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Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Communicator unveils Top 50 Human Marketers report

Communicator unveils Top 50 Human Marketers report

by Contributing Editor on July 11, 2017

Meet the top 50 marketers who foster a human-first approach to marketing. A new report analyses marketers who adopt the ‘think human’ strategy to emotionally connect with their customers.

The research, conducted by Communicator agency, ranked marketers on ten different criteria including trust, creative risk taking, empathy and emotional intelligence, and humour.

You can find out who made the Top 50 Human Marketers list and download the full report here

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5 ways technical brands can be exciting

5 ways technical brands can be exciting

by Will Corry on July 10, 2017

Marketing technical products can be challenging.

Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.

Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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Latest : Coast launches their first referral marketing campaign powered by Mention Me

Latest : Coast launches their first referral marketing campaign powered by Mention Me

by Will Corry on July 4, 2017

Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]

JICWEBS takes new steps to combat online ad issues

JICWEBS takes new steps to combat online ad issues

by Will Corry on July 4, 2017

In the attempt to tackle the rising threats of online ad fraud and brand safety, JICWEBS has undergone various changes including Richard Foan leaving ABC after 33 years to focus full-time on JICWEBS in a new role as the body moves from being part - to full-time, and hiring a former Microsoft executive.

Tomorrow (Wed 5th), JICWEBS is hosting a town hall on “Building trust in digital advertising” to debate these issues and share what’s being doing to address them. To register click here

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What Human Resources (HR) needs to know about Generation Z

What Human Resources (HR) needs to know about Generation Z

by Will Corry on July 4, 2017

It might feel like we’ve barely scratched the surface of how millennials prefer to work, and how they influence our workforce. But there’s a new gang of kids on the block – “Generation Z” – and they’re about to start flooding our workplace. What is “Generation Z”?

We’ve been naming different generational cohorts for decades. For example, anybody born between 1890-1915 belongs to “The Lost Generation”. And anybody born between 1946-1964 is a “Baby Boomer”.

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FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

by Will Corry on June 30, 2017

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.

Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.

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