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Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

by Will Corry on May 29, 2016

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Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by Will Corry on May 27, 2016

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

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Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by James on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

TfL at WAE’s inaugural boot camp, CX in a Day –  happier, healthier and more relaxed commuters

TfL at WAE’s inaugural boot camp, CX in a Day – happier, healthier and more relaxed commuters

by Will Corry on May 25, 2016

Moshe Braun, business director at customer experience consultancy WAE writes

The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.

As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.

Latest : Globant acquires WAE to continue advancing in the creation of digital journeys

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New research reveals consumers value the physical experience over online / Future Thinking

New research reveals consumers value the physical experience over online / Future Thinking

by Will Corry on May 22, 2016

New research reveals consumers value the physical experience over online

Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.

According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.

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Research : “All about the poor brand association for sponsors of Euro 2016 among fans” / RadiumOne

by Will Corry on May 19, 2016

Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.

Coca-Cola, Adidas and Nike are most associated brands

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Research : UK consumer cost-cutting hits record low – Nielsen

Research : UK consumer cost-cutting hits record low – Nielsen

by Will Corry on May 17, 2016

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.

The amount of people changing spending habits to save money hit its lowest-ever level on record. However, the most popular destination currently for people’s spare cash is their savings account, showing the "slightly conflicted thinking among UK consumers about money."

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“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

by James on May 17, 2016

If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up to a day a week finding useful content to post on their networks.

As Neil Patel points out on the QuickSprout blog – curated content on social media account for 47% of all clicks, and given it’s much more time efficient to curate content produced by other people, than create new content again and again, it’s well worth the time investment to share curated content on social media channels.

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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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US department stores leading UK rivals in the race to omnichannel retailing

US department stores leading UK rivals in the race to omnichannel retailing

by Contributing Editor on May 13, 2016

Rockpool Digital analysis ranks Sears ranks first in all areas; House of Fraser best overall in the UK.

Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.

Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.

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