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Read and enjoy all these great “Laughter Spots” from the last 200 days / TheMarketingblog

Read and enjoy all these great “Laughter Spots” from the last 200 days / TheMarketingblog

by Will Corry on September 30, 2016

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Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse to launch new reality-tv style ad campaign

by James on September 30, 2016

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign.

Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

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Consumers in greater demand for catered shopping experience

by James on September 29, 2016

A CEI Survey revealed how 86 per cent of buyers will pay more for a better customer experience.  Customers expect a high level of personalisation during the purchasing process.

Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards personalisation is at the heart of the new Engagement Marketing platform which Contactlab are launching today.

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Laughter Spot : “You didn’t even examine that woman? How did you come to the diagnosis so quickly?

by Will Corry on September 29, 2016

A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.

At the first house a woman complains, "I've been a little sick to my stomach."

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by James on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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Global promotions by numbers: Infographic from PromoVeritas

by Will Corry on September 28, 2016

Are you following the guidelines about running promotions in specific countries?

Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.

 

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Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

by Will Corry on September 28, 2016

Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the coming weeks.

Here is an exclusive comment from Vice-President Retail and Brand Solutions at RetailMeNot, operator of VoucherCodes.co.uk, Severine Philardeau:

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Wildfire launches new labs initiative to ‘prove’ the value of PR

Wildfire launches new labs initiative to ‘prove’ the value of PR

by James on September 27, 2016

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of course!

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Laughter Spot : “The one about the young student nurse”

by Will Corry on September 27, 2016

A male patient is lying a hospital bed, wearing an oxygen mask over his mouth and nose. A young student nurse appears and gives him a partial sponge bath.

"Nurse,"' he mumbles from behind the mask, "are my testicles black?"

Embarrassed, the young nurse replies, "I don't know, Sir. I'm only here to wash your upper body and feet."

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Who is the hot girl in the Car’s Junior commercial?

Who is the hot girl in the Car’s Junior commercial?

by Will Corry on September 27, 2016

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