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Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

by on March 29, 2019

Exclusive comment from Elliott Jacobs, Director at LiveArea

Yesterday the news broke that Philip Green is set to close 67 stores in the Arcadia group of varying sizes in the UK and Ireland.

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Transgender model fronts Australian lingerie campaign

Transgender model fronts Australian lingerie campaign

by on March 8, 2019

Australian fashion retailer Bonds has launched its latest intimates collection that champions diverse bodies and people who identify as women.

Set to launch across Australia, [more…]

M&S wants new ad agency

M&S wants new ad agency

by on February 24, 2019

Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.

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It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

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10 quick tips about promotional products

10 quick tips about promotional products

by on February 18, 2019

Promotional products help brands attract and maintain the attention of customers. But how do you make sure that your marketing campaign is successful?

Here are 10 instant tips to help your brand make the most of promotional products.

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Why printed mugs are an effective promotion for any business

Why printed mugs are an effective promotion for any business

by on February 13, 2019

Business is a competitive field.

However, suppose you are a business person, you should view competition as a positive aspect because it motivates you to do better than your competitors.

One strategy that increases the performance of your business is coming up with practical and creative marketing strategies.

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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

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2,255 university students decide the UK’s most admired brand – which one is it?

2,255 university students decide the UK’s most admired brand – which one is it?

by on February 12, 2019

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

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Branded Mugs – A quick guide

Branded Mugs – A quick guide

by on February 11, 2019

Josh writes ...Branded mugs are great for both homeowners and brands. For homeowners, these mugs create a sense of pride and association with a particular brand or organization they admire.

Personally, I have an S.A.S branded mug in my mug collection and it makes me feel great and proud every time someone thinks that I work with the Special Forces unit of the British Army when they see it, even though I do not.

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Five ways you can use promotional products

Five ways you can use promotional products

by on February 7, 2019

Promotional are the items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.

Businesses use these products to market their brands, companies, and services.

There are various ways you can use promotional products.

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