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Market research companies in Europe

Market research companies in Europe

by on January 14, 2019

When it comes down to market research, choosing the right company for the job can become tricky, to say the least.

For starters, market research and its effectiveness depend on a variety of different criteria.

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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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How to choose the best SEO Company in London

How to choose the best SEO Company in London

by on January 2, 2019

There are so many SEO agencies in London, therefore, making it difficult for different clients to select one to cater to their needs. If one chooses the wrong agencies, they might end up getting burned or getting the worst services.

There are two types of SEO companies in London, those that are legit and offer the best services and will also let you know of what they are unable to provide and we also have those that will lie get the business.

These companies will try to meet their end of the bargain through poor SEO techniques.

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Young football fans shunning TV in favour of online for footy info

Young football fans shunning TV in favour of online for footy info

by on December 21, 2018

On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.

88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.

Statista’s European Football Benchmark report

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Big Brands vs Budget Tech

Big Brands vs Budget Tech

by on December 18, 2018

In the run up to Christmas, the big brands are working like crazy to persuade us to purchase their version of the latest tech.

However, with big brands often come even bigger price tags, causing some people to search for instant credit to get that must-have gadget in time to put it under the Christmas tree.

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New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

by on December 7, 2018

New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.

Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.

When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.

For further information, download the research whitepaper at www.newvoicemedia.com

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

by on December 6, 2018

University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.

The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.

The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.

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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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