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TheEword snaps up a deal with TJ Hughes

by Will Corry on August 18, 2014

Manchester-based digital marketing agency, theEword, has been appointed by discount retailer, TJ Hughes, to lead their SEO and content strategy.

theEword @theEword will provide a blended digital marketing campaign to increase the retailer’s visibility to search engine users, drive online shoppers to the website and, in turn, increase footfall in store. 

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Movers and Groovers : Silverbean has recruited seven new team members

by Will Corry on July 26, 2014

Silverbean @silverbean has recruited seven new team members, with further appointments to follow soon, hot on the heels of two internal promotions to senior roles.

More Movers and Groovers from theMarketingblog.

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Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by Will Corry on July 16, 2014

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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Vitality sponsor Eurosport Tour De France coverage / Specific Media : Householding Garage Access with Nissan, Kia and Infiniti / Expedia ‘Travel Yourself Interesting’

by Will Corry on July 5, 2014

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CÔTE expands on success in the north

by James on July 1, 2014

Hospitality & Catering News reports CÔTE expands on success in the north. All restaurants in this dynamic group serve brasserie favourites on their à la carte menu such as steak frites, moules marinières, corn-fed chicken from rural Brittany and tuna Niçoise, for dessert, Côte’s crème caramel and crème brûlee are much–loved house specialities. So no surprise then that things are going so well.

For more information visit Hospitality & Catering News [more…]

In SEO we trust – or do we? / Daniel Nolan, Managing Director, theEword

by Will Corry on June 15, 2014

By Daniel Nolan, Managing Director, theEword

In the last two years, the number of British companies switching to digital marketing to promote their business has doubled.

However, despite the increase in demand for SEO services, there remains a significant gap in knowledge about this field and – perhaps more importantly – an atmosphere of mistrust around those purporting to be experts in it.

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This certainly seems like an act of desperation……still, at least it’s not Yvette Cooper

by Will Corry on June 9, 2014

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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Now we have ‘a new breed of retail PR and social agency’ – de Winter launches ‘The Retail Room’

by Will Corry on May 10, 2014

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Retail : Golden Square shopping centre has appointed JAMpr on a three-year contract

by Will Corry on April 30, 2014

Golden Square shopping centre, @GoldenSquareUK Warrington’s premier retail destination, has appointed JAMpr as its retained PR agency @JAM_Manchester to drive positive awareness of the centre’s fashion and dining offering, along with its family-focused events.

JAMpr secured the three-year contract following a three-way pitch and will kick off activity with the launch of GS Collection, a campaign promoting the centre’s wealth of fashion outlets.

The contract will see JAM manage and execute all local and national press office activity, social media, blogger outreach, event management, charity work and stakeholder engagement initiatives to support Golden Square’s new marketing strategy. [more…]