Get in Touch

Nuggets

Served up one at a time – 330+ marketing articles, news stories, laughter spots, case studies etc.

by Will Corry on May 22, 2015

Hit the graphic to get your news stories

[more…]

The beating heart of the hospitality and catering sector recognised

The beating heart of the hospitality and catering sector recognised

by James on May 21, 2015

The media landscape has changed dramatically in recent times and savvy media owners have adjusted their media propositions accordingly. The need to make such adjustments is probably best reflected through B2B media, business people who need information source it through their desktops and/or numerous handheld devices.

Google will be the first point of call in most instances leading to the most relevant information source. Keeping up to date with business news and information is provided through email newsletters. One of our favourites is the stark H&C News.

It will never win any design awards but it does deliver just what most business people want, simple headline copy that can be scanned for relevant content quickly.

[more…]

Car boot parcel points: the industry’s thoughts by Sean Fleming, eDelivery

by Will Corry on May 21, 2015

Check the industry’s thoughts

[more…]

Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by Will Corry on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

Arena Media unveils pair of campaigns for the Zoological Society of London

by Will Corry on May 19, 2015

Media planning and buying agency, Arena Media, has today unveiled a pair of campaigns for the Zoological Society of London (ZSL), one for ZSL Whipsnade Zoo, and one for ZSL London Zoo to celebrate its insect activity this May half term.

Running from Monday 18 May, in time for half term, both campaigns are targeted at families with the main channel being DOOH. The ZSL Whipsnade Zoo campaign raises awareness of the new Butterfly House – a brand new indoor attraction at Whipsnade – while the ZSL London Zoo initiative launches the brand’s latest ‘Up Close’ experience: In with the Spiders.

[more…]

Commercial awareness trumps writing ability for marketers hiring brand journalists, reveals NewsCred report

by Will Corry on May 19, 2015

  • Just 12% of both brand journalists and marketers surveyed in NewsCred’s ‘Rise of the UK Brand Journalist’ report say writing is the most important skill a brand journalist should have
  • Finding journalists with strong commercial awareness and understanding of the brand is the most difficult part of recruiting brand journalists
  • But 42% of marketers surveyed say they will put more into hiring brand journalists in the next year

[more…]

“Increasing sales and customer engagement” – Giant Tables from Giant iTab

by Will Corry on May 18, 2015

New from Giant iTab ...

Our Giant Tables are extremely versatile.They offer a wide range of uses for brand and product presentation, increasing sales and customer engagement.

This electric motorised table allows for full height adjustment with flat and tilt options

[more…]

Banned: Graphic anti-Halal pamphlet and a gun-toting Winnie the Pooh

by Will Corry on May 18, 2015

The ad the ASB deemed the "inappropriate."

The ad - the ASB deemed this Club Shoop ad “inappropriate.”
A graphic anti-Halal certification group pamphlet depicting a cow with its throat slit lying in a pool of blood is one of several recent ads to fall foul of the Ad Standards Board.
Circulated by anti-Halal group Restore Australia, the flyer showed a cow lying on the ground with a severed throat, accompanied by the text “This Australian cow was fully conscious as its throat was slit”. A member of the public complained to the watchdog, writing that “blood all over the ground… kids don’t need to see this.”
The watchdog ruled against the ad, as it contained imagery that was “likely to cause alarm to the community, especially children.”

[more…]

Events : 13th annual “No Pants Subway Ride” – the pics

by Will Corry on May 18, 2015

More pictures .. 13th annual No Pants Subway Ride.

Straphangers in 60 cities around the world stripped down to their underwear Sunday for the 13th annual No Pants Subway Ride.

Improv Everywhere started the naked tradition in 2002 when seven men ditched their pants on the New York City subway. The event has grown to include more than 4,000 participants in cities from Beijing to Buenos Aires. [more…]

Research : Family and experiences are key to winning the hearts and wallets of the affluent global middle class

by Will Corry on May 17, 2015

Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes. New research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries.

Today’s affluent consumers place a higher priority on family, altruism and enriching experiences (69%) ahead of luxury products and short-term satisfaction. [more…]