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Moovers & Groovers: CarKeys.co.uk adds to its executive team

by Assistant Editor on May 27, 2016

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations [more…]

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by Will Corry on May 27, 2016

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

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Watch : Is this the most racist commercial ever?

by Will Corry on May 27, 2016

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Calendars : It’s not just the hunting hotties who can cause a stir

Calendars : It’s not just the hunting hotties who can cause a stir

by Will Corry on May 27, 2016

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Laughter Spot : “The one about the engineer who dies and reports to the pearly gates”

by Will Corry on May 27, 2016

An engineer dies and reports to the pearly gates. St. Peter checks his dossier and says, "Ah, you're an engineer — you're in the wrong place."

So, the engineer reports to the gates of hell and is let in. Pretty soon, the engineer gets dissatisfied with the level of comfort in hell, and starts designing and building improvements. After awhile, they've got air conditioning and flush toilets and escalators, and the engineer is a pretty popular guy.

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The importance of completing a PQQ

The importance of completing a PQQ

by Will Corry on May 26, 2016

A Pre-Qualification Questionnaire (PQQ) is the initial step in applying for and winning a tender or contract in the public sector.

This questionnaire is issued by buyers in an attempt to narrow down their list of suitable suppliers before inviting companies to bid on a tender.

As such, submitting a PQQ is an essential first step in landing public sector contracts, regardless of the industry or project involved. Overall, the questionnaire is used to help the buyer determine whether the applying company has the necessary capabilities, policies, and financial resources in place to perform the job properly. [more…]

Evans v LeBlanc in Top Gear which starts on BBC 2 this Sunday / Me thinks he (Evans) does protest too much!

by Will Corry on May 26, 2016

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Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by James on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

Leeds Beckett University re-appoints Delete as its digital partner

by Assistant Editor on May 25, 2016

Leeds Beckett University has re-appointed digital agency Delete to develop its wider digital offering following the transformation of the main University website and online prospectus.

The contract, which has been extended for a minimum of two years, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints.

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Leo Burnett unveils latest summer TV campaign for the Co-op

Leo Burnett unveils latest summer TV campaign for the Co-op

by James on May 25, 2016

Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere.

The advert shows the escalation of events that leads to a group of friends getting together to celebrate the British summertime spontaneously, having woken up that morning with no idea that they’d end up on the beach enjoying a feast.

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