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Taking SEO to the C-level / Janaya Wilkins and Mike Jacobson of Ayima

by Will Corry on April 20, 2014

Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima

Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.

Ayima Search Marketing @ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data. Drop them a line:contactus@ayima.com

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’125th birthday’ brand Bahlsen goes on the road with Toucan

by Will Corry on April 19, 2014

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

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Marketing Nuggets : Carling’s, Superdrug, Honda, Kinetic Worldwide, Yeo Valley

by Will Corry on April 18, 2014

UK Marketing. Collection of special articles. Enjoy...

Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.

Call today! Will Corry 01784 434 412  will@themarketingblog.co.uk

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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Provocative : Questions asked about American Apparel’s online catalog graphics

by Will Corry on April 16, 2014

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Easter buying – new study from Internet Retailing

by Will Corry on April 15, 2014


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Across the pond – Tesco is having a second stab at the US market

by Will Corry on April 15, 2014

Tesco is having a second stab at the US market, announcing plans yesterday to open the first franchise stores of its clothing business F&F @FandFclothing across the pond.

The move comes just seven months after Tesco backed out of its Fresh & Easy venture in the US, booking a £1bn writedown on the move after attempts to take on US retail giants like Walmart failed.

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Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide

by Will Corry on April 15, 2014

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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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Q. Do Tesco’s troubles stem from the price of its groceries and confusing promotions?

by Will Corry on April 13, 2014

"It is the confusion marketing and the high pricing that did it for me"
The City worries that Tesco has forgotten the threat from Aldi and Lidl and lost its marketing prowess.

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