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Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by Will Corry on January 18, 2017

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

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Research Infographic : What do consumers understand about sustainability? | Future Thinking

by Will Corry on January 9, 2017

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Research : Marketers spend almost one day a week grappling with data analysis

Research : Marketers spend almost one day a week grappling with data analysis

by Will Corry on January 5, 2017

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause.

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Top strategic predictions for 2017 … A Gartner report – an exclusive download to theMarketingblog

by Will Corry on January 1, 2017

Did you know?

  • By 2018, 20% of all business content will be authored by machines
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners.
  • By 2020, autonomous software agents outside of human control will participate in 5% of all economic transactions.

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Research : The Mix announces partnership with The Marketing Academy

Research : The Mix announces partnership with The Marketing Academy

by Clare on December 19, 2016

Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme.

The Mix was launched from a passion of its founder, Tash Walker, to understand human behaviour. The Mix is disrupting how research is conducted and seen, challenging brands on the importance they place on understanding consumers. The Mix works with brands including Purina, Organix and Propercorn.

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Nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash … Euroffice

by James on December 16, 2016

Is your partner’s office Christmas party coming up? Then you had better get a plus one, as a recent survey has revealed nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash.

A festive survey of 1,000 people, commissioned by leading Stationery company Euroffice, has revealed a staggering 43% of workers have been witness to a colleague copping off with someone other than their spouse at the Christmas do.

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Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by Will Corry on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

Research : Nearly half of online ads miss target audience … Nielsen

Research : Nearly half of online ads miss target audience … Nielsen

by Will Corry on December 15, 2016

Mobile tends to be more accurate than desktop when targeting narrower groups

Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen.

The accuracy of ad targeting varies widely by sector, with travel marketers currently the most likely to reach their desired audience in the UK (doing so 66% of the time) followed by entertainment (64%). On the other hand, FMCG (40%) and retail (42%) marketers are most likely to struggle hitting their target audience.

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Research : What do consumers understand about sustainability? | Future Thinking

by Will Corry on December 15, 2016

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by James on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]