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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

New study finds uncertain rewards motivate consumers to make repeat purchases

New study finds uncertain rewards motivate consumers to make repeat purchases

by on September 14, 2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.

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Big brands no longer get big love from UK consumers

by on August 31, 2018

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Can you fathom the logic behind Jeremy Corbyn’s latest suggestion?

by on August 23, 2018

It's hard to fathom the logic behind Jeremy Corbyn's latest suggestion about how to tackle the power of the US tech giants.

Just about every news outlet in the UK is reporting today that the leader of the opposition wants to see a windfall tax on the tech giants that would pay for more independent journalism.

Amazon, Netflix, Google and Facebook are the companies most frequently referred to.

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New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

by on August 11, 2018

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

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Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

by on August 2, 2018

Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned.

Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth interviews with people across Britain (a mix of leave and remain voters, EU nationals and young people who were not old enough to vote at the time), it shows that the polarising jubilation, devastation and relief seen in the immediate aftermath of the vote has now given way to a more united sense of frustration, disillusionment and potentially dangerous cynicism towards mainstream politics.

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7 signs your business idea is ready to be financed

7 signs your business idea is ready to be financed

by on July 31, 2018

Every business idea requires money, no matter how much or how little, to turn it into a viable venture. Your business plan may be excellent but that doesn’t mean there’s a string of investors waiting in the wings to throw money at you.

A lot of research and planning are required before you can start to look for money for your startup. But how do you know your business idea is ready to be financed? Fortunately, there are various signs that indicate your readiness to move from the initial planning phase to actively pursue funding.

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Exclusive article : Use these 5 steps to write an effective marketing plan

Exclusive article : Use these 5 steps to write an effective marketing plan

by on July 24, 2018

Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.

Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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