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The Mix Launches The Boomer Pitch Competition at Sheffield Doc/Fest

by Clare on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby [more…]

Eight of the best speakers in search marketing. Eight actionable 40 minute learning sessions. All for less than £300

by Will Corry on March 23, 2017

Search Elite has gathered together the best minds in digital marketing for a one-day conference, where expert speakers will disclose proven techniques to significantly increase your online business.

Search Elite is highly focused, with straight talking presenters who will cut to the chase and show you exactly how to make more money and improve your online business. For further information ..

[more…]

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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The true cost of bad data  … Royal Mail Data Services

The true cost of bad data … Royal Mail Data Services

by Will Corry on February 13, 2017

Royal Mail Data Services Reports that Poor-Quality Customer Data Continues to Impede UK Brands’ Marketing Performance

As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data are about to hit home for major UK brands.

New research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor-quality customer data is costing them an average of six per cent of their annual revenues. So how can marketers and data experts finally clean up their customer data to improve overall operational efficiency and campaign effectiveness?

To learn more, download Royal Mail Data Services’ full research findings here. [more…]

Research : Relax and romance: Spas see booking surge from Brits seeking mini-break bliss

by Will Corry on February 13, 2017

  • Brits spring into action to book short breaks ahead of Valentine’s Day
  • Searches for short breaks up nearly a fifth year-on-year

Bing Ads today releases insights into the growth of Britain’s love of a mini-break as UK consumers search for more me-time moments.

In its Spring Travel Insights report, released today, Bing has found that Brits are increasingly looking for quick escapes with loved ones with searches for short breaks up by nearly a fifth (18%) year-on-year.

[more…]

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

by Will Corry on February 9, 2017

Humour is what engaged people, not tackling social issues

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.

The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.

[more…]

Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by Will Corry on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]