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Octopus answers the IOVOX call for funding

by on October 19, 2012

Octopus Investments (“Octopus”) today confirms that it has invested in IOVOX, the provider of telephony analytics. Octopus’ investment will support IOVOX’s plans for further expansion into Europe. [more…]

BOTTLE wins Gold at 2012 Digital Impact awards

by on October 19, 2012

This week, BOTTLE, a leading Oxfordshire based PR agency, won the gold award for ‘Best Process to Evaluate a Digital Project’ at the 2012 Digital Impact Awards in recognition of the work that BOTTLE has undertaken with international development charity Practical Action.


PrePay Solutions leads the way at the Prepaid Awards 2012

by on October 19, 2012

PrePay Solutions, Europe’s leading prepaid services company, has won the coveted titles of both ‘Leading Prepaid Organisation, Europe’ and ‘Best Prepaid Services Provider, UK’ at the Prepaid Awards 2012. [more…]

Live & Breathe develops Christmas campaign for Oxfam

by on October 18, 2012

Live & Breathe is bringing a unique look to Oxfam this Christmas with an in-store and windows campaign that launches nationwide in early November, designed to position the charity retailer as a one stop shop for gifts.

For more information please visit: [more…]

Nike+ FuelBand video viewed over 3.7 million times on Youtube and over 81 thousand times on Vimeo

by on October 17, 2012

We all dream of traveling the world…well filmmaker Casey Neistat did it in 10 days on Nike’s dollar. Nike asked Casey to create a motivational short film for their new slogan #makeitcount and promote their Nike+ FuelBand. Instead of creating the film like Nike asked, Casey took the entire movie budget and traveled around the world with his friend in a matter of 10 days. It’s safe to say, Casey tricked Nike. Or did he?

Watch the video


See it, like it, buy it: Tips to boost your Christmas trade / Caroline Capel, MMR Research

by on October 16, 2012

MMR’s Director, Retail and Shopper Insight, Caroline Capel, tells retailers how to make festive lines stand out this Christmas.

As budgets tighten, more of us are looking towards the festive season as a time to be enjoyed and an excuse to indulge. As consumers’ expectations for the festive season grow, what does this added pressure mean for businesses?

Retailers and supermarkets need to be more inventive than ever to attract customers and capture their attention. But being inventive is never easy. [more…]

This week’s ten best viral videos including Wonderbra, Snoop Dogg, Nike, Cow & Gate / Niall Harbinson of Simply Zesty

by on October 16, 2012

Niall Harbinson of Simply Zesty writes ..  Another week and another set of brilliant viral videos that has got lots of people talking. Rather than sifting through the billions of videos that people have uploaded, we share the ten best virals every week from the world of marketing and advertising.

This week, we have a couple of classics from brands like Nike, Cow & Gate and a remake of a classic Snoop Dogg song for a popular new snack brand. There are some classics this week so sit back, hit the HD button and enjoy the best of this week’s viral marketing from around the globe.


Social media intelligence / Two new offices in Singapore and Hong Kong for Face

by on October 16, 2012

Face is delighted to announce the opening of two new offices in Singapore and Hong Kong

Following steadily increasing work with clients across India and Asia-Pacific, Face is opening offices in both Singapore and in Hong Kong, in order to continue servicing its growing client base in the region.

Daniel Tompsett, previously Commercial Director for the UK and U.S, is moving to Hong Kong from where he will be based while setting up the regional offices. The Hong Kong office will be located in Wan Chai.

About Face [more…]

Social Media is direct, fast, targeted and cheap – however email marketing is still standing strong! / Planspot

by on October 15, 2012

How to protect “the best” Event Marketing tool?

Reinoud Tjallema – Marketing Manager @ writes People tend to think that email marketing is an “old skool” channel, however it the most used event marketing channels as we speak! (Source: Hubspot, EMI, IBB)

You didn´t see that one coming, didn’t you? Since Social Media has made its entrance, people tend to think this is the holy grail when it comes to reaching and interacting with your (potential) visitors. I know, it is great, while it is direct, fast, targeted and cheap.  However email marketing is still standing strong!

So, how do you prevent email list fatigue? How do you optimize your event marketing efforts & results without spamming the… out of your contacts.


Economy is set to grow in the second half of the year thanks to “a revival on the high street” / Ernst & Young’s Item Club

by on October 15, 2012

The UK economy is set to grow in the second half of the year thanks to “a revival on the high street”, according to research released today.

According to financial specialists Ernst & Young’s Item Club, Britain will return to growth in the months to come as consumer spending power increases and disappointing exports boost the high street. [more…]