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Media Planning : The best of the adconnection articles from theMarketingblog

by Will Corry on March 2, 2015


The best of the adconnection articles from theMarketingblog - enjoy

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adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation

by Will Corry on February 26, 2015

Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.

adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.

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Thames Water appoints Headstream to enhance Twitter customer experience

by Will Corry on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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Only 37% of shoppers think that they get the best service and overall experience online

by Will Corry on February 21, 2015

By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.

According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations. [more…]

SMX London – Get your early bird £200 discount plus an extra 15% Marketingblog savings

by Will Corry on February 17, 2015

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Events : #SMWF 2015 / Big savings until 20 February – £200 discount – down to £695 for a two day pass and £445 for single days passes

by Will Corry on February 15, 2015

Book now!

#SMWF 2015 - First speakers announced  (www.socialmedia-forum.com)

Important discount news. Until 20 February  #SMWF are offering a £200 discount on passes for the show – down to £695 for a two day pass and £445 for single days passes. It’s hard to think of summer when it’s cold, wet and windy but at #SMWF we are already looking ahead with the 2015 European show already booked in for  ....

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Thanks to @slievemore for featuring our blog about #ICEGaming in theMarketingblog

by Will Corry on February 14, 2015

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Events : E-goi / Are you in London? Come on down to TFM&A

by Will Corry on February 13, 2015

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What’s hot in gaming in 2015 .. adconnection CEO, Catherine Becker

by Will Corry on February 7, 2015

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