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Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by Will Corry on August 2, 2015

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

Research reveals which B2B content types deliver best leads [more…]

Don’t miss out on a massive £259 saving – Data Driven Business Combo Pass – this Friday 31 July only

by Will Corry on July 31, 2015

Your last chance for a £259 saving - Friday only

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Future Thinking Research : The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers

by Will Corry on July 30, 2015

Grocery Eye

Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400

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Events / Meet thousands of buyers … exhibit at ad:tech London

by Will Corry on July 24, 2015

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Research : Q. To what degree does the general population hold the UK Financial Services Industry responsible for economic woes

by Will Corry on July 23, 2015

Blame, Trust and Fairness in the Financial Services Industry ...

insight engineers regularly cover and publish topics of interest to our clients and prospects.

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Events : What do Andrew Keen, Keith Wood, Karen Blackett, Conny Kalcher and Nina Bibby have in common?

by Will Corry on July 16, 2015

They are all speakers at ad:tech London in October

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.

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‘Fresh’ ready to use B2B sales & marketing posts …. 9 SEO tactics, Hire a social media intern, 5 sales development blogs, 7 important PR lessons … Heinz Marketing

by Will Corry on July 12, 2015

 

Heinz Marketing write ... Some of our favorite B2B sales & marketing posts from around the Web.

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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by Will Corry on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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This is a Brand’s World – #BrandsinCannes

This is a Brand’s World – #BrandsinCannes

by KSimpson on June 26, 2015

BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015

Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .

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