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Northern England

The Prolific North Top 50 Integrated Agencies 2014

by Will Corry on November 26, 2014

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Northern Rail has appointed data-driven marketing expert Occam

by Assistant Editor on November 20, 2014

Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.

Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]

“When the customer says yes, stop talking” / Former Mayor of New York City Michael Bloomberg

by Will Corry on November 5, 2014

Publishers need to make it easier for advertisers to say yes

Focus article by Guy Cookson who is CMO and co-founder at Respond

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Handy infographic – how your SME Marketing could be improved / Stay Sourced

by Will Corry on August 27, 2014

SME marketing is a fundamental part of any business strategy; it can be the deciding factor as to whether your business is a success or not.

Stay Sourced in Leeds sent us this very useful Infographic

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TheEword snaps up a deal with TJ Hughes

by Will Corry on August 18, 2014

Manchester-based digital marketing agency, theEword, has been appointed by discount retailer, TJ Hughes, to lead their SEO and content strategy.

theEword @theEword will provide a blended digital marketing campaign to increase the retailer’s visibility to search engine users, drive online shoppers to the website and, in turn, increase footfall in store. 

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Movers and Groovers : Silverbean has recruited seven new team members

by Will Corry on July 26, 2014

Silverbean @silverbean has recruited seven new team members, with further appointments to follow soon, hot on the heels of two internal promotions to senior roles.

More Movers and Groovers from theMarketingblog.

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Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by Will Corry on July 16, 2014

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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CÔTE expands on success in the north

by James on July 1, 2014

Hospitality & Catering News reports CÔTE expands on success in the north. All restaurants in this dynamic group serve brasserie favourites on their à la carte menu such as steak frites, moules marinières, corn-fed chicken from rural Brittany and tuna Niçoise, for dessert, Côte’s crème caramel and crème brûlee are much–loved house specialities. So no surprise then that things are going so well.

For more information visit Hospitality & Catering News [more…]

In SEO we trust – or do we? / Daniel Nolan, Managing Director, theEword

by Will Corry on June 15, 2014

By Daniel Nolan, Managing Director, theEword

In the last two years, the number of British companies switching to digital marketing to promote their business has doubled.

However, despite the increase in demand for SEO services, there remains a significant gap in knowledge about this field and – perhaps more importantly – an atmosphere of mistrust around those purporting to be experts in it.

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