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“I think I should switch and work for Google” / Google’s new UK HQ

“I think I should switch and work for Google” / Google’s new UK HQ

by Will Corry on June 21, 2016

Inside Google's new UK HQ with sleep pods, running track, £17,000 sofas and free food (so maybe they can afford to pay a bit more tax after all)

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Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

Telefónica, Leo Burnett/Arc and Agency Space triumph at the IPM Awards 2016

by Assistant Editor on June 17, 2016

Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners at last night’s annual IPM Awards, taking home the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award respectively.

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Tuesday 14th June at London Hilton (Park Lane), showcased and celebrated the very best in creativity and effectiveness in the promotional marketing industry. The Awards celebrate over 30 categories covering Telefónica, Leo Burnett/Arc and Agency Space were crowned the big winners [more…]

OLIVER Group acquires award-winning digital content agency Adjust Your Set

OLIVER Group acquires award-winning digital content agency Adjust Your Set

by James on June 3, 2016

Main pic ...Chris Gorell Barnes

OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies.

Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy.

Adjust Your Set will operate under its existing founder Chris Gorell Barnes who remains as chief executive. Gorell Barnes is expected to take on group responsibilities within OLIVER. [more…]

Take your Online Marketing & Analytics to the next level / Be aware, the Super Early Bird is ending on Friday 3rd June

Take your Online Marketing & Analytics to the next level / Be aware, the Super Early Bird is ending on Friday 3rd June

by Will Corry on June 1, 2016

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Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

by Will Corry on May 29, 2016

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Watch : Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

Watch : Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

by James on May 27, 2016

Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition.

Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket fans and provide them with a timeless piece of content which could be used across multiple platforms.

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Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by James on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

TfL at WAE’s inaugural boot camp, CX in a Day –  happier, healthier and more relaxed commuters

TfL at WAE’s inaugural boot camp, CX in a Day – happier, healthier and more relaxed commuters

by Will Corry on May 25, 2016

Moshe Braun, business director at customer experience consultancy WAE writes

The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.

As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.

Latest : Globant acquires WAE to continue advancing in the creation of digital journeys

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Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

by Will Corry on May 21, 2016

Mary is the proprietor of a bar in Dublin . She realises that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronise her bar.

To solve this problem, she comes up with new marketing plan that allows her customers to drink now, but pay later. She keeps track of the drinks consumed on a ledger (thereby granting the customers loans).

Word gets around about Mary's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers flood into Mary's bar. Soon she has the largest sales volume for any bar in Dublin.

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Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

by James on May 20, 2016

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.

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