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BBB : Big Bad Blunders : Ryanair and O’Leary get it wrong in a big way

by Will Corry on September 19, 2017

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NewVoiceMedia named Most Advanced Call Centre Solutions Provider in 2017 Technology Awards

NewVoiceMedia named Most Advanced Call Centre Solutions Provider in 2017 Technology Awards

by NewVoiceMedia on September 19, 2017

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has been named Most Advanced Call Centre Solutions Provider in the TMT News 2017 Technology Awards. Winners represent the technology industry’s most pioneering organisations, individuals, products and services.

Watch the new video summary

Now in its second year, the awards programme casts a centre-stage spotlight on those, who through determination, commitment and hard work, have developed and shared their ideas to fundamentally evolve the business world and the lives of consumers and customers for years to come.

For more information about NewVoiceMedia, visit www.newvoicemedia.com. [more…]

16 steps to make outstanding landing pages … Infographic

by Will Corry on September 18, 2017

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy.

Raising awareness of your organization’s product or service through organic online search is crucial, and it’s only becoming more so. Learn MORE >>>

In a 2017 MarketDive study, 82 percent of marketers said they believe that SEO’s ability to boost brand awareness and attract new customers is on the rise.

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Kids Company charity has defended spending £55,000 on one troubled young man

by Will Corry on September 18, 2017

The disgraced founder of the Kids Company charity - Camila Batmanghelidjh has defended spending £55,000 on one troubled young man – including paying his massage bill at a luxury spa – saying material goods were important for 'self-esteem'.
She also insisted the charity's controversial cash handouts to children were not used to buy drugs and instead were spent on utility bills.
The colourful character, who had the ear of three prime ministers and courted wealthy donors before the organisation collapsed in 2015, also revealed that at one point, the charity was paying for 48 advisers in a single Lambeth school.

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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by Will Corry on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

Women for Women : A brand that has successfully blended lingerie with activewear

by Will Corry on September 18, 2017

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Scary : Undead actors spring from the ad

by Will Corry on September 18, 2017

New: Watch our summary video .. a great taster

To promote its two new Walking Dead mazes, Thorpe Park unveiled a billboard in East London, where undead actors spring from the ad, scaring members of the public.

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Man U star Romelu Lukaku has his Rolls Royce keys stolen

by Will Corry on September 17, 2017

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11 companies that are killing it with their digital marketing campaigns

by Will Corry on September 17, 2017

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Everyone hates this ad …The terror of Trivago’s tube takeover .. by Jon Beach

by Will Corry on September 16, 2017

The Trivago woman is everywhere. She has a blue shirt and stands to the left. She has ideal hotels. At the best prices. She wants you to know about them. But that’s not all she wants.

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