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Are you playing hide and seek with prospective customers? Or perhaps you’re hoping they are telepathic?

Are you playing hide and seek with prospective customers? Or perhaps you’re hoping they are telepathic?

by Will Corry on July 30, 2016

Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.

Find out MORE >>>>

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Digital agency, Manifesto, launches new brand

Digital agency, Manifesto, launches new brand

by Will Corry on July 29, 2016

Brand marks next chapter for the growing creative technology agency

Manifesto, the London-based digital agency, has announced the launch of its new brand and website – a move which puts renewed emphasis on driving positive change through engaging content, innovative technology, and meaningful audience-centred digital experiences. [more…]

1 in 5 PR disasters break on Twitter, while 94% are inflamed by Twitter trolls

by James on July 29, 2016

94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with [more…]

Social Media is a Missed Opportunity for 37% of Wealth Managers, says Verdict Financial

Social Media is a Missed Opportunity for 37% of Wealth Managers, says Verdict Financial

by James on July 29, 2016

Over a third of wealth managers are not communicating with high net worth (HNW) clients via social media, representing a significant missed opportunity, as social [more…]

UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

by James on July 29, 2016

From online-only e-tailers to traditional bricks and mortar stores that have embraced the ecommerce boom, the last few years have seen the popularity of online shopping continuously rise.

Yet, despite the obvious benefits of having an online presence, such as lower costs, a wider reach and being able to offer a more extensive product range, many retailers also recognise that online can come with significant challenges.

For the majority of retailers the main challenge is one of engagement: “How can we keep our customers engaged throughout their online journeys, from discovery, through to checkout?”

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New wine ad : ‘Bring a McGuigan’ arrives on our screens in September

by Will Corry on July 29, 2016

McGuigan Wines, the fourth-largest Australian wine brand in the UK, is gearing up for the launch of its new above-the-line campaign- 'Bring a McGuigan’

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“£500 million has been spent on promotion of gambling sites since 2012″

“£500 million has been spent on promotion of gambling sites since 2012″

by Will Corry on July 28, 2016

With the rise of online gambling it seems there is no end to the number of sites looking to catch your interest. Whether it is online slots at 888 casino or live roulette at William Hill the sheer variety out there makes it so that whatever your tastes, there will be something out there for you. The problem with this of course is, with so many sites out there, they have to get your attention.

People in the UK will know one of the ways gambling sites are working on this problem, and that is television advertising. After the watershed has passed you’ll see no end of advertising for the big companies, with big stars appearing to catch your attention and get you signing up. With this in mind it comes as no surprise that £500 million has been spent on this advertising since 2012. [more…]

Kew Foundation appoints McCann London to support fundraising marketing and communications

Kew Foundation appoints McCann London to support fundraising marketing and communications

by James on July 28, 2016

Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch.

The agency has been hired to support the charity’s fundraising marketing and communications. The appointment, for an integrated remit, has the objective of raising funds and awareness for the vital work that Kew does in plant conservation in the UK and around the world.

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Update about tackling the 5 biggest issues facing digital advertising

Update about tackling the 5 biggest issues facing digital advertising

by Will Corry on July 28, 2016

Outlines what’s happened in year since launch of “IAB Believes” initiative

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue – brand safety, viewability, ad-fraud, (all ad verification issues), ad blocking and privacy (both consumer-led issues).

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Team GB say ‘thank you’ to their #Superfans

Team GB say ‘thank you’ to their #Superfans

by James on July 28, 2016

As any athlete or dedicated gym goer knows, music is a must-have for enhancing training performance. But when the pressure is really on, and it’s time to take it up a notch, you need equipment that’s going to mirror your motivation and stamina.

Panasonic, long-term official partner to the British Olympic Association (BOA), has the answer to your workout woes. Whether you’re rainy day running, pummelling the pavements or gunning for it in the gym, the Panasonic WINGS RP-BTS50 Headphones have been designed specifically for the most enduring of sporting activities.

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