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71% of B2B at risk, according to Gallup study

by Assistant Editor on February 5, 2016

A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.

These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”

Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.

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Furniture Village appoints Summit to refresh its digital search strategy

by Simpson on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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How to heal your B2B content marketing & keep it healthy

by Will Corry on February 4, 2016

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.

In this eBook, you'll learn:  How to diagnose common problems that hurt your content marketing efforts.  How to build a recovery plan to fix what’s ailing your content.  How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Graphic by Shutterstock

Get your eBook HERE ... ....

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How to make videos more discoverable, searchable and engaging for viewers – exclusive download

by Will Corry on February 4, 2016

Register now to view this exclusive content!

Ramp named to the "Visionaries" quadrant

Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]

Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by Will Corry on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Shelves at the easyFoodstore, where all items are on sale for 25p, were cleared by bargain hunters

by Will Corry on February 4, 2016

The new easyFoodstore opened its doors yesterday and within hours was besieged by hundreds of savvy shoppers eager to take advantage of its mega-discount offerings.

The shop - from the man behind the easyJet empire - offers a range of basic items at 'rock-bottom prices', with an introductory promotion this month of just 25p for everything.

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M&C Saatchi launches East Midlands Trains brand refresh

M&C Saatchi launches East Midlands Trains brand refresh

by James on February 3, 2016

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.

The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.

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Laughter Spot : “Is your dad or mom home?”

by Will Corry on February 3, 2016

When you're from the farm, your perception is a little bit different.

A farmer drove to a neighbour's farmhouse and knocked at the door. A boy, about 9, opened the door. "Is your dad or mom home?" said the farmer.

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Bauer Media and Matalan join forces with Grazia Fitness Supplement

by James on February 2, 2016

  • Bauer Media to create first ever 40p fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan
  • Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range

Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with Matalan to put its exclusive active wear ‘Souluxe’ front of mind for fitness ranges in January 2016.

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Laughter Spot : “A man and his ever-nagging wife went on holiday in Jerusalem”

by Will Corry on February 2, 2016

A man and his ever-nagging wife went on holiday in Jerusalem .

While they were there, the wife passed away . The undertaker told the husband, "You can have her buried here in the Holy Land for £150 or we can have her shipped back home for £5,000 .

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