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Time Out reveals 360-degree video campaign for Thameslink

by James on August 24, 2016

The Creative Solutions team at Time Out London has revealed its first ever 360-degree videos as part of a multi-platform campaign for Thameslink. The campaign was created to inspire busy Londoners to explore the cities along Thameslink’s train routes this summer.

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Packed your travel brags? Cheapflights Poll reveals ‘travel bragging’ is turning travellers off

Packed your travel brags? Cheapflights Poll reveals ‘travel bragging’ is turning travellers off

by James on August 24, 2016

Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on the wane, with nearly 60% of Brits now opting for a hashtag-free holiday.

The research by Cheapflights, as highlighted in this handy graphic, found that almost two thirds of today’s holidaymakers either refrain completely from, or at least limit how much they, post on social media during their getaway - 36% abstain altogether in favour of a digital detox, and 21% take lots of pictures on holiday, but wait until they are home before they share them2 so as to avoid creating envy among friends and family back home.

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Global industry first technology delivers ads to consumers most likely to buy

by James on August 24, 2016

British mobile video platform LoopMe has announced new optimisation and reporting technology, PurchaseLoop (patent pending), a global industry first which has the potential to revolutionise [more…]

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

by James on August 23, 2016

Rob Coke (Group Strategy Director) from Output Group writes ...

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.

No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]

Fresh Relevance launches weather tools for marketers

Fresh Relevance launches weather tools for marketers

by James on August 23, 2016

Latest additions to the Fresh Relevance Platform

Weather Rules can be used to set rules determining what content is shown to an online visitor or email recipient. For example, if customers are in an area where it is raining or a downpour is expected, a retailer can elect to automatically present customers with a selection of wellies and umbrellas.

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“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

by James on August 23, 2016

The best of the fresh marketing news..

MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign.

To ensure successful delivery of this social-only campaign, Neo Engage will create a variety of engaging thought leadership led content for MCSA’s social media channels and website, with the aim of promoting its services. [more…]

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

by James on August 22, 2016

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.

Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.

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DFS congratulates their ‘Great Brits’ ambassadors – Laura Trott, Max Whitlock and Adam Peaty with digital OOH campaign

DFS congratulates their ‘Great Brits’ ambassadors – Laura Trott, Max Whitlock and Adam Peaty with digital OOH campaign

by James on August 22, 2016

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game.

The campaign heroes their three Team GB ambassadors – who have all had amazing success in Rio: Cyclist Laura Trott’s two Golds - which also made her the first British woman to win four Olympic Golds [London 2012/Rio 2016]; Gymnast Max Whitlock’s two Golds – his Men’s Floor victory marking Great Britain’s first-ever Olympic gymnastics Gold; and swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming title.

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“Dynamically retarget shoppers with personalised adverts after they have browsed a website without purchasing” / Criteo

“Dynamically retarget shoppers with personalised adverts after they have browsed a website without purchasing” / Criteo

by James on August 22, 2016

Special interview with Thomas Jeanjean – Managing Director Europe, Criteo

[From Internet Retailing]

WHAT DOES YOUR COMPANY DO? Criteo delivers personalised performance marketing to clients across the world. The company enables marketers to dynamically retarget shoppers with personalised adverts after they have browsed a website without purchasing.

With an unmatched network of global publishers, Criteo makes sense of digital user behaviour – across any device – to deliver relevant, personalised ads that drive online sales.

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Events : A sneak preview of Brand Licensing Europe 2016

Events : A sneak preview of Brand Licensing Europe 2016

by James on August 19, 2016

Immerse yourself in all that is going on in licensing in one place

Here's what you can be doing at Brand Licensing Europe 2016:

Meet your match -  Pre-arrange your onsite meetings with the brands that align with your business goals using the new, free-to-use Matchmaking Service.

Take inspiration from the product showcase - See the vast product potential and possible cross-category opportunities in the Brand & Lifestyle zone upstairs.

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