"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."
BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015
Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .
The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.