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Smell-Vertising with freshly cooked baked potatoes

by on February 14, 2012

New adverts appearing at bus shelters across the UK are set to heat up the nation and send taste buds tingling as smell and heat is added in an innovative marketing move.

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High-street retailer truly innovating in the e-commerce space

by on February 13, 2012

Waitrose has selected Criteo to implement online behavioural targeting technology, in order to present shoppers with more targeted offers. 

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“Our aim is to ‘sharpen’ the Mercedes-Benz brand” / London Fashion Week

by on February 13, 2012

The UK’s premier style event returns this month as the world’s leading designer and fashionistas descend on the Capital for the latest instalment of London Fashion Week, which also marks Mercedes-Benz’s sixth season as the official car supplier to the global event.  www.voicesoffashion.co.uk

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Twitter reveals news of Whitney Houston’s death 27 minutes before press

by on February 13, 2012

Twenty-seven minutes before mainstream media broke the news of Whitney Houston’s death on Saturday night, the story was on Twitter, reported by a man who tweeted the news out to his 14 followers.

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A ‘poor second’ to out-of-town supermarkets … Sainsbury’s boss Justin King

by on February 13, 2012

   A leading supermarket boss is to call for Britain's declining high street to be 'shrunk' and empty shops replaced with houses or classrooms.

Mr King believes classrooms and housing are just two of the options which could help kickstart parts of the overcapacity' high street

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“London commuters took offence at its sexist slogans”

by on February 10, 2012

 

A tongue-in-cheek ad campaign for video conferencing firm Powwownow –  has been attacked with graffiti

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Bringing affordable mobile commerce to the masses / £475,000 investment

by on February 10, 2012

A digital company has been awarded a £475,000 investment of Finance from Business North East Technology Fund and a group of private angel investors.

MymCart [more…]

Reality Check / How are you drawing attention to your brand?

by on November 1, 2011

 

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? [more…]

400 people stripped off and ran into the water at the National Trust-owned Rhossili beach

by on November 1, 2011

"Thank goodness we live in a country where we have the freedom to be daft ... and all for a good cause!"
At this charity [more…]

You can take this virtual dog on a walk across beaches, forests and parks

by on October 30, 2011

The latest campaign from Hypernaked, London for Pedigree is the world's first ever virtual dog walk as part of the Pedigree Adoption Drive 2011.
The [more…]