Get in Touch

featured item

The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.

[more…]

Franchise Marketing 101: How to stand out from online and local competition

Franchise Marketing 101: How to stand out from online and local competition

by on November 30, 2018

One significant advantage that franchises have over other businesses is that the brand is already established.

However, this is partly a disadvantage as well since you already have a lot of competition regarding the products and services you provide. Don’t fret, though, because you can still stand out from online and local competitors with a little extra effort.

[more…]

New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

[more…]

What are the benefits of using short domain names? – exclusive

What are the benefits of using short domain names? – exclusive

by on November 29, 2018

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive.

However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

[more…]

Defining and implementing green marketing practices

Defining and implementing green marketing practices

by on November 28, 2018

In the world of marketing, the concept of sustainability is just starting to gain traction. While there are a lot of green marketing techniques out there, most business owners are not really aware of them.

I even had a friend who works in finance guess that the term 'green marketing' referred to the money that could be made by businesses that employed sustainable practices. Even though that sounds plausible, it isn't what green marketing is all about.

[more…]

Laughter Spot : “The Irishman started searching desperately through his pockets”

Laughter Spot : “The Irishman started searching desperately through his pockets”

by on November 28, 2018

Three men died on Christmas Eve and were met by Saint Peter at the pearly gates.

'In honour of this holy season' Saint Peter said, 'You must each possess something that symbolizes Christmas to get into heaven.'

[more…]

A budget is a vital tool for small businesses – all businesses for that matter

A budget is a vital tool for small businesses – all businesses for that matter

by on November 21, 2018

Budgeting is not a particularly interesting subject that elicits wails of enthusiasm from small business owners.

We have all set budgets before and found it extremely difficult to stay within the confines of their financial limitations. Indeed, as time goes on, one starts to wonder why they even bothered dedicating the time and energy to creating a budget in the first place when it is so hard to stick to.

[more…]

Notonthehighstreet announces two pop-ups for Christmas 2018

by on November 6, 2018

Latest

Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.

[more…]

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

by on November 3, 2018

An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.

She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.

[more…]

Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

Experiential … ‘All Aboard’ as world’s largest model bus arrives in Glasgow

by on October 29, 2018

MadeBrave uses giant ‘toy’ to drive change in customer perception

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.

MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.

[more…]