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Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

by Will Corry on May 4, 2016

Latest : More information is now available about the eXchange Awards meeting last week

'A bit of pulling and pushing between the judges' To remind you, these are the judges:

BV Pradeep, VP Consumer & Market Insight, Unilever

Simon Walker, CEO, Kepak Convenience Foods

Helen Welch, Director of Customer Insights, Saga

Bill Scott, CEO, Droga5

Peter Cowie, CEO, The Oystercatchers

Carol Reay, Chairman, TransgressiveX

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Facebook Football Awards, Copa90, Archant launch Pink ‘Un Magazine

by Will Corry on May 3, 2016

Copa90 collaborates with Facebook on the Facebook Football Awards

Copa90 is teaming up with Facebook on this year’s Facebook Football Awards. As part of the partnership, Copa90 has created animated video promos to run worldwide.
The annual Facebook Football Awards, which first launched in the UK last year, gives football fans the chance to vote for the season’s top performers.

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Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

by Will Corry on May 3, 2016

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

Will Corry at TheMarketingblog -
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016

E-cigarette advertising ban expected to come into force this week / City A.M.

James at TheMarketingblog -
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more…]

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Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

by Will Corry on May 3, 2016

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E-cigarette advertising ban expected to come into force this week / City A.M.

by James on May 3, 2016

The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons.

The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that will come into force under the European Tobacco Products Directive later this month. [more…]

“How to open a clothing store” / Storetraffic

“How to open a clothing store” / Storetraffic

by James on May 3, 2016

Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution.

Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store and actually setting it up for business is wonderful but unless you involve a degree of retail marketing and promotion, your business simply won’t prosper.

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Lightstorm Entertainment and 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for Avatar

Lightstorm Entertainment and 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for Avatar

by James on May 3, 2016

SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in support of the next film and grow with each release.

“We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”

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Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount

by Will Corry on May 3, 2016

"Learn with Google Day"

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May.
SMX London May 2016 – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

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Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

by Will Corry on May 3, 2016

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.

Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

by Will Corry on May 2, 2016

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