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YouTube videos will rock your fan base! / Video / Social Bakers

by on May 6, 2012

Why is YouTube so hot?

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MediaCom Olympic tracker – what do consumers really think of the Olympic sponsors?

by on May 6, 2012

MediaCom’s Olympic tracker has been designed to illustrate how powerful (or not) brand partnerships with the Olympic sponsors are in terms of connecting sponsor brands to consumers.  http://mediacomuk.com/ [more…]

Movers & Groovers : MEC appoints Jonathan Edwards

by on April 25, 2012

MEC, www.mecglobal.co.uk, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director. [more…]

Companies, organisations, educational institutes and individuals have until 8th May to apply for grants to support research and education initiatives

by on April 13, 2012

A charity fund aimed at developing the direct marketing industry through supporting education, research and skills development projects is calling for applications for its first round of grants.

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How to measure social media, how to harness it and how to benefit from it / Thames Valley ROI Conference

by on April 12, 2012

The ‘Return On Influence Conference’ and Workshop 2012

The ROI Conference June 12 Windsor  This sticky courtesy of Pinstamatic (http://pinstamatic.com)Don't get lost - book for the Return on Influence Conference on June 12  This quote courtesy of Pinstamatic (http://pinstamatic.com)
Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

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EasyInsites / ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television

by on April 12, 2012

EasyInsites, online research and custom panel specialists, today announced that ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television.

The “Viewback” panel will now source from and represent viewers of the various ITV daytime programmes, including not only Daybreak and Lorraine but also Loose Women and This Morning. www.EasyInsites.com

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Recession and social media helps UK business networking reach record profitability – Charlie Lawson, national director of BNI

by on April 10, 2012

SME owners and employed businesspeople have profited more from structured business networking and have taken the practice far more seriously than before the recession, according to figures from the UK’s largest business referral organisation.

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MediaMind Research: Ten facts you should know about in-stream video advertising

by on April 10, 2012

The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.

Research also Shows Users are 200 times more likely to click on In-Stream ads vs. Standard Banners

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Who makes Murdoch look like a socialist?

by on April 10, 2012

Who are the most ruthless capitalists in the western world? Whose monopolistic practices make Walmart look like a corner shop and Rupert Murdoch a socialist? You won't guess the answer in a month of Sundays. [more…]

Daily deals – What next? / Ray Weaver, Harvard Business School / (Video)

by on April 9, 2012

Ray Weaver from the Harvard Business School speaks about the DD Summit Europe 2012 and his panel. More interviews and panels under http://ddsummiteurope.co.uk

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