Research
The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body for the next year.
Millner was appointed to the post in February 2011 for a two-year term and his continuation has been prompted by the board and member agencies.
Yeo Valley is to ramp up the use of mobile couponing in its marketing activity and use the data gleaned from the tool to better target younger consumers.
Yeo Valley is hoping insights from its mobile couponing activity can help it to create more targeted promotions.
As National Smile Month kicks off on 20 May, Bownty reveals who’s buying those teeth whitening daily deals
- Belfast and Brighton lead top five cities for teeth whitening products
- A different teeth whitening deal is available every single day in the UK
- Teeth whitening is more popular in the UK than in Germany or Denmark
Mothers who share clothes with their teenage daughters generate emotional mother-daughter links and project the ideal image of a woman on their daughters.
These are some of the conclusions made by researchers from SKEMA Business School in France which they think will enable fashion professionals to better understand consumption of women’s clothing.
NetNames’ survey demonstrates that business executives need to rethink online strategies before the introduction of generic Top Level Domains (gTLDs)
NetNames has today released new research demonstrating that the majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs).
Revealed: The Top 10 Strangest Sleeping Spots
To celebrate the end of this year’s National Bed Month, the innovative mattress brand, Octaspring, has commissioned a survey polling 3,000 UK residents, looking into the strangest and most wacky places people have slept.
Whilst many people know the importance of getting a good night’s sleep, over a third of those surveyed (35%) admit to sleeping in a strange and uncomfortable place – perhaps reinforcing the fact that the majority of the UK (51%), struggle to get a good night’s sleep, thus, leaving the British notorious as a ‘nation of insomniacs’!*
The importance of the right packaging
In many cases, the packaging of a product is almost as important, if not more important than the product itself. People base their impressions of a product largely on what they see which is, in many cases, the packaging. Good packaging design is probably the most effective way of attracting a potential customer’s attention to your product, but of course most consumers won’t buy something based on the packaging alone.
Packaging must therefore provide customers with information about the products – ingredients, weight, nutritional information and allergy advice warnings. Designing packaging which is simultaneously easy to carry, eye-catching and contains all the necessary product information is not always an easy task. [more…]
400 retailers meeting up at an exclusive 5 star venue in London
The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up at an exclusive 5 star venue in London for an unrivalled night of networking and celebration with the luminaries of our industry With a judging and nominations campaign that will run over the next 2 months, extensive marketing campaigns to the Internet Retailing databases and a major preview in the June issue of Internet Retailing magazine, event sponsors are in a position to benefit from exceptional brand exposure and a superb face to face experience on the night. Take a look at the Awards Sponsor pac... more »
Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014
London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). [more…]
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