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All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

by on December 14, 2018

Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on what matters on any specific day. This one is for Friday 14th December 2018.

It features the controversial Mike Ashley, Britain's advertising watchdog, Capita and Virgin Galactic’s tourist rocket [and sorry -  Brexit].

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If you think Theresa May has it tough, spare a thought for Mexico’s populist president

If you think Theresa May has it tough, spare a thought for Mexico’s populist president

by on December 13, 2018

Given the current political chaos in the UK this article about Mexico and their new president could add another dimension to the situation at Westminster.

If you think Theresa May has it tough, spare a thought for Andres Manuel Lopez Obrador.

The man inaugurated as president of Mexico last Saturday has, in his in-tray, growing levels of inequality, a stalling economy, investor flight, rampant corruption, immigrant caravans, all-powerful narco-gangs – and Donald Trump.

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Job cuts : WPP is to axe 3,500 jobs

Job cuts : WPP is to axe 3,500 jobs

by on December 12, 2018

Job cuts ... WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell.

The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in a battle to cut costs.

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The Psychology of Trading

The Psychology of Trading

by on December 11, 2018

It can seem so easy to learn the trading process and rules, create your own trading strategy and then begin placing orders.

The expectation is, of course, that you are going to see lots of good trades (due to your carefully-honed skill, of course) and you'll soon be rolling in dough. It stands to reason that if you do your homework and follow the rules that you will win. But unfortunately, the market can play tricks on even the most experienced trader.

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

by on December 7, 2018

New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.

Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.

When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.

For further information, download the research whitepaper at www.newvoicemedia.com

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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5 myths about millennials in the workplace … exclusive

5 myths about millennials in the workplace … exclusive

by on December 7, 2018

Millennials are a generation known for growing up in an era of huge technological advances – ones that have defined the way in which they perceive, and work within, the world.

As they grow up and become more and more involved in the workplace with its various traditional practices, millennials have the potential to develop and create a new innovative workplace space in which technology can be a priority.

This can be achieved by creating new and innovative ways of pushing business developments as well as business success too.

We have collected over 60 articles about millennials. HERE >>

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5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on December 6, 2018

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

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