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“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

by Will Corry on September 21, 2017

Exclusive Q&A with Heike O’ Leary, Lookers

As Marketing Director at national motor retailer @LookersGroup Lookers, Heike O’ Leary knows a thing or two about making a difference in what is traditionally a man’s world, as well as revolutionising a brand from the inside out.  We catch up with her following her nomination for a coveted Forward Ladies award.

While it’s fair to say that society has made great strides in the area of gender equality, recent high profile stories in the media have highlighted the fact that there is still much work to be done. It’s also fair to say that some industries have more ground to make up than others, with the motor sector in particular having to work harder to turn around its reputation as an industry that is male dominated.

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Negative SEO attack: How to fight it … Sara Lopez, trendhim

Negative SEO attack: How to fight it … Sara Lopez, trendhim

by Will Corry on September 13, 2017

In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

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Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by Will Corry on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

A big problem for the future of the Notting Hill Carnival?

A big problem for the future of the Notting Hill Carnival?

by Will Corry on August 30, 2017

The Notting Hill Carnival should be cancelled because of the number of police officers who are attacked at the event, the chairman of the Metropolitan Police Federation has suggested.

Ken Marsh, who leads the rank-and-file group, said it is a "disgrace" that police officers were attacked with blood and bottles.

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Mercury Processing Services International hire Start for a full rebrand

by Contributing Editor on August 8, 2017

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name.

To lead the rebrand, the company has selected independent customer experience design consultancy, Start.

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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by Clare on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

by James on July 13, 2017

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented.

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September Events : Search Elite Manchester

by Will Corry on July 13, 2017

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10 SEO mistakes to avoid for your next website re-design (eBook)

10 SEO mistakes to avoid for your next website re-design (eBook)

by Will Corry on June 29, 2017

10 SEO mistakes to avoid...

A free eBook to help you learn from the experience of other SEO experts.

In this guide we will cover one particular portion of the less glamarous side of website redesigns: search engine optimization. While the way we think about SEO is always evolving - with the focus now shifting towards optimizing content for the searchers themselves, as opposed to the search engines - it's still something you can't afford to overlook.

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