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IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

by Will Corry on October 18, 2017

23 senior IAB Board members commit to new initiative

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]

New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by Will Corry on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by Will Corry on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

NewVoiceMedia wins 2017 CUSTOMER Contact Center Technology Award

NewVoiceMedia wins 2017 CUSTOMER Contact Center Technology Award

by NewVoiceMedia on October 17, 2017

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that its ContactWorld solution has been named a 2017 CUSTOMER Contact Center Technology Award winner.

The award, presented for the 12th year by global, integrated media company TMC and CUSTOMER Magazine, honours vendors that have embraced technology as a key tool for customer service excellence, distinguishing their success as innovators, thought leaders and market movers in the contact centre and customer care industries.

For more information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

FMCG taste test : Christmas food and drink winners

by Will Corry on October 17, 2017

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Is this another BBC blunder? : Crimewatch is axed after 33 years

by Will Corry on October 17, 2017

Is this another BBC blunder?  Crimewatch, one of the BBC's longest-running shows, is being axed after 33 years.

The programme, which asks viewers for help to track down criminals, is hosted by Jeremy Vine and Tina Dehaley.

The BBC said in a statement: "We are incredibly proud of Crimewatch and the great work it has done over the years. "This move will also allow us to create room for new innovative programmes in peak time on BBC One." Daytime show Crimewatch Roadshow will continue.

[more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

by Will Corry on October 16, 2017

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

[more…]

Brake applauds new tougher sentences for drivers who kill and injure

by Will Corry on October 16, 2017

The Ministry of Justice has announced long-awaited plans to increase maximum sentences for drivers who cause death by speeding, racing or using a mobile phone.

Offenders who cause death by careless driving while under the influence of drink or drugs will also face life sentences, and a new offence of causing serious injury by careless driving will be created, the Ministry has said.

[more…]

Tap into the opportunities the GDPR brings [White Paper]

by Will Corry on October 15, 2017

Download your White Paper HERE >>>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? Click the graphic for the White Paper >>>>>>>>>>

How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?
[more…]

The world of marketing has changed. Has the CMO? … [New White Paper]

The world of marketing has changed. Has the CMO? … [New White Paper]

by Will Corry on October 15, 2017


According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. ...
In the age of customer, the CMO position has risen in complexity and grown in prominence.
The expansion of the CMO role will force a redefinition of the way themarketing function operates

[more…]