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Important information for B2B marketers : Check anti-spam laws in Canada / E-GOI

by Will Corry on September 1, 2014

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Latest Marketing Nuggets : Banana marketing lawsuit, spivs conning gullible shoppers and the #icebucketchallenge

by Will Corry on August 30, 2014

  1. The #icebucketchallenge: a marketing lesson in activism or slacktivismThe Drum

    Ben Caspersz, managing director of PR and digital communications agency Claremont, explores the marketing lessons to be learned from the viral Ice ...

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It’s a smartphone stand – so why should you consider the Standeazy phone stand as a corporate gift?

by Will Corry on August 30, 2014

"I was wondering if there was a chance to mention a promotional gift which is unusual but very well received by exhibitors or those holding a conference or corporate event looking for a giveaway that does not end up in the bin.

Standeazy is a credit card sized smartphone stand @standeazy that can be customised with a logo on the tab and a bespoke backing card …"

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9 reasons to pay attention to ‘Millennials’

by Will Corry on August 28, 2014

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“A promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored”

by Will Corry on August 27, 2014

By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]

Teradata Integrated Marketing Cloud helps marketers further personalise the customer experience

by Assistant Editor on August 27, 2014

Teradata Corporation today introduced Teradata Raw Data Exports, a new marketing applications feature that leverages vast amounts of data about customer interactions to help businesses deliver a continuously more personalised customer experience.

The new feature is now globally available as an add-on wizard for users of Teradata Digital Messaging Center (DMC), or as a service option, and will help data-driven marketers access customer interaction data from multiple channels, such as emails sent, website visits and purchase data, among other sources. [more…]

Research : Half of the over 60′s have had regrets that they weren’t reckless enough in their youth

by Will Corry on August 27, 2014

The stereotypical image of the older generation is dead and buried – because modern pensioners believe bingo and knitting is 'boring', it emerged yesterday.

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Classic Blunders : Charlize Theron wears the wrong watch – the cost is only £12m

by Will Corry on August 24, 2014

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

More big blunders with endorsements

Read the blunder stories we have carried in theMarketingblog

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Blunders : Gwyneth Paltrow’s website GOOP sued over the moniker ‘Diet Detective’

by Will Corry on August 24, 2014

Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .

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RadiumOne UK helps Squawka to better understand and engage with audiences everywhere

by Will Corry on August 22, 2014

Squawka & RadiumOne UK Agree Audience Extension Partnership

RadiumOne UK, the programmatic advertising experts, today announces an audience extension partnership with Squawka, the web-based football statistics application.

The partnership will enable Squawka to harness and better understand its key social, mobile and web audiences in order to extend its advertising inventory, which currently sells out during key football events such as the World Cup.

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