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Exponential and Moat partner globally to address ad viewability

by Will Corry on October 7, 2015

Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV

Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according to the IAB definition*.


Exclusive : adconnection CEO, Catherine Becker, on key media trends

by Will Corry on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


The Building Blocks of Omnichannel Orchestration

by Assistant Editor on October 5, 2015

By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company

I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.


Brand Union has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts

by KSimpson on October 5, 2015

Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.

The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.

Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.


How to successfully market a conference or business event

by Will Corry on October 5, 2015

After you've found the ideal conference venue by searching through
Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.

Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.


What you need to know about the Entrepreneurs’ Relief Scheme and the sale of your business

by Will Corry on October 5, 2015

Mergers and acquisitions happen at a fast pace, with many businesses being bought and sold on a global scale each week. From the smallest start-up to the biggest corporations, finding the value of a business in order to sell is one thing but understanding all the tax implications is another.


Details Make a Difference: How Small Touches Can Strengthen Your Brand

by Will Corry on October 3, 2015

When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.


IAB launches guidelines to provide greater transparency in online ‘advertorials’

by Will Corry on October 2, 2015

IAB launches guidelines to provide greater transparency in online ‘advertorials’

Guidelines draw heavily on good practice in print media

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content.


The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by Will Corry on September 23, 2015


The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices


The main advantages of buying an unlocked phone

by Will Corry on September 22, 2015

Buying a new smartphone can be tricky, as there’s just so much out there to choose from. Whether you’re considering buying a swanky new iPhone or you just want something simple and basic to text and talk with, there are a lot of different factors that you need to take into consideration when planning on buying a new phone

One of the things that you’ll need to think about is if you want a phone that is unlocked, or do you not mind only ever using it with one mobile phone network. If you’re not sure whether or not you should be going for an unlocked phone for your next mobile handset, we’ve listed some of the benefits here.