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Call. Push. Rescue. / British Heart Foundation launches ONE TWO FOUR produced film series to help create Nation Of Lifesavers

by Will Corry on October 17, 2014

ONE TWO FOUR, the international content company, can today announce the launch of a series of training films produced exclusively for the British Heart Foundation (BHF).

The films, which will be available in schools, workplaces, community groups and libraries, are part of the charity’s new Call Push Rescue CPR training programme. The pack aims to educate all young people and adults on how to perform CPR.

http://www.onetwofour.com/

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Coming soon / Win an investment fortune of £10,000 – very special online treasure hunt game in November

by Will Corry on October 15, 2014


Coming soon ... Crowdfunding network Money&Co. is launching a very special online treasure hunt game in November, giving people the chance to win an investment fortune of £10,000 and five prizes of £1,000 to be lent via the Money&Co. platform.

The £10,000 Fortune Finder competition will ask people to find the hidden clues and gems, and unlock the Fortune Finder codes in their five treasure hunts over 10 days. More details in future Marketingblog newsletters.

Nicola Horlick is CEO of Money&Co. She has been a leading fund manager in the City of London for over thirty years. During that time, she has set up and managed several investment businesses. She now chairs a private equity business, is CEO of a film-development company, and is a director of an NHS Foundation Trust.

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Direct mailing campaign evolves to offer paws for thought / Dogs for the Disabled & Jigsaw CCS

by Will Corry on October 15, 2014

A direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity.

Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and delivered over 1,000 ‘bone appetite’ breakfast kits for this year’s Big Dogs Breakfast, to help raise money for Dogs for the Disabled. [more…]

Video / Who is that hot ad girl in the burger commercial?

by Will Corry on October 15, 2014

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2015 Content Marketing Trend Report and an almost missed dog walk

by Will Corry on October 14, 2014

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MediaVision have been nominated by UK #SearchAwards for their work on @DickiesStore!

by Will Corry on October 13, 2014

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Laughter Spot : “A can of peaches”

by Will Corry on October 12, 2014

An 89 year old woman was arrested for shoplifting.

When she went before the judge, he asked her, "What did you steal?" She replied, "A can of peaches."

The judge said, "Why did you steal a can of peaches?"

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Tim Jenkins of e-Spirit leads the charge towards multichannel at the Internet Retailing Conference

by Will Corry on October 11, 2014

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“Becoming a global digital retailer” / IRC14 next week Tuesday 14 October 2014 /@marksandspencer, @OrderDynamics, @BTExpedite

by Will Corry on October 10, 2014

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Acxiom & Starcom MediaVest announce European partnership

by Assistant Editor on October 9, 2014

Acxiom® a recognised leader in enterprise data, analytics and software as a service, today announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organisations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers.

The deal, which is part of a wider global agreement between the two organisations, will enable SMG to leverage audience data from Acxiom’s specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies.  SMG will also use AbiliTec®, Acxiom’s advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers.

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