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Phone Call – Stop-motion car chase

Phone Call – Stop-motion car chase

by James on June 24, 2016

Tootle.co.uk unveils its first ever TV advert ahead of its launch on July 4. The toy car themed advertising campaign uses stop motion animation to showcase tootle’s car selling platform and will be aired on TV channels nationwide.

The tootle platform, which launched this year to disrupt the £45 billion UK used car market, matches private sellers to dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, tootle.co.uk aims to drive better prices and a smoother experience for both sellers and dealers in the used car market. [more…]

Siemens UK launches new brand identity

by James on June 24, 2016

Siemens, the global engineering company, launched its new brand positioning in the UK at the 2016 International Festival of Business (IFB).

Developed by Ogilvy & Mather, the new positioning – ‘Ingenuity for life’ - will be launched through press, PR, online, outdoor advertising and social media channels. It is designed to showcase not only the impact the company’s innovative technology has on the worlds of manufacturing, energy and infrastructure, but also the impact it has on society as a whole.

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Sainsbury’s Entertainment on Demand launches music app

Sainsbury’s Entertainment on Demand launches music app

by James on June 24, 2016

  • Long-awaited Music App available for iOS and Android
  • Customers can play their music both offline and online
  • Automatically syncs with users’ music libraries

Sainsbury’s Entertainment on Demand has today unveiled a new Music App for iOS and Android, following the relaunch of its music site in January 2016.

With access to over 30 million tracks and 3 million albums, with the Sainsbury’s Entertainment Music App customers can build and curate their own unique playlists both online and offline, downloading tracks from the Sainsbury’s Entertainment on Demand Music site.

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Research : Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

Research : Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

by James on June 23, 2016

A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception is changing.

Less than 10 per cent of Generation Z (16-21 year olds) identified with established male or female stereotypes, which for men included being 'strong', 'masculine', 'athletic', 'tough' and 'not emotional'.

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Blis unveils Blis Prime – The World’s largest private marketplace for location-based advertising

by James on June 23, 2016

Blis, the global pioneer in advanced location data technology, today launches Blis Prime, the world’s largest private marketplace for location-based advertising, offering access to high quality and brand-safe inventory that delivers great campaign results.

Buyers seek transparency from the inventory they purchase and where their ads will appear. Blis Prime gives advertisers a customisable marketplace guaranteeing access to high-end publishers, premium data and exclusive ad formats that are not available in the open market.

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Docusol launches animated film starring a guitar-playing nappy for “Make a Nappy Happy” campaign

Docusol launches animated film starring a guitar-playing nappy for “Make a Nappy Happy” campaign

by James on June 23, 2016

Docusol, the children’s constipation relief brand, has launched a new animated film featuring a singing and guitar-playing nappy, as part of its “Make A Nappy Happy” campaign.

The online film, promoting Docusol Paediatric Solution for babies and created by McCann HumanCare, tells the story of an unhappy nappy who dreams of one day being filled.

The film is launching on YouTube and is also running on the newly created Docusol website, created by McCann HumanCare, and will be seeded to mums with young children through a targeted media campaign which will launch within the next month. [more…]

They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

They kick, they shoot, they score! Kia Motors and Vauxhall revealed as winning Euros sponsors

by James on June 22, 2016

Bing Ads release research revealing car companies are first to the post during the Euros this year, gaining the highest proportion of searches amongst all [more…]

Twitter Unveils Twitter Engage, New App to Help Creators Grow & Retain Audience

Twitter Unveils Twitter Engage, New App to Help Creators Grow & Retain Audience

by James on June 22, 2016

Twitter has Unveiled Twitter Engage, a new, standalone app to help popular creators interact with their fans and grow and retain an audience. Twitter Engage [more…]

SiteMinder launches ‘Prophet’, modern age hotel pricing intelligence

SiteMinder launches ‘Prophet’, modern age hotel pricing intelligence

by James on June 22, 2016

SiteMinder, the global hotel industry’s leading cloud platform, today launches ‘Prophet’, a real-time market intelligence solution that takes the guesswork out of pricing hotel rooms and brings hotel software to the modern age.

Prophet is being unveiled at HITEC and forms the latest addition to SiteMinder’s award-winning suite of smart and simple technology for hoteliers who are looking to attract, reach and convert guests globally online.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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