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Laughter Spot : This is a dumb joke. But it makes you laugh

by Will Corry on May 24, 2017

At a hotel restaurant a man sees an attractive woman sitting alone at the next table. Suddenly, she sneezes, and a glass eye comes flying out of her eye socket. It hurls by the man, and he snatches it from the air and hands it back to her.

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Why come to the Conversion Elite Conference?

Why come to the Conversion Elite Conference?

by Will Corry on May 24, 2017

Why come to the Conversion Elite Conference?

Because you want to learn how to be a world class CRO practitioner.
Because you want to increase online profits for your business.
Because you want to provide great CRO for your clients.

REGISTER

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“Laughter Spot” gets lots of tweets – check the latest

“Laughter Spot” gets lots of tweets – check the latest

by Will Corry on May 23, 2017


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[Watch] ‘Hello Bench’ literally brings strangers together

by Will Corry on May 23, 2017

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[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

[Watch] Isobel’s debut campaign for Kelly’s of Cornwall ice cream

by Will Corry on May 23, 2017

Isobel’s debut campaign for Kelly’s of Cornwall ice cream last year went back to basics by being partly in Cornish So this year it’s back with some more tuition on this strange tongue – Kernewek it seems, voiced by Dawn French.

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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by Will Corry on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

Giant iTab discusses UK event tech with Department of International Trade

Giant iTab discusses UK event tech with Department of International Trade

by Will Corry on May 23, 2017

Mark Jones, founder and managing director of Giant iTab, last month met with Greg Hands, the UK government’s MP for Trade & Investment, as the company was asked to represent the international opportunity for UK event technology.

The meeting followed Hand’s visit to Mobile World Congress, where the MP was first introduced to Giant iTab and gained insight into the expertise and global opportunity UK event tech presents to British growth. Jones and Hands discussed Giant iTab’s own international expansion, and how more UK event technology companies can replicate this.

The business has already expanded into the US, Middle East and Australasia, with further ambitions for international growth.

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Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

by Will Corry on May 22, 2017

By Susan Perolls, Director, Loudmouth PR

To paraphrase Dickens, for SME marketers it is the best of times, it is the worst of times! There is a dizzying array of strategies, tools and techniques on the market to help them reach the increasingly fickle consumer and that’s amazing.

However, the flip side of that is how on earth do you identify what is a ‘must have’ versus a waste of time and money? Who do you turn to to find out?

Well, that’s one of the reasons why thousands of people converged on The Business Show 2017 in Excel last week – seeking advice from successful marketers and entrepreneurs on their own industry-busting marketing strategies.

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The Oscars for the Female Digital Marketing are here!

by Will Corry on May 22, 2017

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Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

by Will Corry on May 21, 2017

  • New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline

Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.

The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.

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