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Majority of IT Security believe Big Data should be a strategic focus / Varonis

by on May 24, 2012

More than two thirds of IT people think Big Data should be a strategic priority according to research conducted by Varonis, the leading provider of comprehensive data governance software.

More than half expect Big Data to be a strategic initiative over the next five years, but fewer than half of the respondents felt there was a clear definition of Big Data, even fewer felt they had adequate knowledge of Big Data products.

To download the full Big Data Research report, visit


Smart DRTV set to rise – but viewers still wary over privacy, finds new research from WPN

by on May 23, 2012

Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman. [more…]

Howzat! – Lessons in sport equal lessons in business / Jeff Deighton

by on May 23, 2012

Jeff Deighton of insight engineers writes ...

As some of you know, I spent a lot of my spare time over the last few months doing the English Cricket Board Level 2 coaching certificate and with the test series against the West Indies under way (1:0 after Lords), I found myself musing on the foundations for success in team sport and business.


Using Facebook as a shopping and research tool has increased by almost 40% / Reevoo

by on May 22, 2012

Reevoo, the social commerce solutions provider, has today released research which reveals that consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase.


Research News : insight engineers will set up and collect (for free) quick opinion poll-style questions

by on May 22, 2012

Jeff Deighton writes in his new website / blog ...

There’s an old English proverb that starts For want of a nail, the shoe was lost…” that illustrates the larger consequences of not taking care of the small things.

To help our clients and prospects take care of at least some of the small things, we’ve set up and collected (for free) quick opinion poll-style questions, which we call ‘Test & Vote’. [more…]

The most effective venue for brand engagements and experiential marketing activity

by on May 21, 2012

The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective venue for brand engagements and experiential marketing activity.


How to take your multichannel marketing to another level / Mark Gooding, Mailvivo

by on May 18, 2012

Editor ...After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner).

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.


Who are the largest internet retailers in the U.S.? (infographic)

by on May 12, 2012

It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.

Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.


EasyInsites and Mom365 launch the Mom365 Panel with approximately 40,000 members

by on May 8, 2012

EasyInsites, specialists in custom panels and innovative online research solutions, and Mom365, the U.S. sister company of Bounty Ltd. in the UK, today announce the launch of the Mom365 panel. This new U.S. mom panel will be comprised of expectant and new moms and will be larger and more deeply profiled than any other U.S. research panel alternative in the market.


YouTube videos will rock your fan base! / Video / Social Bakers

by on May 6, 2012

Why is YouTube so hot?