The media landscape has changed dramatically in recent times and savvy media owners have adjusted their media propositions accordingly. The need to make such adjustments is probably best reflected through B2B media, business people who need information source it through their desktops and/or numerous handheld devices.
Google will be the first point of call in most instances leading to the most relevant information source. Keeping up to date with business news and information is provided through email newsletters. One of our favourites is the stark H&C News.
It will never win any design awards but it does deliver just what most business people want, simple headline copy that can be scanned for relevant content quickly.
Media planning and buying agency, Arena Media, has today unveiled a pair of campaigns for the Zoological Society of London (ZSL), one for ZSL Whipsnade Zoo, and one for ZSL London Zoo to celebrate its insect activity this May half term.
Running from Monday 18 May, in time for half term, both campaigns are targeted at families with the main channel being DOOH. The ZSL Whipsnade Zoo campaign raises awareness of the new Butterfly House – a brand new indoor attraction at Whipsnade – while the ZSL London Zoo initiative launches the brand’s latest ‘Up Close’ experience: In with the Spiders.
- Just 12% of both brand journalists and marketers surveyed in NewsCred’s ‘Rise of the UK Brand Journalist’ report say writing is the most important skill a brand journalist should have
- Finding journalists with strong commercial awareness and understanding of the brand is the most difficult part of recruiting brand journalists
- But 42% of marketers surveyed say they will put more into hiring brand journalists in the next year
More pictures .. 13th annual No Pants Subway Ride.
Straphangers in 60 cities around the world stripped down to their underwear Sunday for the 13th annual No Pants Subway Ride.
Improv Everywhere started the naked tradition in 2002 when seven men ditched their pants on the New York City subway. The event has grown to include more than 4,000 participants in cities from Beijing to Buenos Aires. [more…]
Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes. New research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries.
Today’s affluent consumers place a higher priority on family, altruism and enriching experiences (69%) ahead of luxury products and short-term satisfaction. [more…]