— Will Corry (@slievemore) March 5, 2014
By Christopher Kollat, Country Manager UK&I, Teradata eCircle
Relevance rules in the era of real-time customer interactions. Your customers respond to relevant offers, but simple segmentation is no longer enough to connect with customers whose current behaviour could be driving their decision to purchase. To succeed, you need to market on a one-to-one level, with real-time offers that make an immediate connection with your customer’s needs.
The International Television Research Group is an industry body consisting of research executives from the major international television stations.
Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex.
House of Fraser has selected Maxymiser, the global leader in unified customer experience optimisation, to measure and better understand its customers’ online and cross-channel behaviour.
House of Fraser operates 61 stores across the UK and Ireland with reported sales of over £1.2bn per annum. However, with an international brand reputation for quality, House of Fraser’s optimisation team also needed to ensure that customers’ expectations of the online experience reflected the experience in store.
Internet Retailing is mapping the multichannel ecosystem – retailers, suppliers and people – starting with our Top 500 retailer ‘footprint’ and feature lounge at the Internet Retailing Expo (IRX) and we want you to be involved.
On 26 March 2014 at IRX, we will reveal the Top 500 footprint list at IRX, as well as the criteria upon which we will research the ranking of these retailers in October’s Multichannel Performance Index.
Make sure your retail clients (past, present and potential) are part of the programme and raise your profile as a contender for our Top 500 supplier list. Submit your nominations via this form, or simply send your full list (which will not be made public) through to Aaron O'Dowling-Keane, at firstname.lastname@example.org, for consideration.