— Will Corry (@slievemore) September 28, 2016
Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at firstname.lastname@example.org or call 0203 301 7360.
- Tell us about Nielsen Quick Predict?
- You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
- We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
- What role does your Innovation Studio play?
- Does this new concept help the FMCG category managers in their drive for shelf space?
- What is the downside, if any for manufacturers who use your new concept?
You may have seen the news earlier this week that Amazon are pushing further into the world of bricks-and-mortar shopping, with plans for 100 pop-up stores in US shopping malls that will focus on showcasing its technology offerings, with emphasis being placed on Amazon’s new product Echo.
I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments - generating an extra $10 trillion in consumer spending globally.
The report also identifies three broad groups fighting to deliver this cashless future: “Across the planet, traditional banks and credit card networks will compete directly with retailers, telecom providers, tech giants, social-media upstarts, and scores of regional, often government-backed initiatives...”
It also indicates how cashless payments could lead to a convergence of all aspects of the consumer experience – including advertising, social media and entertainment.
— Will Corry (@slievemore) September 14, 2016
New “Quick Predict” delivers the speed innovators need, without compromising quality [more…]
It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. [more…]