TheMarketingblog

Research

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers – More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment

Silver Surfers 2.0 as over-55s make permanent switch to online shopping Read More »

Nearly half of businesses concerned about impact of “Track and Trace” on data privacy

The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.

Nearly half of businesses concerned about impact of “Track and Trace” on data privacy Read More »

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA Read More »

Online clothing sales : Menswear down a staggering -42.9%

First Month Under Lockdown Sends Online Clothing Sales Spiralling—Menswear was down a staggering -42.9% Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM) Despite a

Online clothing sales : Menswear down a staggering -42.9% Read More »