— Will Corry (@slievemore) July 27, 2014
Man celebrates buying a Jeep from a mountain top
Next year, the Grand Cherokee will be returning and Jeep will be giving it a new look. However in Australia Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee. Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.
Land Rover’s current “31 Days, 31 Parks” campaign calls for dozens of images showcasing National Parks. Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.
Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park. All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]
For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]
A food blogger has been fined after her searing review of a French restaurant ranked too highly in Google search results.The article, called "the place to avoid in Cap-Ferret: Il Giardino", was written by Caroline Doudet following her trip to the restaurant in south western France last year. In it, she complained of poor service and a negative attitude from the owner.
According to court documents, the article ranked fourth in search results when the restaurant's name was typed into Google, and the restaurant owner said that its high visibility was damaging business.
— Will Corry (@slievemore) July 16, 2014