Nuggets
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.
Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]
Paraplus is a fair and transparent umbrella company that helps contractors save money and time via PAYE
According to new statistics, only 15.5% of UK freelancers are using payroll umbrella companies. This equates to over 1.35 million freelancers in the UK who are currently not using umbrella companies to help them manage their PAYE and tax requirements. [more…]
Growth prospects amongst English manufacturing SMEs are at a 12-month high, according to the latest Manufacturing Advisory Service Barometer.
A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.
In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable. The rest of the story.
Thanks to a new feature from Brayola, the startup looking to pair your boobs with the right bra, you can not only check out an endless stream of breasts but perhaps you can even find a bra that fits correctly.- According to the company, 80 percent of women are wearing the wrong size bra.
- Shocking, no? But the new Fit or Not feature from Brayola aims to change all that, and not in the most traditional way you might imagine.
Even the largest and most high profile companies suffer from PR disasters when stunts go wrong. Bill Gates accidentally released thousands of live mosquitoes into a crowd of celebrities who had paid $2000 each to be there, Sony included a dead goat in one of their game launches which naturally horrified a lot of people. It is a risky business trying out a publicity stunt.
It can pay off, of course, and lead to a lot of good attention to light up your inbound sales dialer with new business -but here are three examples of how it can go badly wrong:
Talismanic fly-half Jonny Wilkinson, who kicked all the points in Toulon's recent Heineken Cup semi-final win over Saracens, was also a good outside bet to make the squad.- Given the Lions is just once every four years, it could be argued that, with nothing to build for, it makes sense to take somebody with his experience and proven ability.
- Head coach Warren Gatland told TalkSport that Wilkinson said he was unable to commit due to Toulon's remaining games.
RadiumOne, has announced the latest version if its PingMe social messaging mobile app that includes a new location-based people discovery feature, allowing users to find and meet new people that are near their current location.
PingMe bridges the best of people discovery with social messaging, providing multiple ways for people to connect based on their common interests, location proximity, attractiveness, shared social connections, and intriguing social posts and questions. It enables people to connect with existing friends, as well as make new friends with the swipe of a finger. [more…]
Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets. The campaign will be managed centrally from London.
The campaign will primarily target EMEA-based residents travelling to the USA and will go live in early May. The appointment comes as part of Alamo’s growth plans for 2013 which include a greater use of targeted direct response marketing activities to ensure the return on advertising spend is maximised.
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