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New Product Launch : Looking to talk to influential mums – Happy Healthy Families Blog Brunch / April 24th 2015 / 10am-2 pm

by Will Corry on March 11, 2015

Happy Healthy Families Blog Brunch / April 24th 2015 / 10am -2 pm / Talk to Mums

Talk to Mum’s first blog brunch event will take place at Bloomsbury House in London and will focus on new health/wellness products aimed at mums and/or the family.

This unique meet and greet event will focus on a core topic of discussion to bring both mum and brand together. For this event, 10-15 brands will be invited to attend alongside 50+ digital mums, lifestyle and parenting journalists.

For brands, this event is a vital time saving tool to initiate and develop an immediate and ongoing relationship with bloggers.  Introductory offer for brands available for early sign up – go to: http://talktomums.co.uk/events/

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Manchester City are about to strike it rich with a new £80 million-a-year sponsorship deal with Etihad

by Will Corry on March 8, 2015

Manchester City are about to strike it rich with a new £80 million-a-year sponsorship deal with Etihad.

The Premier League champions, who are four years into a 10-year agreement worth £400million with the national airline of Abu Dhabi, are in the process of renegotiating the terms of the package. [more…]

IRX 2015 interview – Celia Pronto of Ford Retail on what digital means for the retail board

by Will Corry on March 5, 2015

Celia Pronto is speaking in the Digital Sales and Marketing Conference on March 26 in Theatre 2 at IRX 2015. Her presentation, Embracing the digital today by bringing the customer into the boardroom, is at 11.10am.

To find out more about the conference and to register for the free-to-attend event, visit the IRX 2015 site.

writes Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Celia Pronto, group marketing and ecommerce director and board member at Ford Retail.

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Infographic : The five biggest mistakes salespeople make on first calls – Hubspot Sales Blog

by Will Corry on March 4, 2015

UK based print company We Are Promotional Products have created this infographic for the Hubspot Sales blog.

The infographic details the 5 common pitfalls that salespeople often make on first time calls. Be sure you don’t make the same mistakes

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Hen Party Blunder: Spend £600 in a Manchester restaurant – and the response is “What absolute trash they were. We pity the groom!”

by Will Corry on March 3, 2015

It's bad, nasty customer service in Manchester.

"A swanky Manchester city centre restaurant told a customer on Facebook her friends and family 'wouldn't know fine dining if it slapped them in their ugly faces"

Melissa Grogan-Morgan, 27, was left disappointed when her hen do at 47 King Street West in Manchester city centre didn't go to plan. But after leaving a less-than-impressed review on Facebook, the restaurant responded with a tirade of insults towards her and her group.

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Events – 25/26 March: Get ecommerce problems from currency to CRO sorted at the Experts Clinic

by Will Corry on March 2, 2015

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Media Planning : The best of the adconnection articles from theMarketingblog

by Will Corry on March 2, 2015


The best of the adconnection articles from theMarketingblog - enjoy

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adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation

by Will Corry on February 26, 2015

Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.

adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.

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Thames Water appoints Headstream to enhance Twitter customer experience

by Will Corry on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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