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Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

by Will Corry on July 23, 2016

The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.

Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”.  [more…]

PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

PRInABox.com …. How to generate successful press campaigns, coverage, marketing and social media presence

by James on July 18, 2016

According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the essentials to a successful startup?

Effective communications is a vital component to the growth of any business. However, with many such businesses operating on a limited budget, the hefty PR agency fee is not only out of reach, it is also unnecessary!

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Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

by James on July 13, 2016

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme.

More about the awards...

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What you need to know about becoming a freelance marketing consultant

What you need to know about becoming a freelance marketing consultant

by Will Corry on July 12, 2016

What you need to know about becoming a freelance marketing consultant

In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how many freelancers there are today, some estimates put this number as high as 1.88 million in the UK alone.

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Research : Brand with Best Brand eXchange Power 2016 – Simon Walker, Kepak & Helen Welch, Saga

by Will Corry on July 11, 2016

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Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

by Will Corry on July 8, 2016

Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:

  1. Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
  2. The most popular Olympic broadcast events
  3. How marketers can tap into the above, citing specific brand examples

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Research : Watch TransgressiveX’s inaugural eXchange Awards

Research : Watch TransgressiveX’s inaugural eXchange Awards

by Will Corry on July 7, 2016

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New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

New research: 81% want M&S to survive on the high street – ahead of M&S first quarter results

by Will Corry on July 7, 2016

SHOPPERS STILL LOVE M&S – BUT IT’S DO OR DIE FOR CLOTHING

New research shows that, no matter how iffy its financial results, Brits don’t want to see Marks & Spencer fail. Eight out ten (81%) say they want it to remain on the UK’s high streets.

This rises to 83% among women, and it seems this positive sentiment towards the UK’s most iconic high street brand is felt across all ages: 87% of those aged 55+ want M&S to stick around, as do 74% of those aged 18-24.

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Research : Are men’s feet growing? … Fiona Wyatt, Talking Men’s Shoes

by Will Corry on July 7, 2016

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What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

by Will Corry on July 4, 2016

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

Whatever your own organisation's situation, there's just so much to think about. What's the significance of location? Where should your ideas go? How should those ideas be shared and absorbed? What's the best process for turning those ideas into actions? How should your creations be shared? What are the best approaches for asking questions and obtaining information?

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