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The final chapter or a new leaf for UK book stores? / Natasha Evans, analyst, Pragma

by Assistant Editor on August 21, 2014

By Natasha Evans, analyst, @Pragmauk– a St Ives Group company

The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.

I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.

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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by Will Corry on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

Performance Marketing Insights London / Attribution to multichannel; personalisation to customer journey; device marketing to display

by Will Corry on August 17, 2014

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation #PMILDN across the digital and performance marketing sector.

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Infectious Media goes from strength to strength with new client services appointments

by Will Corry on August 13, 2014

Sophie Whitton and James Coulson join the company as Business Director and Account Director

Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.

Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]

Raindance Film Festival announces BFI, Telegraph Media Group and The May Fair Hotel as official partners for its 22nd year

by KSimpson on August 12, 2014

Raindance Film Festival today announced three new partnerships for the 22nd edition of the festival, which takes place from the 24th September – 5th October 2014 in London.

Europe’s leading independent film festival will receive funding from the British Film Institute as it recognises Raindance’s continued commitment to supporting and celebrating the work of the independent film industry. [more…]

Experiential / Step inside MY MONOPOLY this weekend at Westfield Stratford / Video

by Will Corry on August 9, 2014

Hasbro invites fans to play experiential version of the world’s favourite game

To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford this weekend will get the chance to experience Monopoly like never before.

Hasbro will be inviting shoppers to take part in an experiential version of the world’s favourite board game as part of a campaign activated by OMD UK, and in partnership with Talon, Grand Visual and Ambient.

For more information on MONOPOLY, go to www.HasbroGaming.com or Facebook.com/MonopolyUK.

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Ten Commandments of Brand Bravery: Q&A With Contagious’ Paul Kemp-Robertson

by Will Corry on August 9, 2014

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