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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

by Will Corry on May 28, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more

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PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by Will Corry on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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“The founders of the Marketing Technology Association on why they founded the MTA”

by Will Corry on May 24, 2015

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Digital Marketing : Complicated requirements? We can handle them

by Will Corry on May 23, 2015


Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.

By Liane Baddeley (CE content project manager) 

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Movers and Groovers : The “bash the bonus bullies” banker now at Whitbread as CEO

by Will Corry on May 22, 2015

Whitbread, the owner of the Costa Coffee and Premier Inn brands, has named Alison Brittain, currently head of Lloyds Banking Group's retail division as its new chief executive.

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Served up one at a time – 330+ marketing articles, news stories, laughter spots, case studies etc.

by Will Corry on May 22, 2015

Hit the graphic to get your news stories

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New Study : “Just 26 per cent of retailers send insight-driven personalised communications to consumers”

by Assistant Editor on May 21, 2015

Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.

The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.

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Women for Women : Will these “edgy” coaster ads just re-brutalize women?

by Will Corry on May 21, 2015

People are talking about this campaign for the Yaocho bar in Japan. But there’s another conversation we need to have about campaigns that address violence.

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Car boot parcel points: the industry’s thoughts by Sean Fleming, eDelivery

by Will Corry on May 21, 2015

Check the industry’s thoughts

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eSeller – Focus on email marketing: avoiding spam filters – Aaron O’Dowling-Keane

by Will Corry on May 20, 2015

Aaron O'Dowling-Keane writes ... One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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