— Will Corry (@slievemore) November 26, 2014
Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.
Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]
theEword @theEword will provide a blended digital marketing campaign to increase the retailer’s visibility to search engine users, drive online shoppers to the website and, in turn, increase footfall in store.
Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.
Hospitality & Catering News reports CÔTE expands on success in the north. All restaurants in this dynamic group serve brasserie favourites on their à la carte menu such as steak frites, moules marinières, corn-fed chicken from rural Brittany and tuna Niçoise, for dessert, Côte’s crème caramel and crème brûlee are much–loved house specialities. So no surprise then that things are going so well.
By Daniel Nolan, Managing Director, theEword
In the last two years, the number of British companies switching to digital marketing to promote their business has doubled.
However, despite the increase in demand for SEO services, there remains a significant gap in knowledge about this field and – perhaps more importantly – an atmosphere of mistrust around those purporting to be experts in it.