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Scotland

Helping Scotland Decide / It’s time to decide with the new voting referendum highlighter!

by Will Corry on September 2, 2014

Want to grab the attention of the Scottish public whilst out canvassing to see which way they plan to vote?

Well look no further as Promotional Products Week (PPW) has created a ‘referendum voting highlighter’ that will allow the Scottish public to show with ease which way they plan to cast their vote and make political history.

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Keira Knightley topless, VisitScotland, Britain’s local newspapers,Great British BBQ Bulge, lunch! 2014, Fred. Olsen Cruise Lines

by Will Corry on September 1, 2014

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“Irreverent, cheeky, sometimes challenging but always in a humorous way -‘unboring’ them”

by Will Corry on August 26, 2014

Edinburgh’s Whitespace @whitespacers are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic unboring identity for the 2014 Edinburgh Festival Fringe.

Via @dandad We spoke to Neil Walker – Senior Creative, Mike Bryant – Senior Designer and Carolyn Gordon – Senior Account Manager, about the creation of this #unboring vibrant work.

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Women for Women : Barrhead Travel chief Sharon Munro – named one of the most influential women in the travel industry

by Will Corry on August 15, 2014

Barrhead Travel chief Sharon Munro has been named one of the most influential women in the travel industry in the past 60 years by the Association of Women Travel Executives.

The industry body has unveiled its '60 for 60' shortlist of influential women in the travel industry to mark its 60 anniversary.

Munro has been recognised along with fellow industry leaders such as Harriet Green, chief executive of Thomas Cook; Chris Browne, chief operating officer at TUI Travel; Martha Lane Fox, co-founder of Lastminute.com and Carolyn McCall, chief executive of easyJet. [more…]

“Scotland is the host nation for the Commonwealth games this year. But you wouldn’t know on the BBC. Union Flags, Gary Lineker – bizarre”

by Will Corry on July 24, 2014

We give you the misses from the Commonwealth Games opening ceremony via the Guardian

• In its echo of the reference to Brookside's lesbian kiss in the London 2012 ceremony, the Barrowman kiss made us seem a rather prurient nation

• On the eve of Scotland's referendum on independence, the ceremony resorted to clichés of the Loch Ness monster, Irn Bru and a sea of tartan instead of telling viewers something new

• The overhead shots made it look like a good few ticket-holders had decided to plump for a quiet night in front of the telly instead

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Video : Irn-Bru celebrates the arrival of the Commonwealth Games

by Will Corry on July 20, 2014

Irn-Bru Commonwealth Games Advert  Soft Drink

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.

The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.

Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.

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psLIVE use guerilla projections to display ape messaging in London and Edinburgh for the launch of Dawn of the Planet of the Apes

by Will Corry on July 17, 2014

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE @psLIVE_UK are commissioning two projections in London and Edinburgh to build hype around the new release.

To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle. [more…]

Design : APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF)

by Will Corry on July 8, 2014

Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.

APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.

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The SSE Hydro has been industry recognised with a further three prestigious awards

by Will Corry on June 6, 2014

The SSE Hydro has been industry recognised with a further three prestigious awards – amounting to six gongs since the venue opened at the end of last year.

Scotland’s new concert and event arena was awarded the “Chairman’s Award for Architecture” at The Scottish Design Awards on 05 June 2014 in Glasgow.  At the same event the venue’s designers, Foster + Partners and Arup picked up two further gongs in the “Architecture – Lighting” and “Architecture: Leisure/Culture Building or Project” categories.

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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