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Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by Will Corry on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

by Will Corry on August 16, 2017

A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.

The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.

A full version of the report can be found by contacting Scarlett@thesourcepartnership.com

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How business can kit out their offices on a budget

How business can kit out their offices on a budget

by Will Corry on August 8, 2017

Now that you are launching a new office, you have probably realized the importance of finding the right office furnishings and equipment. Although it might be a costly step in establishing your business venture, it is of utmost importance.

Like many of the new office owners, you might have factored in the cost of other things such as electronics but have forgotten to factor in furniture and fittings.

With the right choice of fittings and furniture, you will have customized your office as per your taste. Those four empty walls can be something else if you have not put up any shelving or wall art. The good news is that we have put together this piece to educate people on how they can fit their offices on a low budget. These tips will come in handy whether it is a small business that is starting out or a large corporation- after all, everybody loves bargains! [more…]

Health : Why living in the north raises the risk of dying by a fifth

by Will Corry on August 8, 2017

Why living in the north raises the risk of dying: Chance of death before the age of 75 rises by a FIFTH if you live in one of five regions

  • A study found their risk of death before the age of 75 was 20 per cent higher
  • University of Manchester researchers said results told ‘tale of two Englands’
  • Over the past 50 years the North saw 1.2million extra premature deaths

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Nearly half of professionals in 40s ‘plan their own business in next 10 years’

by Will Corry on August 5, 2017

Almost half of professional workers in their 40s plan to start their own business in the next decade, a study shows.A survey of 500 adults by Management Today magazine and car giant Vauxhall found that 70% were looking for a major change in their career.

The main reasons for starting a business included the freedom and flexibility of being your own boss.Just over half of those polled said a job for life culture stifled development.

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100 years of start-ups: Where did it all begin?

100 years of start-ups: Where did it all begin?

by Will Corry on August 5, 2017

The most prolific multinational corporations of today had to start somewhere. Years of hard work, investment and a little bit of good luck meant some of the budding startups of 100 years ago have gone on to become some of the biggest brands in the world today. But how did they do it?

The government-backed Start Up Loans Company has taken a look back at where it all began and produced an interactive timeline featuring some of the world’s major brands: Amazon, Jaguar Land Rover, IKEA, Marriot, Microsoft, Samsung, Starbucks, Tesco, Unilever, Walmart, Amstrad and Poundland.

You can read the timeline here: www.startuploans.co.uk/100-years-start-ups

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Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by Will Corry on August 4, 2017

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

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Research : Video viewability figures published for first time

by Will Corry on July 31, 2017

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% to 51% – the first rise since Q3 2016 – and the highest level since Q1 2016 (54%). [more…]

Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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