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How to save money when developing your mobile app

How to save money when developing your mobile app

by on February 15, 2019

Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.

After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.

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4 keys to organising a successful business event

4 keys to organising a successful business event

by on February 14, 2019

Planning a business event is important since the success of the said event will always lead to a good promotion of your product or to a great encouragement for investors.

Regardless of the reason for designing a business event, it must achieve a successful outcome to help in your sales or marketing.

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DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

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Laughter Spot :  Wetherspoons – because the waitresses wore mini-skirts

Laughter Spot : Wetherspoons – because the waitresses wore mini-skirts

by on February 13, 2019

A group of guys, all turning 40, discussed where they should meet for lunch.

Finally it was agreed that they would meet at Wetherspoons in Uxbridge because the waitresses were pretty and wore mini-skirts.

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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

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2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

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Are you eating ‘shark and chips’?

Are you eating ‘shark and chips’?

by on February 11, 2019

When Britons head to the fish and chip shop, they might actually be eating 'shark and chips'.

An alarming new study, published in Scientific Reports, has found that almost 90 percent of fish and chip shops in the UK are serving up a species of shark called the spiny dogfish (Squalus acanthias).

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Branded Mugs – A quick guide

Branded Mugs – A quick guide

by on February 11, 2019

Josh writes ...Branded mugs are great for both homeowners and brands. For homeowners, these mugs create a sense of pride and association with a particular brand or organization they admire.

Personally, I have an S.A.S branded mug in my mug collection and it makes me feel great and proud every time someone thinks that I work with the Special Forces unit of the British Army when they see it, even though I do not.

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River Island aims to re-address outdated labels as well as banishing family norms

River Island aims to re-address outdated labels as well as banishing family norms

by on February 9, 2019

River Island has partnered with integrated agency Studio Blvd to celebrate the diverse faces of modern family in its latest SS19 campaign.

Dubbed , the ad shows the redefine the family stereotype and celebrates the diversity of families.

 

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