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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by James on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]

Research : Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

Research : Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

by James on June 23, 2016

A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception is changing.

Less than 10 per cent of Generation Z (16-21 year olds) identified with established male or female stereotypes, which for men included being 'strong', 'masculine', 'athletic', 'tough' and 'not emotional'.

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Nielsen completes acquisition of Repucom

Nielsen completes acquisition of Repucom

by Will Corry on June 22, 2016

Company will be the Global Leader in Sports Intelligence and Measurement

Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

The acquisition will expand Nielsen’s sports offerings globally, making the company the premier provider of analytics and insights within the growing sports industry. The global spend on sports sponsorships has nearly doubled since 2010, increasing from $35bn to $60bn.

Nielsen’s acquisition of Repucom includes all operations, data, advanced analytic IP and tools, and ongoing client work.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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Ambitious SMEs say marketing is ‘crucial’ to growth, but measuring ROI holds them back

by Simpson on June 20, 2016

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.

The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by Loudmouth PR on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

This guide will take you through six critical marketing metrics your boss will actually want to know

This guide will take you through six critical marketing metrics your boss will actually want to know

by Will Corry on June 10, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

Discover The 6 Metrics That Will Help You Prove ROI & Understand Customer Acquisition Cost

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by Will Corry on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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