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Fresh Relevance – Enabling messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered

by James on December 1, 2016

Fresh Relevance, the marketing hub for online retailers, have announced the launch of its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered.

Fresh Relevance not only identifies the shoppers who have browsed price drop products, but also allows details (including images) of these products to be automatically inserted into the email, so that it is relevant for each individual shopper. Fresh Relevance automatically identifes all shoppers who have browsed products that have fallen in price, with no manual configuration from the marketer.  What is more, as the emails are sent via the organisations own ESP, it gives the marketer full control over creative element of the message. [more…]

New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by Simpson on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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High street video research / Millennials overspending on toiletries / Vox Pops International

by James on November 21, 2016

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

by James on November 21, 2016

The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales grew +18.9% year-on-year (YoY) in October. This was building on a comparatively low rate in October 2015 (when growth was +8.7%), but it still represents the highest YoY growth rate in any month since November 2014, when Black Friday had a huge impact on pre-Christmas shopping patterns.

Interestingly, the Index also recorded its lowest conversion rate – the percentage of website visits that result in sales – since February 2013, at just 4.1%*. This may suggest that, ahead of Black Friday this year, increasing numbers of people are visiting company websites to browse and build wish-lists. Although this may initially seem to contradict the high overall Index growth, it may have been sustained by a significant increase in both the number of site visitors and the amount of impulse purchasing completed at full price whilst browsing.

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Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by Contributing Editor on November 17, 2016

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]

Market Study :  Achieve better customer experience by improving technology systems and customer onboarding

Market Study : Achieve better customer experience by improving technology systems and customer onboarding

by Will Corry on November 11, 2016

Forrester recommends 5 ways to win, serve and retain customers in this market study.

GMC commissioned Forrester Consulting to evaluate how financial services are improving their customer touchpoints including documents rendered both physically and digitally.

In conducting in-depth surveys with 150 IT and customer experience professionals, Forrester found that these companies are striving to achieve better customer experience by improving technology systems, improving customer onboarding, and ensuring the accuracy of customer data. [more…]

Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

by Will Corry on November 9, 2016

On the eve of John Lewis' Christmas ad launch, a study reveals the huge amount of Christmas-related content sharing online and how marketers can tap into it to fuel sales, particularly around 4 key "hotspots" based on an analysis of 10 million shares.

 

“The vast majority of purchases result from recommendations by friends and family people trust, so sharing behaviour is a powerful retail signal at this time of year which marketers need to have built into their paid, owned and earned plans.

Boots tapped into this last Christmas to generate £10 in sales for every £1 spent on digital ads.”

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Infographic : The role of free-from produce in our diet … Future Thinking

Infographic : The role of free-from produce in our diet … Future Thinking

by Will Corry on November 2, 2016

Research   Take a look at our infographic

With the range and quality now greater than ever, consumers are showing an increasing interest in ingredients and the potential health benefits of alternatives; from dairy free to gluten free.

Our annual study, the Grocery Eye 2016, examines the shopping habits of 2,000 supermarket shoppers to identify customer’s perceptions, attitudes and behaviour towards purchasing food and drink.

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Research : Web analytics tools undervaluing Facebook’s ROI?

by James on October 28, 2016

Latest ... Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report.

The report finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in lost attributable revenue.

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