Cint, a global provider of market insight technology, has formed a partnership with Canada-based survey software company Voxco to broaden the reach of both companies. The partnership includes the integration of Cint Link into Voxco’s Acuity4 Survey to provide its […]
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.
New Google study / If Content is King, Multiscreen is the Queen Read More »
New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that over two-thirds of women (68%) change their purchase criteria for everything they buy once they become a mum and seven out of 10
Becoming a mum puts women in the driving set Read More »
As brand managers across the world seek to quantify the elusive “value of a like” on Facebook, Rakuten’s Play.com today reveals the value to the company of its Facebook fans. Thanks to support from social marketing platform EngageSciences, Rakuten’s Play.com has
Rakuten’s Play.com quantifies the power of a like on Facebook Read More »
Dark Knight Rises (44%), Prometheus (18%) and Avengers Assemble (16%) had the most film-related page views on youth-focused websites Film news (29%), reviews (26%) are most popular types of film content viewed online. Trailers and clips each account for just 10%
How film content is consumed and shared on youth websites Read More »
Screenmedia expo 2013 will take place at Earls Court 2 in London on May 22-23. Screenmedia expo in 2013 promises to be the most exciting yet as the digital out-of-home media sector increases its footprint and widens its scope. For
Groundbreaking study from Cint into market research habits across the world Despite the growth of do-it-yourself (DIY) market research over the past decade, many individuals undertaking consumer research are still unaware of it, according to a survey carried out by
Email messages came out on top as the most popular form of mobile brand messaging in a recent independent industry survey carried out by Forrester Consulting – although the frequency of messages remains key to their success. Commissioned by StrongMail,
New research released today by BabyCentre, the world’s number one pregnancy and parenting website, has found that becoming a mum triggers a fundamental change in how women shop, causing them to alter their fashion style, clothing choices and personal care
Mummy shoppers rule the roost Read More »
2012 search trends James Murray, Digital Insights Manager Experian Marketing Services writes .. We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time
