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The real players who own the ‘artisan’ products you thought were ‘homespun’

by Will Corry on February 10, 2016

Products which look ‘homespun’ but are actually owned by big companies.

The documentary Supershoppers, which aired on Channel 4 on Monday night, told viewers: ‘There are lots of products that dress as David, but are actually produced by Goliath. Companies have twigged that well-meaning shoppers will pay a lot more if they believe they are buying homespun, trusted goods.’

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One in four marketing professionals actively looking to change jobs

by James on February 10, 2016

  • 27% of marketing professionals are actively looking for a new role.
  • Nearly half plan to change jobs in the next six months.
  • More than a third (37%) cite career progression as their main motivation for seeking a new role.

Original research from Robert Walters has revealed that 27% of marketing professionals are actively seeking a new job, with almost half planning to change roles in the next six months.

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Infographic : KPI’s for the water industry – Is Customer Effort Score the best measure for predicting loyalty?

by Will Corry on February 10, 2016

Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help marketers across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.

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Valentine’s Day Research : Bing Ads Network expects more than 7 in 10 retail searches related to Valentine’s Day to be made from a mobile device in the run up to the big day

by Will Corry on February 10, 2016

Bing Ads today releases its Valentine’s Day insights, revealing what romantic searches are being made, when, and by whom in the run up to the UK’s most romantic day of the year.

Based on searches made across the Bing platform, it has found love is now mobile, as marketers can expect more than 7 in 10 retail searches related to Valentine’s Day to be made from a mobile device in the run up to the big day.

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71% of B2B at risk, according to Gallup study

by Assistant Editor on February 5, 2016

A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.

These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”

Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.

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How to make videos more discoverable, searchable and engaging for viewers – exclusive download

by Will Corry on February 4, 2016

Register now to view this exclusive content!

Ramp named to the "Visionaries" quadrant

Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]

Research : Online ad viewability falls across Europe – Meetrics

by Will Corry on February 4, 2016

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1st fall in UK confidence for 2 years; but spending positivity at record level – Nielsen

by Will Corry on February 2, 2016

Here's Nielsen's latest Consumer Confidence Index showing the first fall in UK consumer confidence for two years as terrorism and immigration concerns escalate, however:

  • Positivity about purchasing hit its highest-ever level, cost-cutting at lowest-ever level
  • Concerns about rising utility bills, rising food prices, the economy, job security and debt all fell over a year

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Infographic : KPI’s for Electricity and Gas – Is Customer Effort Score the best measure for predicting loyalty?

by Will Corry on February 1, 2016

Future Thinking write ... We recently launched the Services Benchmarking Study, designed to help brand owners across a range of industries better understand their sector across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.

[more…]

B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

by Will Corry on January 31, 2016

Q Are you getting your message out there in the right way.

A. I can dramatically add to your results by creating a top quality bespoke newsletter for you

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