OpenVV is an initiative dedicated to ensuring online video adverts are delivered in a manner that is viewable for their target audience, something that Ebuzzing & @Teads holds at the core of their company. As part of joining the consortium, @Ebuzzing & Teads will soon implement the OpenVV technology across all its formats and report Open VV viewability statistics in its dashboard.
Open VV is a single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards and exposed to broad technical review. The technology is distributed openly, free of cost. [more…]
- At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
— AcxiomUK (@AcxiomUK) July 17, 2014
Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.
This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]
— Will Corry (@slievemore) July 18, 2014
Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]
With chefs being the high profile stars of restaurant kitchens we were delighted when we spotted our good friends at Hospitality &Catering News reporting on a competition to recognise the essential contribution to any restaurant kitchen from Kitchen Porters.
For more information see Hospitality & Catering News