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Watch : Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA EURO 2016

Watch : Turkish Airlines launches ‘Meet Europe’s Best’ campaign ahead of UEFA EURO 2016

by James on May 27, 2016

As the Official Airline Partner to UEFA EURO 2016TM, Turkish Airlines announced the full details of its ‘Meet Europe’s Best’ campaign today, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite.

Celebrations will continue during the tournament with select Turkish Airlines planes showing live matches, activation zones in four host cities and branding across notable sites in Paris.

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ESI Media partners with specialist insurer Hiscox to reach audience with a passion for the arts

by James on May 27, 2016

ESI Media has announced that the London Evening Standard has partnered with specialist insurer Hiscox to become the newsbrand’s first ever multi-platform Arts sponsor. Beginning this week in the print edition of the London Evening Standard, the six-figure partnership will run across print, digital and events until the end of January 2017.

The partnership will see Hiscox become the launch sponsor of a new arts channel hosted at standard.co.uk that will include arts news, features, interviews and newly commissioned video content, alongside specially created native content for Hiscox, leveraging their arts sponsorship assets and focussing on the brand’s passion points.

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5 common PR rookie press release blunders

by Will Corry on May 26, 2016

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading.

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Carnage the UK’s first specialist car production company launches

Carnage the UK’s first specialist car production company launches

by James on May 26, 2016

Carnage, the UK’s first ever production company specialising in advertising and digital content solely for car brands, has launched. The company is backed by Rogue and a private equity partner.

Carnage is a creative collective including multi-award-winning directors, producers and key members of the BBC’s original Top Gear team.

It is run by Ben Hampshire, the former managing director of The Mill LA with acclaimed commercials director Sam Brown in the role of executive creative director. [more…]

Digital loyalty solution :  Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

Digital loyalty solution : Zapper’s smart payment solution enables stores to instantly understand and reward shoppers

by James on May 26, 2016

Zapper the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK.

This smart system allows customers a fast alternative to pay for their items and gain immediate digital rewards. Zapper also saves stores valuable time and resources, providing instant customer data.

With an incredibly simple, reliable and robust solution, already proven globally, Zapper enables shoppers to open the app, scan a unique QR code at till point to quickly pay then leave starred rate and review feedback, instantly visible to the retailer. QR codes, although having been around for many years, are acknowledged by many, even retail behemoths such as Walmart, Shell & Tesco have developed apps, also using QR codes. [more…]

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

M&S promotes Shwopping, its clothes swapping scheme for Oxfam, with new online campaign

by James on May 26, 2016

M&S has launched a new online campaign for Shwopping, its clothes swapping scheme to raise money for Oxfam, fronted by the organisation’s ambassador Joanna Lumley.

The initiative invites customers to leave their old and unwanted clothes by any brand at Marks & Spencer stores. These are then given to Oxfam to be resold online or in international markets. What is not sold or re-used is recycled.

The online campaign, created by RKCR/Y&R, consists of a series of stylishly animated films narrated by Joanna Lumley. The films show dozens of items of clothing morphing into good deeds while the Absolutely Fabulous star explains all the ways Shwopped items can help those in need.

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No Brexit plans in place for 60% of British retailers, finds research from Global-e

No Brexit plans in place for 60% of British retailers, finds research from Global-e

by James on May 25, 2016

A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month away. In fact, 96% of retail sole traders have made no business provisions at all for a potential Brexit.

Among the cross-section of retail businesses surveyed, medium-sized retailers (100-249 employees) are most prepared for a potential Brexit with over a half (54%) saying they have made plans as a business already. This group was also most in favour of a Brexit, with 54% saying that they will vote to leave the European Union, compared to under a quarter (24%) of respondents in companies with more than 500 employees. [more…]

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by James on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

Leo Burnett unveils latest summer TV campaign for the Co-op

Leo Burnett unveils latest summer TV campaign for the Co-op

by James on May 25, 2016

Today The Co-op launches its Summer TV campaign ‘Be as unpredictable as the Summer’. The 40-second commercial, accompanied by four 10 second ads create a contagious spirit of unpredictability that unleashes the potential for experiences to take you anywhere.

The advert shows the escalation of events that leads to a group of friends getting together to celebrate the British summertime spontaneously, having woken up that morning with no idea that they’d end up on the beach enjoying a feast.

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Watch : Getty Images and AlmapBBDO show the Endless Possibilities of a picture

by James on May 24, 2016

Getty Images, the world leader in visual communications, has launched its new global campaign“Millions of Images. Endless Possibilities”.

Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life.

The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.

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