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Top Connect’s TravelSim service reaches 2014 user and roaming savings targets

by Will Corry on October 30, 2014

Telecom specialist reports that this year’s target of driving the customer base to 5 million and saving collective users more than $280 million in roaming charges has been achieved two months early

As the doors of the London event World Travel Market are about to open next week, telecoms firm Top Connect (www.topconnect.com) today reports that it has reached its end 2014 targets with its pre-paid TravelSim (www.travelsim.com) roaming service and is  two months ahead of its business schedule. [more…]

It’s a swarm of Time Outs – Manchester, Edinburgh, Leeds and Glasgow

by Will Corry on October 30, 2014

It's a swarm of Time Outs : After the successful launch of Time Out Manchester earlier this month, Edinburgh is the second of six cities in the nationwide roll-out. This is followed by the launches of Time Out Leeds and Glasgow in November and Bristol and Birmingham in early 2015. Each city will have its own editor, who will curate content from local experts through the launch of an extensive Time Out blogger network.

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Six reasons to consider a wireless barcode scanner / Data Stored on your Server : Increased Freedom : Improved Durability etc.

by Will Corry on October 28, 2014

A wireless barcode scanner can work nicely with many different types of checkout and even POS systems. In fact, with the higher prevalence of barcodes in today's retail (and wholesale) environment, there are tons of reasons to consider migrating to a wireless barcode model.

There is the increased freedom and range of motion, plus being able to store all of your data on your server (and instantly) rather than in the device itself, and much more.

Here are a number of reasons to consider moving to wireless scanning technology. [more…]

Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Martini and ‘Begin Desire, CBS Outdoor UK, Liveposter, Movember, Core Spreads, Avalon Funeral Plans

by Will Corry on October 23, 2014

Fresh news from theMarketingblog : Martini and 'Begin Desire, CBS Outdoor UK,  Liveposter, Movember, Core Spreads, Avalon Funeral Plans,  banner

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Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono

by Will Corry on October 21, 2014

Good leadership and feeling valued makes business marketers happier than more money, new research reveals

Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers.

The most important factor is good leadership or management, with 60% of respondents saying that makes them happy, while salary and benefits came in fifth place overall with 42% of respondents rating it as a contributing factor.

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by Will Corry on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by Will Corry on October 15, 2014

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