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“Retargeting has moved from a niche tactic to a critical tool for turning data into successful strategies” / Michael Bertaut, MD EMEA at AdRoll

by Will Corry on January 30, 2015

To learn more about how marketers are using retargeting to achieve objectives across the funnel, download the State of the Industry: A close look at retargeting and the programmatic marketer.

Sixty-four per cent European marketers plan to increase their spend on retargeting in 2015, a new report by AdRoll has shown.

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It’s ‘Double Discount Time’ at SMX London in May / Get 15% off plus save up to £900 with Super Early Bird Rates

by Will Corry on January 28, 2015

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Study reveals five Millennial segments: The Influencers, The Adopters, The Apprentices, The Entertained and The Contented

by Will Corry on January 27, 2015

-         New in-depth research piece - Bauer Knowledge: The Millennial Chapter - finds brands need to help empower Millennials do, feel and share

-          Study reveals five Millennial segments: The Influencers, The Adopters, The Apprentices, The Entertained and The Contented

Bauer Media, @bauermedia home to entertainment brands including KISS, heat, Absolute Radio, Grazia and The Debrief, has launched Bauer Knowledge: The Millennial Chapter, revealing experience is the most valued status symbol for the UK’s millennials. It is the first insight in a series of in depth studies into key audiences.  For more information please visit www.thedrum.com/bauer

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Latest white paper from Affiliate Window looking at Christmas & Black Friday 2014 data

by Will Corry on January 26, 2015

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Top500, IRX 2015, eDelivery and ‘black operations’ / Ian Jindal

by Will Corry on January 26, 2015

Ian Jindal on ecommerce and multichannel retail

"Citilink’s viability and the delivery challenges at Yodel"

Get your copy of the Top500. Claim your digital copy here: http://internetretailing.net/iruk/) Our award-winning expos - 8 conferences, 200+ exhibitors, special support for Top500 and SMEs… Register here www.internetretailingexpo.com

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Important news for eCommerce executives : eDelivery Magazine – Issue No.1 out January 27 – Subscribe today!

by Will Corry on January 24, 2015

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Suite or Best-of-Breed? New research report finds neither digital marketing approach addresses cross-channel data and technology challenges

by Andy Brown on January 21, 2015

London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.

Download the study

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Green Party poll tracker shows splitting of the left

by Will Corry on January 21, 2015

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New ad for Money Supermarket, Edu Rank, Australian Open & Jacob’s Creek, OXO Rebrand, Giant iTab, insight engineers – theMarketingblog

by Will Corry on January 19, 2015

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Edu Rank – Marketers can compare Universitis’, Colleges’ and Business Schools’ social-media performance /@netnatives

by Will Corry on January 19, 2015

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