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“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

“Building a compelling brand proposition for a successful £4bn turnover business from scratch”

by on September 21, 2017

Exclusive Q&A with Heike O’ Leary, Lookers

As Marketing Director at national motor retailer @LookersGroup Lookers, Heike O’ Leary knows a thing or two about making a difference in what is traditionally a man’s world, as well as revolutionising a brand from the inside out.  We catch up with her following her nomination for a coveted Forward Ladies award.

While it’s fair to say that society has made great strides in the area of gender equality, recent high profile stories in the media have highlighted the fact that there is still much work to be done. It’s also fair to say that some industries have more ground to make up than others, with the motor sector in particular having to work harder to turn around its reputation as an industry that is male dominated.

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Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

September Events : Search Elite Manchester

by on July 13, 2017

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Why is Magento the best platform for eCommerce?

Why is Magento the best platform for eCommerce?

by on May 15, 2017

With over a quarter of all ecommerce sites running on Magento, it’s hard to ignore how successful this platform is for online businesses. It’s not just the little guys either; a lot of the biggest brands out there use Magento, such as Magento… the list goes on and on.

But why is it so popular, given that there are so many different platforms to choose from? The quick answer is that it’s because Magento is the most specialised yet versatile platform for eCommerce websites. The long answer is a laundry list of different reasons it out performs other ecommerce platforms.

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Prolific North articles … Reckless, BBC, Creative Race, The Lead Agency, MediaCity UK

by on April 27, 2017

Glasgow’s BiP to open Manchester office

CreativeRace hires new Strategy Director from Jaywing [more…]

Customer generation business, Lead Tech to create 70 new jobs following move

Customer generation business, Lead Tech to create 70 new jobs following move

by on December 13, 2016

(L-R) Nigel Borwell and Paul Walsh, founders of Lead Tech.

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale.

Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business Park, Pool-in-Wharfedale.

Lead Tech works with financial services companies, like RBS, Metro Bank, Hitachi, Tilney Bestinvest, Aldermore and St James Place, connecting them with new customers using a combination of digital marketing, innovative technology and human interaction.

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Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

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TCC Global acquires Summit

TCC Global acquires Summit

by on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

by on September 7, 2016

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency, having worked together on a project basis since October 2015.

RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.

With over 50 outlet shopping stores, Resorts World Birmingham has been utilising RBH’s extensive retail experience since the Resort opened in October 2015, working in partnership with the agency on a project basis. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.

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Northerners become legends and heroes in train company Northern’s new ad campaign

Northerners become legends and heroes in train company Northern’s new ad campaign

by on August 4, 2016

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.

The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.

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