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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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The true cost of bad data  … Royal Mail Data Services

The true cost of bad data … Royal Mail Data Services

by Will Corry on February 13, 2017

Royal Mail Data Services Reports that Poor-Quality Customer Data Continues to Impede UK Brands’ Marketing Performance

As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data are about to hit home for major UK brands.

New research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor-quality customer data is costing them an average of six per cent of their annual revenues. So how can marketers and data experts finally clean up their customer data to improve overall operational efficiency and campaign effectiveness?

To learn more, download Royal Mail Data Services’ full research findings here. [more…]

Research : Relax and romance: Spas see booking surge from Brits seeking mini-break bliss

by Will Corry on February 13, 2017

  • Brits spring into action to book short breaks ahead of Valentine’s Day
  • Searches for short breaks up nearly a fifth year-on-year

Bing Ads today releases insights into the growth of Britain’s love of a mini-break as UK consumers search for more me-time moments.

In its Spring Travel Insights report, released today, Bing has found that Brits are increasingly looking for quick escapes with loved ones with searches for short breaks up by nearly a fifth (18%) year-on-year.

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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

by Will Corry on February 9, 2017

Humour is what engaged people, not tackling social issues

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.

The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.

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Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by Will Corry on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]

Events : Planning your next trade show for 2017

Events : Planning your next trade show for 2017

by Will Corry on January 27, 2017

Trade shows are designed to help you make a great impression and create opportunities for new business. You can make a lasting statement by exhibiting at a trade show, but it’s not without its careful planning.

Planning for a trade show is incredibly important if you want everything to go smoothly on the day!

Trade shows do require a set of skills from your staff to ensure it is a successful use of your time and resources. You can use trade shows to your advantage to build foundations for further business and relationships. If you’re looking to take your business to a number of trade shows this year, here are just a few tips.

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Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by Will Corry on January 18, 2017

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

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Research Infographic : What do consumers understand about sustainability? | Future Thinking

by Will Corry on January 9, 2017

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Research : Marketers spend almost one day a week grappling with data analysis

Research : Marketers spend almost one day a week grappling with data analysis

by Will Corry on January 5, 2017

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause.

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