• In its echo of the reference to Brookside's lesbian kiss in the London 2012 ceremony, the Barrowman kiss made us seem a rather prurient nation
• On the eve of Scotland's referendum on independence, the ceremony resorted to clichés of the Loch Ness monster, Irn Bru and a sea of tartan instead of telling viewers something new
• The overhead shots made it look like a good few ticket-holders had decided to plump for a quiet night in front of the telly instead
— Will Corry (@slievemore) July 23, 2014
Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.
The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.
Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.
— Will Corry (@slievemore) July 19, 2014
For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]
Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]
Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.