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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

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Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

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Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

“UK ad viewability levels have hit their highest level since records began” … Meetrics

“UK ad viewability levels have hit their highest level since records began” … Meetrics

by on April 23, 2018

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]

Did Arsenal sack Arsene Wenger and pay him £9m to leave?

by on April 22, 2018

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Exclusive : The biggest social media changes so far in 2018

by on April 21, 2018

Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.

Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]

Pointers to consider when looking for the best website hosting service provider

by on April 21, 2018

Nowadays, the internet has turned from just an information and entertainment tool to a necessary concept in the business plan of any growing company.

A website is very important for any person or company who wish to have a global presence and make it felt. In fact, with the advent of globalization, any company, businessman or entrepreneur who does not have his own website will be considered behind the times. [more…]

One viewer summed up Emily Thornberry’s denial as “the most unedifying TV of the year so far”

by on April 21, 2018

Emily Thornberry was booed by a Question Time audience after she denied Russia was interfering in a chemical weapons inspection by officials in Syria.

The shadow foreign secretary faced an angry backlash when she suggested that delays holding up inspectors  from the Organisation for the Prohibition of Chemical Weapons (OPCW) were the result of the United Nations and its “red tape...and their safety stuff”. [more…]

Rooney, Crouch and Benitez star in new digital campaign

Rooney, Crouch and Benitez star in new digital campaign

by on April 21, 2018

Wayne Rooney, Peter Crouch and Rafa Benitez are among the stars taking part in the Premier League’s new marketing campaign ‘Best Lesson Ever’ to promote its Premier League Primary Stars education programme

The Premier League has today launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.

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HQ Trivia : The free app giving away thousands of pounds

HQ Trivia : The free app giving away thousands of pounds

by on April 21, 2018

How do you win thousands of pounds straight from your phone for free? For many, the answer is the popular quiz show app HQ Trivia.

The game came to the UK in early 2018 after being released in the US the year before.

The free app live-streams 15-minute quiz shows throughout the week to millions of viewers, with a pot of money available to split between winners. [more…]