London & South East
— Will Corry (@slievemore) July 19, 2014
For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]
Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]
In their defence, this one was hardly the fault of Newsnight. On last night’s programme, Neil Hamilton accused a former Labour MP of being into kinky sex. Neil Hamilton being Neil Hamilton, he got the wrong one, and Newsnight have now apologised:
PUMA is now the Official Kit Partner of Arsenal FC. The long-term partnership between @PUMA and Arsenal Football Club formally begins today, 1 July, 2014 and includes wide ranging licensing rights to develop Arsenal branded merchandise on a global level.
Months of development work and planning have been happening behind the scenes and the global unveiling of Arsenal’s new kit will be held on the evening of 10 July in London [more…]
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London. 30 June 2014. Fetch has appointed Paul-Eric Lefebvre to the newly created role of Creative Director for its London office.Reporting into the agency’s Chief Operating Officer (COO), Greg Grimmer, Lefebvre will be charged with driving and delivering outstanding work across all Fetch’s clients which include Hotels.com, eBay, Sony Music and William Hill.
His brief will be to drive creative direction across all of the agencies output, which already takes in mobile, cross-screen, multi-platform and digital out of home campaigns.