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Labour Crisis : Jeremy Corbyn has vowed to continue talking to terrorist organisations

by Will Corry on May 2, 2016

Labour in crisis - " They could slip to 3rd in Scotland and Livingstone fights on"

Latest News : Jeremy Corbyn has vowed to continue talking to terrorist organisations Hamas and Hezbollah, in comments that threaten to further destabilise his leadership ahead of the local elections.

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Now available : 10-Step Website Redesign Checklist … Download now!

Now available : 10-Step Website Redesign Checklist … Download now!

by Will Corry on April 29, 2016

10-Step Website Redesign Checklist

DOWNLOAD TODAY HERE >>>>>

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“How to shorten the time it takes to close that sale” [eBook Download]

“How to shorten the time it takes to close that sale” [eBook Download]

by Will Corry on April 29, 2016

reduce software sales cycle

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Study reveals out of home drives significant uplift in smartphone brand action

Study reveals out of home drives significant uplift in smartphone brand action

by James on April 28, 2016

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

Research : TX’s eXchange Awards celebrate the best marketing of brands

Research : TX’s eXchange Awards celebrate the best marketing of brands

by Will Corry on April 27, 2016

The top award is for best Brand eXchange Power all across the Consumer Journey.

This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey.

The prize for the winning brand is a Brand eXchange Power survey, which underpins annual brand planning with forensic brand guidance.

The Awards take place on Thursday, 26th May, 2016


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Movers and Groovers : Future Thinking has appointed Adele Gritten as their new Director of Key Accounts.

by Will Corry on April 27, 2016

“Challenge” agency Future Thinking has appointed Adele Gritten as their new Director of Key Accounts.

Adele’s appointment will see her take responsibility of key account management for the group, with an initial responsibility of reviewing the existing structure, to ultimately help maximise the commercial value of the agency’s client relationships.

Adele joins the company from Lieberman Research Worldwide where she was Vice President, Managing Director. Prior to Lieberman she was UK Commercial Director at YouGov plc.

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Nearly half of England backs Germany to bring home the trophy at Euro 2016

by James on April 27, 2016

New research by Rocket Fuel reveals consumer behaviours and levels of national support across Europe ahead of the first truly ‘digital European championship’

Nearly half of England is backing Germany to win Euro 2016, which means that almost twice as many English people are backing Germany than England, according to new research released by Rocket Fuel, a leading programmatic marketing platform provider that harnesses the power of artificial intelligence.

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Opportunity for B2B Marketers : Want to find out more about Web Experience Management? … Exclusive download from theMarketingblog

by Will Corry on April 22, 2016

The Need for Agile Web Experience Management

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Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

by James on April 20, 2016

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index.

It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.

Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers

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“How we can help you shake up brand planning in 2016″ … John Whittaker, Future Thinking

by Will Corry on April 19, 2016

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Brand planning is top of mind for many marketers at the moment.

John Whittaker writes ...  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption.

More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic to really offer anything to differentiate with. In fact, there’s a real danger that you’ve heard it all before.

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