Get in Touch

Research

Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

Wealthy consumers turn to international TV channels in an era of fake news

Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

by on November 22, 2017

Brand safety is considerably more complex than the industry thinks

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
 
The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding. [more…]

Guide to Physical Media shares insight to help brands and sellers .. eBay UK

Guide to Physical Media shares insight to help brands and sellers .. eBay UK

by on November 14, 2017

‘GENERATION PHYGITAL’ UP FOR GRABS AS UK’S PREFERENCE FOR PHYSICAL MEDIA OVERTAKES LOVE OF DIGITAL DOWNLOADS

Opportunity for brands as eBay research reveals 52% of Brits prefer to buy physical books, music, films and video games over digital media

  • Over three quarters (76%) of Brits bought a book, DVD/Blu-ray, CD, vinyl record, or video game in the last year
  • This rises to 83% of 18-24 year olds who have bought an item of physical media in the last year
  • The average Brit owns 260 items of physical media as collecting becomes trendy

[more…]

Facial-tracking study reveals key to successful luxury advertising … Realeyes

Facial-tracking study reveals key to successful luxury advertising … Realeyes

by on November 14, 2017

Sector may be shifting away from a more aloof and elitist past

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. [more…]

18-country product content deal for Nielsen Brandbank

18-country product content deal for Nielsen Brandbank

by on November 13, 2017

Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries.

The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to the manufacturer’s retail and wholesale partners.

 

[more…]

Research Movers and Groovers : Future Thinking’s Adele Gritten has taken sole charge as UK managing director

by on November 11, 2017

[more…]

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.

[more…]

White Paper : Creating meaningful customer experiences – Quadient

by on October 28, 2017

[more…]

New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

[more…]