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Screenfast Launch Set to Transform Cinema Distribution

by Assistant Editor on June 30, 2015

Film distribution services provider, Delta Soho Digital, part of The Delta Group, today announces the launch of Screenfast, a new digital cinema delivery service.

The [more…]

NewVoiceMedia named top tech company to work for in the UK

by NewVoiceMedia on June 30, 2015

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has been named the best technology company [more…]

“The Royal Class of Online Marketing – Conversion Conference London 28-29 October 2015

by Will Corry on June 28, 2015

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“I Dough, I Dough” – celebrating the legalisation of same-sex marriage – Ben & Jerry’s

by Will Corry on June 28, 2015

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by Will Corry on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by Will Corry on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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Conversion Conference London : The Super Early Bird is ending this Friday and with it your chance to save up to 40%!

by Will Corry on June 25, 2015

http://contentcuration.tumblr.com/post/122420087567/conversion-conference-the-leading-conversion

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Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

by Will Corry on June 25, 2015

Have you ever noticed how much quicker you get distracted online than you used to?

If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in 2000 to just 8 seconds in 2013. The most visible consequence of this has been the tendency for publishers to break online content up into ever smaller digestible chunks.

But are attention spans really shrinking in the way we think they are? The popularity of long running, intricately plotted series from the likes of HBO seem to suggest otherwise. The problem instead is one intrinsic to the online space. With online content saturation, it could be that our diminished attention spans have more to do with a growing tendency to be more selective with the content we consume online and to assess what we like and what we don’t like far quicker than we used to. [more…]

NewVoiceMedia strengthens ContactWorld for Sales solution to advance sales performance and productivity

by NewVoiceMedia on June 25, 2015

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that it has introduced major [more…]

IKEA put wireless bungee jumping to the test to promote new wireless charging collection

by Will Corry on June 25, 2015

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