Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards personalisation is at the heart of the new Engagement Marketing platform which Contactlab are launching today.
Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a [more…]
The Lego Group, IKEA and Microsoft top the UK CSR RepTrak® 2016 ranking of the 150 most reputable companies in terms of their CSR performance. [more…]
— Will Corry (@slievemore) September 28, 2016
NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.
Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.
The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, the report revealed that 99.5% of marketers are now attempting to analyse their customer data, yet nearly 1 in 5 do not have the appropriate in-house tools needed to undertake this task fully. [more…]
Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at email@example.com or call 0203 301 7360.