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London & South East

Valentine’s campaign : Is this a big blunder by London Dungeon?

by Will Corry on February 22, 2017

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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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“How visitors can get the information they need and dive into the exhibition without any fuss”  …  Mark Jones, founder and MD of Giant iTab

“How visitors can get the information they need and dive into the exhibition without any fuss” … Mark Jones, founder and MD of Giant iTab

by Will Corry on February 20, 2017

Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.

More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.

http://www.giantitab.com/

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PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

by Contributing Editor on February 17, 2017

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.

The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.

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83% of millennials are more likely to visit Gucci than those over 35s

83% of millennials are more likely to visit Gucci than those over 35s

by Will Corry on February 16, 2017

Aspirational millennials set luxury fashion in their sights

Traditional designers capitalising on millennial money through digital

  • 83% of millennials are more likely to visit Gucci than those over 35s
  • Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i]
  • 45% increase in website traffic to luxury fashion retailers over the past three years

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Prophet unveils strategic partnership with FinTech membership body Innovate Finance

Prophet unveils strategic partnership with FinTech membership body Innovate Finance

by Contributing Editor on February 9, 2017

Prophet, the global strategy consultancy, today announced a partnership with Innovate Finance, the independent members’ association representing the UK’s global FinTech community.

The rise of FinTech is disrupting the traditional finance world in very deep and lasting ways, and the disruption has only just begun. Prophet and Innovate Finance are collaborating to support the FinTech community in achieving success by helping them create relevance among consumers and businesses through exciting new value propositions and designing experiences that are built around the customer.

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Can’t wait to speak at Search Elite (@thesearchelite) with these amazing speakers! Tickets on sale now for only £295

by Will Corry on February 2, 2017

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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by Will Corry on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

by Will Corry on January 13, 2017

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze's on-the-go range available at retailers.

They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.

The samples will be distributed in central London close to main line train stations.

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