Sunset+Vine @sunsetandvine has formed a unique partnership with the prestigious Henley Royal Regatta. Under the terms of the partnership and following success in a competitive tender, Sunset+Vine will live stream five days of this year’s regatta on Henley Royal Regatta’s YouTube channel.
Michael Cole, one of the most experienced television producers of rowing events in the UK, including the 2012 Olympic Regatta, will be Editorial Director. [more…]
PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.
But anyone who works in PR knows that a ‘value’ message is difficult to land. So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.
Agency will create a road safety campaign designed for pre-school children
Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.
The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]
Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…
As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.
Conversis is holding a Translation and Transcreation Workshop on the 21st of April at the Sofitel London Heathrow, T5. The event will start with a networking breakfast at 8am and will run through until 12pm.
Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.
With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.
There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.