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Research : “Today’s cautious consumers value tangible experiences and face-to-face interaction with brands ahead of other media channels”

by Will Corry on April 16, 2014

Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real.

A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.

According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn.  http://www.tribemarketing.co.uk/

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Easter buying – new study from Internet Retailing

by Will Corry on April 15, 2014


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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Research : One Kings Lane selects EasyInsites for custom panel initiative

by Will Corry on April 14, 2014

Panel to be Used for both Online and Offline Research

One Kings Lane, the leading online destination for home, has selected online research and custom panel experts  @EasyInsites to build and manage their custom panel in the US.  This panel will be comprised of both One Kings Lane members and consumers across the US, with particular emphasis on key @onekingslane markets.

https://www.onekingslane.com/

This panel will also be utilized for quick polls and forum discussions to support insight-led decision making across the entire business.

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Ipsos and Realeyes agree global deal for facial coding

by Will Corry on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

E-readers boosting rather than harming book industry, finds reading habits survey

by Assistant Editor on April 10, 2014

The vast majority of people who read books via digital formats are still buying paper books too, according to a poll of 1,000 UK adults conducted by marketing solutions and print services provider St Ives Group.

Furthermore, people reading via both formats get through on average 50% more books in a year than those who read only digital or physical books. Readers of both finish an average of 27.3 books per year; more than one per fortnight. The 4% who only use e-readers get through 18.5 annually, while the figure is 17.4 for those just reading paper books.

To download the research in full, please click here

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Women for Women : Can a simple patch make you feel better about yourself?

by Will Corry on April 10, 2014

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand  is going even further, essentially saying every aspect of its industry is a scam.

In this new spot—the newest of several marketing stunts inspired by the success of the brand's "Real Beauty Sketches"—we see women being offered an unbranded "beauty patch" that will help them generally look and feel better. Via Adweek

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New online ad technology boosts online campaign ROI by almost 25% / Exponential

by Will Corry on April 9, 2014

Exponential @exponentialinc has launched a new ad technology that, for the first time, applies transparent audience behavioural models in real-time to help optimise online campaigns.

Called "AERO", the technology/algorithm instantly analyses 50,000 user interests/behaviours to define which ones exhibit the greatest behavioural 'lift' so the ad can instantly be served to the people most likely to react to it.

Why it's different  1/ Tests have indicated it improves the performance of campaigns by 24% on average.

2/ It eliminates wasted ad spend as the campaign can be optimised right from the very start. Other optimisation processes rely solely on machine learning to improve campaigns - this requires large amounts of data/time so there's lots of wastage during the 'learning' phase. [more…]

Hands up if you hate your bank / Contagious article by Patrick Jeffrey

by Will Corry on April 9, 2014

Contextual Integration – which looks at how brands are using location, time and personal preference data to move from planning in media silos to creating contextually relevant communications – will be one of their key themes at Now / Next / Why. For more information on this annual Contagious trends conference, and for tickets, click here for London and here for New York.

Hands up if you hate your bank.

The chances are, if you’re under the age of 30, you’ll have one arm in the air right now. A recent survey from Scratch, an in-house unit of broadcaster Viacom, found that Millennials really don’t like banks. A whopping 73% of the 10,000 people interviewed in the Millennial Disruption Index said that they’d be more excited about a new financial offering from a tech company than from their existing bank. More worryingly – for banks, at least – is that nearly half of all respondents are counting on companies like Google, Amazon and Square to overhaul the way that banks work, with 33% believing they won’t need a bank at all in the near future. [more…]