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Northern England

Weetabix launches Newcastle’s first spectacular digital out of home screen

by Will Corry on April 1, 2014

Weetabix is the launch advertiser for Ocean Outdoor’s new central Newcastle digital roadside screen, The Screen on the Tyne, which goes live this week.

A campaign for Weetabix’s new On The Go breakfast drink is targeting morning commuters. The campaign was created by Walker Media and planned through Posterscope.

Ciara O’Connor from Weetabix said : “Weetabix On The Go is a huge launch for us, so planning out of home as our lead medium to announce this launch has been essential in order to capture the attention of a mobile younger demographic.  www.oceanoutdoor.com/newcastle

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Nuggets : More great news for Manchester and the whole region

by Will Corry on March 24, 2014

All about Carlson Rezidor Hotel Group, Amaze, Williams & Glyn bank

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Manchester United fans – the chance to root for your team live on Sunday, March 16, through a Google+ Hangout

by Will Corry on March 7, 2014

Manchester United fans will have a chance to experience a match with their team, virtually, through a new partnership with Google+, "Front Row." Working with agency adam&eveDDB, Google+ U.K.. is offering the club's fans the chance to root for their team live at a game on Sunday, March 16, through a Google+ Hangout. Their messages of support will appear on Old Trafford stadium's digital screens, while the fans will join the 75,000 real world ticket holders as they watch from a digital "Front Row."

Fans can earn a chance to be among the first in the "Front Row" by sharing a picture showing their love for the team on Google+, tagged #MUFrontRow. Following the match on March 16, those in the Front Row will get a professional photograph of their appearance and a welcome on Manchester United's Google+ page. [more…]

Marketing agency Jaywing is behind Yorkshire Festival 2014’s vibrant and energetic branding

by KSimpson on February 25, 2014

JAYWING SELECTED FOR ‘YORKSHIRE FESTIVAL 2014’ BRANDING

As Yorkshire gears up to welcome the world’s greatest cycle race in July, marketing agency Jaywing has revealed it is behind Yorkshire Festival 2014’s vibrant and energetic branding, a 100-day celebration of cultural events in the run up to the Tour de France.

Through its ongoing work with Yorkshire Water, the main sponsor of the Festival, Jaywing was selected to design and implement the overall identity behind what is set to be the biggest cultural festival ever to be held in the county, leading up to Grand Depart in July – the opening stages of the Tour de France cycle race, which will be watched by millions of people around the world.

To find out more visit yorkshirefestival.co.uk [more…]

Three tourism videos / VisitBritain’s new offering, Adelaide, South Australia and a conference video from Emerald Isle – which one is best?

by Will Corry on February 19, 2014

Interesting mix of old and new tourism videos.

I decided to go (a) B2B on a conference video from Ireland; (b) A new, quite traditional styled video from the UK and finally an altogether (c) totally different approach from the guys and girls in South Australia.

As a very quick snapshot survey approach please can you tell us which one of the three impacted on you and why it worked. (Assuming, of course it did).

Send to will@themarketingblog.co.uk

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Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by Will Corry on February 5, 2014

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Movers and Groovers : Marketing boss Kenny Jacobs to leave Moneysupermarket

by Will Corry on January 17, 2014

Moneysupermarket.com has confirmed that marketing director, Kenny Jacobs is to leave the company.

He has a new role to go to, but this hasn’t yet been announced. Jacobs only joined the Chester-based firm in December 2012, but during that time oversaw a major upheaval in its senior marketing team. Read On

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Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by KSimpson on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

The Market Creative unveils campaign to launch new kitchen, bedroom and bathroom brand Bohen

by Will Corry on December 12, 2013

Campaign to launch new kitchen, bedroom and bathroom brand Bohen

The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.

Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.

A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk. [more…]

Local photographer and film maker launches ‘The Sill photography competition’

by Will Corry on November 27, 2013

As the “Season of mists and mellow fruitfulness” draws to a close to be replaced by the stunning sights of an English winter, successful North East photographer and film maker Cain Scrimgeour asks members of the public to enter a competition celebrating all things bright and beautiful about Northumberland National Park.

Cain, 23 from Whitley Bay, is supporting a photography competition in partnership with Northumberland National Park Authority and YHA (England and Wales), the organisations behind The Sill, a proposed £11.2m national landscape discovery centre in the heart of the Hadrian’s Wall World Heritage Site.For more information about The Sill and the upcoming events, visit www.thesill.org.uk , find The Sill on Facebook or follow The Sill on Twitter @thesillproject [more…]