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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit or


IRX 2015 interview – Celia Pronto of Ford Retail on what digital means for the retail board

by Will Corry on March 5, 2015

Celia Pronto is speaking in the Digital Sales and Marketing Conference on March 26 in Theatre 2 at IRX 2015. Her presentation, Embracing the digital today by bringing the customer into the boardroom, is at 11.10am.

To find out more about the conference and to register for the free-to-attend event, visit the IRX 2015 site.

writes Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Celia Pronto, group marketing and ecommerce director and board member at Ford Retail.


Events – 25/26 March: Get ecommerce problems from currency to CRO sorted at the Experts Clinic

by Will Corry on March 2, 2015


Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

by Will Corry on February 26, 2015


IRX 2015 : Get your multichannel performance ready to respond to the new online shopper demands

by Will Corry on January 29, 2015


The Internet Retailing Expo, Alibaba, dotmailer, eSeller, myHermes

by Will Corry on January 23, 2015


Events – Plan your 2015 Internet Retailing and E Delivery Events

by Will Corry on January 6, 2015


Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014


“When the customer says yes, stop talking” / Former Mayor of New York City Michael Bloomberg

by Will Corry on November 5, 2014

Publishers need to make it easier for advertisers to say yes

Focus article by Guy Cookson who is CMO and co-founder at Respond


“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.