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It’s time for social to grow up – VentureBeat

by Will Corry on September 21, 2014

It's time for social to grow up - VentureBeat | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From venturebeat.com

For all its apparent financial maturity, social media remains an utterly unique space within marketing, in which spontaneity and a genuine connection to an audience is valued above all else.

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eSeller.net / Launch of our new look website

by Will Corry on September 20, 2014

Dan Matthews of eSeller.net writes   ..  This week sees the launch of our new look website, so please do visit eSeller.net and have a look around. Share your thoughts by tweeting us @eSeller_Net, commenting on LinkedIn or Facebook /

Helpful advice about attracting, retaining, understanding legions of new buyers

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Need candy stripe paper bags or plastic carrier bags? / Unipack has just launched a brand new website

by Will Corry on September 19, 2014

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When is a brand manager not a brand manager?

by Will Corry on September 18, 2014

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Acxiom agrees to strategic partnership with The Data Agency

by Assistant Editor on September 17, 2014

Acxiom, http://www.acxiom.co.uk/an enterprise data, analytics and software as a service company, today announces a strategic partnership with data specialists The Data Agency (a REaD Group company), to be the sole reseller of a suite of Acxiom data products for rental to the UK market.

Effective immediately, The Data Agency (TDA) will take over the rental provision of Acxiom’s Lifestyle data products to include: Behaviour Bank, InfoBase Lifestyle Census as well as Personicx segmentation data and Charity Prospect Pool to provide direct mail, telemarketing and email rental files.

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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]

Amobee have bought Adconion Direct and Kontera Technologies

by Will Corry on September 16, 2014

Amobee has today announced the completed acquisition of Adconion Direct and Kontera Technologies, Inc. for a combined $359million.

Operating as one entity under the Amobee brand, the integration of the three firms technologies will see the new Amobee offer the most advanced cross channel digital marketing technology platform and solutions in the advertising and technology industries.

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China's 1st "exclusive sidewalk for mobile phone users

by Will Corry on September 16, 2014

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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by Will Corry on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve

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Why Ryanair chief executive Michael O’Leary depends on free pens / #PPWeek

by Will Corry on September 15, 2014

Survey results reveal that more business people are akin to Michael O’Leary’s money saving ideas than they might care to admit!

89.3 per cent of business people use free branded pens ( #PPWeek ) at work

Ryanair chief executive Michael O’Leary once made the bold statement that he bans the buying of ballpoints for the office commenting: “Hotels are great companies that offer free pens so I regularly purloin my pens... and I'm happy to supply hotel pens whenever I can.”*

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