Little Old Lady: I am 86 years old.
Defense Attorney: Will you tell us, in your own words, what happened the night of April 1st?
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]
The Southport lifeboat crew who feature in the Co-op Christmas ad.
Every time its members buy Co-op products they earn money for causes local to them.
This is encapsulated in the phrase: “Something for you, something for your community”, which demonstrates Christmas #TheCoopWay.
TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. But we are asked to imagine, too, whether buying food that also helps the community would make us feel even more Christmassy.
The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and Friday (01-02 December).
The ‘See Things Differently’ campaign challenges existing consumer perceptions of the cars, and encourages them to see them in a new light. Activity highlights that while the new Fiat 500X may belong to a family of smaller vehicles, it offers the state-of-the-art technology of a compact SUV, while retaining the iconic Fiat 500 style. The Fiat Tipo is highlighted for its vast range of features yet competitive price tag, challenging perceptions that low price doesn’t have to mean low specification.
HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.
The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.
In a time where many people are finding it difficult to get on the housing ladder, you may be surprised to learn that this issue is not necessarily down to the lack of housing. In fact, there are homes in the UK; it's just that a large amount of them are being left vacant and allowed to decline into an unsuitable condition.
Of course, there is a housing shortage in the UK, but surely bringing these vacant properties back into use would help ease the situation slightly.
Latest ... LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.
The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]
Fresh Relevance, the marketing hub for online retailers, have announced the launch of its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered.
Fresh Relevance not only identifies the shoppers who have browsed price drop products, but also allows details (including images) of these products to be automatically inserted into the email, so that it is relevant for each individual shopper. Fresh Relevance automatically identifes all shoppers who have browsed products that have fallen in price, with no manual configuration from the marketer. What is more, as the emails are sent via the organisations own ESP, it gives the marketer full control over creative element of the message. [more…]
Mopinion is pleased to announce the results of its ‘Top 10 Online Struggles 2016’ customer feedback study, which identifies the top ‘pet hates’ of online customers. This study was conducted based on feedback collected from the websites of major B2C companies in various industries such as utilities, telecommunications, finance and automotive. [more…]