New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.
Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.
— Will Corry (@slievemore) December 11, 2014
— Keith Agnew (@8keith) December 2, 2014
The genie said, "I will grant you three wishes, but your ex-wife will get double."
— Hootsuite (@hootsuite) December 2, 2014