Scotland
The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.
The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.
The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
Tennent’s Lager to open the UK’s biggest beer attraction
on site of a “madman’s dream”
"Alcohol Tourism" : The Tennent's Story experience at Wellpark Brewery [more…]
MadeBrave uses giant ‘toy’ to drive change in customer perception
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.
MadeBrave were appointed in July as First Bus Scotland’s sole creative agency and produced this eye-catching, interactive display, to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.
At www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year.
Property management goals hardly ever change, but the way your present and market your business and the techniques you use can shift quite frequently. The main aim is to attract the attention of customers looking to buy a property and encouraging them to buy from you.
Without getting the attention of your customers, you may as well give up. This is why to keep your business going you need to keep your marketing fresh and appeal to investors, buyers and potential tenants alike.
www.factotum.co.uk/
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
Roads across Scotland are set to become the slowest in Europe under a £5 million plan to impose lower speed limits in areas where 30mph currently applies.
A draft law setting 20mph as the nation’s ‘default speed limit’ in every village, town and city is to be launched in the Scottish Parliament within weeks.
With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
Three new members of staff have joined PR and digital agency, Holyrood PR @holyroodpr as the firm celebrates a number of new client wins.
The Edinburgh-based agency has welcomed Katie Hogg as an Account Executive, who joins after two years with luxury lifestyle magazine, Scottish Field, where she worked across a range of areas, including property, whisky and events.
The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 
Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.
Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses
McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.
The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.
Reddit remains one of the biggest discussion platforms on the internet today.
n recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.
The CI Group has gained first class recognition as one of the Best Places to Work.
E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.
A man was in the habit of carrying an umbrella wherever he went. 
Proving your employees with a rewards system can be a great way to boost performance. Here are 5 ways you can start rewarding performance.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.