- Study reveals five Millennial segments: The Influencers, The Adopters, The Apprentices, The Entertained and The Contented
Bauer Media, @bauermedia home to entertainment brands including KISS, heat, Absolute Radio, Grazia and The Debrief, has launched Bauer Knowledge: The Millennial Chapter, revealing experience is the most valued status symbol for the UK’s millennials. It is the first insight in a series of in depth studies into key audiences. For more information please visit www.thedrum.com/bauer
— Will Corry (@slievemore) January 24, 2015
London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.
— Will Corry (@slievemore) January 19, 2015