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Digital disruption / Havas Media Labs and Weve reveals mobile has changed the boundaries of what is socially acceptable

by Will Corry on August 18, 2014

Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.

The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.

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Research : Almost 23 million Brits view entertainment content via smartphones / Vdopia Mobile Insights

by Will Corry on August 14, 2014

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Discover KPI’s for the Insurance Sector / SPA Future Thinking …

by Will Corry on August 12, 2014

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New Levi’s campaigns looks to inspire generation selfie

by Will Corry on August 11, 2014

New Levi's campaigns looks to inspire generation selfie. http://t.co/gtD2ooTntn pic.twitter.com/tc4BBIbfxh

— Digiday (@Digiday) August 10, 2014
 

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“Consumers are paying for premium and economy products over the mid price products” / Fiona Wyatt, Talking Men’s Shoes

by Will Corry on August 7, 2014

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Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel

by Will Corry on August 6, 2014

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Research : UK consumers trust branded content more than editorial / Vibrant Media

by Will Corry on August 6, 2014

New research into the value consumers place on digital content shows that more UK consumers trust content from brands (27 per cent) than from publications (23 per cent).

UK consumers’ levels of trust in digital content are significantly below those demonstrated by consumers in the United States where 35 per cent of consumers say they trust content from publications and 33 per cent say they trust content from brands.

The data from native advertising company @VibrantMediaUK also found that nearly one in four UK consumers (24.5 per cent) distrust content from publications compared to just 19 per cent who say they distrust content from brands.

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Promotional coupons : “We can give them the deals and offers that they really want” / Eagle Eye

by Will Corry on August 6, 2014

Retail convenience business One Stop is introducing Eagle Eye Solution’s AIR technology to make it easier for customers to take advantage of promotional coupons.  The new technology will issue coupons via SMS and email, allowing customers to redeem their vouchers in store using their mobile phone.

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Re-foundationing can transform your business’ – How Thomas Cook, Marks and Spencer and House of Fraser have made it work in practice

by Will Corry on August 5, 2014

It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.

Thanks to the rise of digital, and in particular m-commerce, consumers can check and compare product details and prices in just a few clicks of a device, wherever they are. When they’ve found the item they want, it’s just a few keystrokes more to buy and arrange convenient delivery.

 

IRC 2014 Find out more at www.internetretailingconference.com to be held at the Novotel, Hammersmith, London on October 14, breaks the theme of Re-foundationing into three key themes: Tide, Time and Place.

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