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32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.

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White Paper : Creating meaningful customer experiences – Quadient

by on October 28, 2017

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New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

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Latest: A £500 million fund to help British businesses finance equipment – Lloyds Banking Group

by on October 24, 2017

Lloyds launches fund for small firms - learn more ...

Lloyds Banking Group have opened a £500 million fund to help British businesses finance equipment targeting small and medium-sized companies which banks froze out of credit following the financial crisis.

The bank said the fund will deliver quick access to finance by allowing companies to spread the cost of assets over their lifetime, enabling big investments that don't eat into working capital. [more…]

Ad viewability hits 18-month high .. Meetrics

by on October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Tap into the opportunities the GDPR brings [White Paper]

by on October 15, 2017

Download your White Paper HERE >>>>>

How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? Click the graphic for the White Paper >>>>>>>>>>

How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data?

And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business?
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The world of marketing has changed. Has the CMO? … [New White Paper]

The world of marketing has changed. Has the CMO? … [New White Paper]

by on October 15, 2017


According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. ...
In the age of customer, the CMO position has risen in complexity and grown in prominence.
The expansion of the CMO role will force a redefinition of the way themarketing function operates

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New : Navigating the complexities of communicating with customers and building profitable customer experiences

New : Navigating the complexities of communicating with customers and building profitable customer experiences

by on October 15, 2017

A new approach is necessary to help businesses successfully navigate the complexities of communicating with customers and building profitable customer experiences.

This is driven by rapid changes in consumer behavior, technology, data availability, and regulations. Quadient is a customer experience company that brings those forces to a manageable level.

This white paper presents the company’s vision on how to advance the industry through disruptive innovation and technological excellence.   Download the white paper to learn more about Quadient.

[more…]

Uber data – app still beating rivals [License appeal decision today]

by on October 13, 2017

Today is the deadline for Uber to file its appeal against TfL stripping the taxi firm’s London license.

Since the TFL decision, Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services. [more…]