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InSkin Media & Moat partner globally to tackle viewability of non-standard ads

by Will Corry on February 12, 2016

Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.

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Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by James on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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Blunders : Police drama was widely praised for acting but fans called sound quality ‘awful’

by Will Corry on February 11, 2016

  • 'Do you have to speak Northern to understand it?' Happy Valley fans vent their anger
  • First episode of new series of BBC drama Happy Valley aired on Monday >>>>But fans called sound quality 'awful' and said actors were 'mumbling' >>>> Writer Sally Wainwright's gritty police drama was widely praised for acting >>>> Fans enjoyed spotting Harry Potter's Neville and Myrtle, Prince Andrei from War and Peace and Mr Moseley from Downton Abbey in new series
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    ‘The Best of the Blunders’ – Charlize Theron – Raymond Weil Watches

    by Will Corry on February 10, 2016

    We are back tracking to check the best of the celebrity blunders. Here's one from a few years back.

    Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

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    Better connectivity at events: Free superfast internet as standard

    by James on February 10, 2016

    London Co-working provider, The Brew, launches a new blank canvas event space three minutes’ walk from Old Street Tube (163 City Road) in their fifth membership-based workspace.

    Within the setting of The Brew Eagle House entrepreneurial hub, the 150 capacity venue is kitted out, not only with all-inclusive hire of its AV system and PA system, but it also features 12 broadband ports and up/down superfast internet at 200mpbs, wired and WiFi, available at no extra cost to organisers.

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    If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

    by Will Corry on February 8, 2016

    Full marketing power to you

    No cut-down version! All major E-goi features are available in the 5001 plan. The only big difference? Your emails will include a small ad and you won't have dedicated support from our tech folks (don't worry, our KB and video tutorials cover all bases).

    Other "forever free" options in the market severely limit what you can do. Not E-goi's!

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    B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

    by Will Corry on January 31, 2016

    Q Are you getting your message out there in the right way.

    A. I can dramatically add to your results by creating a top quality bespoke newsletter for you

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    Event: Top tips on transforming data driven communications – Guy Milsom,Occam

    by Assistant Editor on January 29, 2016

    Guy Milsom, Business Development Manager, Occam  writes ...

    Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster it and embrace the inevitable. Even when you have achieved what you set out for, you are in constant change.

    When considering transforming your data driven marketing the first question is, why do we need to change? Is this a reaction to consumer demand or your competitors? Being left behind or enhancing the brand? It is really important that the business is clear before embarking on the journey. Even if it is a combination.

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    High street fashion ignores £9bn opportunity from shopper’s research habits

    by Assistant Editor on January 22, 2016

    Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.

    Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research phase of the shopping journey, with 30% of shoppers actively receptive to personalised email marketing.

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    Fresh Relevance reaches 200 customer milestone

    Fresh Relevance reaches 200 customer milestone

    by James on January 14, 2016

    Fresh Relevance today announces that it has reached the 200 customer milestone.  Established in 2013, the company is based in Southampton with offices in London and a fast growing presence in North America. Today, Fresh Relevance boasts a diverse customer-base that includes Cottages4U, Emma Bridgewater, Euroffice, illy, Manilo.dk, Moss Bros, Sunuva, Thorntons, White Stuff and 7dayshop.

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