The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
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The movie and games rental chain Blockbuster is to be closed down by the year's end with the loss of 1,200 jobs, Sky sources say.
The development will be a bitter but hardly surprising blow to the staff as store numbers were slowly cut by administrators Moorfields Corporate Recovery in the weeks after the retailer's collapse following the failure of a turnaround plan.