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Need a digital marketing agency in Bristol?

by Will Corry on August 9, 2015

Need a digital marketing agency in Bristol?

Capid House,  Nudge Digital,  Yoto Creative,  Purplex Marketing,  Noisy Little Monkey, Power Up Digital,  e3 Media

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“Briers and a UK gardening market worth around £5billion a year”

by Will Corry on June 12, 2015

Gardening attire brand Briers appoints Sedley Place as brand guardian

Creative consultancy Sedley Place has been appointed as lead branding and communications agency by Briers, one of the UK’s leading suppliers of gardening gloves and footwear.

Sedley Place will work closely with Briers in brand guardian capacity, with a remit to define and deliver positioning and marketing strategy as well as core branding across all communications channels.

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There are now over 4.2 million people across the UK working from home

by Will Corry on June 8, 2015

It's more common for men to work from home than women.

There are now over 4.2 million people across the UK working from home, according to the TUC, which is up by more than 800,000 since 2005.

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Licor 43 to launch Bristol’s first Golden Party at Walkabout Bristol

by KSimpson on April 16, 2015

Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.

The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.

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Movers and Groovers : Response One announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

by Assistant Editor on February 10, 2015

Response One, the data-driven marketing agency owned by St Ives Group, today announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

Rahman will help to spearhead Response One’s responseone.co.uk continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.

He brings to Response One solid experience in marketing and data analytics. Working at GoCompare, Buy as You View and Lloyds TSB, he led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments. [more…]

Talking Men’s Shoes – Progress report of a new blogger

by Will Corry on December 30, 2014

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How to automate email campaigns, generate hot leads for telesales departments and keep an up to date record of which customers have received each campaign / Liam Ryan, CallPro

by Will Corry on November 11, 2014

Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.

Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'

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New Blogs : ‘Talking Men’s Shoes’ – Giorgio the man and the brand / Fiona Wyatt

by Will Corry on July 11, 2014

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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First Group launches multi-channel ‘Be A Great Westerner’ campaign

by KSimpson on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]