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Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by James on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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Havas Media Manchester lands multi-million pound Staples business

by James on July 14, 2016

Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat and ZODG London.

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Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

by James on May 20, 2016

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.

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New marketing agency set to rock the MI sector

by James on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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The ‘once again’ very social Hospitality & Catering News

by James on January 25, 2016

As regular readers will know we occasionally post news from and feature the B2B website Hospitality & Catering News, last year for example we were particularly impressed with their ‘Social Media Crusade’.

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Hospitality, catering and foodservice : The social media crusade heads north and support grows

by James on September 9, 2015

The #HandCSocial Crusade to share knowledge and learning in social media across the hospitality, catering and foodservice industry is gaining influential new followers.

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McDonald’s to start table service that allows customers to order on tablet computers

by Will Corry on August 6, 2015

Standing in a queue for a Big Mac may soon be a thing of the past as McDonald’s brings table service to the UK.

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The social hospitality dynamic of the north

The social hospitality dynamic of the north

by James on June 11, 2015

The increasingly dynamic hospitality sector in the north of England has been widely reported across many media.Barometers such as new restaurant openings underline this recognising not just the volume of openings but also the diversity.

The range of restaurant choices now satisfies almost every multicultural option and price point.

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New Website News : The leading business telephone systems installer in the North West has a new site

by Will Corry on June 10, 2015

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There are now over 4.2 million people across the UK working from home

by Will Corry on June 8, 2015

It's more common for men to work from home than women.

There are now over 4.2 million people across the UK working from home, according to the TUC, which is up by more than 800,000 since 2005.

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