By Gordon Glenister, Organiser of Promotional Products Week 2014 and Director-General of the British Promotional Merchandise Association
The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.
But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise - was everywhere. [more…]
Teradata Corporation today introduced Teradata Raw Data Exports, a new marketing applications feature that leverages vast amounts of data about customer interactions to help businesses deliver a continuously more personalised customer experience.
The new feature is now globally available as an add-on wizard for users of Teradata Digital Messaging Center (DMC), or as a service option, and will help data-driven marketers access customer interaction data from multiple channels, such as emails sent, website visits and purchase data, among other sources. [more…]
The stereotypical image of the older generation is dead and buried – because modern pensioners believe bingo and knitting is 'boring', it emerged yesterday.
Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .
— Will Corry (@slievemore) August 21, 2014
— Will Corry (@slievemore) August 19, 2014