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Is this the best PR stunt of 2014?

by Will Corry on December 21, 2014

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How businesses can integrate voice of customer into their marketing strategy

by Will Corry on December 19, 2014

Just in from Nico Lutkins, Global Director of Enterprise Marketing and Customer Advocacy at Trustpilot

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience.

It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their business. @Trustpilot This has led to a surge in ‘Voice of the Customer’ (VoC) programmes, in which businesses gather customer feedback from a wide range of sources before analysing it to capture actionable insights.Read more at the Trustpilot Blog.

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Videos : Most popular app performance customer success stories – Hiscock, Bond International, Rank Group, esure, Financial Times etc.

by Will Corry on December 19, 2014

Just in from Sandra Peil at @Dynatrace Dynatrace

I wanted to share with you our most popular customer success stories viewed by your peers. 

Click on any of the videos below (no registration required) and find out how:

  • Hiscox - improved app performance by 2,000% and moved
  • o a user-experience SLA culture
  • Joules.com - optimised user experience and tamed eCom performance issues
  • Bond International - improved their competitive advantage significantly
  • by significantly reducing troubleshooting time

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Video : Blair says he will 'never' speak about Murdoch's ex-wife

by Will Corry on December 19, 2014

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Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

by Will Corry on December 17, 2014

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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by Will Corry on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.

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‘Lucy’ M&S Video : I predict ‘viral’ slow burner for this ‘Womens’ Lingerie Buying Guide’

by Will Corry on December 16, 2014

❄ M&S Christmas 2014 say ... Get the right lingerie for the women in your life. Get confident this festive season with our fabulous lingerie range:

Watch the video.

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Congratulations to theMarketingblog newsletter on being a shortlisted blog for the National UK Blog Awards #UKBA15

by Will Corry on December 15, 2014

National UK Blog Awards Congratulations to theMarketingblog on being a shortlisted Blog for #UKBA15!.

Keep your fingers crossed for us. We could be celebrating a great win in the Events Individual Shortlist. It's up to the judges now. You can see all the short listed companies here.

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LinkedIn site makeover: What’s new – InformationWeek

by Will Corry on December 14, 2014

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Harness the power of ‘User Generated Content’

by Will Corry on December 14, 2014

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