Get in Touch

Retail News

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

[more…]

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

by James on September 23, 2016

McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.

Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.

[more…]

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

New packaging designs for Simply Breaded and Harry Ramsden’s product ranges

by James on September 22, 2016

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years.

Tasked with reinvigorating the brand to help consumers find it more easily in supermarket freezers, Brandon has created a design that heroes the product and evokes memories of happy times spent together as a family – round the family dining table and at the seaside for the Simply Breaded range and Harry Ramsden’s respectively. [more…]

Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category

by Will Corry on September 22, 2016

[more…]

French Connection says a quarter of its turnover is now from ecommerce

by James on September 21, 2016

Article by Internet Retailer

More than a quarter of French Connection sales were made online in the first half of its financial year – with half of ecommerce sales coming via mobile devices.

The fashion retailer said today that 26.5% of group retail revenue was generated online in the six months to July 31. That’s up from 22.3% at the same time last year, and comes following a steady growth in the proportion of sales taking place on the internet in recent years.

At the same time, mobile and tablet sales accounted for 50% of ecommerce revenues – up from 47% last time. This, said French Connection, came as the retailer focused on customer relationship management (CRM) and targeted social media advertising.

[more…]

B2B marketers must help rather than push prospects toward sales decisions

B2B marketers must help rather than push prospects toward sales decisions

by Will Corry on September 21, 2016

In today's digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing.

You can download this guide here>>>>

[more…]

Now launches ‘Speak Cheesy’

by James on September 20, 2016

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now.

‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod [more…]

TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

[more…]

Research : Who is pushing further into the world of bricks-and-mortar shopping?

Research : Who is pushing further into the world of bricks-and-mortar shopping?

by Will Corry on September 16, 2016

You may have seen the news earlier this week that Amazon are pushing further into the world of bricks-and-mortar shopping, with plans for 100 pop-up stores in US shopping malls that will focus on showcasing its technology offerings, with emphasis being placed on Amazon’s new product Echo.

[more…]

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

by Will Corry on September 15, 2016

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.

Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.

To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.

[more…]