Top strategic predictions for 2016 and beyond: The future is a digital thing
Did you know?
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.
The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”
Leading word-of-mouth agency 1000heads has launched a major new campaign on behalf of long-standing client Salomon. The creative and highly participative social campaign supports the outdoor and adventure clothing brand’s new positioning and focuses on encouraging mountain sports lovers and fans of outdoor and adventure sports to go outside and play.
The fully integrated digital campaign, which will run for eight weeks, is built around insights gleaned from Salomon’s customers. Through these insights, 1000heads has created a series of targeted social videos, designed to tap into fans’ passions and motivations, harnessing the most ‘playful’ among them and directing them to the Salomon Time To Play dedicated website.
Experience the campaign at: https://timetoplay.salomon.com/
Research shows that worldwide, car crashes are the leading cause of death among young people, with a higher proportion of 18- to 24-year-olds dying on the roads than at any other time of year.
In Europe, 18- to 24-year-olds account for 8 per cent of the total population, but 15 per cent of all those killed in road accidents. In the summertime, the problem gets worse as 18- to 24-year-olds account for 21 per cent of all deaths on the road in summer.
Risky behaviour has been identified as a key factor behind the statistics, which also show that from 2004 to 2013, 62,000 young people were killed in road accidents in the European Union. According to the report by European Road Safety Observatory, poor reading of the road, impairment from substances or stress and distraction are among the most common factors in accidents involving young drivers. [more…]
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.
Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.
Latest News ... NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced that RAM Tracking has transformed its business with NewVoiceMedia’s cloud contact centre and inside sales platform.
RAM Vehicle Tracking was built on the principles of customer service excellence and technical innovation and has over 40,000 GPS vehicle tracking systems on the road for 4,500 customers, making it one of the leaders in its field. The company experienced rapid growth over the last three years following a successful Salesforce implementation which brought its business processes together and offered it a wider understanding of its customers. [more…]
Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy, a French Poodle heads out on a date night and a German Shepard trials the car in Germany.
More than 1000 managers from all 850 of KFC’s UK restaurants will gather at the Glasgow-based venue. Meanwhile, the SECC has also announced it will also host the Arbonne Advantage Conference in autumn 2017, where around 2,500 delegates will gather over two days. [more…]
It’s all about branding
Of course, having a superior product is only part of the success. You can have the best product in the world but if you can’t sell it to people, it will go nowhere fast. Creating a message that consumers respond to involves creating an image that resonates with them – it means generating an influential brand, and that is something that Eve has done exceptionally well. [more…]