Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.
The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
Ocean Group signs first landmark deal with Network Rail
Three full motion Media Eyes will dominate Birmingham's rail, retail and business hub
In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September.
You get what you get because you do as you do.
Your customers reflect your marketing and your marketing reflects your customers
I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.
Dove have some great videos on their YouTube page focussing on real beauty.
For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.