The Knights of the Roundabout, these are the famous names of Tech City.
Some were there first; all are right at the centre, right now.
A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.
According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn. http://www.tribemarketing.co.uk/
— Will Corry (@slievemore) April 15, 2014
Are you selling your products or services online? And have you psychologically optimised your website to maximise your sales? If like me you rely on the web to reach out to prospective customers, there are several psychological techniques you need to know to get ahead of the competition.
I’ll be discussing ways that psychology can be applied to ecommerce at the Chinwag Psych Conference on 15th May but in the meantime, here are 5 top tips to help lift your conversions and make your website work for you.
Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed (www.affilired.com) to manage a highly targeted advertising campaign through its affiliate partners.
The Danubius Hotels Group (www.danubiushotels.com) is one of Europe’s most significant hotel enterprises with resorts in the UK and popular destinations across Eastern Europe. It will be using AffiliRed to manage an affiliate programme that will deliver a highly targeted advertising campaign created to increase the Group’s online presence and augment sales across Europe.