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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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The Knights of the Roundabout – the famous names of London’s Tech City

by Will Corry on April 16, 2014

Mind Candy founder: Michael Acton Smith

Part 1 of The Silicon 60: a who's who of London's tech start-up scene

The Knights of the Roundabout, these are the famous names of Tech City.

Some were there first; all are right at the centre, right now.

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Marketing Nuggets : Fox’s Biscuits appoint Cheil, Your new piece of content, Travelling to London for business?

by Will Corry on April 12, 2014

Here are marketing nuggets that you can use.

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Events / SMX London 2014 – Agenda At-A-Glance

by Will Corry on April 9, 2014

Chelsea Football Club   13 & 14 May, 2014

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How can you build a valuable, differentiating Social Brand? – Contagious

by Will Corry on April 8, 2014

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Events : A virtual tour of Search Engine Land’s SMX London search marketing conference / May 13-14, 2014

by Will Corry on April 8, 2014

The Big SMX London Preview – A Virtual Tour Of What To Expect

SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.

Events : Get your 15% discount code for SMX London 13-14 May 2014

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UK Marketing Nuggets : Elite Business Event London, LIDA, Evian Water, Nielsen Study, dotMailer, Nat Rothschild

by Will Corry on April 4, 2014

Elite Business Event London

A two day event for entrepreneurs and owners of micro, small and mid-sized businesses who are looking for support and inspiration to grow a business. The event will be useful, rewarding and innovative and is set in the heart of London’s small business community in Shoreditch at The Old Truman Brewery.

Our USPs: a stellar line-up of awesome speakers including the likes of Divinia Knowles - COO Mind Candy, Michael Portillo, Rosanne Gray - CEO Virgin Unite, Karren Brady (pictured)….. successful business owners and thought-leaders.   http://www.elitebusinessevent.co.uk/

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Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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Events : Looking for ways to improve your social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies?

by Will Corry on April 4, 2014

Lenovo Vice President and General Manager Keynotes at SMX London 2014

Events : Get your 15% discount code for SMX London 13-14 May 2014

The Keynote will be part SMX London’s expert-led conference programme @SMX_London taking place on 13th & 14thMay at Chelsea Football Club, London. The programme covers cutting-edge content for corporate and agency search marketers wanting to stay ahead of the competition and the search engines.

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