Get in Touch

Retail News

Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

[more…]

High street store openings at lowest level in seven years

by on April 11, 2018

Research compiled by the Local Data Company (LDC) for PwC, unveiled that an average of 16 high street stores closed every day in 2017, with the second half of the year reporting substantially more closures and less openings than the first.

The report said this reflected a tougher trading environment overall, with a slowdown in consumer spending alongside rising staff and business rates costs. [more…]

Content marketing is no longer a cool experiment for UK supermarkets

Content marketing is no longer a cool experiment for UK supermarkets

by on April 9, 2018

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. [more…]

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

by on April 7, 2018

The role women play in the hospitality industry now and in the future will be one of the hot topics discussed at this year’s H&C EXPO.

The EXPO, @HandCEXPO which takes place at Celtic Manor in Wales on 17th and 18th July, will include a number of panel debates and round-table discussions with Women in Hospitality one of the first to be revealed.

https://www.handcexpo.com/

[more…]

Latest Retail News : Co-op back in the black, AO World, Gender pay gap data, Sainsbury’s bid speculation … Via Retail Week

by on April 6, 2018

Co-op back in the black as food like-for-likes rise

The Co-op returned to profit in 2017 on the back of strong food sales and the growth of its wholesale business.

[more…]

FMCG : New product launch from Heinz

by on April 1, 2018

Have you ever wondered what standard mayonnaise would taste like if combined with the delectable taste of Belgian dark chocolate?

Well, wonder no longer, as Heinz has developed an entirely new recipe bringing the two ingredients together just in time for Easter.

Culinary experts have created the “Heinz [Seriously] Good Chocolate Mayonnaise", a sauce which they claim can be paired with sweet and savoury foods alike.

[more…]

[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

[more…]

[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires

[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires

by on March 14, 2018

About ThirdLove TV Commercial, 'Find the Perfect Match'

Women share their frustrations about bras, including slipping straps, itchy bands and digging wires. However, with ThirdLove's Fit Finder quiz, one customer says she discovered her perfect-fitting bra. ThirdLove encourages women to find their perfect fit by taking the quiz.

[more…]