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Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by Will Corry on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.

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Licor 43 to launch Bristol’s first Golden Party at Walkabout Bristol

by KSimpson on April 16, 2015

Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.

The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.

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Two of the best travel PR stunts of the year – Sally Durcan, Hotcow

by Will Corry on April 13, 2015

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals. 

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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“Hats off to the Peaky Blinders” – Ocean Group – Birmingham New Street Station Media Eyes

by Will Corry on April 11, 2015

Ocean Group signs first landmark deal with Network Rail

Three full motion Media Eyes will dominate Birmingham's rail, retail and business hub

In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September.

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by Will Corry on April 11, 2015

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Social buzz around the Grand National / Meltwater – #OutsideInsight

by Will Corry on April 10, 2015

Hold your horses; surely it’s not that time of the year already? It seems like only yesterday Pineau de Re stole the show at the world famous Aintree track and the biggest steeplechase race in the world.

The Grand National is the most valuable jump race in Europe with a whopping prize fund of £1 million, but who are the odds in favour of this year?

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“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Women for Women : The behaviour of real shoppers – beautiful or average? / Dove

by Will Corry on April 8, 2015

Dove have some great videos on their YouTube page focussing on real beauty.

For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.

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Karren Brady, Ranulph Fiennes and Chris Hoy – big name speakers at the Facilities Show

by Will Corry on April 8, 2015

For the first time there will be three inspirational big names speaking  at the  Facilities Show as part of the Protection & Management Keynotes Series.

More Information

Contact UsDay 1: Baroness Karren Brady CBE

Contact UsDay 2: Sir Ranulph Fiennes OBE

Contact UsDay 3: Sir Chris Hoy MBE

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