Get in Touch

News you can use

Fire the chocolate cannons! Cadbury is unleashing a new bar of Dairy Milk joy and it looks flipping incredible.

by Will Corry on April 24, 2015

Holy guacamole!

Posted by HuffPost UK Lifestyle on Thursday, 23 April 2015

[more…]

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by Will Corry on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

[more…]

A truly pawsome idea – “Check-in to this feed for your own amewsment”

by Will Corry on April 23, 2015

Cats are a staple of internet entertainment.

Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?

[more…]

Tesco results – “Getting all the skeletons out of the closet early on” Prof Crawford Spence, Warwick Business School

by Will Corry on April 22, 2015

Professor Crawford Spence, of Warwick Business School comments on the Tesco results

Tesco posts record £6.4bn annual loss

These figures are absolutely huge - nearly the biggest loss in UK corporate history. However, they need to be understood in context. They  relate mostly to asset write-downs rather than poor trading performance.

[more…]

The one very powerful if uncontrollable weapon yet to be unleashed: the blond bombshell aka Boris Johnson : By Nick Wood

by Will Corry on April 21, 2015

The Conservatives are getting closer to the last throw of the dice.

They have fired off a barrage of policy announcements, promising just about everything except free Ferraris all round, they have contrasted their solid economic record with the catastrophic failure of the Labour years, and they have sought to portray the Labour leader as a man ill-suited to the pressures of office.

Yet still the polls fail to move? What next?

[more…]

Understanding the benefits of using outdoor banners in your marketing

by Will Corry on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.

[more…]

Ewan McGregor demanding to know what all the fuss is about – and probably asking himself “how did I get involved in this”

by Will Corry on April 19, 2015

Stephen Foster in 'More about Advertising' writes

.. BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.

This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.

Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.

[more…]

Laughter Spot : British newspaper’s screaming bloopers

by Will Corry on April 18, 2015

Ooh I say! Amanda Holden has been making sure she avoids wardrobe faux pas with the use of nipple covers while presenting on This Morning

You’d think they’d have given her something a bit more substantial to keep her warm.

Talented horsewoman killed herself hours after her beloved mare was put to sleep – and was found clutching a lock of his mane
Much as I am saddened by this story – mares are girlhorses, for Heaven’s sake. [more…]

‘Dairy Milk Oat Crunch’ : Could this be the worst Cadbury ad ever?

by Will Corry on April 18, 2015

Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch

Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?

[more…]

B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

[more…]