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The GDPR (General Data Protection Regulation) deadline is 25 May 2018

The GDPR (General Data Protection Regulation) deadline is 25 May 2018

by on January 20, 2018

Following his talk at the Executive Leaders Network on Wednesday 15 November 2017, which outlined the future data journey that businesses will need to follow to become GDPR compliant, Mike Lenard of Tailored Data Solutions has announced that 80% of the businesses he spoke to at the event are not yet ready for the new GDPR regulations.

Presented to over 100 people, the talk by Mike Lenard was one of 20 at the ExecLN-hosted event last month and attracted over 300 people from a wide range of sectors, including CEOs, data protection officers, company secretaries, lawyers, IT and marketing teams and many more.  [more…]

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

by on January 18, 2018

A new film is out this year called ‘The Sketchbook’ featuring a large number of original sketches that have been made into a film about a WW1 soldier and his son who goes in search of him using Simple Animation as its Unique Selling Point (USP).

The film, funded by a GoFundMe crowdfunding site, is a back-to-basics approach to the joys of animation. [more…]

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

by on January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Latest : Limelight and Acceleris merge with immediate effect 

by on January 17, 2018

Exciting news from Limelight - they have been acquired  by Acceleris, the multi-award winning communications agency, as part of their ongoing bid to continually grow, enhance and evolve their agency for the benefit of their clients and their team.

Limelight and Acceleris merge with immediate effect.  [more…]

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

by on January 15, 2018

The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 

Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.

Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses

https://www.barvas.com/

[more…]

Embracing media change  –  could 1998 really shape 2018?

Embracing media change – could 1998 really shape 2018?

by on January 4, 2018

Digital technologies have for nearly two decades fundamentally altered the nature and function of media, reinventing age-old practices of communication, challenging traditional media and its privileged role as gatekeepers of news and entertainment.

[more…]

Breaking news : Shoppers can now charge their phone while on-the-move

Breaking news : Shoppers can now charge their phone while on-the-move

by on January 4, 2018

New to Westfield

Lifesaver is a low cost, portable mobile charging device.

Westfield London launches world’s first renewable energy mobile phone charging network with start-up Lifesaver

A first-of-its-kind emergency mobile power charging network has launched in Westfield London. For the first time, shoppers can charge their phone while on-the-move. It’s also the first time venue owners can monetise mobile phone charging in a scalable way. [more…]

FMCG : “Powering you from Special K”

by on January 2, 2018

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

[more…]

Latest : Naked Bacon will launch in Waitrose, Sainsbury’s, Morrisons and Tesco from 10 January … Finnebrogue

Latest : Naked Bacon will launch in Waitrose, Sainsbury’s, Morrisons and Tesco from 10 January … Finnebrogue

by on January 1, 2018

Good news: your weekend fry-up or Friday bacon butty could soon be better for you.   Bacon that is said to be free of nitrites, preservatives, E numbers and allergens will soon appear on supermarket shelves in what is being called “a remarkable feat of food technology”. [more…]

B2B Marketers : Still looking for new leads – get 2018 off to a winning start

B2B Marketers : Still looking for new leads – get 2018 off to a winning start

by on December 28, 2017

Want to get new leads from prospects for the next four months?

[more…]