— Will Corry (@slievemore) April 27, 2015
Giving away products for free is far from sustainable, but then again there's a time and a place for everything.
Customers love getting things for free. Who doesn’t? The word free carries incredible power for any retailer, but it comes with an obvious cost.
— Will Corry (@slievemore) April 25, 2015
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Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.
Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.
The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.
Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure.
However, knowing your own industry doesn't always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company's data from security breaches.