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Wednesday was a dark day in advertising. In agencies around the globe, creative teams binned reams of campaign ideas in teary-eyed dismay. Got to get rid of that buns-as-breasts billboard, it’ll never sell burgers.
For decades, adland has been a proud proponent of sex; it may be morally dubious but goddamit it flogs things.
It seems, however, that the Mad Men may have been shooting blanks all these years: a shocking new study has found that ads with violent or sexual content actually decrease advertising effectiveness.
All is not lost - we at theMarketingblog dug out this 2011 example which somewhat knocks the new research into the long grass with its 65% increase in sales for Figleaves. Go to more for the story.
True daredevils will jump at the chance to sleep in Skylodge, a trio of transparent capsules wedged high on a mountainside in the Peruvian Andes, not far from the city of Cuzco. The pods are all-out luxurious: They measure a whopping 192 square feet – about half the size of an average hotel room – with plush beds, dining areas and bathrooms.
Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.
East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.
Creative communication specialists, mcm creative group, today announces the appointment of Mark Nicholls to the newly created role of Creative Director. Emma Bradbury is also joining the team, as a Junior Project Manager.
The appointments are the latest in a series of growth-led changes at the agency, and come just before a planned office move from Hammersmith to bigger premises in Kew.
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