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New : Navigating the complexities of communicating with customers and building profitable customer experiences

New : Navigating the complexities of communicating with customers and building profitable customer experiences

by Will Corry on October 15, 2017

A new approach is necessary to help businesses successfully navigate the complexities of communicating with customers and building profitable customer experiences.

This is driven by rapid changes in consumer behavior, technology, data availability, and regulations. Quadient is a customer experience company that brings those forces to a manageable level.

This white paper presents the company’s vision on how to advance the industry through disruptive innovation and technological excellence.   Download the white paper to learn more about Quadient.

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Oath becomes largest publisher certified for brand safety

Oath becomes largest publisher certified for brand safety

by Will Corry on October 14, 2017

Oath has become the latest, and largest, publisher to be certified for brand safety by JICWEBS, following the likes of AutoTrader and Rightmove.

According to UKOM, Oath has a combined audience of 32.6 million people in the UK or 65% of the online population. [more…]

Everybody should work on a service position once in their lives…

by Will Corry on October 13, 2017

"The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction.

It was popularised by pioneering and successful retailers such as Harry Gordon SelfridgeJohn Wanamakerand Marshall Field.

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Latest : Equistone takes stake in marketing giant ITG

Latest : Equistone takes stake in marketing giant ITG

by Will Corry on October 13, 2017

Equistone Partners Europe has bought Bridgepoint Development Capital’s stake in leading marketing technology and services business, Inspired Thinking Group (ITG).

The investment is set to support the next stage of ITG’s expansion, which will see a huge push into the US market, accelerated growth throughout Europe, and continued growth in its core market. Since Simon Ward founded the business in 2009, ITG @InspiredITG has become one of the UK’s biggest full-service marketing providers, to blue chip brands and retailers.

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Uber data – app still beating rivals [License appeal decision today]

by Will Corry on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]

Baffling : Lego, making near-record profits, lays off 1,400 people

by Will Corry on October 13, 2017

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Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

by Clare on October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by Contributing Editor on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by Will Corry on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

There’s still time to run a great Halloween promotion .. PromoVeritas

by Will Corry on October 12, 2017

With the Halloween festivities gradually approaching it’s a great time for marketers to launch promotions, particularly on social media, that take advantage of its huge popularity and creative appeal.

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