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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by Will Corry on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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This is a Brand’s World – #BrandsinCannes

This is a Brand’s World – #BrandsinCannes

by KSimpson on June 26, 2015

BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015

Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .

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Most tweeted article : Peer-to-peer rental research from Nielsen

by Will Corry on June 25, 2015

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Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by Will Corry on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.

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Events : Future-gazing, fun and food at a unique conference and party

by Will Corry on June 20, 2015

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Measuring people’s emotions – Realeyes makes Unilever’s top 50 start-up list

by Will Corry on June 19, 2015



A company that measures people’s emotions via standard webcams as they watch video content, has been selected by Unilever as one of the top 50 start-ups in the world.

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Hats at Royal Ascot? It’s time to talk equine experiences!

by Will Corry on June 18, 2015

Check out the equine destinations [more…]

JICWEBS publishes best practices guidelines to tackle online ad fraud

by Will Corry on June 18, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

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