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Movers and Groovers : Ad viewability co hires FT’s Canfield to drive UK sales

by Will Corry on February 27, 2015

Ad viewability co Meetrics has hired the Financial Times' Steven Canfield - further testament to the increasing interest in the ad viewability issue, and follows their 7-figure financing round and MRC accreditation.

More Movers and Groovers.

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Important news for FMCG brand managers who are looking to engage #digital mums?

by Will Corry on February 27, 2015

 

Read Talk to Mums new newsletter

Talk to Mums is a mum to mum communication agency that connects brands with mums online and offline. http://talktomums.co.uk/

Looking to engage #digital mums? Sign up for @sallytalktomums 'Healthy, Happy Families' April blog brunch here

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adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation

by Will Corry on February 26, 2015

Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.

adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.

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Thames Water appoints Headstream to enhance Twitter customer experience

by Will Corry on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by Will Corry on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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Dennis Publishing Chooses Acxiom to Create a Single Customer database

by Assistant Editor on February 25, 2015

Dennis Publishing, one of the UK’s leading independent media companies, has appointed Acxiom to build, manage and host a multi-channel, single customer view (SCV) database, [more…]

How to handle being passed over for a promotion / Alex Hogan

by Will Corry on February 25, 2015

  • So you got passed over for that promotion.., now what? Your first reaction will probably be anger.

  • You'll think about updating your resume and, if you’ve read my article, "Never have to Search for a Job Again!", you'll send out a correspondence to your growing list of recruiters telling them of a new availability you may soon have and what types of opportunity that you’re looking for.

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Fun marketing quiz – a £50 shopping card up for grabs

by Will Corry on February 24, 2015

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Good progress of digital advertising industry in improving brand safety through JICWEBS

by Will Corry on February 24, 2015

Publication of DTSG report shows good progress of digital advertising industry in improving brand safety through JICWEBS

The report is available from the JICWEBS site here.

To coincide with today’s JICWEBS “town hall” for the UK digital advertising industry, JICWEBS is publishing a report revealing the progress that's been made in minimising the risk of advertising misplacement, thus improving brand safety online, since the launch of the Digital Trading Standards Group (DTSG) Good Practice Principles just over one year ago.

JICWEBS – the UK’s Joint Industry Committee for Web Standards – is the industry body that defines and facilitates good practice and standards for digital ad trading, particularly around Brand Safety, Ad Viewability and Anti-Fraud.

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New account gains : CreationADM, Underscar, GreenVale Potatoes, BD Network

by Will Corry on February 23, 2015

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