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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise ( today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog


Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.


Congratulations to theMarketingblog newsletter on being a shortlisted blog for the National UK Blog Awards #UKBA15

by Will Corry on December 15, 2014

National UK Blog Awards Congratulations to theMarketingblog on being a shortlisted Blog for #UKBA15!.

Keep your fingers crossed for us. We could be celebrating a great win in the Events Individual Shortlist. It's up to the judges now. You can see all the short listed companies here.


Fancy adding an element of surprise to your WordPress site? These quick, dead easy Ninja Popups should be right up your alley!

by Will Corry on December 11, 2014

Fancy adding an element of surprise to your Wordpress site? The quick, dead easy Ninja Popups should be right up your alley!

They come complete with a bevy of killer popup responsive designs which you can go live with in no time. Split-tests, analytics and social media integration are also included. By default their popup looks just like the one below (you can obviously customise it to your liking - ninjas are masters of disguise ;) [more…]

Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014


I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?


Hear from Mark Lewis, Online Director at John Lewis about what’s required for omnichannel success

by Will Corry on December 5, 2014

Mark Pigou (pictured bottom right) started a discussion in B2B eCommerce for Distributors.
We talk to Mark Lewis, Online Director at John Lewis about what's required for omnichannel success.


Journalist told not to ask question about feminism at Victoria’s Secret show

by Will Corry on December 3, 2014


News about Talking Men’s Shoes, Stay Sourced, Display Wizard, Outstanding Entrepreneurs, Get Taxi, Shoppost, Jacobs Creek, Full Tilt

by Will Corry on November 24, 2014


How Emily ‘never seen anything like it’ Thornberry and the Labour elite live

by Will Corry on November 23, 2014


Q: Who is the hot girl with braids in the Aflac Yoga commercial?

by Will Corry on November 17, 2014