The Marketing Agencies Association (MAA) has today announced that Ian Millner, CEO of creative agency Iris, will continue his role as Chairman of the trade body for the next year.
Millner was appointed to the post in February 2011 for a two-year term and his continuation has been prompted by the board and member agencies.
To celebrate the end of this year’s National Bed Month, the innovative mattress brand, Octaspring, has commissioned a survey polling 3,000 UK residents, looking into the strangest and most wacky places people have slept.
Whilst many people know the importance of getting a good night’s sleep, over a third of those surveyed (35%) admit to sleeping in a strange and uncomfortable place – perhaps reinforcing the fact that the majority of the UK (51%), struggle to get a good night’s sleep, thus, leaving the British notorious as a ‘nation of insomniacs’!*
In many cases, the packaging of a product is almost as important, if not more important than the product itself. People base their impressions of a product largely on what they see which is, in many cases, the packaging. Good packaging design is probably the most effective way of attracting a potential customer’s attention to your product, but of course most consumers won’t buy something based on the packaging alone.
Packaging must therefore provide customers with information about the products – ingredients, weight, nutritional information and allergy advice warnings. Designing packaging which is simultaneously easy to carry, eye-catching and contains all the necessary product information is not always an easy task. [more…]
London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). [more…]