Following a national study, which launches today, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.
The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don’t behave or think in the same way as they did ten years ago. They don’t just use their mobile phones to call friends and family, they rely on them obsessively.
— Will Corry (@slievemore) August 12, 2014
— Will Corry (@slievemore) August 7, 2014
New research into the value consumers place on digital content shows that more UK consumers trust content from brands (27 per cent) than from publications (23 per cent).
UK consumers’ levels of trust in digital content are significantly below those demonstrated by consumers in the United States where 35 per cent of consumers say they trust content from publications and 33 per cent say they trust content from brands.
The data from native advertising company @VibrantMediaUK also found that nearly one in four UK consumers (24.5 per cent) distrust content from publications compared to just 19 per cent who say they distrust content from brands.