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Valentine’s campaign : Is this a big blunder by London Dungeon?

by Will Corry on February 22, 2017

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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by Clare on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on February 21, 2017

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

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Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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NewVoiceMedia achieves SOC 2 Type 2 certification

NewVoiceMedia achieves SOC 2 Type 2 certification

by NewVoiceMedia on February 21, 2017

Latest : NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has successfully completed a Service Organisation Controls (SOC) 2 Type 2 examination based on the trust principles of security, availability and confidentiality. Accountancy firm PricewaterhouseCoopers (PwC) performed a rigorous audit of NewVoiceMedia’s security controls and processes for its products and services.

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Big brands suspend, limit digital advertising in U.K.

by Will Corry on February 21, 2017


Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from supporters of terrorist and extremist groups.

Big-name advertisers, including car maker Jaguar Land Rover and media and information firm Thomson Reuters, have suspended or limited their U.K. digital advertising spending following a recent newspaper report saying that their ads have appeared on hate sites and next to videos from supporters of Islamic terrorists and other extremist groups.

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Building and launching a WordPress website – whether for yourself or a client – is a lot of work

Building and launching a WordPress website – whether for yourself or a client – is a lot of work

by Will Corry on February 20, 2017

Building and launching a WordPress website – whether for yourself or a client – is a lot of work. Many different parts have to come together to form a consistent whole and create a successful site. With so many things in the air, it’s easy to forget a few of them.

While mistakes are almost always fixable, launch day should be a day of celebration and success for you and your client and not one of disappointment and frantic scrambling for solutions.

Get your checklist HERE >>>>

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It takes two: how to make the most of media partnerships …Clareville Communications

It takes two: how to make the most of media partnerships …Clareville Communications

by Will Corry on February 20, 2017

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships.

The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content.

Setting up a media partnership can add credibility to both you and your media partner’s efforts, by way of third party endorsement.

http://clareville.co.uk/

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“How visitors can get the information they need and dive into the exhibition without any fuss”  …  Mark Jones, founder and MD of Giant iTab

“How visitors can get the information they need and dive into the exhibition without any fuss” … Mark Jones, founder and MD of Giant iTab

by Will Corry on February 20, 2017

Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.

More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.

http://www.giantitab.com/

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