The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]
Sarajit Mitra, former Global Head of Marketing & Customer Experience at HSBC Global Banking and Markets, leads the TX proposition, and is joined by a heavyweight international team of former marketers and insights specialists. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, former Global CEO of Millward Brown’s Qualitative network, and Worldwide Commercial & Strategy director of Research International. [more…]
A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception is changing.
Less than 10 per cent of Generation Z (16-21 year olds) identified with established male or female stereotypes, which for men included being 'strong', 'masculine', 'athletic', 'tough' and 'not emotional'.
Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.
The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.
The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.
inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]
Discover The 6 Metrics That Will Help You Prove ROI & Understand Customer Acquisition Cost
The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.
Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?