Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.
With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.
There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.
Gü gives Virgin Atlantic passengers their just desserts
Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its famous desserts with the help of Blackjack Promotions. [more…]