The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.
The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.
The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]
T-Shirts and sweats are now available from the WWF landing page at www.rapanuiclothing.com/WWF starting from £19
A new fashion collaboration with the World Wildlife Fund (WWF). @Rapanuiclothing have designed a collection for them based around the ideas of conservation and climate and £3 from every t-shirt, £6 from every sweatshirt sold goes directly to WWF.
Support WWF / Buy the tees from www.rapanuiclothing.com/WWF
— Will Corry (@slievemore) May 18, 2014
One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name. Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.
The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him. This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm. Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).
— Will Corry (@slievemore) May 14, 2014