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Movers and Groovers: LIFE significantly expands creative offering with raft of new hires

by Clare on February 23, 2017

Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively.

These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks. [more…]

TheMarketingblog uses E-goi – check it out now

by Will Corry on February 22, 2017

https://www.e-goi.com/en/p/lp-email-marketing/

[more…]

Is this chap one of the country’s most famous pie connoisseurs

by Will Corry on February 22, 2017

UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.

Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.

[more…]

Valentine’s campaign : Is this a big blunder by London Dungeon?

by Will Corry on February 22, 2017

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Laughter Spot : What the press said about the pastor who entered his donkey in a race

by Will Corry on February 22, 2017

The pastor entered his donkey in a race and it won.
The pastor was so pleased with the donkey that he entered it in the
Race again, and it won again.

[more…]

Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

[more…]

The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on February 21, 2017

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

[more…]

Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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NewVoiceMedia achieves SOC 2 Type 2 certification

NewVoiceMedia achieves SOC 2 Type 2 certification

by NewVoiceMedia on February 21, 2017

Latest : NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has successfully completed a Service Organisation Controls (SOC) 2 Type 2 examination based on the trust principles of security, availability and confidentiality. Accountancy firm PricewaterhouseCoopers (PwC) performed a rigorous audit of NewVoiceMedia’s security controls and processes for its products and services.

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2017 Social Media & Marketing Calendar (integrates with Google, Mac and Outlook Calendars)

by Will Corry on February 21, 2017

Calendário de Marketing e Social Media 2017

Social Media & Marketing Calendar 2017 from E-goi

Marketing Calendar for 2017.

Don’t miss a single day on your strategy!

E-goi just made a brand new, tailored marketing calendar for 2017! Why use it? It’s cool, useful, integrates perfectly with your Google Calendar and was made by the greatest marketing automation experts on the planet (and we’re claiming the title for all other planets as well!)

[more…]