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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.

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Research : Labour three points behind Tories in new Ipsos Mori poll

by Will Corry on December 18, 2014

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Laughter Spot : The fridge and the unfaithful wife story

by Will Corry on December 17, 2014

He suspects his wife of cheating but when he gets home early this happens.

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idio talks B2B media and publishing convergence with Patrick Angell

by Will Corry on December 11, 2014

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Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014

 

I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?

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Drones : When faced with an emergency situation, every second counts

by Will Corry on December 9, 2014

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Laughter Spot : “I will grant you three wishes, but your ex-wife will get double”

by Will Corry on December 7, 2014

A guy was in a cave, looking for treasure. He found an old lamp, rubbed it, and a genie came out.

The genie said, "I will grant you three wishes, but your ex-wife will get double."

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5 killer tactics to increase your blog traffic

by Will Corry on December 7, 2014

 

5 Killer Tactics To Increase Your Blog Traffic - Social Media Week | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From socialmediaweek.org

We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in.  

But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels...

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How you can get regular copies of theMarketingblog award winning newsletter

by Will Corry on December 6, 2014

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They’re the generation brought up on social, but they lack these social media skills

by Will Corry on December 2, 2014

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