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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by Will Corry on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Tap into the opportunities the GDPR brings [White Paper]

by Will Corry on October 15, 2017

Download your White Paper HERE >>>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? Click the graphic for the White Paper >>>>>>>>>>

How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?
[more…]

The world of marketing has changed. Has the CMO? … [New White Paper]

The world of marketing has changed. Has the CMO? … [New White Paper]

by Will Corry on October 15, 2017


According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. ...
In the age of customer, the CMO position has risen in complexity and grown in prominence.
The expansion of the CMO role will force a redefinition of the way themarketing function operates

[more…]

New : Navigating the complexities of communicating with customers and building profitable customer experiences

New : Navigating the complexities of communicating with customers and building profitable customer experiences

by Will Corry on October 15, 2017

A new approach is necessary to help businesses successfully navigate the complexities of communicating with customers and building profitable customer experiences.

This is driven by rapid changes in consumer behavior, technology, data availability, and regulations. Quadient is a customer experience company that brings those forces to a manageable level.

This white paper presents the company’s vision on how to advance the industry through disruptive innovation and technological excellence.   Download the white paper to learn more about Quadient.

[more…]

Uber data – app still beating rivals [License appeal decision today]

by Will Corry on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by Will Corry on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

A survey of sleepers found that 41% of people sleep on their sides

A survey of sleepers found that 41% of people sleep on their sides

by Will Corry on October 11, 2017

Types of Mattresses for Side Sleepers

The U.K. Sleep Assessment and Advisory Service did a survey of sleepers and found that 41% of the 1,000 people asked reported to sleep on their sides. If you fall into this category there is a mattress out there that will work best for you. Here at theMarketingblog we find sleep to be as important as work whether we are talking about your mattress or your pajamas.

[more…]

Combined TV and digital ratings take a step closer … Verto Analytics

Combined TV and digital ratings take a step closer … Verto Analytics

by Will Corry on October 11, 2017

Verto Analytics have announced it was named the winner of AGTT’s Screenforce Innovation Day, a competition to find the best audience measurement vendors for TV and digital measurement in Austria. Verto Analytics beat more than a dozen other projects to win a prize of €10,000.

The TELETEST (AGTT) consortium, which was founded in 2005, is currently commissioning a household panel with digital measurement methods to provide a representative report on the use of television and video in Austrian households. As of mid-2016, the panel consists of 1,628 Austrian households, representing a total population of 3,694,000 TV households. 

[more…]

Testing : Is ketchup healthy?

by Will Corry on October 3, 2017

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Not all research needs to come with an eye-watering price tag

by Will Corry on September 30, 2017

Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.

Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.  [more…]