London. 23 September 2014. Media planning and buying agency, Arena, has unveiled a localised campaign to launch Flight Centre’s new Monument store, raising awareness of the new shop among City workers.
Shoppers have gone from using their mobile phone to compare prices, to checking in and checking out with their own mobile POS. Showrooming has made it into every-day life and the Oxford English Dictionary.
Retailers are enabling services for these always connected shoppers, bringing digital in store, personalising the engagement and gaining competitive advantage in the era of relationships.
The 2014 Internet Retailing Conference takes the theme of Re-foundation: no more incrementing, tweaking and avoiding the wholesale changes needed in the industry. Retail needs to start afresh from the bottom. This conference #IRC14 will bring together learnings from those who have started again and benefited from it along with those willing to share the challenges with delegates wishing to remain in the leadership group.
ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details
Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleported virtual travel experience, which enables users to feel the sand between their toes on Wai’anapanapa Beach in Maui, or enjoy a panoramic view of London from the vertigo inducing Tower 42.
It may sound pithy, it may sound obvious, especially obvious when I consider my audience, but I’m going to say it anyway. A logo is not a brand. It's the mark of a brand. So when researching examples of a good rebrand why does the communications community keep throwing me logo redesigns? Are consumers really [more…]
Two pieces of news from The Exchange Lab - the world’s largest programmatic digital media marketplace. The news is related to the launch of their new ad tech platform Proteus and their partnership with Turn.
In addition, @exchangelab has also scored in the top three of the three sections the annual IMIS survey measures. (International Media Image Survey: measuring the media landscape from surveying 800 industry leaders globally) - transparency and accountability, consumer insight and hot tech platforms.
In two of the sections they were in front of Google, LinkedIn and Facebook.
With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.
So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.
It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]
As regular readers of theMarketingblog will know we often find and report on articles at H&C News
What is a “brand promise”?
It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.
Today's generation of increasingly child-centric parents will smile in recognition at this U.K. spot for the Volkswagen Tiguan, which highlights the lengths they will go to for their kids with a gentle, wry humour.
It features a dad who looks increasingly wistful as he misses out on a golf trip to take his daughter to ballet, is marched off to a kid-friendly eaterie, sits watching "The Powerpuff Girls" with his daughter, and misses the goal in a soccer match because his son's in the bathroom.
AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets .
A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as international promotion for the Ministry of Foreign Affairs in Spain.