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Teradata Corporation (NYSE: TDC), the global leader in analytic data platforms, applications and services, today released, through Teradata eCircle, the UK results of its Data Driven Marketing Survey, Europe.
Marc Turley writes .. I wanted to let you know that we have now published our latest research paper, entitled Sun, Sea and Content Marketing: Producing the Right Content for Travellers.
We surveyed nearly 500 travel industry professionals to see how they are using content to engage and convert their audiences.
Our research indicated that the travel industry is falling far short in this area, despite travellers' appetite for rich and informative content.