— Will Corry (@slievemore) February 9, 2015
by Jeff Johns, Associate Director, Northstar Research Partners
What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.
Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.
When it comes to packaging teenage girls love limited edition packs and special deals; rarely use QR codes; switch between low-cost brands; view celebrity endorsement as irrelevant and are clueless on packaging symbols.
A special in-depth study has lifted the lid on the everyday teenage shopping habits. Research by Easyfairs, organisers of Packaging Innovations, Empack and Label&Print, uniquely tracked the daily routine of teenage girls when shopping on and offline.
Over a three week period, a focus group of ten girls aged 17 years recorded daily journals, logged every search and detailed their day-to-day shopping habits. They completed a buying task and answered questions about brands and packaging to determine what really influences their purchasing decisions.
By Paul Skeldon
According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations. [more…]
— Will Corry (@slievemore) February 20, 2015