel

Marketing planning : how to get rid of Excel

by on May 5, 2019

Many marketers still use Excel or other spreadsheets and organisational resources for their marketing planning.

The organisation of marketing planning often takes more time than marketing planning itself. It may seem like a complicated statement, but it is also a harsh reality.

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How to engage with customers on emerging channels – new research

How to engage with customers on emerging channels – new research

by on May 3, 2019

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. 

While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.

Get the new research >>>>>

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