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Mozu Business Tip – The Connected Consumer: Where content and commerce meet

by Will Corry on September 29, 2014

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Starbucks account : The Kitcatt Nohr loyalty club curse appears to have struck again

by Will Corry on September 29, 2014

The Kitcatt Nohr loyalty club curse appears to have struck again after it was revealed that its Starbucks client is talking to rival agencies about its direct marketing and CRM account.

Publicis-owned Kitcatt Nohr has held the coffee chain’s business since 2011, when it beat off Havas EHS to become Starbucks’ first dedicated UK direct agency. It went on to devise the My Starbucks Rewards card, which allows customers to collect “stars” each time they buy a drink, and is also available as a mobile app.

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Client success story: Nestlé & the Digital Acceleration Team

by Will Corry on September 29, 2014

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Internal teams have been beavering away redeveloping the Netbiscuits website – Check it out

by Will Corry on September 28, 2014

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Michelle Mone’s lingerie firm MJM International plunged almost £300k into the red

by Will Corry on September 27, 2014

Michelle Mone's lingerie firm MJM International plunge almost £300k into red
Papers filed with Companies House reveal Mone had to pump some of her own cash in MJM - in the form of a £40,915 loan.

The lingerie firm run by Scottish entrepreneur Michelle Mone registered major liabilities before it ceased trading, according to filed accounts.

MJM International had net liabilities of more than £287,000 at the end of December 2013, having recorded assets of nearly £500,000 the previous year. [more…]

How to optimise your CTA design & content

by Will Corry on September 25, 2014

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Exhibitions and Conferences : Ten big reasons to check out Peterborough Arena …

by Will Corry on September 25, 2014

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Does your headshot look like you? / John Cassidy

by Will Corry on September 24, 2014

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Tobacco firms, tax avoiders and “mansion” owners will be targeted to pay for a £2.5 billion NHS recruitment drive if Labour takes power

by Will Corry on September 23, 2014

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Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help!

by Will Corry on September 20, 2014

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