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Research : Now – the 10 most irritating office buzzwords in the UK

by Will Corry on July 26, 2017

A survey of 2,000 UK employees has revealed which pieces of ambiguous corporate jargon are the most annoying. If you've ever worked in an office, you'll likely be familiar with at least some of the vacuous phrases on this list.

None of them are game-changers, and few convey much optimism about journeys, missions or future blue skies.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by Will Corry on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

by Will Corry on July 21, 2017

Warner Brothers has been in the throes of promoting Christopher Nolan's "Dunkirk," which depicts the storied evacuation of Allied soldiers from the eponymous region in the North of France during World War II.

The marketing includes an insanely long trailer that fooled moviegoers into thinking they were in the wrong theater, as well as this immerse WebVR game that puts players in the shoes of a pair of soldiers trying to escape.

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Latest : Does this mean all female MPs would wear bikinis?

by Will Corry on July 20, 2017

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by Will Corry on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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The Nerf Test Centre starts its nationwide tour

The Nerf Test Centre starts its nationwide tour

by Contributing Editor on July 19, 2017

London: Hasbro toy brand, Nerf, has teamed up with multi-award-wining boutique brand experience agency, i2i Marketing, to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July.

The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology.

While car-crazed children will be able to blast into overdrive with the latest Nitro MotoFury blaster – this brand-new range of blasters shoot miniature toy vehicles instead of darts. In addition to this, all consumers will come away qualified; with their own Nerf wristbands, driving license and sticker set. [more…]

Movers and Groovers : bigdog fetches new senior hires

Movers and Groovers : bigdog fetches new senior hires

by Contributing Editor on July 19, 2017

Full-service, integrated marketing agency bigdog’s Norwich office has made nine new hires, following a successful quarter of new client projects and wins. The hires will grow the Norwich creative team by 30%.

Michael Howes joins as creative director, following an extensive period freelancing at bigdog. Drawing on his rich experience working on agency accounts including Smirnoff, Stella Artois, Sky and SAP, he will be responsible for the day to day running of the department, leading a team of 30 on and offline creatives.

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How to achieve a successful informatics strategy

How to achieve a successful informatics strategy

by Will Corry on July 18, 2017

How to achieve a successful informatics strategy

Most companies will realise the importance of a clear business plan, implementing clear business and IT strategies.  However, data is fast becoming the key to business success, and a coherent data strategy is an essential part of this, with more and more businesses utilising such techniques.

Data-driven strategies are beginning to transform the way companies do business.

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Why matchmaking is the best way to increase sales

Why matchmaking is the best way to increase sales

by Contributing Editor on July 17, 2017

Stuart Galvin, business director, smp

Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category.

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