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In-depth interviews with senior marketers gives fascinating insight into the role of promotional merchandise

by on June 19, 2012

New research on the use of promotional merchandise

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Fashion accessories – Bling loses its shine to ‘Lingerie’

by on June 16, 2012

Consumer online searches for fashion accessories took a turn in April, with the number of queries using the term ‘Jewellery’ dropping 18 per cent on January levels, reveals the latest fashion retail-related data from leading independent digital marketing agency, Greenlight.

Meanwhile searches for ‘Lingerie’ dominated and maintained the lead.

According to Greenlight’s report ‘Fashion – Issue 13’, which profiles UK consumer online search behaviour, there were 3.4 million searches made online for womenswear, menswear and fashion accessories in April. [more…]

Which social media channels are the most important to marketers? / New research

by on June 13, 2012

New research conducted by Crain’s B2B reveals a growing interest and involvement among marketers in b-to-b social media.

In 2011, 21 percent of marketers polled reported that they were “very” or “fully” engaged in marketing through social channels, compared with 32 percent this year. For 2013, the research forecasts a rise to 53 percent.

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How social media is changing brand building

by on June 10, 2012

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C. [more…]

“Instant win promotions have declined” / Fotorama Promotions Research

by on June 8, 2012

There has been a significant decline in the use of ‘Instant Win’, ‘Collector Packs’, ‘Free Mail Ins’ and ‘Self Liquidating Promotions’ promotional mechanics since 2005 while in contrast the use of coupon and cash back promotions has  risen dramatically making them the most frequently used on–pack promotional mechanics.

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Recent research by the Wall Street Journal – 90% of conversations still take place offline

by on June 8, 2012

With improvements in technology, communication in business has been transformed. But recent research reported by the Wall Street Journal states that 90% of conversations still take place offline, and that word-of-mouth is the strongest marketing tool.

Events that Matter, a specialist corporate events management agency based in Surrey, agrees that holding a live event where you can meet clients and suppliers in person is still the best way to communicate your brand. [more…]

“Ann Summers Sexy Uncovered”

by on June 7, 2012

We experience the best sex in our 50's, while sexual confidence peaks between the ages of 60 and 69

A Birmingham-based Digital Agency has completed work for Ann Summers and Relate to develop the national Sex Census results website for 2012.  Fast Fwd Multimedia, based at Fazeley Studios in Digbeth, was awarded the contract after successfully working with Ann Summers on other projects, including an online modelling competition to find the new face of their new brand.

The Sex Census 2012 report can be read in full by downloading at www.yoursexcensus.com

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Equation helps creative companies chase big ideas / Henley Business School research project

by on June 7, 2012

Marketing and PR firms in Britain are generating record numbers of business ideas (e.g. for new products or services) but a low hit rate is stunting true innovation. This new finding comes from a Henley Business School research project1, commissioned by Orange. [more…]

SPA Future Thinking / “Identifying the best combination of variables to optimise and drive value in your brand”

by on June 5, 2012

John Whittaker of SPA Future Thinking writes ... Understanding your brand’s value and that of your competitors is vital to minimising risk and identifying potential.

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“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]