"A swanky Manchester city centre restaurant told a customer on Facebook her friends and family 'wouldn't know fine dining if it slapped them in their ugly faces"
Melissa Grogan-Morgan, 27, was left disappointed when her hen do at 47 King Street West in Manchester city centre didn't go to plan. But after leaving a less-than-impressed review on Facebook, the restaurant responded with a tirade of insults towards her and her group.
We were lucky enough to secure a Q&A session with Joanne Varey (pictured), managing director of promotional marketing and fulfilment solutions provider Granby Marketing Services.
A wide range of subjects covered included the Lancashire-based business's progress since its MBO in 2013, embracing the digital revolution and why promo marketing remains important in the modern marketing era.
However, achieving this goal is often more difficult than it looks. Producing a steady stream of fresh content that is optimised for search engines but also engaging for your human audience is time-consuming and difficult. Save time and outsource your website and SEO content.
New master plan sets Salford Quays on track become the ‘South Bank of the North’
Shredded Wheat gets going - Northern Soul (www.fastcocreate.com)
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Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.
Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]