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B2B Research : 39% of companies are increasing investment in content marketing … 2017 B2B Content Marketing Trends

by Will Corry on September 18, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof?

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent in most industries, even for those who follow best practices. Of course, if you go upstream of lead capture, the conversion rates of clicks or traffic to closed-won business are absolutely microscopic. [more…]

Important lessons for women starting a business in their 40′s

Important lessons for women starting a business in their 40′s

by Will Corry on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

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Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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Contact centre technology research finds businesses are failing to keep up with customer expectations

Contact centre technology research finds businesses are failing to keep up with customer expectations

by NewVoiceMedia on September 6, 2017

New research from NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, reveals that many UK businesses lack the contact centre capabilities to meet customer expectations.

For more information about NewVoiceMedia and to download the full research report, visit www.newvoicemedia.com.

The study, conducted by global market research firm Opinion Matters, exposes significant gaps between customer preferences and reality, and suggests that businesses across many different sectors are missing out on opportunities to enhance their customer contact centres with technology that could improve the customer experience, help retain existing customers and acquire new business. [more…]

New research reveals the power of persuasive labels : Avery UK

New research reveals the power of persuasive labels : Avery UK

by Will Corry on September 4, 2017

A unique psychological study from Avery UK @UKAvery has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. The in-depth research centres on small businesses and the power and influence of their own shipping and product labelling.

Working with an established behavioural psychologist, Avery UK tested consumer response to small business label designs to reveal how certain elements can encourage positive reactions to the items they are attached to.

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Latest : Top 11 recommended sites for marketers

by Will Corry on September 1, 2017

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Breaking research : Retail to drive UK digital ad spend through 2018

by Will Corry on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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Research : lastminute.com group launches new consumer insights tool

Research : lastminute.com group launches new consumer insights tool

by Will Corry on August 29, 2017

lastminute.com group launches new consumer insights tool to give brands deeper understanding of their audiences

  • The new tool will combine the group’s first-party data and cutting-edge ad technology
  • Travel Portland will be one of the first brands to pilot the product

lastminute.com group today announced the launch of its customer insights capabilities in Europe. Operated by its media business, The Travel People, Travel Insights will give both travel and out-of-sector brands the opportunity to target customers with surveys within ad formats, both on- and off-site. [more…]

Personal Health Information : The fastest path to a secure cloud

by Will Corry on August 24, 2017

Personal Health Information (PHI) records and electronic PHIs (ePHIs) comprise our most confidential data, including demographic information, medical history, test and laboratory results and insurance information.

Learn more >>>>>

Health care professionals utilize the PHI to identify the patient and determine appropriate care and treatment; insurers input financial data, and patients can access this information by request. Due to this highly sensitive combination of medical and financial data, these records have become a favorite target for hackers, as shown by the recent Premera and Anthem breaches. [more…]

Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights

by Will Corry on August 23, 2017

Summer movie season has reeled in more than $11bn worldwide at the box office this year, but who ruled the roost?

With so much noise being created around big blockbuster releases including Dunkirk and Baby Driver, it’s easy to think they’d have seized the top spots.

However, social media and data scientists at 4C Insights @4Cinsights have dug into the stats to unveil that in fact it’s the family genre of film that has benefitted most from one of the wetter summer’s on record. [more…]