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London & South East

Ten Alps secures multi-million pound contract with Transport for London

by Assistant Editor on March 26, 2015

Agency will create a road safety campaign designed for pre-school children

Ten Alps, the multimedia content business, has won a £3.5m contract with Transport for [more…]

Guerrilla marketing can really get you noticed at trade shows / Hotcow

by Will Corry on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

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50% Discount Event : Are you a non-linguist managing projects involving translation, localisation and transcreation?

by Will Corry on March 22, 2015

Understand the processes and procedures involved in translation, localisation and transcreation.

More information about this Conversis event can be found on the Conversis website and on the Eventbrite page. There is also a special 50% discount offer for theMarketingblog readers. Grab it!

Conversis is holding a Translation and Transcreation Workshop on the 21st of April at the Sofitel London Heathrow, T5. The event will start with a networking breakfast at 8am and will run through until 12pm.

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SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 19, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by Will Corry on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

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Download the free Digital Marketing Forecaster for Excel / Lead Forensics

by Will Corry on March 16, 2015

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Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter

by Will Corry on March 16, 2015

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Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by Will Corry on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.

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Luxury pudding maker Gü will be sweetening the travel experience for Virgin Atlantic passengers

by Will Corry on March 11, 2015

Gü gives Virgin Atlantic passengers their just desserts

Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its famous desserts with the help of Blackjack Promotions. [more…]

New Product Launch : Looking to talk to influential mums – Happy Healthy Families Blog Brunch / April 24th 2015 / 10am-2 pm

by Will Corry on March 11, 2015

Happy Healthy Families Blog Brunch / April 24th 2015 / 10am -2 pm / Talk to Mums

Talk to Mum’s first blog brunch event will take place at Bloomsbury House in London and will focus on new health/wellness products aimed at mums and/or the family.

This unique meet and greet event will focus on a core topic of discussion to bring both mum and brand together. For this event, 10-15 brands will be invited to attend alongside 50+ digital mums, lifestyle and parenting journalists.

For brands, this event is a vital time saving tool to initiate and develop an immediate and ongoing relationship with bloggers.  Introductory offer for brands available for early sign up – go to: http://talktomums.co.uk/events/

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