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Breaking : WPN Chameleon becomes WPNC in a rebrand

Breaking : WPN Chameleon becomes WPNC in a rebrand

by on May 10, 2019

WPN Chameleon is today announcing a rebrand of the agency, which is becoming WPNC, with a mission to deliver compelling experiences to audiences across all channels and deliver powerful results for clients.

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Blunders : Zavvi tell all competition entrants they have won

Blunders : Zavvi tell all competition entrants they have won

by on May 10, 2019

Big blunder : Serious brand blow.

Following the news that Zavvi accidentally issued an email to all competition entrants that they’d won two Champions League final tickets, Andy Barr, founder and MD of digital marketing agency www.10yetis.co.uk, commented on how this may affect Zavvi going forwards:

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4 marketing tips for recruiting the best financial advisors

4 marketing tips for recruiting the best financial advisors

by on May 10, 2019

Modern recruitment is a competitive space, and it’s becoming more and more difficult for brands to attract the best talent.

In fact, many of the best candidates aren’t actively looking for a new role, but with the right combination of marketing and recruitment, even passive candidates will be persuaded to apply to work with you.

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Beyond Fifty : New plans to build 3,000 retirement homes

Beyond Fifty : New plans to build 3,000 retirement homes

by on May 9, 2019

Legal & General plans to build 3,000 retirement homes in city centres across the UK in the next five years in a radical move that could help counter the decline of the high street.

The insurance and pensions group’s £2bn project is the first major push to bring purpose-built retirement homes to city centres, at a time when many high-street retailers are struggling to compete with online rivals and have gone out of business or been forced to shut stores.

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How Hostelworld found backpackers better places to stay with dynamic search

How Hostelworld found backpackers better places to stay with dynamic search

by on May 9, 2019

It’s well known that expanding any business brings new challenges – and for Hostelworld, which offers backpackers access to tens of thousands of lodgings around [more…]

Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud

Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud

by on May 9, 2019

  • Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO

  • Veteran Silicon Valley Leader to Drive Global Marketing Strategy

Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives.

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Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

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Ads geared toward older consumers tend to be condescending

Ads geared toward older consumers tend to be condescending

by on May 7, 2019

Ads geared toward older consumers tend to be condescending at best, offensive at worst.

Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

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Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

by on May 7, 2019

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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‘Beyond Fifty Blog’ – just relaunched

‘Beyond Fifty Blog’ – just relaunched

by on May 6, 2019

Just relaunched  - We would like to welcome you back to the 'Beyond Fifty Blog'

Living for more than half a century on this planet is a rite of passage and we wanted to create a place where we can share our wisdom and experience to help each other and to help those who matter in our lives.

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