London, 24th January 2014. Bloomberg Television, the multi-platform 24-hour business and financial news network, launches a major European brand campaign this week targeting professionals, international business travellers and commuters across London.
The month-long digital outdoor campaign will place the network's leading regional anchors, Mark Barton, Anna Edwards, Guy Johnson and Francine Lacqua in the spotlight to promote the channel’s flagship morning programmes, ‘Countdown’, ‘On the Move’ and ‘The Pulse’ which air weekdays from 6am – 11am GMT.
Bloomberg Television delivers critical information, smart conversation and market moving news to give executives and professionals the edge they need to be at the very top of their game. The network's key business and financial news is seamlessly integrated across television, online and mobile platforms, allowing viewers to engage with the content wherever they are. [more…]
I'm as sick as a small hospital.
- I am feeling rather ill today.
The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]
He has a new role to go to, but this hasn’t yet been announced. Jacobs only joined the Chester-based firm in December 2012, but during that time oversaw a major upheaval in its senior marketing team. Read On