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Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!


A fast track to victory for the GIG at the Travel Marketing Awards

by KSimpson on March 28, 2014

Customer Engagement Agency DST Global Insights Group (The GIG) has swept the board at The Travel Marketing Awards, @CIMTIGmarketing winning Gold, Silver and Bronze for their ‘Catch the Summer Fever’ campaign for South West Trains.

The winning campaign was a highly visual and tapped into the summer festival vibe by inviting leisure travellers to 'Catch the Summer Fever' with South West Trains.


Events – Content, Remarketing, SEO and Search / 100 attendees at On The Edge Digital, Bristol – are you coming?

by Will Corry on March 5, 2014

Natasha Preocanin Event Manager of & writes ...

Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there!  To book your ticket or to find out more information, just click here:


PR : Environment Agency spent £2.4m on PR but refused £1.7m dredging – Who should carry the can?

by Will Corry on February 13, 2014

Environment Agency spent £2.4m on PR but refused £1.7m dredging | Fresh Marketing News |

The Government agency chose not to spend £1.7million on dredging parts of the River Tone and the River Parrett before the recent flooding.


Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by Will Corry on February 5, 2014


South West Trains helps travellers find a ‘Winter Smile’

by KSimpson on January 20, 2014

South West Trains has extended its relationship with Customer Engagement agency Lateral Group with an integrated campaign to promote the train operator’s latest seasonal offer.

The campaign invites potential travellers to put a ‘winter smile on your face’ by making the most of South West Trains’ any Saturday, any Sunday £10 day-return offer. The activity highlights the affordability of off-peak travel across 195 stations  within the train operator’s network, and looks to establish rail as the preferred method of travel during the January sales, Valentine’s Day and the up-coming half-term holidays. [more…]

Bristol Digital Marketing Conference has just been announced – Grab your tickets today

by Will Corry on January 2, 2014


Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by KSimpson on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

How to start exporting – 9 export essentials | Lyn Palmer

by Will Corry on November 14, 2013

Lyn Palmer, International Trade Manager at Business West gives her top tips for how to get started in export and make your overseas trading a success"

1. Before starting to export, do your homework

Given the number of markets worldwide which have export potential, you need to be prepared and do your research so that you select your market wisely. UK Trade & Investment and your local Chamber of Commerce are a good place to start.


Awards : Bath is the best place to be

by Will Corry on November 11, 2013