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Your latest ‘Fresh’ Guide to UK Exhibitions, Conferences, Venues, Destinations and Services

by Will Corry on March 2, 2015

Your latest ‘Fresh’ Guide to UK Exhibitions, Conferences, Venues, Destinations and Services

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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Fun Quiz – Marketing Questions – February 2015

by Will Corry on February 22, 2015

Are you a regular reader of the Marketingblog and its newsletter? Then this fun marketing quiz will be very straight forward for you .

If you are not a regular try it anyway and surprise yourself ...

Click here to start your quiz adventure

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Welcome to easy marketing automation – E-goi

by Will Corry on February 22, 2015

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Laughter Spot : ” Fifty Shades Of Golf “

by Will Corry on February 19, 2015

Four guys have been going on the same golf trip for many years. This year,  Ralph's wife puts her foot down and tells him he isn't going. And thus he calls his buddies and tells them the bad news.

Two days later, the 3 other guys arrive at the resort to begin their  yearly golf getaway. And of all things, they find Ralph sitting there with  his clubs already set up on his cart. "Dang Ralphie boy, how did you talk  your missus into letting you go?" 

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In what was probably the worst kept secret in the industry, #Samsung acquires @LoopPay

by Will Corry on February 19, 2015

Samsung has acquired LoopPay, the companies announced today.

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Women for Women : Advice for female entrepreneurs

by Will Corry on February 18, 2015

The number of women choosing to start their own businesses is increasing constantly. More 'Women for Women' articles etc. - enjoy..

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Final Countdown: FDs and Financial Service Providers urged to enter FDs’ Excellence Awards

by Assistant Editor on February 18, 2015

Last chance to follow in the footsteps of previous winners from Standard Life, ARM Holdings and Global Payments for top financial awards programme

The UK’s top Finance Directors (FDs) and their service providers are being urged to enter the Real Business FDs’ Excellence Awards, held in association with the ICAEW and supported by the CBI. The nomination deadline of 28th February is fast approaching.

The awards, now in their 11th year, celebrate the most talented FDs in the UK, alongside leading service providers in the sector.

Previous winners include Tim Score of Cambridge-based semi-conductor and software design company ARM Holdings PLC, and Jo Lister of UNITE Group, the leading operator of purpose-built student accommodation. [more…]

Have you heard the story of Harland David Sanders? Read it here….

by Will Corry on February 18, 2015

Have you heard the story of Harland David Sanders? Read it here....

  • Harland David Sanders was born in Indiana in 1890.
  • In 1903 he got a job painting horse-drawn carriages.
  • In 1904 he became a farm hand.

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6 myths about product sampling – Hotcow

by Will Corry on February 15, 2015

Product sampling is cheap

It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know about your product message, you are simply reinforcing and reminding people that you existing and they should keep using you.

The newer the brand, and a brand that requires more education, the higher the cost per sample. You need to spend time educating people, engaging them with your product benefits and nurturing them to become advocates to maximise your the longer term results. Look at this way, the bigger brands have already spent million on marketing and advertising and now they can get a perk of lower cost engagement and sampling.

Hotcow write ... If you want to find out how our experienced team of marketers can help you activate a campaign or give you some advise on the best methods for activation, please do get in touch on 0207 503 0442 or email info@hotcow.co.uk.

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