Get in Touch

Research

Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

[more…]

Pros and cons of technology in businesses today

Pros and cons of technology in businesses today

by on February 26, 2019

Humanity has made significant leaps in the modernization of tools and continuous improvement of processes in business.

Now, customers can enjoy shopping for products online and have their packages delivered right at their doorstep.

Meanwhile, entrepreneurs can take advantage of collaboration software such as Google Drive, Slack, and Skype to boost the growth of their companies.

[more…]

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

[more…]

2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

[more…]

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

[more…]

Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

[more…]

What makes sales and service conversations great?

What makes sales and service conversations great?

by on January 31, 2019

Computers, smartphones, and chat bots have changed the face of customer connectivity.

In this world, where features and price can be copied in the blink of an eye, and competitors are just a click, tap or swipe away, customer experience (CX) has become one of the only ways to differentiate and thrive.

[more…]

57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

[more…]

Market research companies in Europe

Market research companies in Europe

by on January 14, 2019

When it comes down to market research, choosing the right company for the job can become tricky, to say the least.

For starters, market research and its effectiveness depend on a variety of different criteria.

[more…]

Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

[more…]