Get in Touch

Research

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by James on August 19, 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

[more…]

Research : “Always-on” mobile consumers are making purchasing decisions faster than ever

by James on August 19, 2016

Mobile is crucial in the path to purchase with smartphones acting as the lynchpin of online and offline behaviour.

xAd, the leader in location-based intelligence that drives sales, today revealed the extent of consumers’ use of smartphones to research and make purchasing decisions.

The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision.

The findings are detailed in xAd’s 2016 U.K. Mobile Path to Purchase research that analysed survey responses from 1,500 smartphone users in the UK who have used their device for a purchase decision over the past 30 days in the Retail, Quick Service Restaurant (QSR) or Auto categories. [more…]

Woman for Woman : More than half of women in advertising have been sexually harassed

Woman for Woman : More than half of women in advertising have been sexually harassed

by Will Corry on August 12, 2016

[more…]

Space, robots & keeping the human in the machine / Dan Machen

Space, robots & keeping the human in the machine / Dan Machen

by Will Corry on August 12, 2016

As humanity merges with tech, machines need to act more like people and vice versa. This is the vital challenge to communications and technology in the 21st century. [more…]

“Olympic brand management is about trickle and smash” / Nadim Sadek of TransgressiveX

by Will Corry on August 8, 2016

[more…]

Friendly review – Helping clients navigate the market research and insight process … Jeff Deighton, insight engineers

by Will Corry on August 4, 2016

[more…]

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

by James on August 3, 2016

According to a new study led by a company specialising in analytics, consumer insights and market research; over a quarter of UK businesses carry out no market research whatsoever. Furthermore, it was found that 62% of these companies think their audiences are too ‘disengaged’ and ’transient' to effectively help them devise future plans.

[more…]

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

by James on August 2, 2016

Mobile shoppers drive changing trends in retail purchases

Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]

1 in 5 PR disasters break on Twitter, while 94% are inflamed by Twitter trolls

by James on July 29, 2016

94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring.

Visibrain’s research was conducted in partnership with Nicolas Vanderbiest, a crisis communications specialist at the University of Leuven. His analysis examined over one hundred of the biggest PR disasters from the last year and identified that in nearly every case, Twitter had either started the crisis or helped make it significantly worse.

[more…]

UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

UK consumers spend an average of £70.78 online per month with 35% of consumers shopping online weekly

by James on July 29, 2016

From online-only e-tailers to traditional bricks and mortar stores that have embraced the ecommerce boom, the last few years have seen the popularity of online shopping continuously rise.

Yet, despite the obvious benefits of having an online presence, such as lower costs, a wider reach and being able to offer a more extensive product range, many retailers also recognise that online can come with significant challenges.

For the majority of retailers the main challenge is one of engagement: “How can we keep our customers engaged throughout their online journeys, from discovery, through to checkout?”

[more…]