In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.
The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.
It's more common for men to work from home than women.
There are now over 4.2 million people across the UK working from home, according to the TUC, which is up by more than 800,000 since 2005.
However, knowing your own industry doesn't always mean you have all the knowledge necessary about the technology required to keep your systems running smoothly and be able to properly protect your company's data from security breaches.
Manchester City are about to strike it rich with a new £80 million-a-year sponsorship deal with Etihad.
The Premier League champions, who are four years into a 10-year agreement worth £400million with the national airline of Abu Dhabi, are in the process of renegotiating the terms of the package. [more…]