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Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

by Will Corry on October 16, 2017

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Brake applauds new tougher sentences for drivers who kill and injure

by Will Corry on October 16, 2017

The Ministry of Justice has announced long-awaited plans to increase maximum sentences for drivers who cause death by speeding, racing or using a mobile phone.

Offenders who cause death by careless driving while under the influence of drink or drugs will also face life sentences, and a new offence of causing serious injury by careless driving will be created, the Ministry has said.

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Tap into the opportunities the GDPR brings [White Paper]

by Will Corry on October 15, 2017

Download your White Paper HERE >>>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? Click the graphic for the White Paper >>>>>>>>>>

How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?
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The world of marketing has changed. Has the CMO? … [New White Paper]

The world of marketing has changed. Has the CMO? … [New White Paper]

by Will Corry on October 15, 2017


According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. ...
In the age of customer, the CMO position has risen in complexity and grown in prominence.
The expansion of the CMO role will force a redefinition of the way themarketing function operates

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New : Navigating the complexities of communicating with customers and building profitable customer experiences

New : Navigating the complexities of communicating with customers and building profitable customer experiences

by Will Corry on October 15, 2017

A new approach is necessary to help businesses successfully navigate the complexities of communicating with customers and building profitable customer experiences.

This is driven by rapid changes in consumer behavior, technology, data availability, and regulations. Quadient is a customer experience company that brings those forces to a manageable level.

This white paper presents the company’s vision on how to advance the industry through disruptive innovation and technological excellence.   Download the white paper to learn more about Quadient.

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Oath becomes largest publisher certified for brand safety

Oath becomes largest publisher certified for brand safety

by Will Corry on October 14, 2017

Oath has become the latest, and largest, publisher to be certified for brand safety by JICWEBS, following the likes of AutoTrader and Rightmove.

According to UKOM, Oath has a combined audience of 32.6 million people in the UK or 65% of the online population. [more…]

Everybody should work on a service position once in their lives…

by Will Corry on October 13, 2017

"The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction.

It was popularised by pioneering and successful retailers such as Harry Gordon SelfridgeJohn Wanamakerand Marshall Field.

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Latest : Equistone takes stake in marketing giant ITG

Latest : Equistone takes stake in marketing giant ITG

by Will Corry on October 13, 2017

Equistone Partners Europe has bought Bridgepoint Development Capital’s stake in leading marketing technology and services business, Inspired Thinking Group (ITG).

The investment is set to support the next stage of ITG’s expansion, which will see a huge push into the US market, accelerated growth throughout Europe, and continued growth in its core market. Since Simon Ward founded the business in 2009, ITG @InspiredITG has become one of the UK’s biggest full-service marketing providers, to blue chip brands and retailers.

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Uber data – app still beating rivals [License appeal decision today]

by Will Corry on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]

Baffling : Lego, making near-record profits, lays off 1,400 people

by Will Corry on October 13, 2017

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