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Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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You’re hot then you’re cold : Top 10 HVAC marketing strategies to boom your business

You’re hot then you’re cold : Top 10 HVAC marketing strategies to boom your business

by on July 14, 2019

Top 10 HVAC Marketing Strategies for Online Business

Don't just be a load of hot air when it comes to your HVAC business. Make your business boom with the best HVAC marketing strategies and online tools out there.

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How to manage your web design projects effectively

How to manage your web design projects effectively

by on July 12, 2019

It doesn’t matter if you are a seasoned designer, or are just getting started; managing your web design projects can be very challenging, especially when you’re not informed on the right strategies to manage your client projects.

As you go higher, and with more experience in the field you will realize that there are more things to consider in order to be successful in your projects. You will no longer be concerned with the aesthetic of the design alone, but also the scheduling, project planning, version control, and so much more.

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Vonage wins 2019 ContactCenterWorld Top Ranking performer award

Vonage wins 2019 ContactCenterWorld Top Ranking performer award

by on July 11, 2019

Vonage (NYSE:VG), a global business cloud communications leader, announced today that ContactCenterWorld, the world’s largest contact centre and customer engagement association, has named Dave D'Arcy,  Senior Director of Customer Support and Service Delivery for Vonage, as winner of its Top Ranking Performer Award for Best Leader.

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Sister Laughter Spot : Quite a talented golfer

Sister Laughter Spot : Quite a talented golfer

by on July 10, 2019

What troubles you, Sister?” asked the Mother Superior. “I thought this was the day you spent with your family.”

“It was,” sighed the Sister. “And I went to play golf with my brother. We try to play golf as often as we can. You know I was quite a talented golfer before I devoted my life to Christ.”

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Marriott hotel chain hit with a £99m fine .. Rachel Aldighieri, MD of the DMA comments

by on July 10, 2019

The Information Commissioner’s Office (ICO) has just announced its intention to issue a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.

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How to make your business mobile friendly

How to make your business mobile friendly

by on July 10, 2019

In today’s climate, if your business isn’t mobile friendly, then you will fail to give your consumers what they want. In fact, you will fail to give them what they expect.

They don’t expect to have to boot up their desktop computers and laptops in order to be able to access you — they expect to be able to get into contact with your business via their mobile devices.

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How tech is influencing business in the right way

How tech is influencing business in the right way

by on July 10, 2019

Technology is something you need to embrace because it is going to be influencing the business world in many ways. As a business owner, there are a lot of things that play a role in helping you run your business more effectively, and this is something that plays a big role in the process.

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