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Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono

by Will Corry on October 21, 2014

Good leadership and feeling valued makes business marketers happier than more money, new research reveals

Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers.

The most important factor is good leadership or management, with 60% of respondents saying that makes them happy, while salary and benefits came in fifth place overall with 42% of respondents rating it as a contributing factor.

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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 20, 2014

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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See critical trends by key metrics like Unique Visitors, Average Order Value etc. / IMRG Benchmarking System

by Will Corry on October 17, 2014

Daily Access To Business Critical Intelligence

We sample your website traffic every day so you can see critical trends by key metrics like Unique Visitors, Average Order Value etc. But, in addition to your own data, you are able to benchmark these metrics against other retailers who are in a similar market to you. It's anonymous, totally secure and it won't slow down your website.

The IMRG Benchmarking System gives you a unique view on your market performance.

 

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What’s on at ad:tech London this year? / Next Tuesday and Wednesday 21-22 October

by Will Corry on October 16, 2014

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by Will Corry on October 15, 2014

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Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

by Will Corry on October 14, 2014

Agile Marketing - The Why and the How

9,30am Thursday 30th October 2014

Everyone's talking about how marketing needs to be more agile. But is that just a euphemism for "work faster?" It doesn't have to be.
Agile marketing is actually a well-structured management methodology -- adapted from agile development practices in the software industry -- that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.
Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

by Will Corry on October 14, 2014

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

Recipients* of the seal have had their advertising misplacement policies and processes verified by an independent third party confirming that they meet standards to reduce the risk of online ads being served next to inappropriate or illegal content. A further 18 have committed to undergo independent verification within six months.

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