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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Which devices dominate what behaviour?

Which devices dominate what behaviour?

by Will Corry on June 2, 2017

Study reveals sectors most dominated by different devices

Reveals behaviour that indicates where media owners and buyers should focus their attention

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones account for 82% of the time people spend visiting health/fitness sites and apps. People/family/lifestyle sites – such as Netmums and BBC Good Food – are the next most dominated by smartphone usage (69%) followed by sports (63%).

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Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by Will Corry on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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CX market insights with Gartner Research …Ready to download?

by Will Corry on May 9, 2017

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DOWNLOAD THIS ANALYST REPORT NOW

Ready to download? Simply complete the form and enjoy!

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Good and bad homepages : 5 musts to pass the 5 second test … Exclusive White Paper

by Will Corry on May 8, 2017

A failed first impression is a missed business opportunity. Make sure your homepage survives the snap judgement with these 5 best practice tips.

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@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to <a href="https://twitter.com/VCCPMedia">@VCCPMedia</a> for winning Agency of the Year 2017 at <a href="https://twitter.com/hashtag/theconnies?src=hash">#theconnies</a>

@VCCPMedia for winning Agency of the Year 2017 at #theconnies">What a win! Huge congrats to @VCCPMedia for winning Agency of the Year 2017 at #theconnies

by Will Corry on May 4, 2017

"Catherine Becker, CEO of VCCP Media said "It's an absolute thrill to win these awards for our integrated and connected work across media and communication in the industry as well as our data capabilities.

For the judges to recognise that we are genuinely trail-blazing in this space by connecting all parts of the media and communication mix in a collaborative way is great" 

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Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

by Will Corry on April 28, 2017

  • Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry
  • British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
  • Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications

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Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

by Will Corry on April 27, 2017

Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge

Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all.

The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and Insight specialist Trinity McQueen, analyses the growing audience that is moving away from traditional content consumption and towards new digital and on-demand platforms and how that is shifting consumer behaviour.

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New Research  :  Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

New Research : Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

by Will Corry on April 26, 2017

Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics. Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, according to a study conducted by the World Federation of Advertisers and Ebiquity into the intentions and concerns of the world’s largest advertisers.

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Marketing research paper writing – tips and tricks

Marketing research paper writing – tips and tricks

by Will Corry on April 19, 2017

Conducting market research is often a long and laborious task. Creating the process and method of collecting data, then analyzing it requires a significant amount of time and investment in resources. When all is said and done the researcher is left with valuable pieces of information, figures, values, statements, feedbacks, reviews, and data, that if left unattended or presented will all be for nothing.

That’s correct, if all that information is not translating into a straightforward and attention-grabbing document, then the benefits of the research will never be realized.

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