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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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New survey identifies AI & machine learning skills as most important area organisations must address

New survey identifies AI & machine learning skills as most important area organisations must address

by on March 24, 2019

Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

by on March 17, 2019

Ahead of today's St Patrick’s Day celebrations Criteo, the shopping insight expert analysed over 1.7 million sales from UK online retailers of traditional Irish ales; Guinness, Murphy’s and Beamish to reveal which regions had the highest increase in sales.

Sales in the UK increased by 78% ahead of St Patrick’s Day, but Bristol, West Midlands, Essex, Hampshire and Nottinghamshire topped the list with the highest increase of sales.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

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Pros and cons of technology in businesses today

Pros and cons of technology in businesses today

by on February 26, 2019

Humanity has made significant leaps in the modernization of tools and continuous improvement of processes in business.

Now, customers can enjoy shopping for products online and have their packages delivered right at their doorstep.

Meanwhile, entrepreneurs can take advantage of collaboration software such as Google Drive, Slack, and Skype to boost the growth of their companies.

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DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

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2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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