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Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by Will Corry on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.


Movers and Groovers : Lick Creative expands roles across senior team

by Assistant Editor on March 23, 2015

Integrated marketing and design agency strengthens creative and customer focus

Lick Creative, part of The Delta Group, the international visual communications specialist, has announced the expansion of three roles within the senior management team.

Group Creative Director James Hale, will take a consultancy lead across the group and Jo Wilby, Creative Director, will now lead creative strategy at the agency. Lick has also promoted Group Account Director Mark Sibborn to Client Services Director. [more…]

Jeremy Clarkson ‘will sue’ BBC if he is sacked

by Will Corry on March 22, 2015

  • Clarkson will allegedly take action for wrongful dismissal if not reinstated
  • Also believes BBC have launched 'smear campaign' which he 'won't let go'
  • Comes as Corporation begin filming pilot for motoring show The Getaway
  • Clarkson also laughed off 'sweary' rant at BBC bosses during charity gala
  • Under-fire presenter claimed it had been in good humour to raise money
  • Said he would do last lap of Top Gear track 'before f****** b******* sack me'
  • Clarkson was suspended after allegedly assaulting producer Oisin Tymon
  • BBC has taken Top Gear off air and will decide 54-year-old’s fate this week.
  • Read MORE
  • [more…]

    Is your social presence a little dry? Could it do with being a little juicier

    by Will Corry on March 19, 2015

    Are you ever worried that your social presence is a little dry and could do with being a little juicier? Well, orange you glad to see SocialBro and Innocent pear up to help your Twitter profile become the apple of your customer’s eye? [more…]

    Kari experienced more than just the people in Ireland #odysseyproject

    by Will Corry on March 18, 2015

    To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.

    The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.

    "Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.

    More articles from theMarketingblog - Ireland [more…]

    A little girl has to leave her dog behind when she goes on holiday / HomeAway

    by Will Corry on March 17, 2015

    Two Sides of the Story Will Run at Opposite Ends of Ad Breaks

    There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.

    Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.


    St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

    by Will Corry on March 17, 2015

    With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

    Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.


    Meltwater relaunches its PR-watching system for the age of tweets


    Top 10 Trends in Luxury Retail – Havas LuxHub

    by Will Corry on March 16, 2015

    Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling spending and luring new clients.

    Staying ahead of the game implies plotting a series of points, from customising online purchases to exploring new markets, from tapping into the booming men's wear industry to riding the changing media system.

    For anyone involved in luxury retail, the following ten trends should be on their radar.  Watch the Video


    Download the free Digital Marketing Forecaster for Excel / Lead Forensics

    by Will Corry on March 16, 2015


    #nothappy Blunders : “Thanks M&S for ruining Mother’s Day. Where are the flowers my son ordered”

    by Will Corry on March 16, 2015

    Angry customers criticised Marks & Spencer last night after Mother's Day flowers failed to arrive in time.

    They complained that the store used beleaguered delivery firm Yodel, which has previously come under fire for struggling to deliver parcels during busy times.

    M&S emailed some customers on Saturday and informed them that 'something had gone wrong' with their delivery and the flowers they had ordered would not arrive on time.