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bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

by on December 13, 2017

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway.

The activity, taking place today – Wednesday  13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the face of Yahoo omg! and has worked with brands like Tesco and Playstation. [more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

by on December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

NewVoiceMedia wins Frost & Sullivan Excellence Award

NewVoiceMedia wins Frost & Sullivan Excellence Award

by on December 8, 2017

Latest   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership category.

For further information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

Esker moves to the cloud to transform customer service experience

Esker moves to the cloud to transform customer service experience

by on December 7, 2017

Latest  NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that Esker has transformed its customer service experience and improved operational efficiencies with its ContactWorld for Service platform.

For more information, visit www.newvoicemedia.com or follow NewVoiceMedia on Twitter @NewVoiceMedia.

[more…]

Laughter Spot : “The one about the biker and that one wish”

by on November 30, 2017

A biker was riding along a Californian beach when suddenly the sky clouded above his head and, in a booming voice, the Lord said, "Because you have tried to be faithful to me in all ways, I will grant you one wish. [more…]

8 sales statistics and what they mean for B2B businesses

8 sales statistics and what they mean for B2B businesses

by on November 29, 2017

As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.

  1. Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)

As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]

Diversity and Inclusion in marketing – what it means, who has ownership and what brands are planning to do about it

Diversity and Inclusion in marketing – what it means, who has ownership and what brands are planning to do about it

by on November 29, 2017

Stuart Andrews, Senior Planner,  bigdog

Diversity and Inclusion (D&I) is an undeniably hot topic right now.

Large multinationals recognise its importance. As a result, the marketing and advertising sector is increasingly being challenged to help clients fulfil their obligations and meet evolving consumer and shareholder expectations.

At bigdog, part of The Mission Group, we strive to be at the forefront of these developments, both internally and client work-wise. [more…]

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

Cleaning Up with Vax – brand appoints bigdog as lead creative agency

by on November 28, 2017

Iconic household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch.

It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director Harman Randhawa, support Vax as it seeks to grow the category and gain market share.

The agency will work closely with Collings going forward, as he takes steps to develop Vax following his five-year stint at Gtech, where he helped grow the business to a £100m turnover. [more…]

Millennials “would spend more” if part of a brand’s community

by on November 28, 2017

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency.

This is far higher than the average across all age groups, which was still a creditable 40%, pointing to a tangible return on investment through fostering brand communities across the board. However, millennials consistently come out as the age group that is most committed to these communities. Some 50% also agree that they are more likely to stick with a brand than switch to competitors if they are part of a brand’s community. [more…]