Latest News : Jeremy Corbyn has vowed to continue talking to terrorist organisations Hamas and Hezbollah, in comments that threaten to further destabilise his leadership ahead of the local elections.
‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.
The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]
This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey.
The prize for the winning brand is a Brand eXchange Power survey, which underpins annual brand planning with forensic brand guidance.
The Awards take place on Thursday, 26th May, 2016
Adele’s appointment will see her take responsibility of key account management for the group, with an initial responsibility of reviewing the existing structure, to ultimately help maximise the commercial value of the agency’s client relationships.
Adele joins the company from Lieberman Research Worldwide where she was Vice President, Managing Director. Prior to Lieberman she was UK Commercial Director at YouGov plc.
Nearly half of England is backing Germany to win Euro 2016, which means that almost twice as many English people are backing Germany than England, according to new research released by Rocket Fuel, a leading programmatic marketing platform provider that harnesses the power of artificial intelligence.
It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.
Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers
Brand planning is top of mind for many marketers at the moment.
John Whittaker writes ... Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.
More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.