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From the show floor: Recapping the biggest trends from Brand Licensing Europe

by Will Corry on October 21, 2014

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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Starting your own online store / Danielle Middleton

by Will Corry on October 20, 2014

Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.

Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.

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A very useful corporate gift – there is still time to order Standeazy for Christmas / Free design for the backing cards

by Will Corry on October 20, 2014

Sending a gift to clients and prospects works every time for building your brand

Special Offer - there is still time to order Standeazy for Christmas. Orders must be received by the end of October for early December delivery and there is free design for the backing cards. Buy Now

http://www.standeazy.co.uk/ Email – info@standeazy.com

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

by Will Corry on October 17, 2014

http://goo.gl/XrSkJN

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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by Will Corry on October 17, 2014

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

http://www.theexchangelab.com/ [more…]

See critical trends by key metrics like Unique Visitors, Average Order Value etc. / IMRG Benchmarking System

by Will Corry on October 17, 2014

Daily Access To Business Critical Intelligence

We sample your website traffic every day so you can see critical trends by key metrics like Unique Visitors, Average Order Value etc. But, in addition to your own data, you are able to benchmark these metrics against other retailers who are in a similar market to you. It's anonymous, totally secure and it won't slow down your website.

The IMRG Benchmarking System gives you a unique view on your market performance.

 

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Kickstarter For Bomber Barrel Bag : Raised nearly $47,000 in two days – Crowdfund Insider

by Will Corry on October 17, 2014

 

Designer Vincent Pilot Ng Launches Kickstarter For Bomber Barrel Bag; Raised Nearly $47,000 in Two Days - Crowdfund Insider | Fresh 'Social Business' News from theMarketingblog | Scoop.it

Vincent Pilot Ng, founder of Halo Belt, and his Bomber Barrel design team have hit Kickstarter to raise $150,000 to create a timeless and stylish everyday

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What’s on at ad:tech London this year? / Next Tuesday and Wednesday 21-22 October

by Will Corry on October 16, 2014

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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