Scotland
Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.
The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.
Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.
For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]
Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.
APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.
The SSE Hydro has been industry recognised with a further three prestigious awards – amounting to six gongs since the venue opened at the end of last year.
Scotland’s new concert and event arena was awarded the “Chairman’s Award for Architecture” at The Scottish Design Awards on 05 June 2014 in Glasgow. At the same event the venue’s designers, Foster + Partners and Arup picked up two further gongs in the “Architecture – Lighting” and “Architecture: Leisure/Culture Building or Project” categories.
TrustFord recruits staff to represent trust for new ad campaign
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.
Following the official announcement from the Portman Group that BrewDog’s Dead Pony Club pale ale is in breach of the alcohol marketing code, BrewDog @brewdog promptly took the Portman Group to task – in no uncertain terms.
It may be called Better Together, but the No campaign has been accused of a gaffe - after it asked an SNP minister to appear as its representative in an independence debate.
Humza Yousaf was surprised to receive the request to speak against his party's flagship policy of Scottish independence. The case of mistaken identity follows a difficult few weeks for Better Together.
Some great articles in this week's News Nuggets from theMarketingblog. Watch out for the Scottish Independence video and 'how retailers make content sell'. If you want your success story featured in our new section get in touch with
Will Corry 01784 434 412 will@themarketingblog.co.uk
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The ad SPT don't want you to see - http://t.co/4XDZxwSbPV … pic.twitter.com/Ygp85sAoma
— Will Corry (@slievemore) March 28, 2014
