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Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by Will Corry on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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Acxiom launches Connected Spaces

by Clare on July 27, 2017

 

 

 

Today, Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.

Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts.  A pioneering example is Heathrow airport. Heathrow is able to deliver more relevant communications to customers in real-time as part of its overall engagement strategy and is already generating exceptional results including an increase in spend of 20-25 percent for engaged customers.

To learn more, download the Connected Spaces eBook here https://www.acxiom.co.uk/resources/connected-spaces

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NewVoiceMedia wins 2017 Best in Biz Award for Enterprise Product of the Year

NewVoiceMedia wins 2017 Best in Biz Award for Enterprise Product of the Year

by NewVoiceMedia on July 26, 2017

Latest : NewVoiceMedia today announced that its ContactWorld solution has been named an Enterprise Product of the Year in the Best in Biz Awards 2017 International, the only independent global business awards programme judged each year by prominent editors and reporters from top-tier publications around the world.

Almost. 300 public and private companies hailing from all sectors of the global economy from more than 30 countries competed in Best in Biz Awards’ fifth annual international programme. Winners were determined based on scoring from an independent panel of judges from a wide spectrum of media outlets based in 15 countries

For a full list of winners in Best in Biz Awards 2017 International, visit: www.intl.bestinbizawards.com/intl-2017-winners. [more…]

Research : Now – the 10 most irritating office buzzwords in the UK

by Will Corry on July 26, 2017

A survey of 2,000 UK employees has revealed which pieces of ambiguous corporate jargon are the most annoying. If you've ever worked in an office, you'll likely be familiar with at least some of the vacuous phrases on this list.

None of them are game-changers, and few convey much optimism about journeys, missions or future blue skies.

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Irish Laughter Spot : “The one about the two stuffed dogs”

by Will Corry on July 26, 2017

Paddy took two stuffed dogs to the Antiques Roadshow in Dublin.“Ooh”, said the presenter enthusiastically, “This is a  very rare set produced by the celebrated Johns Brothers taxidermists who operated in London at the turn of the last century.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by Will Corry on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by Clare on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

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Latest : Revlon has moved its global creative account to Grey

Latest : Revlon has moved its global creative account to Grey

by Will Corry on July 23, 2017

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but you haven’t the heart to start again.

This possibly occurred to US beauty giant Revlon which has just moved its global creative account to Grey and consolidated its media into North American incumbent MediaCom. MediaCom received a massive kick up the bum when it lost £2bn VW last year but, since then, has piling on new business.

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Laughter Spot : “What’s orange and sounds like a parrot? A carrot”

by Will Corry on July 22, 2017

Who doesn't love a good joke now and then? Whether you need cheering up on a bad day or you just love to laugh, these Laughter Spot hilarious, short jokes are sure to tickle your funny bone.

1. I told my girlfriend she drew her eyebrows too high. She seemed surprised.

2. Two clowns are eating a cannibal. One turns to the other and says, "I think we got this joke wrong."

3. What's the difference between in-laws and outlaws? Outlaws are wanted.

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