The documentary Supershoppers, which aired on Channel 4 on Monday night, told viewers: ‘There are lots of products that dress as David, but are actually produced by Goliath. Companies have twigged that well-meaning shoppers will pay a lot more if they believe they are buying homespun, trusted goods.’
- 27% of marketing professionals are actively looking for a new role.
- Nearly half plan to change jobs in the next six months.
- More than a third (37%) cite career progression as their main motivation for seeking a new role.
Original research from Robert Walters has revealed that 27% of marketing professionals are actively seeking a new job, with almost half planning to change roles in the next six months.
Bing Ads today releases its Valentine’s Day insights, revealing what romantic searches are being made, when, and by whom in the run up to the UK’s most romantic day of the year.
Based on searches made across the Bing platform, it has found love is now mobile, as marketers can expect more than 7 in 10 retail searches related to Valentine’s Day to be made from a mobile device in the run up to the big day.
A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.
These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”
Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.
Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]
— Will Corry (@slievemore) February 4, 2016
- Positivity about purchasing hit its highest-ever level, cost-cutting at lowest-ever level
- Concerns about rising utility bills, rising food prices, the economy, job security and debt all fell over a year
Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help brand owners across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.