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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 20, 2014

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Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by Will Corry on October 18, 2014

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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Events : E-goi will be at ad:tech London (Stand 224) next Tuesday and Wednesday 21:22 October 2014

by Will Corry on October 16, 2014

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What’s on at ad:tech London this year? / Next Tuesday and Wednesday 21-22 October

by Will Corry on October 16, 2014

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Blundertime : Students held a “big kiss” protest at a Sainsbury’s in Brighton after two women were asked to leave the store for kissing

by Will Corry on October 16, 2014

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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Conversion Conference London : Extra 15% discount offer

by Will Corry on October 14, 2014

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Turning UGC hashtag campaign into commerce – by Dan Kimball, CMO at Thismoment / ad:tech London

by Will Corry on October 14, 2014

TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE
Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?
UGC, It’s More Than a Phase
UGC is a very powerful tool to incorporate authentic user-voice elements into your marketing and brand storytelling initiatives. With 59% of Millennials nowadays trust UGC more than the brand-produced content, this type of brand advocacy should not be overlooked.
Here’s the tricky part, while some of these efforts yield great value for brands looking to create fun, engaging and unique campaigns as well, other times the ROI opportunity is missed.

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Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

by Will Corry on October 14, 2014

Agile Marketing - The Why and the How

9,30am Thursday 30th October 2014

Everyone's talking about how marketing needs to be more agile. But is that just a euphemism for "work faster?" It doesn't have to be.
Agile marketing is actually a well-structured management methodology -- adapted from agile development practices in the software industry -- that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.
Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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