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Movers & Groovers: Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

by Clare on January 16, 2017

Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.

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How to successfully overcome poor productivity in the workplace

How to successfully overcome poor productivity in the workplace

by Will Corry on January 16, 2017

Productivity is a measure of how effective the inputs put in place are contributing towards the final output. Low productivity in the workplace can have critical effects on a company. Therefore, coming up with ways to deal with low productivity is a step in the right direction.

Here are some steps to take to help combat poor productivity in the workplace;

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What is customer communications management (CCM)?

What is customer communications management (CCM)?

by Will Corry on January 14, 2017

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.

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Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

by Will Corry on January 13, 2017

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze's on-the-go range available at retailers.

They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.

The samples will be distributed in central London close to main line train stations.

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The Curve Group appoints Limelight to raise awareness amongst HR Directors

The Curve Group appoints Limelight to raise awareness amongst HR Directors

by Clare on January 12, 2017

Specialist B2B PR and communications agency, Limelight has been appointed by talent and recruitment management specialists, The Curve Group to raise awareness of their outsourcing solutions and talent management.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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A quick-guide to live streaming and promotions … PromoVeritas

by Will Corry on January 10, 2017

A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike.

From Times Square, New York to hatching baby eagles there is nothing live that cannot be seen (or unseen) and brands have been quick to catch on to the fact that live streaming is an innovative and exciting way to run promotions.

Read the full article

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Debt Busters boosts revenue and efficiencies with NewVoiceMedia’s inside sales platform

Debt Busters boosts revenue and efficiencies with NewVoiceMedia’s inside sales platform

by Will Corry on January 10, 2017

The challenge - transforming a 10-year-old business by driving sales and productivity. Australia-based insolvency practice increases customer base by 83 percent in less than a year

SYDNEY, NewVoiceMedia, a global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that Debt Busters has multiplied its revenues and improved efficiencies to become an industry leader, with NewVoiceMedia’s inside sales platform.

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Laughter Spot : “Hey Doc, want to take a look at this?”

by Will Corry on January 10, 2017

A Jaguar mechanic was removing the cylinder head from the
engine of an E-Type when he spotted a well-known
cardiac surgeon in the garage. The cardiac surgeon was there
waiting for the service manager to come and take
a look at his car when the mechanic shouted across the
garage.

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Fire safety tips for small businesses

Fire safety tips for small businesses

by Will Corry on January 9, 2017

Most small business owners understand the relevance of fire safety, but not all of them bother doing fire safety risk assessments every year, as they are supposed to. After all, how likely is it that: a) someone from the HSE will bother performing a random spot check, or b) there is a fire.

The risk is probably low on both counts, unless you manufacture fireworks for a living or work in a similar high-risk industry, but this doesn’t mean you should forget about fire safety. If something goes wrong and there is a serious fire, do you really want to be responsible for a death on the premises?

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