Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouraging people to tour the region with its ‘Great North Wales Borderlands Adventure Trail’ promotion launched this week.
Wales
As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.
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One of Wales’ leading marketing figures Roger Pride has been appointed interim managing director of Cardiff & Co.
Mr Pride, who is currently director of marketing at the Welsh Government, will formally take up his new seconded role on March 12.
