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Arena Media wins multimillion account for Win Cash Live

by James on February 8, 2016

 Win Cash Live, the new online bookmaker and betting service, has appointed Arena Media as its brand media agency of record after a competitive four [more…]

Movers and Groovers : Creative agency ZAK has underlined growth plans for 2016 by doubling its Board

by Contributing Editor on February 8, 2016

Head of Creative Production, Head of Planning and Client Director join the team to support expansion.

Creative agency ZAK has underlined growth plans for 2016 by doubling its Board. Hannah Partridge joins as Client Director and Jonathan Aldis arrives as first Head of Creative Production. The hiring’s follow the recent appointment of Susan Poole from Havas Worldwide London as Head of Planning and the promotion of Ben Carter to Finance Director.

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If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

by Will Corry on February 8, 2016

No more automation for the 1% only

We want everyone to do great marketing automation - not just million-pound companies. So we did the math for bloggers and SMBs, looked at our media budget and came up with a plan - the 5001 plan! As long as your number of subscribers doesn't exceed 5001, you can send them unlimited emails forever.

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“Jeep from Iris looks like one of the Super Bowl winners” – via MAA

by Will Corry on February 8, 2016

The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).

Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.

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Super Bowl Video : “I love the juke box diner shot in this Pepsi Super Bowl ad”

by Will Corry on February 8, 2016

Kicking off the Pepsi Super Bowl 50 Halftime Show, Janelle Monáe dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club. No matter the decade, you can always count on the Joy of Pepsi.

Watch out for the juke box at the start of the video

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If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

by Will Corry on February 8, 2016

Email newsletter platform from E-goi … try it out today

Sending out newsletters? If you have up to 5001 contacts you don't need to pay a penny to use E-goi in Valentines Day

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Ex-F1 boss Eddie Jordan 'is set to be named as a Top Gear host

by Will Corry on February 6, 2016

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Laughter Spot : “It doesn’t come cheap. It’s £1,000 an inch”

by Will Corry on February 6, 2016

A man wakes up in the hospital, bandaged from head to foot. The doctor comes in and says, "Ah, I see you've regained consciousness.

Now, you probably won't remember, but you were in a pile-up on the motorway. You're going to be okay, you'll walk again and everything, but...

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In 2016, students lay bare … for a good cause

by Will Corry on February 6, 2016

At the end of 2015, many students have posed nude in calendars of their composition for causes as diverse as the fight against suicide, AIDS, eating disorders, drought ...

Future doctors Caen veterinary apprentices Sydney, rugby players of Oxford and Liverpool, Birmingham basketball players, rowers Warwick students Dublin and Cardiff ... All these young men yet come from radically different backgrounds have the same idea at the end of 2015: undress in calendars will be sold for a good cause. Focus on four of those shifted initiatives. Read MORE >>>>

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Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

by Will Corry on February 6, 2016

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

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