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Licor 43 to launch Bristol’s first Golden Party at Walkabout Bristol

by KSimpson on April 16, 2015

Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.

The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.

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Movers and Groovers : Response One announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

by Assistant Editor on February 10, 2015

Response One, the data-driven marketing agency owned by St Ives Group, today announces the appointment of Sameer Rahman as Head of Analytical Insight & Research.

Rahman will help to spearhead Response One’s responseone.co.uk continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.

He brings to Response One solid experience in marketing and data analytics. Working at GoCompare, Buy as You View and Lloyds TSB, he led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments. [more…]

Talking Men’s Shoes – Progress report of a new blogger

by Will Corry on December 30, 2014

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How to automate email campaigns, generate hot leads for telesales departments and keep an up to date record of which customers have received each campaign / Liam Ryan, CallPro

by Will Corry on November 11, 2014

Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.

Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'

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New Blogs : ‘Talking Men’s Shoes’ – Giorgio the man and the brand / Fiona Wyatt

by Will Corry on July 11, 2014

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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First Group launches multi-channel ‘Be A Great Westerner’ campaign

by KSimpson on May 20, 2014

MEC, a leading media agency @MECideas, has launched a new multi-channel campaign for @FGW First Great Western.

The ‘Be A Great Westerner’ campaign will run across the South West including activity in London, Bristol, Bath, Cardiff, Swansea, Devon and Cornwall.

The 10 week campaign launches with a four page wrap of the London Metro as well as full page ads across the network. The campaign aims to inspire customers to ‘Be A Great Westerner’ with activity across OOH, radio, TV, digital, newspaper and paid search.

The campaign includes a media first, through a partnership with the Evening Standard/London Live. The partnership will launch on 3 June with a four page pullout, promotions across bill posters and an additional print run of 20,000 to be distributed across all trains leaving Paddington. [more…]

Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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A fast track to victory for the GIG at the Travel Marketing Awards

by KSimpson on March 28, 2014

Customer Engagement Agency DST Global Insights Group (The GIG) has swept the board at The Travel Marketing Awards, @CIMTIGmarketing winning Gold, Silver and Bronze for their ‘Catch the Summer Fever’ campaign for South West Trains.

The winning campaign was a highly visual and tapped into the summer festival vibe by inviting leisure travellers to 'Catch the Summer Fever' with South West Trains.

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Events – Content, Remarketing, SEO and Search / 100 attendees at On The Edge Digital, Bristol – are you coming?

by Will Corry on March 5, 2014

Natasha Preocanin Event Manager of OnlyMarketingJobs.com & UKMarketingNetwork.co.uk writes ...

Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there!  To book your ticket or to find out more information, just click here:  http://ontheedgelive.co.uk/bristol

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