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William Hill’s Tinder ad banned in UK

William Hill’s Tinder ad banned in UK

by on May 19, 2019

A William Hill advertisement that appeared as a message to users of the dating app Tinder was banned this week by the UK’s Advertising Standards [more…]

Laughter Spot : “The one about the older woman in the bar”

Laughter Spot : “The one about the older woman in the bar”

by on May 18, 2019

Enjoy this new 'Laughter Spot' brought to you by theMarketingblog. Warning.. there is a twist at the end.

Want a good marketing tip?

You should consider sponsoring these 'Laughter Spots' for three months.

Great readership leading to new business gains is the main benefit.

There are more. Call me on 01784 434 412 and let's conjure up a plan that gives you that important extra edge in terms of new business.

Will Corry 01784 434 412 will@themarketingblog.co.uk

[more…]

Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

by on May 17, 2019

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

[more…]

What kind of images should you be putting on your social media page

What kind of images should you be putting on your social media page

by on May 17, 2019

You can say a lot with images. They can even help to improve your marketing strategy.

But finding the right kind of images to post can often be challenging, especially if you’re posting social content on a daily basis.

[more…]

CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

by on May 17, 2019

The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics.

The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire.

[more…]

Using asset management companies for overseas investment

Using asset management companies for overseas investment

by on May 15, 2019

If you have some spare capital, investing, whether that involves property, stocks and shares or bonds, is an increasingly viable option for attempting to improve your financial position.

Thanks to changes in technology and regulations, what was once the preserve of the extremely wealthy is now accessible to more of us than ever before. All over the world, private individuals are investing their money in a variety of ways, which is also helping to keep the wheels of the global economy turning.

[more…]

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

by on May 15, 2019

New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience

New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.

[more…]

Hotelbeds selects Vonage’s NewVoiceMedia contact centre solution to transform service experience for global customer base

Hotelbeds selects Vonage’s NewVoiceMedia contact centre solution to transform service experience for global customer base

by on May 14, 2019

Breaking News

Vonage (NYSE:VG), a global business cloud communications leader, today announced that Hotelbeds, a leading business-to-business bedbank, has selected its NewVoiceMedia (NVM) solution to better serve its global customer-base by delivering exceptional, emotive experiences.

[more…]

If sex sells, why are many marketers shy of using it? – a tweet special

If sex sells, why are many marketers shy of using it? – a tweet special

by on May 14, 2019

  • Sex sells - Channel 4 to air sex shop family business doc - Prolific London

  • If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific

  • Does sex really sell? A look at the neuroscience behind innuendo

[more…]

Ways to help yourself make more money when finances are low

Ways to help yourself make more money when finances are low

by on May 14, 2019

As much as lowering expenses and saving money is critical when finances are low, so is learning more ways to make more money.

If you are determined enough, you’ll discover that there are so many different ways to earn extra bucks if you know where to look and if you get creative enough.

[more…]