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Klout brand pages and the Brand Squads are a great way for a company to measure their brand’s influence with consumers

by on April 19, 2012

Klout just launched brand pages, which they are calling Brand Squads! The popular start up, which measures influence on Twitter, Google, LinkedIn and Foursquare, has now rolled out Brand Squads in partnership with Red Bull. According to Mashable, each Brand Squad will feature the brand’s logo, a list of the top 10 and top 100 influencers about the brand,


150,000 samples of Danone’s Activia Pouring Yogurt ‘Shake Up Breakfast’ / Hotcow

by on April 18, 2012

Hotcow will be distributing 150,000 samples of Danone's Activia Pouring Yogurt 'Shake Up Breakfast' across Morrisons and Tesco supermarkets for the next five weeks.


Can you afford to ignore the mobile market any longer? / EasyInsites

by on April 17, 2012

We all have them, mobile phones, and some of us wouldn’t know what we would do without them which is testament to their involvement in our daily lives.It’s common place to see people on their mobile phones, or increasingly their tablets, when commuting and going about their daily lives, but are we taking it for granted when it comes to research?  EasyInsites


Talking Payments : Europe’s first online payments community goes live

by on April 16, 2012

Talking Payments”, a pioneering online community has launched today, providing a source of news and insight foranyone involved in the European payments industry.

The first initiative of its kind, Talking Payments operates online through, and brings together banks, acquirers, merchants, vendors and industry bodies to share news, views and the latest industry advancements. [more…]

The Internet Retailing Expo post event site is now open / Mark Pigou

by on April 16, 2012

The Internet Retailing Expo post event site is now open with videos and slides of all 4 conference tracks PLUS the great interviews from the Innovation Theatre. Simply go to the the IRX website here; and visit any of the conference pages and innovation theatre and follow the links to each presentation.


Why is risk reduction an important sales strategy in today’s market place?

by on April 16, 2012

Risk is a big part of the sales game these days. Chris Scirpoli writes "Have you thought about how you are minimizing your prospects risk? Are you even taking into account the fact that they are assessing very carefully the risk of every decision they make?

When the wallets start to tighten up and companies stop hiring and start firing; you’re prospect is going to be very risk averse. Look at it from the perspective of the client – maybe the incumbent doesn’t have incredible customer service but it’s serviceable."


Access has named Jolanta Pilecka as its chief marketing officer (CMO)

by on April 13, 2012

Access has named Jolanta Pilecka as its chief marketing officer (CMO).

The move is part of the firm’s rapid expansion plans for acquisition and organic growth following a £50m management buyout deal with Lyceum Capital last year. As well as boosting the M&A executive team, she will be responsible for all strategic and tactical PR and marketing activities and will report directly to Chris Bayne, CEO for Access.


Ballygowan is marking its new look and design with €850,000 ‘Drink It In’ campaign

by on April 11, 2012 Ballygowan launches €850,000 'Drink It In' campaign:


What makes up a solid content marketing foundation? Michelle Hill of Red Rocket Media

by on April 10, 2012

Dave Huffman writes ... For this week’s pro interview I hopped in my little 2 seater Cessna and flew across the pond to the UK. Specifically, to find and grab Michelle Hill of Red Rocket Media for a few questions on what makes up a solid content marketing foundation. [more…]

The story of ‘Keep Calm and Carry On’ (Video)

by on April 9, 2012