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Jonathan Beeston of Adobe comments on the Facebook mobile ad network announcement

by on September 21, 2012

We received a comment from Jonathan Beeston, director of new product innovation at Adobe on the back of the Facebook mobile ad network announcement.

“By recognising that no one has yet been able to dominate the mobile ad space, Facebook has been astute in jumping on this opportunity and developing its own ad vehicle. It’s interesting the business has decided to focus on mobile first, given its experience and domination in advertising on desktop computers. [more…]

Hotmail top for Briton’s main personal email host / Pure360

by on September 20, 2012

New research by YouGov and digital marketing provider Pure360 has found that Microsoft’s Hotmail is Britain’s most widely used email host, easily beating Gmail and other providers.

Nearly a third of Britons online (29%) confirmed they used Hotmail as their main personal email account, with Yahoo second most popular (15%) and Google’s Gmail in third place (14%). [more…]

Banana Kick and Asda launch ‘Tickled Pink Bingo’ with Keith Chegwin

by on September 20, 2012







Leeds based sports, leisure and experiential agency Banana Kick was challenged by Asda to develop an in-store activation campaign as the main national fund raiser in 2012 for their Tickled Pink campaign. The campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Now in its 16th year, the campaign has raised over £29 million.


Increasing awareness and trial of Sunbites via experiential activity

by on September 20, 2012

Walkers engages advocates to cook with Sunbites and promote trial. Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in a move designed to educate and promote trial of the wholegrain crispy snack. Facebook page, [more…]

m-hance launches integrated enterprise social networking solution for SMEs

by on September 20, 2012

m-hance, one of the UK’s fastest growing providers of business software solutions, announces the launch of its integrated enterprise social networking solution (ESN) for SMEs, m-hance Social Business (mSB).

mSB is the only UK-based ESN solution which offers secure and seamless out-of-the-box connectivity to financial management, CRM, SharePoint and other SQL and Oracle based applications, enabling employees to easily access, comment on and share valuable knowledge from one unified system to drive more profitable communications. [more…]

DWPub launches newsrooms to give brands online media hub

by on September 20, 2012

DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own fully customisable online press centres.


Redweb launches new website for RNLI

by on September 20, 2012

Improving the supporter experience is at the heart of lifesaving charity the RNLI’s new website, recently launched by award-winning digital agency Redweb. [more…]

Video – Samsung launches ‘Thank you’ film in tribute to a successful summer of sport

by on September 20, 2012

Samsung, Official Wireless Communications Equipment Sponsor of the London 2012 Olympic and Paralympic Games, has launched its ‘Thank You’ campaign as a fitting end to an incredible summer of sport.

The campaign features an inspirational film starring London 2012 Olympic and Paralympic athletes, and a series of print advertisements in national press, thanking the people of Great Britain for embracing the true spirit of London 2012. To view the film click here. [more…]

Research : Question – What is holding back social marketing? Answer – Lack of analytics and budget

by on September 20, 2012

There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.


Explore the Web Wherever You Are, Whenever You Want

by on September 19, 2012

StumbleUpon, the easiest way to find great stuff from across the Web, today released a new, completely redesigned iOS application for iPhone and iPad. With the StumbleUpon App for iPhone and iPad, users can discover thought-provoking articles, laugh-out-loud videos, unforgettable photos and more, across millions of web pages recommended by people with similar interests.