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Important ‘fresh’ success stories, case studies, rants, articles for UK marketers on a rolling news basis

by Will Corry on March 2, 2015

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FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events

by Will Corry on February 28, 2015

Engage digital mums offline at Blog Brunch Events with your brand - @sallytalktomums Talk to Mums

 

Date: 24 April, 2015 Location: Central London, HolbornTime: 10am - 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to...  Read MORE

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Important news for FMCG brand managers who are looking to engage #digital mums?

by Will Corry on February 27, 2015

 

Read Talk to Mums new newsletter

Talk to Mums is a mum to mum communication agency that connects brands with mums online and offline. http://talktomums.co.uk/

Looking to engage #digital mums? Sign up for @sallytalktomums 'Healthy, Happy Families' April blog brunch here

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adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation

by Will Corry on February 26, 2015

Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.

adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by Will Corry on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

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Fun marketing quiz – a £50 shopping card up for grabs

by Will Corry on February 24, 2015

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Property bargains in Greece. “I’m going to buy one house for me, one for the cat and one for spare” …..

by Will Corry on February 23, 2015

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How do financial institutions make sure their campaigns stand out and resonate with today’s audience? / SPA Future Thinking

by Will Corry on February 20, 2015

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Company aims to predict 3rd Oscar winner in a row using web browsing data

by Will Corry on February 19, 2015

Company aims to successfully predict third successive Oscar winner using web browsing data

The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 87th Academy Awards. [more…]