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Laughter Spot : “Paddy and Murphy are working on a building site”

by on November 17, 2017

Paddy and Murphy are working on a building site. Paddy says to Murphy "I'm gonna have the day off, I'm gonna pretend I'm mad!" [more…]

The Trade Desk implements Ads.txt to further ensure marketplace quality

The Trade Desk implements Ads.txt to further ensure marketplace quality

by on November 9, 2017

Latest : The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, will begin implementing the Interactive Advertising Bureau’s (IAB) ads.txt initiative next week.

As of 15th November, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. [more…]

A very, very saucy charity calendar

by on November 9, 2017

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Allianz appoints Delete for Digital Strategy & Online Overhaul

Allianz appoints Delete for Digital Strategy & Online Overhaul

by on November 8, 2017

Following a competitive pitch, Allianz UK has appointed digital agency Delete.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]

Can TV sponsorship solve the problem of ad blocking? : VCCP’s Media Simon White

by on November 8, 2017

VCCP Media's Simon White wonders whether TV sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
Today, the world of media has found itself at a strange crossroad. While technology has allowed us to monitor and analyse consumers better, it has also brought with it a cloud of doubt that surrounds debates on measurability, accountability and brand safety.

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[Watch] : “Supermodels in skimpy underwear milling around for the entertainment of dudes in tuxedos

by on November 7, 2017

At a time when issues of sexism and harassment in the workplace have never been more in the spotlight, Australian lingerie brand Honey Birdette has rolled out a holiday commercial that would seem absurdly oblivious to that dialogue—yet the company’s founder is brushing off criticisms as “ridiculous.” [more…]

YOC’s programmatic business accelerates in the UK

YOC’s programmatic business accelerates in the UK

by on October 27, 2017

Group revenue is expected to increase by 22% due to the accelerated growth in UK sales. www.yoc.com

Mobile advertising company YOC has announced an increase in revenue of 22% to EUR 3.3M for Q3 / 2017 according to preliminary calculations. These latest figures underpin an overall growth in the Group’s operating profits of 26% year-on-year. [more…]

NewVoiceMedia placed in Leaders Quadrant for its completeness of vision and ability to execute

NewVoiceMedia placed in Leaders Quadrant for its completeness of vision and ability to execute

by on October 25, 2017

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Contact Centre as a Service, Western Europe.

Gartner’s Magic Quadrants objectively depict the vendor landscape in various technology sectors. Vendors are assessed against strict criteria and those that meet this criteria are positioned into four quadrants: Leaders, Challengers, Niche Players, and Visionaries based on their “completeness of vision” and “ability to execute”.

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Ad viewability hits 18-month high .. Meetrics

by on October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

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Grow your list : Facebook Lead Ads can now be integrated with E-goi

Grow your list : Facebook Lead Ads can now be integrated with E-goi

by on October 22, 2017

Read MORE >>>>>>>>

Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.

If you do want your list to grow quickly, however, consider using Facebook Lead Ads.

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