Edinburgh’s Whitespace @whitespacers are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic unboring identity for the 2014 Edinburgh Festival Fringe.
By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.
I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.