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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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London comes near the bottom of the list of the dirtiest hotels

by Will Corry on August 29, 2014

A look at the countries with the cleanest (and dirtiest) hotels, according to a survey: http://on.wsj.com/1wMFgyF

Rio de Janeiro ranked at the bottom of the list with a score of 7.29, followed by London (7.52), Oslo (7.53) and Amsterdam (7.58). Despite its rich tourism offerings, Paris also scored a lowly 7.63, placing it sixth on the ranking of cities with unclean hotel rooms.

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors

by Will Corry on August 27, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.

Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”

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Research : Half of the over 60′s have had regrets that they weren’t reckless enough in their youth

by Will Corry on August 27, 2014

The stereotypical image of the older generation is dead and buried – because modern pensioners believe bingo and knitting is 'boring', it emerged yesterday.

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Well researched article on blog post readership – well worth a longer read (Editor)

by Will Corry on August 27, 2014

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The final chapter or a new leaf for UK book stores? / Natasha Evans, analyst, Pragma

by Assistant Editor on August 21, 2014

By Natasha Evans, analyst, @Pragmauk– a St Ives Group company

The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.

I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.

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Digital disruption / Havas Media Labs and Weve reveals mobile has changed the boundaries of what is socially acceptable

by Will Corry on August 18, 2014

Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.

The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.

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