By Paul Skeldon
According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations. [more…]
— adconnection (@adconnectionUK) February 9, 2015
Rahman will help to spearhead Response One’s responseone.co.uk continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.
He brings to Response One solid experience in marketing and data analytics. Working at GoCompare, Buy as You View and Lloyds TSB, he led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments. [more…]
— Will Corry (@slievemore) February 9, 2015
— Will Corry (@slievemore) February 7, 2015
We were lucky enough to secure a Q&A session with Joanne Varey (pictured), managing director of promotional marketing and fulfilment solutions provider Granby Marketing Services.
A wide range of subjects covered included the Lancashire-based business's progress since its MBO in 2013, embracing the digital revolution and why promo marketing remains important in the modern marketing era.
— Will Corry (@slievemore) February 5, 2015