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“Scotland is the host nation for the Commonwealth games this year. But you wouldn’t know on the BBC. Union Flags, Gary Lineker – bizarre”

by Will Corry on July 24, 2014

We give you the misses from the Commonwealth Games opening ceremony via the Guardian

• In its echo of the reference to Brookside's lesbian kiss in the London 2012 ceremony, the Barrowman kiss made us seem a rather prurient nation

• On the eve of Scotland's referendum on independence, the ceremony resorted to clichés of the Loch Ness monster, Irn Bru and a sea of tartan instead of telling viewers something new

• The overhead shots made it look like a good few ticket-holders had decided to plump for a quiet night in front of the telly instead

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Latest – Independent News & Media, Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck

by Will Corry on July 23, 2014

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Liam Casey from Cork City is Silicon Valley’s most amazing Irishman

by Will Corry on July 23, 2014

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Video : Irn-Bru celebrates the arrival of the Commonwealth Games

by Will Corry on July 20, 2014

Irn-Bru Commonwealth Games Advert  Soft Drink

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.

The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.

Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.

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A shoe with a “Stilton wedge” heel is the latest tactic by the Cambridgeshire village of Stilton to get its blue cheese officially recognised

by Will Corry on July 19, 2014

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Events : H&C News social media roundtable

Events : H&C News social media roundtable

by James on July 18, 2014

Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.

For the full article

Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.

This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]

Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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psLIVE use guerilla projections to display ape messaging in London and Edinburgh for the launch of Dawn of the Planet of the Apes

by Will Corry on July 17, 2014

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.

To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]

Saatchi & Saatchi X research reveals – brands need to rethink how they target mums

by Assistant Editor on July 17, 2014

Rachelle Headland, Managing Director, Saatchi & Saatchi X

Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by Will Corry on July 16, 2014

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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