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Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

by Will Corry on May 3, 2016

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Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

by Will Corry on May 3, 2016

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.

Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

by Will Corry on May 2, 2016

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Are you attending SMX London? Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

by Will Corry on May 2, 2016

  • Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

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5 deadly sins of B2B data

5 deadly sins of B2B data

by Will Corry on May 2, 2016

Managing data and using it to deliver customers insight is crucial in B2B Marketing

But getting the most out of data means doing it right.   Find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Fill out the form and get your eGuide now >>>>>>

Top graphic by Shutterstock

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Tropicana has unveiled a 5m-tall digital billboard dispensing free orange juice

Tropicana has unveiled a 5m-tall digital billboard dispensing free orange juice

by Will Corry on May 2, 2016

Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice.

The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day. [more…]

Bank Holiday Laughter Spot : “The one about digging your way out”

by Will Corry on May 2, 2016


Graphic by Shutterstock [more…]

4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

by Will Corry on May 1, 2016


Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.

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This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

by Will Corry on May 1, 2016

Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people
  • “Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron

Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years.”

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