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PR Blunder : “With gaffes like this, it’s no wonder the No campaign are in such deep, deep trouble”

by Will Corry on April 18, 2014

It may be called Better Together, but the No campaign has been accused of a gaffe - after it asked an SNP minister to appear as its representative in an independence debate.

Humza Yousaf was surprised to receive the request to speak against his party's flagship policy of Scottish independence. The case of mistaken identity follows a difficult few weeks for Better Together.

More articles on Scotland.

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Video : What would you do if you were Maggie?

by Will Corry on April 1, 2014

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News Nuggets : Huge fashion blunders, Making content sell, WordPress.com VIP, “Content Marketing Score”, Scotland’s Referendum

by Will Corry on March 28, 2014

Some great articles in this week's News Nuggets from theMarketingblog. Watch out for the Scottish Independence video and 'how retailers make content sell'.  If you want your success story featured in our new section  get in touch with

Will Corry 01784 434 412       will@themarketingblog.co.uk

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The ad Strathclyde Partnership for Transport (STP) did not want you to see

by Will Corry on March 28, 2014

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Movers and Groovers : David Haggerty at Carat Scotland, Georgia Penny at PHD UK and Grace Lee at Sabio

by Will Corry on February 25, 2014

 

David Haggerty has a new job.

Now Strategy Director at Carat Scotland.

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Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by Will Corry on February 5, 2014

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Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by KSimpson on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

Scottish Rugby agree three year strategic partnership with Lucozade Sport Brand-

by Will Corry on November 14, 2013

Scottish Rugby (SRU) has today unveiled details of an exciting new partnership with one of the world's leading sports drink brands, Lucozade Sport. The deal will run until 2016 and sees the Lucozade Sport brand partner with Scotland’s elite rugby squads as Official Sports Drink of Scottish Rugby.

The UK’s number one sports drink will fuel Scottish Rugby, becoming official partners to the Senior, Sevens, Women’s and age-group squads, as well as pro-clubs sides, Glasgow Warriors and Edinburgh Rugby.

The Lucozade Sport brand have an excellent reputation in research and development and as part of this partnership Scottish Rugby will utilise their expertise to further develop world-class hydration strategies, aiding performance optimisation, endurance and recovery. [more…]

Pringle of Scotland makes £6.3m loss

by Will Corry on November 10, 2013

From www.theguardian.com

Chinese owners of Scottish knitwear firm pledge further investment as rate of losses slows. Pringle of Scotland's Chinese owners have pumped more than £10.3m into the knitwear company as the firm continues to suffer losses.The 198-year-old firm lost £6.3m in the year to January, according to accounts filed at Companies House, although that was an improvement on the £9.5m loss recorded the year before.

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The Results Battle Front : Stand shoulder to shoulder with theMarketingblog

by Will Corry on October 28, 2013

The Results Battle Front : What's on offer when you stand shoulder to shoulder with theMarketingblog

The battle plan is simple. It is to seize results generated by 10 articles, stories etc. loaded into  themarketingblog over a three month period and maximise these results into future leads using  five battle hardened social media sites. Here's some of the social media infantry - check out each and every one of them....

THEMARKETINGBLOG

BRAND JOURNALISM

FRESH MARKETING NEWS

BEST OF THEMARKETINGBLOG

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