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Pamela Anderson poses in shower to stop California drought

by Will Corry on May 22, 2015

The actress recreates the shower scene from Psycho at age 47 See on telegraph.co.uk

The 47-year-old former Baywatch actress recreated the shower scene from Alfred Hitchcock's Psycho in a photograph taken for People for the Ethical Treatment of Animals.

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Served up one at a time – 330+ marketing articles, news stories, laughter spots, case studies etc.

by Will Corry on May 22, 2015

Hit the graphic to get your news stories

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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

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The beating heart of the hospitality and catering sector recognised

The beating heart of the hospitality and catering sector recognised

by James on May 21, 2015

The media landscape has changed dramatically in recent times and savvy media owners have adjusted their media propositions accordingly. The need to make such adjustments is probably best reflected through B2B media, business people who need information source it through their desktops and/or numerous handheld devices.

Google will be the first point of call in most instances leading to the most relevant information source. Keeping up to date with business news and information is provided through email newsletters. One of our favourites is the stark H&C News.

It will never win any design awards but it does deliver just what most business people want, simple headline copy that can be scanned for relevant content quickly.

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Really ‘fresh’ marketing news you can use … Mad Men final show airs, Car boot parcel points, Jeremy Clarkson, Giant iPad

by Will Corry on May 21, 2015

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Jeremy Clarkson: First interview since Top Gear sacking – live

by Will Corry on May 21, 2015

• Jeremy Clarkson appears on Chris Evans' Radio 2 show
• Ex-Top Gear star set to speak about future after sacking
• Clarkson 'in talks' to launch Top Gear rival show House of Cars
• BBC 'considered axing' Richard Hammond from Top Gear

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Women for Women : Will these “edgy” coaster ads just re-brutalize women?

by Will Corry on May 21, 2015

People are talking about this campaign for the Yaocho bar in Japan. But there’s another conversation we need to have about campaigns that address violence.

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Car boot parcel points: the industry’s thoughts by Sean Fleming, eDelivery

by Will Corry on May 21, 2015

Check the industry’s thoughts

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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by Will Corry on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

Arena Media unveils pair of campaigns for the Zoological Society of London

by Will Corry on May 19, 2015

Media planning and buying agency, Arena Media, has today unveiled a pair of campaigns for the Zoological Society of London (ZSL), one for ZSL Whipsnade Zoo, and one for ZSL London Zoo to celebrate its insect activity this May half term.

Running from Monday 18 May, in time for half term, both campaigns are targeted at families with the main channel being DOOH. The ZSL Whipsnade Zoo campaign raises awareness of the new Butterfly House – a brand new indoor attraction at Whipsnade – while the ZSL London Zoo initiative launches the brand’s latest ‘Up Close’ experience: In with the Spiders.

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