Get in Touch

Latest News

Did you see the seven mysterious riders in London?

Did you see the seven mysterious riders in London?

by Will Corry on September 25, 2016

Earlier this week there were numerous sightings of seven mysterious riders in London. The cowboys were first spotted in the ‘Wild West End’, trotting around in full cowboy attire.

The cowboys and their horses were also spotted chilling in London parks, crossing busy roads and hanging out by Boris Bike stations.

[more…]

Curveball idea …Geri Horner tipped to spice up Great British Bake Off

by Will Corry on September 25, 2016

Geri Horner is being lined up to host Great British Bake Off, according to reports.

The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she'd no longer front the show following Channel 4's acquisition.

A source told The Sun: 'Geri is a bit of a curveball idea, but an intriguing one all the same'.

[more…]

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

[more…]

Footballers : Not only big money but great ‘Wags’ also…wow!

Footballers : Not only big money but great ‘Wags’ also…wow!

by Will Corry on September 24, 2016

Jealous of footballers getting huge payouts - more galling in the jealously stakes is the fact that this attracts beautiful wags.

Viktoria Varga is the girlfriend of Southampton striker Graziano Pelle. The pair met on Facebook and with the help of his football background he was able to hit it off pretty well. Viktoria is Hungarian

[more…]

Organic Beauty Week: Are organic beauty products really better for your skin?

Organic Beauty Week: Are organic beauty products really better for your skin?

by James on September 23, 2016

For years we’ve felt guilty for not eating organic food. But while the world is mildly concerned with what we put into our bodies, awareness about what we put onto our bodies is lagging far behind.

Unlike organic food, there are no specific EU regulations to classify beauty products as organic. However there are standardising authorities, such as UK’s The Soil Association, who assess various criteria to ascertain whether a product is truly organic.

This Organic Beauty Week (19-26 September 2016), The Soil Associationn, the UK’s leading organic certifier, is urging consumers to ‘look for the label’ to identify truly organic beauty products.But are organic beauty products really better for your skin? And what makes a product organic?

[more…]

“Social media has gone business-to-business and you’re being left behind” /  Ashley Carr, Neo Engage

“Social media has gone business-to-business and you’re being left behind” / Ashley Carr, Neo Engage

by James on September 23, 2016

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment?

The world is changing fast and people’s rising ‘consumer’ expectations are driving a seismic shift in business behaviour. Ashley Carr, Founder and Managing Director at Neo Engage, a brand of Neo PR, explains:

[more…]

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

by James on September 23, 2016

McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.

Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.

[more…]

How many inbound leads are needed to reach your financial targets?

by Will Corry on September 23, 2016

[more…]

Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by Simpson on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

[more…]

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

by James on September 22, 2016

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.

Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]