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History in the making: Ronda Rousey, Ashley Graham & Hailey Clauson each score a SI Swimsuit 2016 cover

by Will Corry on February 14, 2016

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SMX London May 2016 – Get an extra 15% discount – your special code is WEBMARKETINGBLOGSMX

by Will Corry on February 14, 2016

SMX London delivers all of the search engine marketing topics and trends you need to know to stay ahead of the curve - whether you’re an SEM expert or just getting started.

A Marketingblog Exclusive. Get an extra huge 15% discount – use this special code WEBMARKETINGBLOGSMX

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PR : Find out more about Virgin Holidays’ PR stunt | Hotcow Experiential

by Will Corry on February 13, 2016

Did you see Virgin Holidays' luxury tree house PR stunt?

The Virgin family of brands, headed up by maverick entrepreneur Richard Branson, are known for doing things their own way, and being open to cool and exciting ideas. Virgin Holidays recently decided to put its marketing budget to good use 

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3 essential ways to use content marketing for generating leads – exclusive download

by Will Corry on February 13, 2016

Download this eBook HERE >>>>

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task.

So how do today’s marketers fill the funnel? They use content marketing.

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing

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Gocompare.com launches with Affiliate Window

by Will Corry on February 13, 2016

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.

With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.

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Giant iTab displays Giant Android Smartphone solution

by Will Corry on February 13, 2016

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Carling launches £5,000 Holiday Getaway promotion

Carling launches £5,000 Holiday Getaway promotion

by James on February 12, 2016

Three million packs with ten £5,000 holiday prizes on offer

Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.

The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.

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Ray-Ban, Cloggs and Coach choose Rakuten Marketing

by James on February 12, 2016

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Capture and Mothercare partner to offer in-house customer marketing service to brands

Capture and Mothercare partner to offer in-house customer marketing service to brands

by James on February 12, 2016

Capture, the UK’s leading specialist retail media agency, today announced it has partnered with leading global retailer for parents and young children, Mothercare.

Appointed to offer an in-house customer marketing service to supplier brands, Capture will be working to build joint campaigns that deliver mutual value for both brands and the retailer.

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One bottle of very social champagne, the social team @ Hospitality & Catering News, are at it again

by James on February 12, 2016

The regularity of our reporting on social media at B2B website Hospitality & Catering News might lead some to think we are receiving large quantities of champagne from them, sadly not the case. We monitor a number of social sites and this is one we find to be particularly ‘engaging’.

We took a peek this morning on our trawl through some of our favourite’s and found this, but how can one bottle of champagne garner such a response, and a very engaged response too for that matter?

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