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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

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Footballers : Not only big money but great ‘Wags’ also…wow!

Footballers : Not only big money but great ‘Wags’ also…wow!

by Will Corry on September 24, 2016

Jealous of footballers getting huge payouts - more galling in the jealously stakes is the fact that this attracts beautiful wags.

Viktoria Varga is the girlfriend of Southampton striker Graziano Pelle. The pair met on Facebook and with the help of his football background he was able to hit it off pretty well. Viktoria is Hungarian

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Which company do you trust to produce your video?

by Will Corry on September 24, 2016

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Laughter Spot : “Would you like to know what the painting is really about?

by Will Corry on September 23, 2016

At the National Art Gallery in Dublin, a husband and wife were staring at a portrait that had them completely confused. The painting depicted three black men totally naked, sitting on a bench.

Two of the figures had black penises, but the one in the middle had a pink penis. The curator of the gallery realized that they were having trouble interpreting the painting and offered his personal assessment.

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Organic Beauty Week: Are organic beauty products really better for your skin?

Organic Beauty Week: Are organic beauty products really better for your skin?

by James on September 23, 2016

For years we’ve felt guilty for not eating organic food. But while the world is mildly concerned with what we put into our bodies, awareness about what we put onto our bodies is lagging far behind.

Unlike organic food, there are no specific EU regulations to classify beauty products as organic. However there are standardising authorities, such as UK’s The Soil Association, who assess various criteria to ascertain whether a product is truly organic.

This Organic Beauty Week (19-26 September 2016), The Soil Associationn, the UK’s leading organic certifier, is urging consumers to ‘look for the label’ to identify truly organic beauty products.But are organic beauty products really better for your skin? And what makes a product organic?

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“Social media has gone business-to-business and you’re being left behind” /  Ashley Carr, Neo Engage

“Social media has gone business-to-business and you’re being left behind” / Ashley Carr, Neo Engage

by James on September 23, 2016

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment?

The world is changing fast and people’s rising ‘consumer’ expectations are driving a seismic shift in business behaviour. Ashley Carr, Founder and Managing Director at Neo Engage, a brand of Neo PR, explains:

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Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by Simpson on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

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FMCG forecast : Flour and caster sugar sales at risk

by Will Corry on September 22, 2016

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“I have always been so passionate about fashion” … Fearne Cotton

by James on September 22, 2016

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton.

Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it and ultimately calls time on a trend.

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New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

by James on September 22, 2016

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.

Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]