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Bulmers’ #LiveColourful campaign brought to life with Underground Film Club experience

by Will Corry on November 6, 2014

Starcom MediaVest Group Create Exclusive Partnership

The tunnels under London Waterloo will come to life with a colourful cinematic experience in the lead up to Christmas, as Bulmers cider teams up with the Underground Film Club to showcase exclusive screenings of classic films.

http://www.bulmers.co.uk/ [more…]

“When the customer says yes, stop talking” / Former Mayor of New York City Michael Bloomberg

by Will Corry on November 5, 2014

Publishers need to make it easier for advertisers to say yes

Focus article by Guy Cookson who is CMO and co-founder at Respond

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Video : Ireland’s highest pub reopens

by Will Corry on November 4, 2014

Creedons Top of Coom pub on the Cork - Kerry border reopens after if was destroyed by fire in 2012. Video by Dan Linehan @lensdan. Thanks to Martina Quinn for this gem.

'I'm Irish and I don't know half of what they're saying........but I know what they mean!

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#EmptyPint from London Pride hits Twitter / Get a free refill of your London Pride

by Will Corry on November 1, 2014

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It’s a swarm of Time Outs – Manchester, Edinburgh, Leeds and Glasgow

by Will Corry on October 30, 2014

It's a swarm of Time Outs : After the successful launch of Time Out Manchester earlier this month, Edinburgh is the second of six cities in the nationwide roll-out. This is followed by the launches of Time Out Leeds and Glasgow in November and Bristol and Birmingham in early 2015. Each city will have its own editor, who will curate content from local experts through the launch of an extensive Time Out blogger network.

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Arsenal’s ‘secret’ signing

by Will Corry on October 27, 2014

At the top of the agenda, as usual, was the subject of new signings.

Why, the Arsenal shareholders wanted to know at Thursday’s AGM, had the club failed in the summer to sign the extra defender they so plainly needed? The numbers appeared simple enough.

Arsène Wenger’s squad has five senior defenders while the club has £207.9m in the bank.

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Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Events : Predictive Analytics World – This week – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 20, 2014

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Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by Will Corry on October 18, 2014

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