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Events : Sunset+Vine will live stream five days of this year’s Henley Royal Regatta

by Will Corry on March 31, 2015

Sunset+Vine @sunsetandvine has formed a unique partnership with the prestigious Henley Royal Regatta. Under the terms of the partnership and following success in a competitive tender, Sunset+Vine will live stream five days of this year’s regatta on Henley Royal Regatta’s YouTube channel.

Michael Cole, one of the most experienced television producers of rowing events in the UK, including the 2012 Olympic Regatta, will be Editorial Director. [more…]

#ReleaseThePounds PR : 500 Beagle dogs were folded out of £10 notes with tiny ads inside

by Will Corry on March 28, 2015

PR News ... Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.   So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

[more…]

Ten Alps secures multi-million pound contract with Transport for London

by Assistant Editor on March 26, 2015

Agency will create a road safety campaign designed for pre-school children

Ten Alps, @tenalps the multimedia content business, has won a £3.5m contract with Transport for London (TfL) to lead a road safety campaign for children.

The contract, which was secured following a highly competitive tender, will be delivered by the Ten Alps Communicate @TACommunicate division and has been secured for a minimum of three years, potentially extending for a further three. [more…]

Guerrilla marketing can really get you noticed at trade shows / Hotcow

by Will Corry on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

[more…]

50% Discount Event : Are you a non-linguist managing projects involving translation, localisation and transcreation?

by Will Corry on March 22, 2015

Understand the processes and procedures involved in translation, localisation and transcreation.

More information about this Conversis event can be found on the Conversis website and on the Eventbrite page. There is also a special 50% discount offer for theMarketingblog readers. Grab it!

Conversis is holding a Translation and Transcreation Workshop on the 21st of April at the Sofitel London Heathrow, T5. The event will start with a networking breakfast at 8am and will run through until 12pm.

[more…]

SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 19, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

[more…]

Kari experienced more than just the people in Ireland #odysseyproject

by Will Corry on March 18, 2015

To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.

The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.

"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.

More articles from theMarketingblog - Ireland [more…]

St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

by Will Corry on March 17, 2015

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.

 

Meltwater relaunches its PR-watching system for the age of tweets

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by Will Corry on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

[more…]