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Hive shines a light on the connected home with new campaign

by James on June 30, 2016

Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’. Going [more…]

Awards are more than just a trophy, they deliver higher ROI too – DMA reserach

by James on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into [more…]

New iProspect Consult practice to drive business success in the digital economy

by James on June 30, 2016

iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist [more…]

New ‘just add Chambord’ campaign launches exclusively at Imbibe Live

by James on June 29, 2016

Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.

Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.

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Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

by James on June 29, 2016

Via Internet Retailing .. By 

The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.

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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

by James on June 29, 2016

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

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Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

by Will Corry on June 29, 2016

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New research reveals Euro 2016 social video trends of TV advertisers

New research reveals Euro 2016 social video trends of TV advertisers

by James on June 28, 2016

Simon Bibby at Burst Insights writes ....

It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post,  http://bit.ly/294vth5

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Twitter launches #Stickers

Twitter launches #Stickers

by James on June 28, 2016

Twitter are excited to introduce #Stickers, a fun new way to add creativity to your photos and connect them to the world on Twitter. Soon, you can browse Twitter’s rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun.

After you Tweet a photo with stickers on it, your photo becomes searchable in a new, visual spin on the hashtag. Tapping on a sticker in a Tweet takes you to a new timeline, where you can see how people all over the world use that sticker in different ways.

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Carphone Warehouse social video campaign by 1000heads

Carphone Warehouse social video campaign by 1000heads

by James on June 28, 2016

Leading word-of-mouth agency 1000heads, has launched a brand new social video campaign on behalf of Carphone Warehouse to celebrate the launch of the Huawei P9 phone. The aim of the latest campaign is to bring to life the Huawei P9’s camera abilities.

The campaign is built around three videos, developed and produced by 1000heads. The three, tongue-in-cheek, videos portray parodies of three very eccentric characters - a hipster, a foodie and a photographer – all getting carried away with their photography skills, whilst using the P9.

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