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Research : Online reviews are now dominating search results / KwikChex

by on June 25, 2012

Canny consumers do not take adverts at face value.

According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service - but do they get the correct and fair information? Via the Guardian / Roy Greenslade

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Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]

Survey / • More developers are using Drupal than the next three highest scoring CMS platforms combined

by on June 20, 2012

Proprietary software solutions are facing a long-term decline as developers and IT executives look towards open source solutions, according to a new survey by Acquia and .net magazine.

The survey, which quizzed nearly 3000 developers from all over the world on a wide range of web design and development trends, revealed that 83% of respondents preferred using open source instead of traditional proprietary software. [more…]

SPA Future Thinking unveils consumer attitude ethnographic tool

by on June 20, 2012

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.

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In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012

New research on the use of promotional merchandise

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Fashion accessories – Bling loses its shine to ‘Lingerie’

by on June 16, 2012

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight.

Meanwhile searches for ‘Lingerie’ dominated and maintained the lead.

According to Greenlight’s report ‘Fashion – Issue 13’, which profiles UK consumer online search behaviour, there were 3.4 million searches made online for womenswear, menswear and fashion accessories in April. [more…]

Which social media channels are the most important to marketers? / New research

by on June 13, 2012

New research conducted by Crain’s B2B reveals a growing interest and involvement among marketers in b-to-b social media.

In 2011, 21 percent of marketers polled reported that they were “very” or “fully” engaged in marketing through social channels, compared with 32 percent this year. For 2013, the research forecasts a rise to 53 percent.

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How social media is changing brand building

by on June 10, 2012

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C. [more…]

“Instant win promotions have declined” / Fotorama Promotions Research

by on June 8, 2012

There has been a significant decline in the use of ‘Instant Win’, ‘Collector Packs’, ‘Free Mail Ins’ and ‘Self Liquidating Promotions’ promotional mechanics since 2005 while in contrast the use of coupon and cash back promotions has  risen dramatically making them the most frequently used on–pack promotional mechanics.

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