Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on the wane, with nearly 60% of Brits now opting for a hashtag-free holiday.
The research by Cheapflights, as highlighted in this handy graphic, found that almost two thirds of today’s holidaymakers either refrain completely from, or at least limit how much they, post on social media during their getaway - 36% abstain altogether in favour of a digital detox, and 21% take lots of pictures on holiday, but wait until they are home before they share them2 so as to avoid creating envy among friends and family back home.
British mobile video platform LoopMe has announced new optimisation and reporting technology, PurchaseLoop (patent pending), a global industry first which has the potential to revolutionise [more…]
Rob Coke (Group Strategy Director) from Output Group writes ...
Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.
No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]
Latest additions to the Fresh Relevance Platform
Weather Rules can be used to set rules determining what content is shown to an online visitor or email recipient. For example, if customers are in an area where it is raining or a downpour is expected, a retailer can elect to automatically present customers with a selection of wellies and umbrellas.
Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.
Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.
The campaign heroes their three Team GB ambassadors – who have all had amazing success in Rio: Cyclist Laura Trott’s two Golds - which also made her the first British woman to win four Olympic Golds [London 2012/Rio 2016]; Gymnast Max Whitlock’s two Golds – his Men’s Floor victory marking Great Britain’s first-ever Olympic gymnastics Gold; and swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.
Here's what you can be doing at Brand Licensing Europe 2016:
Meet your match - Pre-arrange your onsite meetings with the brands that align with your business goals using the new, free-to-use Matchmaking Service.
Take inspiration from the product showcase - See the vast product potential and possible cross-category opportunities in the Brand & Lifestyle zone upstairs.