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Twitter for Beginners. ‘A practical workshop in getting started’ – Mark Longbottom, How To Academy

by Will Corry on April 23, 2014

 

Twitter for Beginners. A practical workshop in getting started | Fresh Marketing News | Scoop.it

Twitter for Beginners from www.howtoacademy.com


A practical course in getting started using Twitter and developing a broader understanding and effective use of Twitter as a social media platform.

16.05.2014: Daytime Event, 9:30am-12:00pm

Order Now...

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Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK

by Will Corry on April 23, 2014

IAB UK launches first European mobile optimisation study

Interesting findings-  for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net

London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK  @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile.   However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.

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Just who is the typical UK YouTuber? Research reveals their influence

by Will Corry on April 20, 2014

New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect

UK YouTube viewers are a highly sociable bunch according to the latest findings from Google-commissioned research. Far from spending all day in their rooms with the curtains drawn, they’re twice as likely to go to the cinema or sporting events than non-YouTube viewers. They’re four times as likely to go to concerts. They’re also older than you’d expect, with 90% of YouTube viewers aged 18 or over and 50% older than 35. Just 10% are aged 13-17, demonstrating that YouTube reaches people across all demographics.

The study was carried out to help brands understand more about the YouTube audience and how best to create relevant content for them.  More research articles from theMarketingblog. [more…]

The Ultimate SuperGuide to UK Conferences & Events .. up to June 2014

by Will Corry on April 18, 2014

Our SuperGuide to UK Conferences & Events .. January - June 2014

Digital / B2B / Travel & Tourism / Internet Retailing / PR / Sport / Design / SMX / Social Selling / Export / Women for Women / Publishing / Work & Family"

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Why consumers don’t care – Contagious Communications

by Will Corry on April 16, 2014

From www.contagious.com

With Airbnb’s latest round of funding destined to make billionaires of the founders - the first to be spawned by a ‘sharing economy’ startup - a Cass Business School .....

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Contagious has partnered with the Berlin School to offer a scholarship worth €20,000

by Will Corry on April 14, 2014

Contagious / Berlin School / Executive MBA Scholarship – Contagious Communications | Fresh Marketing News | Scoop.it

We are happy to announce that we've partnered with the Berlin School to offer a scholarship worth €20,000 towards the school's Executive MBA programme. 

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A roadshow for the new Peugeot 308, kicks off with skeleton ice tubing and wingsuit proximity flying at the Gadget Show

by Will Corry on April 13, 2014

New Peugeot 308, European Car of the Year 2014, hits the road with ‘Driving Sensations’ campaign through Initials

10 April, London: Peugeot @PeugeotUK is supporting the launch of its 308 Hatchback, recently named European Car of the Year 2014, with a experiential campaign created @worldofinitials Initials

A two-month national roadshow, aimed at encouraging test drives of the new 308, kicks off with a soft launch at the Gadget Show on 9-13 April at Birmingham’s NEC. The full experience then progresses around the UK taking in a further five destinations.

The ‘Driving Sensations’ campaign tours major shopping centres and aims to challenge people’s perceptions of the Peugeot brand, positioning the 308 as a serious contender to the VW Golf, Ford Focus and Audi A3.

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Marketing Nuggets : Fox’s Biscuits appoint Cheil, Your new piece of content, Travelling to London for business?

by Will Corry on April 12, 2014

Here are marketing nuggets that you can use.

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Adyoulike announces major UK acquisition to create European leader in native advertising

by Will Corry on April 12, 2014

London, 11 April, 2014: Adyoulike, @Adyoulike the French native technology platform and network, has announced today that it has acquired Content Amp, the UK’s leading native distribution and content service.

The combined company had a turnover in 2013 of $5million. The expected turnover for what will be Europe’s first pure-play native advertising company will be around $10million in 2014.

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