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Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by Simpson on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

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TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

by Will Corry on September 7, 2016

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency, having worked together on a project basis since October 2015.

RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.

With over 50 outlet shopping stores, Resorts World Birmingham has been utilising RBH’s extensive retail experience since the Resort opened in October 2015, working in partnership with the agency on a project basis. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.

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Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by James on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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Havas Media Manchester lands multi-million pound Staples business

by James on July 14, 2016

Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat and ZODG London.

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Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

by James on May 20, 2016

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.

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New marketing agency set to rock the MI sector

by James on March 15, 2016

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.

The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.

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The ‘once again’ very social Hospitality & Catering News

by James on January 25, 2016

As regular readers will know we occasionally post news from and feature the B2B website Hospitality & Catering News, last year for example we were particularly impressed with their ‘Social Media Crusade’.

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Hospitality, catering and foodservice : The social media crusade heads north and support grows

by James on September 9, 2015

The #HandCSocial Crusade to share knowledge and learning in social media across the hospitality, catering and foodservice industry is gaining influential new followers.

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McDonald’s to start table service that allows customers to order on tablet computers

by Will Corry on August 6, 2015

Standing in a queue for a Big Mac may soon be a thing of the past as McDonald’s brings table service to the UK.

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