Celia Pronto is speaking in the Digital Sales and Marketing Conference on March 26 in Theatre 2 at IRX 2015. Her presentation, Embracing the digital today by bringing the customer into the boardroom, is at 11.10am.
To find out more about the conference and to register for the free-to-attend event, visit the IRX 2015 site.
Chloe Rigby writes Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Celia Pronto, group marketing and ecommerce director and board member at Ford Retail.
— Will Corry (@slievemore) February 9, 2015
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.