Mark Jones (at left) shares the latest product from Giant iTab--a small, portable "Core" that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances.
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom.
The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking to significantly scale up its business this year, after completing new rounds of funding. [more…]
PSONA, the customer engagement agency, has created a campaign to ‘get shirty’ with company bosses who don’t let their staff get involved in Football Shirt Friday – the Bobby Moore Fund’s nationwide event to raise money for bowel cancer research.
Friday 22nd April - get involved with #FootballShirtFriday and show bowel cancer the red card! You don't want Alan and the boys to get shirty with you, so wear your football shirt and donate to the Bobby Moore Fund. Register here: http://po.st/fuR5Rz
The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.
In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers.
The business boasts that it is founded by ‘passionate music fans and gear nuts’ and that every member of staff, whilst being experienced marketers, ‘is fanatical about music, music production, playing music, live music, musical instruments and music technology’.
UNIQLO today unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. [more…]
Email campaigns that do not conform to the most basic standards (opt outs clearly visible, company registration details, engaging content and so on) will most likely head straight to the trash. [more…]