Interesting findings- for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net
London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.
Good timing. I received this article by Northstar Research Partners, written to mark Shakespeare’s 450th birthday tomorrow, Wednesday 23 April. It is a light-hearted piece that explores what market researchers can learn from Shakespeare’s plays.
Was Shakespeare really a Market Researcher? Rhiannon Price, Research Director, Northstar Research Partners
23rd April 2014 will mark the 450th anniversary of William Shakespeare’s birth. Having grown up a stone’s throw from his birthplace in Stratford-upon-Avon, I have always been interested in Shakespeare. Moreover, the conspiracy theories surrounding his life and authorship have always fascinated me. Did he really write his plays? Was he educated enough or close enough to the royal court to produce his works? Was he Sicilian? Was he gay? But it wasn’t until I started really looking at some of his most famous prose that it dawned on me – I knew the real answer... The Bard was a Market Researcher! [more…]
A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.
According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn. http://www.tribemarketing.co.uk/