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#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside

by Will Corry on March 28, 2015

PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.   So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

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Watch : “Go ahead, charm someone’s pants off”

by Will Corry on March 25, 2015

Watch what happens when some adventurous couples try our sexy new smartphone technology. #Connect [more…]

Movers and Groovers : McDonalds’ McDonald joins Halfords

by Will Corry on March 23, 2015

Halfords has appointed the Jill McDonald, the UK boss of fast-food chain McDonald’s, as the new chief executive of the cars part and bicycles retailer.

She will take over the position from Matt Davies, who has been poached by Tesco to head the supermarket’s UK operations.

Ms McDonald currently holds the position of UK chief executive and president for the fast-food giant’s North West Europe division, where she oversees about 3,300 outlets with more than 200,000 staff across seven countries.

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Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

by Will Corry on March 23, 2015

Why you need to move with mobile

Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just for mobile manufacturers. This year we saw bikes, cars, smart remotes, NFC payments and even a ‘connected’ bottle of whisky.

FMCG brands should be taking note of what goes on here. All of the announcements point to growing connectivity between brands and shoppers, with the smartphone at the centre of this connected world. These innovations are set to make it even easier for customer engagement, and if brands don’t engage with shoppers then chances are someone else will.

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How to improve campaign response rates by 40% using Facebook

by Will Corry on March 22, 2015

Author: Adam Williams, Managing Director of @DBSData DBS Data

Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

Uplifts in response rates in the region of 40% are not uncommon when social is included as part of a multi-channel campaign strategy, but still many marketers are not fully exploiting the opportunity.

For some marketers it is a lack of awareness, others are eager to get involved but are wary of stepping on people’s toes within the organisation. Who ‘owns’ social media is a debate that still rages in the corridors of many businesses with marketing,  press-office, customer service, HR,  IT and e-commerce teams all staking their rightful claim.

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Miliband’s poster girl jumps ship to the Greens in a stunning blow to the Labour leader

by Will Corry on March 20, 2015

Jack Monroe was the Labour Party’s poster girl on poverty, posing for photographs alongside Ed Miliband and members of the Shadow Cabinet.

A blogger for theGuardian and the face of a Sainsbury’s anti-poverty advertising campaign, she starred in a Labour Party political broadcast in 2013. In a stunning blow to the Labour leader, Monroe has defected to the Green Party, slamming the direction of Miliband’s party: [more…]

5 ‘result’ pointers on how to write better headlines – Infographic

by Will Corry on March 19, 2015

There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.

Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads  - here are the five headline ingredients. Use  as many of them as possible in your next headline and watch your results improve.

We at theMarketingblog have teamed up with UK based promotional merchandise supplier; WAPP to create this 'Write Better Headlines' infographic.

WAPP is the company that sells a wide selection of printed gifts for businesses which include promotional pens, mugs, memory sticks, bags to name but a few.

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There’s one sure-fire way to get people talking about your brand: a darn good PR stunt / Hotcow

by Will Corry on March 17, 2015

PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.

Luckily for you, there’s one sure-fire way to get people talking about your brand: a darn good PR stunt.

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The top 10 best Irish toasts for St. Patrick’s Day

by Will Corry on March 17, 2015

Here is the IrishCentral list to clinking to the good times. Sláinte!

1. May your giving hand never fail you.

2. May we all be alive at this same time next year.

3. May the Lord keep you in the palm of His hand, and never close his fist too tight!

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Maximizing the value of your company

by Will Corry on March 17, 2015

If you are an entrepreneur who is interested in maximizing the value of your company, you need to concentrate on four key business areas, These areas fall under such categories as:

Sales and marketing , Operations, Finance and Budgeting, Legal Compliance and Contracts

Needless to say, when it comes to selling a company or maximizing the value of your company, you will eventually have to answer the question, "What is my business worth?" Knowing where you stand, whether you are selling a limited company or want to sell a company where you act as a partner, will enable you to see your way clear if you have a good grasp of how specific business areas should be run.

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