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New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

by on December 7, 2018

New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.

Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.

When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.

For further information, download the research whitepaper at www.newvoicemedia.com

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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5 myths about millennials in the workplace … exclusive

5 myths about millennials in the workplace … exclusive

by on December 7, 2018

Millennials are a generation known for growing up in an era of huge technological advances – ones that have defined the way in which they perceive, and work within, the world.

As they grow up and become more and more involved in the workplace with its various traditional practices, millennials have the potential to develop and create a new innovative workplace space in which technology can be a priority.

This can be achieved by creating new and innovative ways of pushing business developments as well as business success too.

We have collected over 60 articles about millennials. HERE >>

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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

by on December 6, 2018

University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.

The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.

The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.

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4 easy steps to dealing with a high bounce rate

4 easy steps to dealing with a high bounce rate

by on December 5, 2018

Bounce rate basically refers to single-page visits by users who don't want to explore your site further.

One thing’s for sure, a high bounce rate is not exactly a good thing to have.

Not only does it decrease your website SEO score, it also indicates lost opportunities. If visitors keep “bouncing” off of your page, your business website won’t be meeting its conversion targets.

So, how can you keep your bounce rate low? Let’s look at these simple steps:

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The marketers guide to printing .. [exclusive]

The marketers guide to printing .. [exclusive]

by on December 5, 2018

Printing is really easy! Don’t let your designer, printer or agency tell you otherwise. In this guide for marketers, we’ll cut through the jargon and simply explain everything you need to know.

Bamboozling people with technical terms to assert control isn’t anything new. As a marketer you’ll have encountered every day marketing jargon to pitch the USPs of a 360 offering with KPIs to be agreed by EOP.

FYI, printers have been doing the same thing for decades. So don’t worry about CMYK, DPI or Bleed, because all will be explained.

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How to host a memorable event

How to host a memorable event

by on December 4, 2018

It is useful to think about the elements for a truly memorable event. There are certain things to contemplate prior to the big day so that nothing unexpected occurs.

The following paragraphs offer some helpful insights for anyone planning an event in the near future.

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How to buy an essay

How to buy an essay

by on December 3, 2018

If you need some help with your writing assignments, then you’ve probably considered how to buy essay. The process of buying an essay is fairly straightforward but it does take some time.

If you’ve never done this before, then you’ll want to sign up early so you have enough time to meet your essay deadlines.

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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