Get in Touch

Latest News

Event special : A massive £259 saving on a Data Driven Business Combo Pass – this week only

by Will Corry on July 27, 2015

20% discount as a summer special for 20 tickets only

This week only. A summer special for 20 tickets starting Monday the 27th July. Use  SUMMERDDB for your discount. This big discount is for Combo Passes only.

Data Driven Business Combo Pass

All Conversion Conference Sessions... All eMetrics Summit Sessions... All Predictive Analytics World Sessions... Exhibition ... Coffee and Lunchbreaks

3 conferences (book one or all three), 1 goal – delivering cutting-edge but proven online marketing & analytics strategies to grow your business.

Use  SUMMERDDB for your discount

Register Now

[more…]

Latest : They are now claiming sex does not sell – this oldie but goldie case study proves them wrong

by Will Corry on July 25, 2015

Wednesday was a dark day in advertising. In agencies around the globe, creative teams binned reams of campaign ideas in teary-eyed dismay. Got to get rid of that buns-as-breasts billboard, it’ll never sell burgers.

For decades, adland has been a proud proponent of sex; it may be morally dubious but goddamit it flogs things.

It seems, however, that the Mad Men may have been shooting blanks all these years: a shocking new study has found that ads with violent or sexual content actually decrease advertising effectiveness.

All is not lost - we at theMarketingblog dug out this 2011 example which somewhat knocks the new research into the long grass with its 65% increase in sales for Figleaves. Go to more for the story.

[more…]

Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

[more…]

UK marketing news for B2B professionals – Fresh and updated every day

by Will Corry on July 25, 2015

[more…]

This could be the most terrifying night of your life – in the best way

by Will Corry on July 25, 2015

True daredevils will jump at the chance to sleep in Skylodge, a trio of transparent capsules wedged high on a mountainside in the Peruvian Andes, not far from the city of Cuzco. The pods are all-out luxurious: They measure a whopping 192 square feet – about half the size of an average hotel room – with plush beds, dining areas and bathrooms.

[more…]

Greene King is offering IPA fans the chance to win stateside trips

by Will Corry on July 25, 2015

Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.

East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.

[more…]

Forbes – “Social media can be your biggest source of leads”

by Will Corry on July 24, 2015

How Social Media Can Be Your Best Source For Leads 

[more…]

Find out how good customer experience management can put your business on top – 6 fresh articles designed to give you an inside track

by Will Corry on July 24, 2015

http://contentcuration.tumblr.com/post/124894016727/b2b-marketers-most-exciting-future-opportunity

[more…]

Movers and Groovers: mcm creative group appoints creative director

by Assistant Editor on July 23, 2015

Creative communication specialists, mcm creative group, today announces the appointment of Mark Nicholls to the newly created role of Creative Director. Emma Bradbury is also joining the team, as a Junior Project Manager.

The appointments are the latest in a series of growth-led changes at the agency, and come just before a planned office move from Hammersmith to bigger premises in Kew.

[more…]

Research : Q. To what degree does the general population hold the UK Financial Services Industry responsible for economic woes

by Will Corry on July 23, 2015

Blame, Trust and Fairness in the Financial Services Industry ...

insight engineers regularly cover and publish topics of interest to our clients and prospects.

[more…]