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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Research : “Today’s cautious consumers value tangible experiences and face-to-face interaction with brands ahead of other media channels”

by Will Corry on April 16, 2014

Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real.

A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.

According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn.  http://www.tribemarketing.co.uk/

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The Knights of the Roundabout – the famous names of London’s Tech City

by Will Corry on April 16, 2014

Mind Candy founder: Michael Acton Smith

Part 1 of The Silicon 60: a who's who of London's tech start-up scene

The Knights of the Roundabout, these are the famous names of Tech City.

Some were there first; all are right at the centre, right now.

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How to plan 2014 World Cup Promotions before it’s too late / Lorraine Horley, Fotorama

by Will Corry on April 15, 2014

Lorraine Horley is Head of Client Services at Fotorama, one of the UK’s leading and longest established fixed fee promotions companies who work with many leading brands and agencies on all types of promotions.

There are very few sporting events that can command a global audience like the World Cup.  This is an event that will unite a nation. We will cheer with delight as our supporting team progresses through the competition and cry, scream and shout together if it all goes horribly wrong. www.fotorama.co.uk

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Easter buying – new study from Internet Retailing

by Will Corry on April 15, 2014


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BBC’s flagship shows joining Amazon Prime

by Will Corry on April 15, 2014

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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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Epic social media fails : What happens when tweets go wrong? / Kellogg’s, Toyota, AT&T, McDonald’s,

by Will Corry on April 14, 2014

We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?

Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live.  The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.

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5 top psych tips to help you sell online

by Andy Brown on April 14, 2014

Nathalie Nahai, Web Psychologist and author of “Webs of Influence: The Psychology of Online Persuasion”

Are you selling your products or services online? And have you psychologically optimised your website to maximise your sales? If like me you rely on the web to reach out to prospective customers, there are several psychological techniques you need to know to get ahead of the competition.

I’ll be discussing ways that psychology can be applied to ecommerce at the Chinwag Psych Conference on 15th May but in the meantime, here are 5 top tips to help lift your conversions and make your website work for you.

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Danubius Hotel Group appoints AffiliRed as its performance marketing company

by Andy Brown on April 14, 2014

Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed (www.affilired.com) to manage a highly targeted advertising campaign through its affiliate partners.

The Danubius Hotels Group (www.danubiushotels.com) is one of Europe’s most significant hotel enterprises with resorts in the UK and popular destinations across Eastern Europe. It will be using AffiliRed to manage an affiliate programme that will deliver a highly targeted advertising campaign created to increase the Group’s online presence and augment sales across Europe.

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