Scottish Rugby (SRU) has today unveiled details of an exciting new partnership with one of the world's leading sports drink brands, Lucozade Sport. The deal will run until 2016 and sees the Lucozade Sport brand partner with Scotland’s elite rugby squads as Official Sports Drink of Scottish Rugby.
The UK’s number one sports drink will fuel Scottish Rugby, becoming official partners to the Senior, Sevens, Women’s and age-group squads, as well as pro-clubs sides, Glasgow Warriors and Edinburgh Rugby.
The Lucozade Sport brand have an excellent reputation in research and development and as part of this partnership Scottish Rugby will utilise their expertise to further develop world-class hydration strategies, aiding performance optimisation, endurance and recovery. [more…]
Chinese owners of Scottish knitwear firm pledge further investment as rate of losses slows. Pringle of Scotland's Chinese owners have pumped more than £10.3m into the knitwear company as the firm continues to suffer losses.The 198-year-old firm lost £6.3m in the year to January, according to accounts filed at Companies House, although that was an improvement on the £9.5m loss recorded the year before.
From www.business7.co.uk -
There is nothing quite like a bit of healthy competition to bring out the best in us, eh? That’s never more evident than in sport and business, where striving for greater performance can be the difference between gold and silver – or profit and loss.
As rivalry goes, they don’t come much fiercer than the competition between Edinburgh and Glasgow.
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Andy Thompson | Vox Pops International
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Edinburgh Zoo has launched an experiential advertising campaign this summer to showcase its newly revamped “Koala Territory” – home to the UK’s only koalas. This innovative campaign, booked and planned with JCDecaux Airport by The Media Shop, will reach the domestic and international audiences as they arrive in the city’s airport. [more…]