Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers.
The most important factor is good leadership or management, with 60% of respondents saying that makes them happy, while salary and benefits came in fifth place overall with 42% of respondents rating it as a contributing factor.
That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.
A direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity.
Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and delivered over 1,000 ‘bone appetite’ breakfast kits for this year’s Big Dogs Breakfast, to help raise money for Dogs for the Disabled. [more…]
Christmas will never be the same as Late Night London launch their campaign to bring all of your Christmas wishes to life. #DearLateNightLondon is the answer to everything you have been wishing for year after year and some.