New youth brand report reveals students’ brand choices
Click here to understand the key to success.
Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. Acceptance of any claim is largely determined by personal beliefs relating to the claim as well as by the perceived fit between the product and the benefit.
Starbucks might be the king of coffee shops, and Costa might wear the crown in the UK, but it turns out British people are more partial to a hot beverage from Greggs.
The bakery chain scored highest for value in a national poll of 4,500 people, ranking second on friendliness of staff, speed of service and store cleanliness.
Overall, Greggs performed better than Caffè Nero, Costa and Starbucks, bested only Pret A Manger, according to the Market Force Information survey, which asked consumers about their satisfaction in eight categories at a range of coffee shops and whether they would recommend the brands to others.
Magnetic launches with a new microsite www.magnetic.media
Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers.
It is supporting the launch with a new study called ‘The Rules of Attraction’, conducted for Magnetic by Crowd DNA, which offers new evidence that magazine media is benefiting from dynamic developments in the media landscape, which increased opportunities to engage with consumers.