Get in Touch

Regional

SMX London – Get an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 19, 2015

Search Marketing Expo. Save up to £700 with Early Bird Rates until March 27 – register today! Use code THEMARKETINGBLOGSMX and grab an extra 15% discount.

With a programme created by leading search engine news site Search Engine Land, SMX London is a marketing conference with an integrated look at both digital and traditional marketing.

There is also an optional ‘boot camp’ on 19th of May for marketing professionals who are looking to get up to speed on keyword research, link building, paid search and SEO friendly web design (9am-5pm).

Another article about SMX London 2015

[more…]

QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

[more…]

Kari experienced more than just the people in Ireland #odysseyproject

by Will Corry on March 18, 2015

To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.

The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.

"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.

More articles from theMarketingblog - Ireland [more…]

St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

by Will Corry on March 17, 2015

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.

 

Meltwater relaunches its PR-watching system for the age of tweets

[more…]

Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by Will Corry on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

[more…]

Download the free Digital Marketing Forecaster for Excel / Lead Forensics

by Will Corry on March 16, 2015

[more…]

Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter

by Will Corry on March 16, 2015

[more…]

Liam Neeson’s fantastic ad for St Patrick’s Day

by Will Corry on March 13, 2015

[more…]

Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by Will Corry on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.

[more…]

Luxury pudding maker Gü will be sweetening the travel experience for Virgin Atlantic passengers

by Will Corry on March 11, 2015

Gü gives Virgin Atlantic passengers their just desserts

Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its famous desserts with the help of Blackjack Promotions. [more…]