Creative consultancy Sedley Place has been appointed as lead branding and communications agency by Briers, one of the UK’s leading suppliers of gardening gloves and footwear.
Sedley Place will work closely with Briers in brand guardian capacity, with a remit to define and deliver positioning and marketing strategy as well as core branding across all communications channels.
It's more common for men to work from home than women.
There are now over 4.2 million people across the UK working from home, according to the TUC, which is up by more than 800,000 since 2005.
Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.
The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.
Rahman will help to spearhead Response One’s responseone.co.uk continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.
He brings to Response One solid experience in marketing and data analytics. Working at GoCompare, Buy as You View and Lloyds TSB, he led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments. [more…]
— Will Corry (@slievemore) July 11, 2014
To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.
The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.
The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.
The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.
The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.
The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]