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Laughter Spot : “The one about the little old lady”

by Will Corry on December 3, 2016

Defense Attorney: Will you please state your age?
Little Old Lady: I am 86 years old.
Defense Attorney: Will you tell us, in your own words, what happened the night of April 1st?

[more…]

xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by James on December 2, 2016

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Co-op’s Christmas campaign from Leo Burnett focuses on giving back to the community

Co-op’s Christmas campaign from Leo Burnett focuses on giving back to the community

by James on December 2, 2016

The Southport lifeboat crew who feature in the Co-op Christmas ad.

Every time its members buy Co-op products they earn money for causes local to them.

This is encapsulated in the phrase: “Something for you, something for your community”, which demonstrates Christmas #TheCoopWay.

TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. But we are asked to imagine, too, whether buying food that also helps the community would make us feel even more Christmassy.

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Fiat challenges consumers to see new Fiat 500X and Fiat Tipo models ‘differently’ in new experiential campaign

by James on December 2, 2016

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials.

The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and Friday (01-02 December).

The ‘See Things Differently’ campaign challenges existing consumer perceptions of the cars, and encourages them to see them in a new light. Activity highlights that while the new Fiat 500X may belong to a family of smaller vehicles, it offers the state-of-the-art technology of a compact SUV, while retaining the iconic Fiat 500 style. The Fiat Tipo is highlighted for its vast range of features yet competitive price tag, challenging perceptions that low price doesn’t have to mean low specification.

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HBAA appoints Clareville to implement PR campaign

HBAA appoints Clareville to implement PR campaign

by James on December 2, 2016

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.

The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.

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Why are there so many vacant houses in the UK?

Why are there so many vacant houses in the UK?

by Will Corry on December 2, 2016

In a time where many people are finding it difficult to get on the housing ladder, you may be surprised to learn that this issue is not necessarily down to the lack of housing. In fact, there are homes in the UK; it's just that a large amount of them are being left vacant and allowed to decline into an unsuitable condition.

Of course, there is a housing shortage in the UK, but surely bringing these vacant properties back into use would help ease the situation slightly.

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LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

by Clare on December 1, 2016

Latest ...  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.

The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]

Fresh Relevance – Enabling messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered

by James on December 1, 2016

Fresh Relevance, the marketing hub for online retailers, have announced the launch of its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered.

Fresh Relevance not only identifies the shoppers who have browsed price drop products, but also allows details (including images) of these products to be automatically inserted into the email, so that it is relevant for each individual shopper. Fresh Relevance automatically identifes all shoppers who have browsed products that have fallen in price, with no manual configuration from the marketer.  What is more, as the emails are sent via the organisations own ESP, it gives the marketer full control over creative element of the message. [more…]

Global study shows consumers more likely to buy products endorsed by ‘real people’

Global study shows consumers more likely to buy products endorsed by ‘real people’

by James on December 1, 2016

Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), findings that may have critical implications for brands seeking trust and engagement among consumers.

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Research : Mopinion announces results of its “Top 10 Online Struggles 2016’ study

Research : Mopinion announces results of its “Top 10 Online Struggles 2016’ study

by James on November 30, 2016

Mopinion is pleased to announce the results of its ‘Top 10 Online Struggles 2016’ customer feedback study, which identifies the top ‘pet hates’ of online customers. This study was conducted based on feedback collected from the websites of major B2C companies in various industries such as utilities, telecommunications, finance and automotive. [more…]