Research
by Will Corry
on May 12, 2012
It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.
Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
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by Will Corry
on May 8, 2012
EasyInsites, specialists in custom panels and innovative online research solutions, and Mom365, the U.S. sister company of Bounty Ltd. in the UK, today announce the launch of the Mom365 panel. This new U.S. mom panel will be comprised of expectant and new moms and will be larger and more deeply profiled than any other U.S. research panel alternative in the market.
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by Will Corry
on May 6, 2012
MediaCom’s Olympic tracker has been designed to illustrate how powerful (or not) brand partnerships with the Olympic sponsors are in terms of connecting sponsor brands to consumers. http://mediacomuk.com/ [more…]
by Will Corry
on April 25, 2012
MEC, www.mecglobal.co.uk, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director. [more…]
by Will Corry
on April 13, 2012
A charity fund aimed at developing the direct marketing industry through supporting education, research and skills development projects is calling for applications for its first round of grants.
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by Will Corry
on April 12, 2012
EasyInsites, online research and custom panel specialists, today announced that ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television.
The “Viewback” panel will now source from and represent viewers of the various ITV daytime programmes, including not only Daybreak and Lorraine but also Loose Women and This Morning. www.EasyInsites.com
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by Red Rocket Media
on April 11, 2012
Online photo-pinning network Pinterest has overtaken Google+ to take the third spot when it comes most popular social networking site in the US, reports Mail Online.
The network, which allows users to create pin-boards full of pictures of their favourite things, managed to garner an impressive 104,415,903 unique visits last month alone, propelling it to just behind Facebook and Twitter in the rankings. By Red Rocket Media
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by Will Corry
on April 10, 2012
SME owners and employed businesspeople have profited more from structured business networking and have taken the practice far more seriously than before the recession, according to figures from the UK’s largest business referral organisation.
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MediaCom’s Olympic tracker has been designed to illustrate how powerful (or not) brand partnerships with the Olympic sponsors are in terms of connecting sponsor brands to consumers. http://mediacomuk.com/ [more…]
MEC, www.mecglobal.co.uk, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director. [more…]
