TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Research

Sendible, Bazookr and WOW Analytics – social media business tools we use to make sure theMarketingblog gets an advantage in 2013

        How difficult is 2013 going to be for mobile marketers, bloggers  and email marketers? Probably there will be no respite – it’s going to be tough. Here are three new UK social media business tools which […]

Sendible, Bazookr and WOW Analytics – social media business tools we use to make sure theMarketingblog gets an advantage in 2013 Read More »

Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe

Mike Plimsoll, Industry Marketing Director at Adobe talks to theMarketingblog about big data. The piece below takes a new look at the next step in the big data story, speed data. Bringing together examples of the importance of harnessing the power

Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe Read More »

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre

UK mums lead the world when it comes to smartphone usage 27 November 2012 – The Global Media Mum 2012 Report released today by BabyCentre, the world’s number one pregnancy and parenting brand, shows that UK mums are leading the

In the UK, nine out of 10 mums (86%) either own or regularly use a laptop / BabyCentre Read More »

Which shoppers are most likely to tell their friends if the retailers at which they shop let them down?

Steve Smith writes .. Yesterday I began looking at the importance of customer service. Data shows that some retailers need to work harder than others to earn people’s recommendations. People who do most of their shopping at M&S Food, Aldi or

Which shoppers are most likely to tell their friends if the retailers at which they shop let them down? Read More »

Data from Adfonic’s Global AdMetrics Report Q3 2012 has shown Apple mobile devices are delivering more impressions for advertisers than similar Samsung hardware

Adfonic  today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung. For more information on the Adfonic Global AdMetrics Report, please

Data from Adfonic’s Global AdMetrics Report Q3 2012 has shown Apple mobile devices are delivering more impressions for advertisers than similar Samsung hardware Read More »

Research : Half of adults online (53%) say their online and in-store experiences are likely to affect how they shop for gifts and presents this Christmas

More than half of adults online (53%) admit that their online and in-store experiences with brands are likely to affect who they choose to shop with for gifts and presents this festive season, according to an online YouGov survey commissioned

Research : Half of adults online (53%) say their online and in-store experiences are likely to affect how they shop for gifts and presents this Christmas Read More »