News you can use
'A bit of pulling and pushing between the judges' To remind you, these are the judges:
BV Pradeep, VP Consumer & Market Insight, Unilever
Simon Walker, CEO, Kepak Convenience Foods
Helen Welch, Director of Customer Insights, Saga
Bill Scott, CEO, Droga5
Peter Cowie, CEO, The Oystercatchers
Copa90 collaborates with Facebook on the Facebook Football Awards
— Will Corry (@slievemore) May 3, 2016
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons.
The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that will come into force under the European Tobacco Products Directive later this month. [more…]
Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store and actually setting it up for business is wonderful but unless you involve a degree of retail marketing and promotion, your business simply won’t prosper.
SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in support of the next film and grow with each release.
“We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”
"Learn with Google Day"
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.
Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.
— Branded3 (@Branded_3) April 18, 2016