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Domino’s Pizza will be advertising via London taxis for the first time – Arena Media

by Will Corry on April 26, 2015

In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast.

Running from Friday 24 April, Domino’s branding will appear on London cabs, with the humorous creative, by Iris making, it look as if cabbies are Domino’s delivery drivers.

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on April 24, 2015

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by Will Corry on April 11, 2015

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“Your customers reflect your marketing and your marketing reflects your customers” / Iain Lovatt, Blue Sheep and Blue Venn

by Will Corry on April 10, 2015

You get what you get because you do as you do.

Your customers reflect your marketing and your marketing reflects your customers

I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.

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Women for Women : The behaviour of real shoppers – beautiful or average? / Dove

by Will Corry on April 8, 2015

Dove have some great videos on their YouTube page focussing on real beauty.

For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.

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Karren Brady, Ranulph Fiennes and Chris Hoy – big name speakers at the Facilities Show

by Will Corry on April 8, 2015

For the first time there will be three inspirational big names speaking  at the  Facilities Show as part of the Protection & Management Keynotes Series.

More Information

Contact UsDay 1: Baroness Karren Brady CBE

Contact UsDay 2: Sir Ranulph Fiennes OBE

Contact UsDay 3: Sir Chris Hoy MBE

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The Loyalty Awards 2015 – Is your company one of the finalists listed here?

by Will Corry on April 7, 2015

Finalists 2015 announced! Massive increase in entries reflects vibrant loyalty business

A fantastic 30% increase in entries for The Loyalty Awards 2015 @loyaltyawards for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.

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“The busy mums guide to health” – Keynote speech at the ‘Talk to Mums’ Blog Brunch

by Will Corry on April 6, 2015

"The busy mums guide to health" - Keynote speech at  the 'Talk to Mums' Blog Brunch

Presented by family duo Daniel and Alex Bartlett, who describe themselves as health activists after being involved in the health and fitness industry for the last 20 years.

They have helped 1000’s of people change their bodies and beliefs on eating forever. As parents of two children they can provide valuable insights into leading a healthy life as a family when you are pressed for time and when the children don't want to play ball.

They will talk about fitness and nutrition and debunk some long held myths about what really is healthy and what isn’t.

"The busy mums guide to health" - Keynote speech at  the 'Talk to Mums' Blog Brunch [more…]

Mums to discover the latest health & happiness products – Talk to Mums

by Will Corry on April 6, 2015

MUMS REGISTER HERE

DOWNLOAD EVENT PROGRAM HERE

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