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Watch : Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

Watch : Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

by James on May 27, 2016

Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition.

Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket fans and provide them with a timeless piece of content which could be used across multiple platforms.

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TfL at WAE’s inaugural boot camp, CX in a Day –  happier, healthier and more relaxed commuters

TfL at WAE’s inaugural boot camp, CX in a Day – happier, healthier and more relaxed commuters

by Will Corry on May 25, 2016

Moshe Braun, business director at customer experience consultancy WAE writes

The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.

As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.

Latest : Globant acquires WAE to continue advancing in the creation of digital journeys

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Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

by James on May 20, 2016

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.

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Something tells me there’s a new series of @BBC_TopGear starting soon

by Will Corry on May 20, 2016

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A special occasion with a Royal Touch … Giant iTab

A special occasion with a Royal Touch … Giant iTab

by Will Corry on May 19, 2016

A special occasion with a Royal Touch 

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.

The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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London is set for driverless car roll-out

London is set for driverless car roll-out

by Will Corry on May 12, 2016

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Events : Engage with next-generation technology and innovations – The Tech Expo Conference & Exhibition 24-25 October 2016

by Will Corry on May 9, 2016


The Tech Expo Conference & Exhibition

Monday, October 24th - Tuesday, October 25th  

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London Events : Looking forward to speaking at @SMX_London 18:19 May – Becky Schelfhout

by Will Corry on May 5, 2016

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London businesses join forces to save the high street

by James on May 4, 2016

In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...

From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.

The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.

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