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7 signs your business idea is ready to be financed

7 signs your business idea is ready to be financed

by on July 31, 2018

Every business idea requires money, no matter how much or how little, to turn it into a viable venture. Your business plan may be excellent but that doesn’t mean there’s a string of investors waiting in the wings to throw money at you.

A lot of research and planning are required before you can start to look for money for your startup. But how do you know your business idea is ready to be financed? Fortunately, there are various signs that indicate your readiness to move from the initial planning phase to actively pursue funding.

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Exclusive article : Use these 5 steps to write an effective marketing plan

Exclusive article : Use these 5 steps to write an effective marketing plan

by on July 24, 2018

Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.

Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Research : Scale-ups: mind the confidence gap .. Future Kings

Research : Scale-ups: mind the confidence gap .. Future Kings

by on May 14, 2018

New research into Britain’s scaling SME landscape has discovered that one third of growing businesses are lacking confidence when it comes to tackling their biggest and most pressing challenges, according to exclusive research from brand strategy consultants, Future Kings.

The research conducted by Sapio Research asked 200 UK early stage scale ups about their greatest concerns for their businesses as they prepare for growth, as well as their confidence levels in strategies to meet those concerns. [more…]

New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

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New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018

  • smartphone advertising video image2017 was first full year smartphones overtook computers for internet time

  • Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research

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Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

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Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

Research : New Valassis research highlights how restaurants can earn a bigger slice of the pie

by on April 13, 2018

Latest Research  :  Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits.

“When it comes to restaurants, consumers often revisit their tried-and-true spots, but our research also finds that these individuals can be readily persuaded to visit new locations through relevant and timely offers”

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High street store openings at lowest level in seven years

by on April 11, 2018

Research compiled by the Local Data Company (LDC) for PwC, unveiled that an average of 16 high street stores closed every day in 2017, with the second half of the year reporting substantially more closures and less openings than the first.

The report said this reflected a tougher trading environment overall, with a slowdown in consumer spending alongside rising staff and business rates costs. [more…]