Latest ... NewVoiceMedia, a leading global provider of inside sales and contact centre technology which helps businesses sell more, serve better and grow faster, today announced it has been positioned by Gartner, Inc. in the “Challengers” quadrant of the Magic Quadrant for Contact Centre as a Service (CCaaS), Western Europe. [more…]
Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by aggressive sales promotions and its proximity to most peoples’ final pay day before Christmas.
Consumer activity around both Black Friday and Cyber Monday (usually the last Friday and Monday of November, respectively) shows no sign of abating, with spending growth on these two days outpacing annual average growth in the UK by 50 percent. Both are relatively recent imports from the US holiday calendar.
With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.
The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.
Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.
NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, has been named in the ‘Accel EuroScape’, a list of top 100 most promising SaaS companies in Europe and Israel, developed by Venture Capital Firm Accel and presented to Tech.eu.
More than a thousand SaaS businesses across 12 countries were evaluated, with each ranked by criteria including market attractiveness, technology differentiation, strength of the team and traction such as monthly recurring revenue and growth in number of employees. The companies which qualified for the ‘EuroScape’ have raised a combined $2.5 billion, with NewVoiceMedia raising $140 million.
Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]
A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data is distracting them from their core marketing duties and a shocking 71% feel overwhelmed rather than empowered by data. [more…]
Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day on reading, writing and replying to both work and personal emails.
On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that’s only 15% for those received at work). This is down across both work and personal emails by 10% from 2015.
— Will Corry (@slievemore) September 28, 2016