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Confused.com appoints Delete to deliver customer experience innovation

by Clare on July 24, 2017

London, 24th July 2017 Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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LiveRamp launches people-based search for omnichannel marketers

by Clare on June 14, 2017

Enhances marketers’ ability to leverage CRM data in Google Customer Match

LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.

The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]

Events : How to boost your conversion rates – The Conversion Elite Conference, 6th July, London

Events : How to boost your conversion rates – The Conversion Elite Conference, 6th July, London

by Will Corry on June 6, 2017

The Conversion Elite Speakers. Arnout Hellemans, Tim Stewart, Jo Turnbull, Craig Sullivan, John Woods, Stephen Kenwright, Manuel, Da Costa, Connor Wilkinson, Stephen Pavlovich, Paul Rouke 

Latest : Conversion Elite is the one day conference that's all about Conversion Rate Optimisation.

On 6th July, the best CRO practitioners in the business will gather together in London to you how to boost your conversion rates. Conversion Elite speakers will share their knowledge and skills to provide actionable advice, insights and takeaways.

Sessions will cover everything you need to build, manage and scale your CRO programme.

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I’ve found Giant iTab fascinating,” Greg Hands, International Trade & Investment Minister

by Will Corry on June 4, 2017

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Events : CRO for Agencies presented by Craig Sullivan

by Will Corry on June 3, 2017

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Movers & Groovers: LiveRamp UK expands team as high demand for data onboarding continues

by Clare on May 31, 2017

Latest.LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding services and omnichannel identity resolution, has made two senior appointments to its UK Sales team following dramatic growth in demand for its platform.

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Conversion Elite : Ever spent a whole day with the best of the best? Think how much you could learn?

Conversion Elite : Ever spent a whole day with the best of the best? Think how much you could learn?

by Will Corry on May 30, 2017

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Learn how to be a world class CRO practitioner ….. The Conversion Elite Conference – 6th July at The Trampery, London EC1

by Will Corry on May 15, 2017

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Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

by Clare on May 15, 2017

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together key exhibitions including: Plant of the Year, Master Grower, the RHS Photographic Competition, and RHS Garden Advisory. The aptly titled, The RHS Experience will be unveiled within the Great Pavilion at the RHS Chelsea Flower Show, 23rd-27th May. [more…]