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6 fast tips to be at one’s best when copywriting B2B emails – E-goi

by Will Corry on September 29, 2016

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Consumers in greater demand for catered shopping experience

by James on September 29, 2016

A CEI Survey revealed how 86 per cent of buyers will pay more for a better customer experience.  Customers expect a high level of personalisation during the purchasing process.

Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards personalisation is at the heart of the new Engagement Marketing platform which Contactlab are launching today.

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Stop letting fear of selling strangle your business

by James on September 29, 2016

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a [more…]

Lego, Ikea and Microsoft named most responsible companies by UK general public

by James on September 29, 2016

The Lego Group, IKEA and Microsoft top the UK CSR RepTrak® 2016 ranking of the 150 most reputable companies in terms of their CSR performance. [more…]

Research : Next day delivery – do consumers really want it? – Future Thinking

by Will Corry on September 28, 2016

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LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by James on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by James on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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Research : Modern marketers spend up to 80% of their time analysing data

by James on September 28, 2016

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn.

The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, the report revealed that 99.5% of marketers are now attempting to analyse their customer data, yet nearly 1 in 5 do not have the appropriate in-house tools needed to undertake this task fully. [more…]

Global promotions by numbers: Infographic from PromoVeritas

by Will Corry on September 28, 2016

Are you following the guidelines about running promotions in specific countries?

Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.

 

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New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

by Will Corry on September 28, 2016

Are you still looking for more sales?

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