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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by Will Corry on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Native advertising platform Adyoulike purchase majority share in video ad network Video Natives

by Will Corry on September 19, 2014

Native advertising technology platform and network Adyoulike today [17 September, 2014] reported that it has purchased a majority share in London based global video advertising network Video Natives.

London based Video Natives specialises in scalable video advertising, running global campaigns in territories across Europe, North America, Latin America, Australasia, Asia and the Middle East. The company had a turnover in excess of $1M up to the year ending June 2014 and is on trend to hit $2m this year, 233% Year on Year growth.

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

by Will Corry on September 18, 2014

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]

Sir Martin Sorrell confirmed to speak at ad:tech London

by Will Corry on September 18, 2014

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50% off tickets FLASH SALE – ad:tech London – Thursday September 18th only

by Will Corry on September 18, 2014

‘BREAKING NEWS'

Get your 50% discount here use promo code: sale50

ad:tech London / September 18th only : ‘BREAKING NEWS 24hrs 50% off tickets FLASH SALE,

use promo code: sale50. One day only, normally £995!’

Join the event for modern marketing & media 21-22 October 2014

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Immedia and ‘audio art’ – featuring montages of great moments in Wembley’s history.

by Will Corry on September 16, 2014

Latest : Immedia announces that it has signed a contract to provide music and information channels to Wembley City.

The four channels will cover the Olympic Way, the Arena, the Piazza and retail areas. Each channel will include relevant information together with 'audio art' featuring montages of great moments in Wembley's history.

Bruno Brookes, CEO of @ImmediaPlc said:  "We are delighted to announce our new relationship with Wembley City which demonstrates that Immedia's strategy to provide services to new sectors is paying off.  Wembley City is an exciting development with a huge captive audience and we look forward to adding to their customers' overall experience". [more…]

Licor 43 targets stylish Londoners with Vogue Fashion Night Out activation

by KSimpson on September 16, 2014

- Licor 43 partners with leading international lifestyle global fashion accessories brand Folli Follie -

Licor 43, the smooth golden Spanish liqueur, continues its UK launch activity by targeting stylish Londoners, and partnering with Folli Follie for Vogue Fashion Night Out on Tuesday 23 September.

As one of the key highlights in the shopping calendar, Vogue Fashion Night Out is a late night event where stylish consumers are treated to a retail experience above and beyond normal expectations.  Visitors to the Folli Follie flagship store will be treated to delicious complimentary cocktails from Licor 43 as they browse the accessories in the shop thanks to a partnership agreed for this special night.

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Multichannel workshops – Payments, Cross Border, Visual Merchandising, Content – Oct 14 London

by Will Corry on September 14, 2014

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Cheil UK is set for another outdoor first with a Samsung campaign that sees the brand takeover Heathrow GrandView

by Will Corry on September 13, 2014

Cheil UK showcases Samsung’s outdoor campaign with Heathrow GrandView first

Cheil UK is set for another outdoor first with a Samsung campaign that sees the brand takeover Heathrow GrandView. The campaign, which is a year-long push planned and booked by @CheilUK in conjunction with JCDecaux Airport UK, kicks off today, and sees Samsung take over GrandView, the newest and most spectacular site within the Heathrow estate. [more…]

October Events : Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by Will Corry on September 8, 2014

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