The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]
Moshe Braun, business director at customer experience consultancy WAE writes
The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.
As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.
The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.
— Top Gear (@BBC_TopGear) May 17, 2016
TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.
Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:
- BV Pradeep, VP Consumer & Market Insight,Unilever
- Simon Walker, CEO, Kepak Convenience Foods
- Helen Welch,Director of Customer Insights, Saga
- Bill Scott, CEO, Droga5
- Peter Cowie, CEO, The Oystercatchers
- Carol Reay, Chairman, TransgressiveX
— Will Corry (@slievemore) May 12, 2016
Monday, October 24th - Tuesday, October 25th