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Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.
The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.
Lick Creative, part of The Delta Group, the international visual communications specialist, has announced the expansion of three roles within the senior management team.
Group Creative Director James Hale, will take a consultancy lead across the group and Jo Wilby, Creative Director, will now lead creative strategy at the agency. Lick has also promoted Group Account Director Mark Sibborn to Client Services Director. [more…]
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.
There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.
Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.
Staying ahead of the game implies plotting a series of points, from customising online purchases to exploring new markets, from tapping into the booming men's wear industry to riding the changing media system.
For anyone involved in luxury retail, the following ten trends should be on their radar. Watch the Video
Angry customers criticised Marks & Spencer last night after Mother's Day flowers failed to arrive in time.
They complained that the store used beleaguered delivery firm Yodel, which has previously come under fire for struggling to deliver parcels during busy times.
M&S emailed some customers on Saturday and informed them that 'something had gone wrong' with their delivery and the flowers they had ordered would not arrive on time.