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This clever marketing campaign reversed Coke's 11-year decline in soda sales

by Will Corry on September 30, 2014

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Who is the hot ad girl in the Amazon Fire Phone commercial?

by Will Corry on September 29, 2014

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New campaign: ‘Stop Before It Gets Ugly (video)

by Will Corry on September 29, 2014

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Four profitable promotions to attract holiday shoppers

by Will Corry on September 28, 2014

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Nielsen / Motor products, computer equipment and eBooks set to be fastest growing e-commerce items

by Will Corry on September 25, 2014

Clothes, hotel rooms and airline tickets most popular items purchased online
Delivery costs and online security concerns “holding back e-commerce’s true potential”
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. 

The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled.

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Increasing conversions with retargeting / Red Cow Media

by Will Corry on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]

Gift Card & Voucher Week 2014 announces The Express Group as media partner

by Will Corry on September 22, 2014

Gift Card & Voucher Week 2014 announces The Express Group as media partner following success of last year

Gift Card & Voucher Week, returning for its third year between 8th and 15th November 2014, has announced the Express Group as its national media partner for the second year running. The week is an exciting awareness campaign that is designed to celebrate and promote gift cards and vouchers in the run up to Christmas.

If you are an issuer or supplier of gift cards and vouchers and would like to get involved in the week, there are limited spaces still available. To find out more please get in touch with John Starr at johnstarr@clareville.co.uk.

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When is a brand manager not a brand manager?

by Will Corry on September 18, 2014

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Blunders : Urban Outfitters is facing a public backlash for selling a “Vintage Kent State Sweatshirt”

by Will Corry on September 16, 2014

Urban Outfitters is facing a public backlash for selling a "Vintage Kent State Sweatshirt" that is spattered with red stains resembling blood.

The $129 sweatshirt is reminiscent of the Kent State Massacre of May 1970, when four unarmed college students were killed by the Ohio National Guard during a Vietnam War protest.

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The end of topless models on Page 3?

by Will Corry on September 14, 2014

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