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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media [more…]

How businesses can integrate voice of customer into their marketing strategy

by Will Corry on December 19, 2014

Just in from Nico Lutkins, Global Director of Enterprise Marketing and Customer Advocacy at Trustpilot

The customer voice has never been stronger. As a result, businesses have to become more customer-centric by dedicating time and resources to collecting and responding to customer feedback, using the insights uncovered to improve and evolve the customer experience.

It’s not just customer service departments that are looking to customer feedback for guidance; marketers and ecommerce professionals are using this data to help acquire new customers and drive change across their business. @Trustpilot This has led to a surge in ‘Voice of the Customer’ (VoC) programmes, in which businesses gather customer feedback from a wide range of sources before analysing it to capture actionable insights.Read more at the Trustpilot Blog.

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Research : Labour three points behind Tories in new Ipsos Mori poll

by Will Corry on December 18, 2014

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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by Will Corry on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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Beyond Facebook – Marketing to Generation Z – “72% want to start their own business”

by Will Corry on December 13, 2014

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

New research from Global Messaging has revealed some interesting statistics that gives us an insight into the habits of Generation Z…

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10 most shared TV moments in 2014 / Game of Thrones, Peter Capaldi, Gemma Collins

by Will Corry on December 13, 2014

2014’s top ten most talked about TV moments. Major UK analysis of the most talked about TV moments on social media reveals:

  • Shock, surprise, humour and anger drive second screen conversations, as well as delight in others’ misfortunes
  • Emotional intensity and complexity is what compels viewers to share
  • Social media acts as the barometer of the nation’s feelings

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Experian Data Quality Research : Black Friday – British consumers spent an estimated £810 million in a single day

by Will Corry on December 11, 2014

According to figures from Experian and IMRG online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. [more…]

“A real threat to our industry” – On-pack promotions could breach Patent and cost a packet

by Will Corry on December 10, 2014

Brand owners and agencies planning on-pack offers in 2015 need to be aware that their campaigns may be in breach of a European patent which could cost them thousands.

The patent, originally issued to the now extinct online reward scheme Beenz.com, covers the use of codes printed on promotional packs and till receipts or vouchers that is then linked to the ward of a prize or reward.

If the consumer  enters the codes onto a website or via text or post, and once validated, they then have the chance to win a prize or reward this is likely to be a breach of the patent regardless of whether it is an instant win, prize draw or competition mechanic.

Contact abi@promoveritas.com for more details.

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Glassdoor ’25 Best Places To Work’ in the UK

by Will Corry on December 10, 2014

Is Google, according to research from the jobs website Glassdoor @Glassdoor, which polled staff on factors such as what they thought of their CEO and their work-life balance.

Also in the top 10 are #BPTW15 John Lewis and Jaguar Land Rover. We have the full 25 here [more…]