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Events : Conversion World 2017 agenda is now live plus full speaker line up

Events : Conversion World 2017 agenda is now live plus full speaker line up

by Will Corry on January 20, 2017

Why attend?
#1 : It's completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO -  Practical, actionable conversion optimization, UX and analytics sessions from the world’s leading experts— all from the comfort of your home or office.

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Laughter Spot : Man meets and falls in love with a young lady …NSFW

Laughter Spot : Man meets and falls in love with a young lady …NSFW

by Will Corry on January 20, 2017

A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , "always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting'. The man purchases the bike , thanks the salesman and leaves.

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Building a successful iGaming platform

Building a successful iGaming platform

by Will Corry on January 20, 2017

Since its inception, the internet has provided many business opportunities. More and more entrepreneurs are launching online businesses, including casinos.

With the advancements in technology, it has become even easier to start up a business and keep it going successfully.

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Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

by Will Corry on January 19, 2017

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Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by Will Corry on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.

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Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

by Will Corry on January 18, 2017

How to: Turn dissatisfied customers into brand advocates

www.cyance.com

Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors.

Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly becoming accustomed to immediate accessibility and more customised brand experiences.

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How to successfully overcome poor productivity in the workplace

How to successfully overcome poor productivity in the workplace

by Will Corry on January 16, 2017

Productivity is a measure of how effective the inputs put in place are contributing towards the final output. Low productivity in the workplace can have critical effects on a company. Therefore, coming up with ways to deal with low productivity is a step in the right direction.

Here are some steps to take to help combat poor productivity in the workplace;

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Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

by Will Corry on January 13, 2017

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze's on-the-go range available at retailers.

They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.

The samples will be distributed in central London close to main line train stations.

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The Curve Group appoints Limelight to raise awareness amongst HR Directors

The Curve Group appoints Limelight to raise awareness amongst HR Directors

by Clare on January 12, 2017

Specialist B2B PR and communications agency, Limelight has been appointed by talent and recruitment management specialists, The Curve Group to raise awareness of their outsourcing solutions and talent management.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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