New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media [more…]
Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.
John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.
- Shock, surprise, humour and anger drive second screen conversations, as well as delight in others’ misfortunes
- Emotional intensity and complexity is what compels viewers to share
- Social media acts as the barometer of the nation’s feelings
According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]
The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.
If the consumer enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.
Contact email@example.com for more details.
Is Google, according to research from the jobs website Glassdoor @Glassdoor, which polled staff on factors such as what they thought of their CEO and their work-life balance.