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Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors straight to their device

by Will Corry on July 30, 2014

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PR : World’s first driveable deckchair – perfect timing for this heatwave

by Will Corry on July 27, 2014

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Warrior Forum Payments / A new all-in-one payments, analytics, affiliate marketing and distribution platform

by Will Corry on July 23, 2014

Warrior Forum, the world’s largest Internet marketing community & marketplace recently launched Warrior Payments, a revolutionary all-in-one payments, analytics, affiliate marketing and distribution platform which will transform the way people sell products & services online.

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Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry

by Will Corry on July 22, 2014

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.

- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.

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Video : Next year, the Grand Cherokee will be returning and Jeep will be giving it a new look

by Will Corry on July 22, 2014

Video : Jeep will be given a new look next year - in the meantime their ad spot sees "a man on top of a misty hilltop shouting out ‘I bought a Jeep’

Man celebrates buying a Jeep from a mountain top

Next year, the Grand Cherokee will be returning and Jeep will be giving it a new look. However in Australia Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee.  Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.

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Crowdsourcing to procure campaign creative / Y&R / ImageBrief

by Will Corry on July 19, 2014

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]

Events : H&C News social media roundtable

Events : H&C News social media roundtable

by James on July 18, 2014

Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.

For the full article

Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.

This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]

psLIVE use guerilla projections to display ape messaging in London and Edinburgh for the launch of Dawn of the Planet of the Apes

by Will Corry on July 17, 2014

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.

To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]

Food blogging : The new crime is – ‘ being too highly ranked [on a search engine]‘

by Will Corry on July 17, 2014

A food blogger has been fined after her searing review of a French restaurant ranked too highly in Google search results.

The article, called "the place to avoid in Cap-Ferret: Il Giardino", was written by Caroline Doudet following her trip to the restaurant in south western France last year. In it, she complained of poor service and a negative attitude from the owner.

According to court documents, the article ranked fourth in search results when the restaurant's name was typed into Google, and the restaurant owner said that its high visibility was damaging business.

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Ten superb moments from the Open Golf

by Will Corry on July 16, 2014

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