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Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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57% of UK adults online who have been in an airport lounge find them boring

57% of UK adults online who have been in an airport lounge find them boring

by on April 25, 2019

An online YouGov poll commissioned by leading entertainment and passenger engagement company Spafax published today reveals that 57% of UK adults online who have been in an airport lounge find them boring, with 49% agreeing that lounges need to change to become more interesting.

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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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New survey identifies AI & machine learning skills as most important area organisations must address

New survey identifies AI & machine learning skills as most important area organisations must address

by on March 24, 2019

Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

by on March 17, 2019

Ahead of today's St Patrick’s Day celebrations Criteo, the shopping insight expert analysed over 1.7 million sales from UK online retailers of traditional Irish ales; Guinness, Murphy’s and Beamish to reveal which regions had the highest increase in sales.

Sales in the UK increased by 78% ahead of St Patrick’s Day, but Bristol, West Midlands, Essex, Hampshire and Nottinghamshire topped the list with the highest increase of sales.

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What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

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