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Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

Research : University of Cumbria recognised in ‘UK’s Best Breakthroughs’

by on December 6, 2018

University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.

The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.

The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.

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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

Research : The worst side of recruitment for market research is like dating in the pre-internet age

Research : The worst side of recruitment for market research is like dating in the pre-internet age

by on October 15, 2018

Casting a Light on recruitment for research   

By Jhanne Litson. Head of Casting for Flamingo Strategic Insight Agency

It could be said that the worst side of recruitment for market research is like dating in the pre-internet age: lots of fishing in the same murky pools, armed with endless lists of requirements, and ultimately resulting in forced, fruitless conversations. 

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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

New study finds uncertain rewards motivate consumers to make repeat purchases

New study finds uncertain rewards motivate consumers to make repeat purchases

by on September 14, 2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.

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Big brands no longer get big love from UK consumers

by on August 31, 2018

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Can you fathom the logic behind Jeremy Corbyn’s latest suggestion?

by on August 23, 2018

It's hard to fathom the logic behind Jeremy Corbyn's latest suggestion about how to tackle the power of the US tech giants.

Just about every news outlet in the UK is reporting today that the leader of the opposition wants to see a windfall tax on the tech giants that would pay for more independent journalism.

Amazon, Netflix, Google and Facebook are the companies most frequently referred to.

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