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Marketing research paper writing – tips and tricks

Marketing research paper writing – tips and tricks

by Will Corry on April 19, 2017

Conducting market research is often a long and laborious task. Creating the process and method of collecting data, then analyzing it requires a significant amount of time and investment in resources. When all is said and done the researcher is left with valuable pieces of information, figures, values, statements, feedbacks, reviews, and data, that if left unattended or presented will all be for nothing.

That’s correct, if all that information is not translating into a straightforward and attention-grabbing document, then the benefits of the research will never be realized.

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“Why brands should wake up to shopper marketing” … Jon Southcombe

by Will Corry on April 15, 2017

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut.

Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking for long-term solutions that drive value.

Enter shopper marketing, a practice that offers relief to hard-up brands in trying times. Shopper marketing might be a huge industry worth around £1.5bn[1] a year, but it’s still seen in some parts as a straightforward – even basic – form of marketing. [more…]

“How to improve research paper writing skills” … Exclusive and 100% original

“How to improve research paper writing skills” … Exclusive and 100% original

by Will Corry on April 14, 2017


The research paper is the backbone of academic life, and it is the one thing that unites classes across the academic spectrum. No matter your major, and no matter what course you are taking, you are almost certainly writing a research paper.

Scholarly research papers, however, are a major challenge for students across the board, and there is hardly a student who doesn’t worry about writing a research paper. These essays are especially hard because they require a combination of skills that many students do not come to school having already developed.

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Research   : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

Research : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

by Will Corry on April 13, 2017

“Strong support” for Brexit among leavers has steadily declined

Consumers expect price rises in every major category of goods - from groceries to cars to housing

The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.

The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.

A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

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Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

by Will Corry on April 13, 2017

Mobile drives digital ad spend past £10 billion threshold

  • 17.3pc rise is highest annual growth rate for 9 years
  • Mobile driving almost entire growth, up 51pc
  • Mobile video the fastest growing ad format, up 103pc

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.

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How to get the most from your poster advertising campaign

How to get the most from your poster advertising campaign

by Will Corry on April 11, 2017

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.

Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.

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Poor web performance damages 68 per cent of customer relationships

by Contributing Editor on April 11, 2017

New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.

The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.

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New mums are much more connected – Verto Analytics

by Will Corry on March 26, 2017

New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.

They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.

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The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by Clare on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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Eight of the best speakers in search marketing. Eight actionable 40 minute learning sessions. All for less than £300

by Will Corry on March 23, 2017

Search Elite has gathered together the best minds in digital marketing for a one-day conference, where expert speakers will disclose proven techniques to significantly increase your online business.

Search Elite is highly focused, with straight talking presenters who will cut to the chase and show you exactly how to make more money and improve your online business. For further information ..

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