theEword @theEword will provide a blended digital marketing campaign to increase the retailer’s visibility to search engine users, drive online shoppers to the website and, in turn, increase footfall in store.
Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.
Hospitality & Catering News reports CÔTE expands on success in the north. All restaurants in this dynamic group serve brasserie favourites on their à la carte menu such as steak frites, moules marinières, corn-fed chicken from rural Brittany and tuna Niçoise, for dessert, Côte’s crème caramel and crème brûlee are much–loved house specialities. So no surprise then that things are going so well.
By Daniel Nolan, Managing Director, theEword
In the last two years, the number of British companies switching to digital marketing to promote their business has doubled.
However, despite the increase in demand for SEO services, there remains a significant gap in knowledge about this field and – perhaps more importantly – an atmosphere of mistrust around those purporting to be experts in it.
— Will Corry (@slievemore) June 9, 2014
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.