Teradata today announced the findings of a global study of senior digital marketers strategic priorities for technology investment for 2015 and beyond.“Enterprise Priorities in Digital Marketing,”
Two-thirds (62%) of respondents cited improving customer satisfaction as their top reason for investing in more technology. Becoming more customer-centric was found to be a top-two priority for 49% of organisations.
According to the report, which surveyed more than 400 digital marketing leaders at large global enterprises (with 56% having revenues over $3 billion), 86% of enterprise companies are practising some form of personalisation but only 32% view it as a top priority and less than 20% execute it in day-to-day business.
By Dawn Dean, senior account manager at Protravel
How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands. Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.
‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it .www.protraveluk.co.uk
— Will Corry (@slievemore) September 30, 2014
Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleported virtual travel experience, which enables users to feel the sand between their toes on Wai’anapanapa Beach in Maui, or enjoy a panoramic view of London from the vertigo inducing Tower 42.
St Ives Group-owned large format print specialist Service Graphics has combined with artist Yoni Alter to display a unique work of art that plays with the perceptions of passers-by.
The 25 metre-long piece will appear at the Boxpark site in the heart of London's Shoreditch community, displayed in the manner of a 'magic eye' puzzle. The banner, stretched above 10 shops in Bethnal Green Road, comprises colourful dots which turns into popular nostalgic figures when viewed from a distance.
— Will Corry (@slievemore) September 29, 2014
— Will Corry (@slievemore) September 28, 2014