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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by Will Corry on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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WATCH – Sexism in the workplace : ‘In Her Shoes’ a film by Contented Brands

by Will Corry on February 26, 2015

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. This is according to a recent marketing study by Drum

Our first film 'In Her Shoes' by Contented Brands features Camilla Honey of @jfdiwinnewbiz JFDI - exclusive to theMarketingblog

Pic - Camilla Honey of JFDI (left) and Alex Gulland

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Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

by Will Corry on February 26, 2015

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Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by Will Corry on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

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Research by Easyfairs : When it comes to packaging teenage girls love limited edition packs and special deals

by Will Corry on February 25, 2015

When it comes to packaging teenage girls love limited edition packs and special deals; rarely use QR codes; switch between low-cost brands; view celebrity endorsement as irrelevant and are clueless on packaging symbols.

A special in-depth study has lifted the lid on the everyday teenage shopping habits. Research by Easyfairs, organisers of Packaging Innovations, Empack and Label&Print, uniquely tracked the daily routine of teenage girls when shopping on and offline.

Over a three week period, a focus group of ten girls aged 17 years recorded daily journals, logged every search and detailed their day-to-day shopping habits. They completed a buying task and answered questions about brands and packaging to determine what really influences their purchasing decisions.

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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Only 37% of shoppers think that they get the best service and overall experience online

by Will Corry on February 21, 2015

By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.

According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations. [more…]

How do financial institutions make sure their campaigns stand out and resonate with today’s audience? / SPA Future Thinking

by Will Corry on February 20, 2015

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

by Will Corry on February 18, 2015

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.

Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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