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How to successfully market a conference or business event

by Will Corry on October 5, 2015

After you've found the ideal conference venue by searching through
Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.

Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.


What you need to know about the Entrepreneurs’ Relief Scheme and the sale of your business

by Will Corry on October 5, 2015

Mergers and acquisitions happen at a fast pace, with many businesses being bought and sold on a global scale each week. From the smallest start-up to the biggest corporations, finding the value of a business in order to sell is one thing but understanding all the tax implications is another.


Details Make a Difference: How Small Touches Can Strengthen Your Brand

by Will Corry on October 3, 2015

When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.


RMHC and Rawnet partner for bedtime story campaign

by Assistant Editor on October 1, 2015

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.

The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.


The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by Will Corry on September 23, 2015


The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices


The main advantages of buying an unlocked phone

by Will Corry on September 22, 2015

Buying a new smartphone can be tricky, as there’s just so much out there to choose from. Whether you’re considering buying a swanky new iPhone or you just want something simple and basic to text and talk with, there are a lot of different factors that you need to take into consideration when planning on buying a new phone

One of the things that you’ll need to think about is if you want a phone that is unlocked, or do you not mind only ever using it with one mobile phone network. If you’re not sure whether or not you should be going for an unlocked phone for your next mobile handset, we’ve listed some of the benefits here.


4 essential tips for building a startup website

by Will Corry on September 18, 2015

Launching a successful startup can be challenging in any industry, especially in today's ultra-competitive online environment. As society continues to grow fonder of the World Wide Web, startups without websites are becoming like unicorns - you won't find one any time soon.

That's because almost everyone understands that the internet can play a vital role in the success of any young company in the 21st century. With that said, let's look at four essential tips that every startup should heed when building their company website: Graphics by Shutterstock


Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue

by Will Corry on September 17, 2015

Half of senior digital execs say IAB/MRC viewability  standards inadequate

Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.

The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient


Rugby World Cup : “The ‘bandwagon’ fan is female and affluent” – Exponential

by Will Corry on September 16, 2015

On the eve of the Rugby World Cup, an analysis of 3 million+ rugby fans reveals (a) how the fan base changes in a world cup year and (b) some new stereotypes about the differences with football fans:


New Zealand beats England in Rugby World Cup (social media) final – RadiumOne

by Will Corry on September 14, 2015

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015).