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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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The world’s leading luxury hotel website just got better

by KSimpson on October 22, 2014

POSSIBLE delivers new digital platform for Small Luxury Hotels of the World

Global digital agency POSSIBLE announces the launch of a new digital platform for [more…]

Amaze overhauls NSPCC website, Rolls-Royce – Metropolitan Collection, Currys PC World, Kantar Information is Beautiful, Casio G-Shock : 22nd October 2014

by Will Corry on October 22, 2014

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FMCG : Halo Foods announces multi-million pound investment in Honey Monster brand

by Will Corry on October 22, 2014

 

Halo Foods Announces Multi-Million Pound Investment in Honey Monster B | Fresh 'Social Business' News from theMarketingblog | Scoop.it

Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name, Honey Monster Puffs. The new product features a revised recipe with less sugar

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From the show floor: Recapping the biggest trends from Brand Licensing Europe

by Will Corry on October 21, 2014

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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Starting your own online store / Danielle Middleton

by Will Corry on October 20, 2014

Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.

Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.

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A very useful corporate gift – there is still time to order Standeazy for Christmas / Free design for the backing cards

by Will Corry on October 20, 2014

Sending a gift to clients and prospects works every time for building your brand

Special Offer - there is still time to order Standeazy for Christmas. Orders must be received by the end of October for early December delivery and there is free design for the backing cards. Buy Now

http://www.standeazy.co.uk/ Email – info@standeazy.com

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by Will Corry on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]