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Innovation, inspiration and perspiration / Nominations now open for prestigious Social Enterprise Wales Awards 2014

by Will Corry on May 27, 2014

Nominations are now open for the Social Enterprise Wales Awards. The Awards are designed to recognise the innovation, inspiration and perspiration required...

Entries are open until Friday 11th July. For more information


Hear how Ryanair plan to spend their £29m marketing budget #adtech_london

by Will Corry on May 25, 2014


At the Internet Retailing Conference 2014 – Mark Lewis, Online Director, John Lewis, Mark Newton-Jones, former Group CEO, Shop Direct, Simon Belsham, MD Tesco Grocery Home Shopping

by Will Corry on May 21, 2014


The Internet Retailing Conference site is now live for 2014 – early bird prices until 1 June

by Will Corry on May 20, 2014

The Internet Retailing Conference site is now live for 2014 - early bird prices until 1 June.

The Conference will be keynoted by retailers who have led transformation within their business as their product sector or the retail landscape have evolved and we are honoured to introduce 2 of our 3 plenary session keynotes.

Early bird tickets are now available until 1 June:

Keynote speakers - Mark Newton-Jones, former Group CEO, Shop Direct and Mark Lewis, Online Director, John Lewis


First Group launches multi-channel ‘Be A Great Westerner’ campaign

by KSimpson on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]

Calling all entries for the CMA’s International Content Marketing Awards 2014

by Will Corry on May 20, 2014

London, May 19th: The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced that entries are now open for its fifth annual #CMAawards . [more…]

“Pandas spotted in fashion house”

by Will Corry on May 20, 2014

T-Shirts and sweats are now available from the WWF landing page at starting from £19

A new fashion collaboration with the World Wildlife Fund (WWF).  @Rapanuiclothing have designed a collection for them based around the ideas of conservation and climate and £3 from every t-shirt, £6 from every sweatshirt sold goes directly to WWF.

Support WWF / Buy the tees from


Events : End World War 1 | how to: academy / 29.05.2014: 6:30pm-8:00pm

by Will Corry on May 18, 2014


Senior marketers pay tribute to David Pinnington of OMG with epic event to reflect an epic life

by Loudmouth PR on May 15, 2014

One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name.  Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.

The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him.  This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm.  Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).


The Mobile Sport & Automotive Masterclass will show sport and automotive executives how they can deploy the latest mobile marketing tools

by Will Corry on May 14, 2014