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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

by on September 19, 2018

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience.

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Women for Women : “Do not help your children with their homework”

by on September 17, 2018

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7 mistakes new entrepreneurs make when hiring an SEO company

7 mistakes new entrepreneurs make when hiring an SEO company

by on September 16, 2018

In this day and age, it is almost impossible to run a business without using online platforms.

No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small step—setting up social media profiles to increase online presence.

As you progress, you can then consider setting up a simple business website, hire someone to write your content (just in case you already have too much on your plate), and get an expert to handle your SEO.

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NewVoiceMedia named by Forbes as one of world’s top 100 cloud companies

NewVoiceMedia named by Forbes as one of world’s top 100 cloud companies

by on September 14, 2018

Latest.  NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, has for the third consecutive year been named in the Forbes 2018 Cloud 100, the definitive list of top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

“It’s a real privilege to be recognised as one of the top 100 private cloud companies in the world for the third year running”, commented Dennis Fois, NewVoiceMedia CEO. “We operate in a multi-billion-dollar market that is accelerating its transition to the cloud. Our global cloud contact centre platform helps companies outcompete on customer experience by bridging the conversation gap from digital interactions to voice, making every conversation great. [more…]

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

by on September 14, 2018

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.

As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.

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International technology platform Pathfindr establishes new Norwich base

International technology platform Pathfindr establishes new Norwich base

by on September 14, 2018

Technology platform Pathfindr, today announces the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational.

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New study finds uncertain rewards motivate consumers to make repeat purchases

New study finds uncertain rewards motivate consumers to make repeat purchases

by on September 14, 2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.

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Why GDPR can be a cash cow for financial services brands

Why GDPR can be a cash cow for financial services brands

by on September 12, 2018

Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.

The GDPR – General Data Protection Regulation in full – came into force in May.

The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.

In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.

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