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Events : Don’t miss out! Register for Affiliate Management Days London 2014 – save £400.00.

by Will Corry on January 29, 2014

Affiliate Management Days London

Speakers - May 13-14, 2014 – Chelsea Football Club How Much Does it Cost?

Full details are available at Our London 2014 conference will focus on performance marketing’s most pressing cutting-edge issues and questions. Being the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers, we will discuss the current state of the industry, most recent market studies, trends and opportunities to explore.


Bloomberg Television launches a major European brand campaign targeting professionals, international business travellers and commuters across London

by Will Corry on January 24, 2014

London, 24th January 2014. Bloomberg Television, the multi-platform 24-hour business and financial news network, launches a major European brand campaign this week targeting professionals, international business travellers and commuters across London.

The month-long digital outdoor campaign will place the network's leading regional anchors, Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight to promote the channel’s flagship morning programmes, ‘Countdown’, ‘On the Move’ and ‘The Pulse’ which air weekdays from 6am – 11am GMT.

Bloomberg Television delivers critical information, smart conversation and market moving news to give executives and professionals the edge they need to be at the very top of their game. The network's key business and financial news is seamlessly integrated across television, online and mobile platforms, allowing viewers to engage with the content wherever they are. [more…]

Ah he’s as sick as a small hospital….if you don’t know what that means you need to check out this Irish slang guide

by Will Corry on January 24, 2014

Go on ya good thing! Why not drop one of these phrases into your next conversation to demonstrate your depth of knowledge of Irish lingo.

I'm as sick as a small hospital.
- I am feeling rather ill today.

The stories from Ireland carried in theMarketingblog


Top Tips / Make 2014 the year you get your data marketing strategy watertight : Pamela Bath, The Blueberry Wave

by Will Corry on January 21, 2014

Top Tips: 3 Data Marketing Resolutions You Can Keep in 2014

Forget about joining the gym and drinking less coffee; make 2014 the year you get your data marketing strategy watertight with these top tips from CRM guru Pamela Bath of award-winning agency The Blueberry Wave.

1. Integrate your business channels for maximum ROI

Imagine your CRM platform is a shiny new bucket, and empty all your channels into it – that includes everything from social media and websites to call centres, retail outlets and mail orders. Pulling this platform into a clear, structured order that’s easy to interrogate will help you target your customers as individuals, rather than transactions.


SMX London – The latest about SEO, including Panda, Penguin, the Knowledge Graph and more

by Will Corry on January 20, 2014

Events / Search Marketing Expo 13-14 May, London 2014 -  including two special discounts

Search Marketing Expo London 2014: Special – theMarketingblog discount / 15 % discount code is MARKETINGBLOG14

The programme is to be released soon and registrations received before 7th February to receive the Super Early Bird rate - £500 off the full rate.

Rising Media and Third Door Media, producers of Search Marketing Expo (SMX), today announced details of this year’s London event, which takes place on 13-14 May. Full details are available at


South West Trains helps travellers find a ‘Winter Smile’

by KSimpson on January 20, 2014

South West Trains has extended its relationship with Customer Engagement agency Lateral Group with an integrated campaign to promote the train operator’s latest seasonal offer.

The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations  within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]

Table19 completes global Tweet Chain

by Assistant Editor on January 20, 2014

£2k donated to Southwark charity following festive campaign

Table19, one of London's fastest-growing integrated marketing agencies, has completed its ambitious and innovative festive global Tweet Chain - and raised money for a local charity in the process.

Instead of posting traditional Christmas cards in December, the agency sent an ‘e-card’ to its entire network of contacts, asking them to send a tweet with the hashtag #T19chain and their location. [more…]

Six integrated marketing presents from Flock.

by Will Corry on January 20, 2014


Movers and Groovers : Marketing boss Kenny Jacobs to leave Moneysupermarket

by Will Corry on January 17, 2014 has confirmed that marketing director, Kenny Jacobs is to leave the company.

He has a new role to go to, but this hasn’t yet been announced. Jacobs only joined the Chester-based firm in December 2012, but during that time oversaw a major upheaval in its senior marketing team. Read On


Presentation opportunities at Internet Retailing Expo 2014 – More exhibitor space added

by Will Corry on January 17, 2014

Internet Retailing is delighted to report that we are releasing a new block of space for stand bookings at Internet Retailing Expo 2014.

Register to visit IRX 2014 at

This new block will mean IRX will grow over 30% year on year and reflects the huge growth in the range of technology solutions and services being offered to multichannel retailers. The 6 conferences are almost fully programmed - 90% - and the workshop programme just has 3 remaining opportunities.  There are also just a few remaining slots available to book in the Innovation Theatre and Web Clinics.

Events : Interactive guide to IRX 2014 IRX 2014 : The anatomy of a perfect retail email – optimization for maximum conversions