Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.
Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).
Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.
The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.
For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400
insight engineers regularly cover and publish topics of interest to our clients and prospects.
"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."
BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015
Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .