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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by Will Corry on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by Will Corry on October 15, 2014

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Direct mailing campaign evolves to offer paws for thought / Dogs for the Disabled & Jigsaw CCS

by Will Corry on October 15, 2014

A direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity.

Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and delivered over 1,000 ‘bone appetite’ breakfast kits for this year’s Big Dogs Breakfast, to help raise money for Dogs for the Disabled. [more…]

Late Night London is the answer to everything you have been wishing for at Christmas

by Will Corry on October 14, 2014

Let Late Night London grant all your wishes this Christmas.

Christmas will never be the same as Late Night London launch their campaign to bring all of your Christmas wishes to life. #DearLateNightLondon is the answer to everything you have been wishing for year after year and some.

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Shaken & Stirred and constantly updated : Enjoy the latest articles, stories, rants, blunders, laughter spots and case studies from theMarketingblog

by Will Corry on October 13, 2014

http://goo.gl/zx1NMj

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‘Be Bold’ / ‘TheMarketingblog’ – sucessfully entered into the PR, Marketing, Media & Comms and Events categories of “UK Blog Awards”

by Will Corry on October 10, 2014

The UK Blog Awards has been created to recognise true viral style and creative excellence across a variety of 12 UK Industries, as well as awarding 2 sub-categories.

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Marvelous video of a photo project for Citizen watches following the sunset around the world

by Will Corry on October 4, 2014

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New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

by Will Corry on October 4, 2014

Microsoft unveils UK launch advertiser brands for all-new MSN

Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

Microsoft today announces general availability of the all-new msn.com in the UK, a platform combining the engagement of an app with the reach of the web. As part of the launch, Sony Mobile, Nissan and The Potato Council are taking first position on the new platform that brings new content and functionality experiences to consumers and builds on Microsoft Advertising’s cross-device storytelling capabilities.

http://www.msn.com/en-gb/

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