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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.


Teradata Announces Enhancements to Teradata Integrated Marketing Cloud

by Assistant Editor on October 23, 2014

[/caption]Teradata (NYSE: TDC), the big data analytics and marketing applications company, today announced the availability of four new product [more…]

Starting your own online store / Danielle Middleton

by Will Corry on October 20, 2014

Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.

Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.


Call. Push. Rescue. / British Heart Foundation launches ONE TWO FOUR produced film series to help create Nation Of Lifesavers

by Will Corry on October 17, 2014

ONE TWO FOUR, the international content company, can today announce the launch of a series of training films produced exclusively for the British Heart Foundation (BHF).

The films, which will be available in schools, workplaces, community groups and libraries, are part of the charity’s new Call Push Rescue CPR training programme. The pack aims to educate all young people and adults on how to perform CPR.


Coming soon / Win an investment fortune of £10,000 – very special online treasure hunt game in November

by Will Corry on October 15, 2014

Coming soon ... Crowdfunding network Money&Co. is launching a very special online treasure hunt game in November, giving people the chance to win an investment fortune of £10,000 and five prizes of £1,000 to be lent via the Money&Co. platform.

The £10,000 Fortune Finder competition will ask people to find the hidden clues and gems, and unlock the Fortune Finder codes in their five treasure hunts over 10 days. More details in future Marketingblog newsletters.

Nicola Horlick is CEO of Money&Co. She has been a leading fund manager in the City of London for over thirty years. During that time, she has set up and managed several investment businesses. She now chairs a private equity business, is CEO of a film-development company, and is a director of an NHS Foundation Trust.


Direct mailing campaign evolves to offer paws for thought / Dogs for the Disabled & Jigsaw CCS

by Will Corry on October 15, 2014

A direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity.

Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and delivered over 1,000 ‘bone appetite’ breakfast kits for this year’s Big Dogs Breakfast, to help raise money for Dogs for the Disabled. [more…]

Video / Who is that hot ad girl in the burger commercial?

by Will Corry on October 15, 2014


2015 Content Marketing Trend Report and an almost missed dog walk

by Will Corry on October 14, 2014


MediaVision have been nominated by UK #SearchAwards for their work on @DickiesStore!

by Will Corry on October 13, 2014


Laughter Spot : “A can of peaches”

by Will Corry on October 12, 2014

An 89 year old woman was arrested for shoplifting.

When she went before the judge, he asked her, "What did you steal?" She replied, "A can of peaches."

The judge said, "Why did you steal a can of peaches?"