The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.
Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.
— Will Corry (@slievemore) January 9, 2017
- By 2018, 20% of all business content will be authored by machines
- By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
- By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
- By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.
Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme.
The Mix was launched from a passion of its founder, Tash Walker, to understand human behaviour. The Mix is disrupting how research is conducted and seen, challenging brands on the importance they place on understanding consumers. The Mix works with brands including Purina, Organix and Propercorn.
Is your partner’s office Christmas party coming up? Then you had better get a plus one, as a recent survey has revealed nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash.
A festive survey of 1,000 people, commissioned by leading Stationery company Euroffice, has revealed a staggering 43% of workers have been witness to a colleague copping off with someone other than their spouse at the Christmas do.
British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]
— Will Corry (@slievemore) December 15, 2016