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Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK

by Will Corry on April 23, 2014

IAB UK launches first European mobile optimisation study

Interesting findings-  for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net

London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK  @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile.   However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.

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Shakespeare’s 450th birthday research : A light-hearted article that explores what market researchers can learn from Shakespeare’s plays

by Will Corry on April 22, 2014

Good timing. I received this article by Northstar Research Partners, written to mark Shakespeare’s 450th birthday tomorrow, Wednesday 23 April.  It is a light-hearted piece that explores what market researchers can learn from Shakespeare’s plays.

Was Shakespeare really a Market Researcher? Rhiannon Price, Research Director, Northstar Research Partners

23rd April 2014 will mark the 450th anniversary of William Shakespeare’s birth. Having grown up a stone’s throw from his birthplace in Stratford-upon-Avon, I have always been interested in Shakespeare. Moreover, the conspiracy theories surrounding his life and authorship have always fascinated me. Did he really write his plays? Was he educated enough or close enough to the royal court to produce his works? Was he Sicilian? Was he gay? But it wasn’t until I started really looking at some of his most famous prose that it dawned on me – I knew the real answer... The Bard was a Market Researcher! [more…]

Research : Facebook is the marketer’s best friend, at least in the United Kingdom

by Will Corry on April 21, 2014

Facebook is the marketer’s best friend, at least in the United Kingdom.

According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released this week.

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Just who is the typical UK YouTuber? Research reveals their influence

by Will Corry on April 20, 2014

New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect

UK YouTube viewers are a highly sociable bunch according to the latest findings from Google-commissioned research. Far from spending all day in their rooms with the curtains drawn, they’re twice as likely to go to the cinema or sporting events than non-YouTube viewers. They’re four times as likely to go to concerts. They’re also older than you’d expect, with 90% of YouTube viewers aged 18 or over and 50% older than 35. Just 10% are aged 13-17, demonstrating that YouTube reaches people across all demographics.

The study was carried out to help brands understand more about the YouTube audience and how best to create relevant content for them.  More research articles from theMarketingblog. [more…]

Research : “Today’s cautious consumers value tangible experiences and face-to-face interaction with brands ahead of other media channels”

by Will Corry on April 16, 2014

Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real.

A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.

According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn.  http://www.tribemarketing.co.uk/

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Easter buying – new study from Internet Retailing

by Will Corry on April 15, 2014


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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Research : One Kings Lane selects EasyInsites for custom panel initiative

by Will Corry on April 14, 2014

Panel to be Used for both Online and Offline Research

One Kings Lane, the leading online destination for home, has selected online research and custom panel experts  @EasyInsites to build and manage their custom panel in the US.  This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.

https://www.onekingslane.com/

This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.

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Ipsos and Realeyes agree global deal for facial coding

by Will Corry on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]