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Ebuzzing & Teads join OpenVV to support video ad industry drive for greater viewability and transparency

by Will Corry on July 23, 2014

Ebuzzing & Teads today announces it is has joined OpenVV, an industry consortium which aims to promote transparency and trust within the online video advertising industry.

OpenVV is an initiative dedicated to ensuring online video adverts are delivered in a manner that is viewable for their target audience, something that Ebuzzing & @Teads holds at the core of their company. As part of joining the consortium, @Ebuzzing & Teads will soon implement the OpenVV technology across all its formats and report Open VV viewability statistics in its dashboard.

Open VV is a single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards and exposed to broad technical review. The technology is distributed openly, free of cost. [more…]

Warrior Forum Payments / A new all-in-one payments, analytics, affiliate marketing and distribution platform

by Will Corry on July 23, 2014

Warrior Forum, the world’s largest Internet marketing community & marketplace recently launched Warrior Payments, a revolutionary all-in-one payments, analytics, affiliate marketing and distribution platform which will transform the way people sell products & services online.

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“Programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses” / Mike Peralta, AudienceScience CEO

by Loudmouth PR on July 21, 2014

AudienceScience opens Brazil office, expanding global footprint

Enterprise Advertising Management System Is First Of Its Kind In Rapidly Growing Brazilian Market

With all eyes on Brazil following the completion of the World Cup, AudienceScience today announced that it has expanded to Sao Paulo, making it the first enterprise advertising management system to enter the Brazilian market.

The office also gives AudienceScience greater reach across the globe, providing advertisers access to audiences and ad impressions in the world’s largest digital populations. Brands like Pernod Ricard are already leveraging AudienceScience’s technology to access this rapidly growing market. [more…]

Laughter Spots from Billy Connolly plus a special bonus – four great laughter lines

by Will Corry on July 20, 2014

  1. At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.

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Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers across all touchpoints

by Assistant Editor on July 18, 2014

Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Carrefour Media, advertising arm of the Carrefour group, has chosen its Audience Operating System™ (AOS™) to help maximise the effectiveness of their marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad investment.

This pioneering approach will put Carrefour’s CRM data at the heart of a secure and anonymous environment. [more…]

Toucan’s involvement with Ocean Spray at the RHS Hampton Court Palace Show

by Will Corry on July 18, 2014

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Positec, the holding company for Power Tools products Worx, appoints adconnection to £2m media account

by Will Corry on July 18, 2014

Positec, the holding company for Worx power tools, has appointed adconnection to its £2m media planning and buying account.

Positec is an ambitious longstanding company focussed on building strong brands globally to the highest manufacturing levels.  Worx produces a range of innovative and award winning, high quality power tools for home and garden including the Jaw-Saw (Safe chainsaw), Tri-Vac (Garden Leaf blower and vacuum) and the Landroid (robotic garden mower).  They also have huge green credentials with zero emission products.

@adconnectionUK are planning a big autumn push across TV and digital, with digital running throughout the year to support sales in the top stores and also online through Amazon.

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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Saatchi & Saatchi X research reveals – brands need to rethink how they target mums

by Assistant Editor on July 17, 2014

Rachelle Headland, Managing Director, Saatchi & Saatchi X

Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]

H&C News supports those supporting Kitchen Porters

H&C News supports those supporting Kitchen Porters

by James on July 16, 2014

With chefs being the high profile stars of restaurant kitchens we were delighted when we spotted our good friends at Hospitality &Catering News reporting on a competition to recognise the essential contribution to any restaurant kitchen from Kitchen Porters.

For more information see Hospitality & Catering News

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