News you can use
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection
Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.
With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]
Reaching the right decision maker in the right company with the right message - theMarketingblog
Here are just some of the companies who checked theMarketingblog in one day in June this year ..
In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby
Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).
BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015
Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.
If the woman had been wearing loose trousers, the calf muscles could have swollen outwards rather than inwards." In other words, yes, skinny jeans are just as dangerous as you feared.