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New Research Study : Online ads need to be viewable for 14 seconds to be seen / InSkin Media, Research Now, Moat and Sticky

by Will Corry on September 30, 2016

Online ads need to be viewable for 14 seconds to be seen

  • Viewable online ads typically receive 0.7 seconds gaze time
  • Study reveals danger in optimising campaigns for viewability
  • Cluttered environments see ad gaze time drop 37%

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.

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Research : Next day delivery – do consumers really want it? – Future Thinking

by Will Corry on September 28, 2016

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Global promotions by numbers: Infographic from PromoVeritas

by Will Corry on September 28, 2016

Are you following the guidelines about running promotions in specific countries?

Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.

 

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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

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B2B marketers must help rather than push prospects toward sales decisions

B2B marketers must help rather than push prospects toward sales decisions

by Will Corry on September 21, 2016

In today's digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing.

You can download this guide here>>>>

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Research : Who is pushing further into the world of bricks-and-mortar shopping?

Research : Who is pushing further into the world of bricks-and-mortar shopping?

by Will Corry on September 16, 2016

You may have seen the news earlier this week that Amazon are pushing further into the world of bricks-and-mortar shopping, with plans for 100 pop-up stores in US shopping malls that will focus on showcasing its technology offerings, with emphasis being placed on Amazon’s new product Echo.

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Research :  “The end of cold, hard cash” / Nielsen

Research : “The end of cold, hard cash” / Nielsen

by Will Corry on September 15, 2016

I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments - generating an extra $10 trillion in consumer spending globally.

The report also identifies three broad groups fighting to deliver this cashless future: “Across the planet, traditional banks and credit card networks will compete directly with retailers, telecom providers, tech giants, social-media upstarts, and scores of regional, often government-backed initiatives...”

It also indicates how cashless payments could lead to a convergence of all aspects of the consumer experience – including advertising, social media and entertainment.

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“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

by Will Corry on September 14, 2016

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Nielsen launch lets marketers test NPD 3x faster

Nielsen launch lets marketers test NPD 3x faster

by Will Corry on September 14, 2016

New “Quick Predict” delivers the speed innovators need, without compromising quality [more…]

Are you breaking the rules when it comes to your winners? / PromoVeritas

Are you breaking the rules when it comes to your winners? / PromoVeritas

by promoveritas on September 9, 2016

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. [more…]