PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.
But anyone who works in PR knows that a ‘value’ message is difficult to land. So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.
Halfords has appointed the Jill McDonald, the UK boss of fast-food chain McDonald’s, as the new chief executive of the cars part and bicycles retailer.
She will take over the position from Matt Davies, who has been poached by Tesco to head the supermarket’s UK operations.
Ms McDonald currently holds the position of UK chief executive and president for the fast-food giant’s North West Europe division, where she oversees about 3,300 outlets with more than 200,000 staff across seven countries.
Jack Monroe was the Labour Party’s poster girl on poverty, posing for photographs alongside Ed Miliband and members of the Shadow Cabinet.
A blogger for theGuardian and the face of a Sainsbury’s anti-poverty advertising campaign, she starred in a Labour Party political broadcast in 2013. In a stunning blow to the Labour leader, Monroe has defected to the Green Party, slamming the direction of Miliband’s party: [more…]
Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.
We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.
WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.
Luckily for you, there’s one sure-fire way to get people talking about your brand: a darn good PR stunt.
Here is the IrishCentral list to clinking to the good times. Sláinte!
1. May your giving hand never fail you.
2. May we all be alive at this same time next year.
3. May the Lord keep you in the palm of His hand, and never close his fist too tight!