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[Watch] :  “Swap a ginger child for a ginger beer” – NZ Case Study

[Watch] : “Swap a ginger child for a ginger beer” – NZ Case Study

by Will Corry on August 31, 2016

How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced.

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Tetley Tea case study: Playing the interactive video game

by James on August 31, 2016

Playing the interactive video game

How an interactive video unit with Innovid surpassed industry benchmark engagement levels

Times are changing. Gone are the days where only one form of media can be used within a campaign, and static video adverts are a thing of the past. With so many mediums and brands to compete with, getting heard above the noise can be tricky; add in a new brand campaign and things get twice as hard. [more…]

Transfer deadline day .. Nadim Sadek-TransgressiveX .. Sensewhere – £1.4m funding

Transfer deadline day .. Nadim Sadek-TransgressiveX .. Sensewhere – £1.4m funding

by Will Corry on August 31, 2016

The Marketing Newsletter UK

Read today's [Wednesday] Marketingblog newsletter. It's fresh news that you can use. Deadline day .. Nadim Sadek-TransgressiveX ... Sensewhere secures £1.4m funding ..NewVoiceMedia ..E-goi ..plus great Laughter Spots.

Read this special issue NOW >>>>>

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Deadline day – latest tweets

by Will Corry on August 31, 2016

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19 facts you probably didn’t know about "Willy Wonka and The Chocolate Factory

by Will Corry on August 31, 2016

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Laughter Spot : A “Blondes Are Not Stupid” Convention

by Will Corry on August 31, 2016

80 Thousand Blondes Meet In A Football Stadium For A "Blondes Are Not Stupid" Convention

The leader says, "We are all here today to prove to the world that blondes are not stupid. Can I have a volunteer?"

A blonde gingerly works her way through the crowd and steps up to the stage. The leader asks her, "What is 15 plus 15?" After 15 or 20 seconds she says, "Eighteen!"

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Research / Quantify, predict and explain a consumer’s likelihood to alter their current behaviour / Future Thinking

by Will Corry on August 31, 2016

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Research : Nadim Sadek is shaking up market research with TransgressiveX

by Will Corry on August 31, 2016

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NewVoiceMedia doubles down on quality and reach for contact centers with Voxbone

NewVoiceMedia doubles down on quality and reach for contact centers with Voxbone

by NewVoiceMedia on August 30, 2016

In early 2016, NewVoiceMedia made a splash in the contact center space when it announced $30 million in funding for its cloud solution. A few short months later it revealed that it had increased its customer base by 50 percent and international business by 140 percent in FY’2016.

In this time of rapid growth for the company, NewVoiceMedia has chosen to leverage Voxbone’s direct inward-dialing (DID) numbers to extend the reach of its cloud contact center platform to a global scale.

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The Moretti Gran Tour was in full swing at Big Feastival / @agencyspace

The Moretti Gran Tour was in full swing at Big Feastival / @agencyspace

by Will Corry on August 30, 2016

https://moretti-gran-tour.designmynight.com/

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