— Will Corry (@slievemore) May 29, 2016
The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]
Moshe Braun, business director at customer experience consultancy WAE writes
The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.
As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.
Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.
According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.
Coca-Cola, Adidas and Nike are most associated brands
The amount of people changing spending habits to save money hit its lowest-ever level on record. However, the most popular destination currently for people’s spare cash is their savings account, showing the "slightly conflicted thinking among UK consumers about money."
TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.
Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:
- BV Pradeep, VP Consumer & Market Insight,Unilever
- Simon Walker, CEO, Kepak Convenience Foods
- Helen Welch,Director of Customer Insights, Saga
- Bill Scott, CEO, Droga5
- Peter Cowie, CEO, The Oystercatchers
- Carol Reay, Chairman, TransgressiveX
Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.
Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.