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Movers and Groovers : Barry Adams joins Eyeota as Chief Revenue Officer

by Will Corry on April 27, 2015

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When is it appropriate to give something away for free and potentially take a loss?

by Will Corry on April 27, 2015

Giving away products for free is far from sustainable, but then again there's a time and a place for everything.

Customers love getting things for free. Who doesn’t? The word free carries incredible power for any retailer, but it comes with an obvious cost.

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Mother knows best – The new rules of customer engagement – Gnatta

by Will Corry on April 26, 2015

Parents are more likely to use social media to complain about your business than their children, according to a survey conducted by social media software experts, Gnatta [more…]

Who is that fabulous ‘hot ad girl’ in the Sprint “Too Rich To Care” Layover commercial?

by Will Corry on April 26, 2015

Q: Who is the hot girl in the Sprint “Too Rich To Care” Layover commercial?

A: Brianne Howey [more…]

Name of Thrones, PETA, Giant iTab, Internet Retailing, Cadbury, SMX London 2015, Hotcow, Just Eat – theMarketingblog

by Will Corry on April 25, 2015

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Events : Internet Retailing and eDelivery events for July to December 2015

by Will Corry on April 24, 2015

INTERNET RETAILING AND EDELIVERY EVENTS

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by Will Corry on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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Security of information : SP Group awarded ISO27001:2013 certification for information security

by Assistant Editor on April 23, 2015

Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure.

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How will my business benefit from IT support?

by Will Corry on April 23, 2015

In order to be successful in business it is absolutely imperative to know your industry well.

However, knowing your own industry doesn't always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company's data from security breaches.

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Food delivery from the premium restaurants sector – 2 very fresh news stories

by Will Corry on April 23, 2015

1  The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.

The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris andBerlin, following a quiet launch in Dublin earlier this week.

2  JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.

Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers. Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.

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