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The two most important brand development misunderstandings

by on August 12, 2012

The brand is the single most important element in marketing.

Surprisingly it is the most misunderstood. In my view the brand is the focal point of all marketing so it should be the starting point for all activity but done of course with a starting point of customers attitudes. [more…]

Anyone interested in being a record breaking oyster eater?

by on August 11, 2012

Each year challengers from across the globe descend on the historic village of Hillsborough, Co.Down in Northern Ireland for the World Oyster Eating Championships.

The competition involves consuming as many oysters as is possible in three minutes, and competitors this year will yet again have to contend with County Down man, Colin Shirlow, who holds the World Record with a staggering 233.  Anyone interested or requesting further information should get in contact with the Hillsborough Oyster Festival [more…]

Research : The key takeaway is that 2012 so far has been a huge year of growth for search in the UK / Experian Hitwise

by on August 11, 2012

2012 search trends

James Murray, Digital Insights Manager Experian Marketing Services writes ..  We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time to sit down and write my year in review for 2012 so I thought I would take some time to reflect on the year so far in search.

If you want to find out more about how Experian Hitwise search data can help your business please visit our website or you can visit our YouTube channel to watch one of our videos. Alternatively you can follow us onTwitter for the latest data updates.

[more…]

Can the wrong sponsorship actually do more harm than good? / SPA Future Thinking

by on August 11, 2012

John Whittaker of SPA Future Thinking writes ..

As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes - getting it right is increasingly important. Get it wrong and you can expect a torrent of abuse on Twitter and other social media.

So can the wrong sponsorship actually do more harm than good?

[more…]

Research : 6 best practices that allowed the top 10 percent of Facebook campaigns to outperform the others- Wildfire report

by on August 11, 2012

Via Adrants ...  On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Download the report now to find out how you can improve your Facebook marketing efforts. [more…]

RIP – TIA

by on August 11, 2012

So, here we go again. Another poor child loses her life. I am so angry. What is going on in the world. How can this happen? Where are we going wrong? How is it that our children are no longer safe in the environment of the “family”.

Let’s look a  little closer, shall we? How well do we know the so called family, extended though it may be.

[more…]

Autoglass® strengthens marketing team with appointment of Claire Stacey

by on August 10, 2012

Autoglass®, the UK’s leading vehicle glass repair and replacement specialist, has appointed Claire Stacey as senior marketing manager.

Stacey will lead the brand’s marketing team, and reports to Head of Marketing, Marta González Zuinaga. Stacey joins Autoglass® from Villarenters, part of DMGT, where she was a key team member of the marketing division.

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“There are some challenges that literally push you very close to the edge. You keep on going until you beat them because you cannot let anyone down” BENU / Guerilla Communications

by on August 10, 2012

Guerilla undertakes international pharmacy rebrand

Madeleine Griffith of  Guerilla Communications writes  ..  There are some challenges that literally push you very close to the edge. You keep on going until you beat them because you cannot let anyone down. Described by some onlookers as euro-mission impossible this is the story of Guerilla’s biggest ever challenge, a battle that lasted a year and one that took us all over Europe in search of the solution.

In June 2010 the call came in from the PHOENIX Group headquarters based in Mannheim, Germany, “We would like you to pitch for a pan-European branding project.  When can you visit us and present your credentials?” The PHEONIX Group, as it transpired, is one of Europe’s largest pharmaceutical wholesaler and retailers with a turnover of €21 billion. The group supplies 70,000 pharmacies, doctors and hospitals in 22 European countries. [more…]

Katie Taylor wins Olympic gold for Ireland

by on August 9, 2012

Katie Taylor has beaten Russia's Sofya Ochigava 10-8 and won Olympic gold for Ireland.

The 26-year-old from Bray, Co Wicklow, came from behind to win the female boxing lightweight final at the ExCeL Arena in London.

The fight was tied at 2-2 after the first round, and Taylor trailed 4-3 after the second. [more…]

UK consumers use only four mobile apps regularly, new research reveals

by on August 9, 2012

UK consumers use only four mobile apps regularly, according to new research by user experience agency Webcredible. The apps used most frequently are for useful, practical purposes such as journey planning, searching for locations, booking tickets or finding voucher deals. The most successful apps were those that had become part of a user’s daily routine.

40% of people taking part in the research had used location-sensitive apps from their phones to find the nearest hotel or coffee shop, while the study also found that 90% used their phones to get quick, necessary shopping tasks done when they were commuting.

[more…]