Movers & Groovers
Mezzo Labs, www.mezzolabs.co.uk, one of the UK's leading independent web analytics agencies, has just hired one of Denmark's top web analysts to join their rapidly growing team in Farringdon.
Waqas Rafiq joins from TDC, the company behind some of Denmark's biggest telcos. Prior to that he worked at various digital agencies, learning his trade in digital marketing. Waqas brings particular expertise in the Adobe Analytics platform, as well as experience in other products within the Adobe Marketing Cloud stack. [more…]
(1) the increasing need for the ad tech industry to 'speak the language' of agencies and brands and
(2) the increasing importance and attractiveness of ad tech co's in the ad industry.
Whitbread, the owner of the Costa Coffee and Premier Inn brands, has named Alison Brittain, currently head of Lloyds Banking Group's retail division as its new chief executive.
Global brand consultancy Calling London, part of full service communications group Engine, today announces the appointment of Joe Goldberg as Senior Consultant.
In his new role Goldberg, who was previously an Associate at Mimo Brands, will be drawing on his wealth of experience in brand strategy development. He’ll be looking at ways to enhance the capabilities of the business and deliver a greater level of purpose to clients.
He also brings expertise in developing customer experience and new product development guidelines across multiple sectors, in particular retail and services areas.
WPP owned, global brand strategy and design agency, @brandunion has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director.
Iain joins the Worldwide team to provide deeper growth expertise for Brand Union's clients to help accelerate brand-driven business growth.
Ellwood joins the global agency after heading up his own management consultancy, Senate, for the last three years. Prior to this, he held the position of Head of Consulting at Interbrand.
— Will Corry (@slievemore) April 27, 2015