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New research reveals consumers value the physical experience over online / Future Thinking

New research reveals consumers value the physical experience over online / Future Thinking

by Will Corry on May 22, 2016

New research reveals consumers value the physical experience over online

Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.

According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.

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Shopping : Do you know what ‘Webrooming’ means?

Shopping : Do you know what ‘Webrooming’ means?

by Will Corry on May 21, 2016

'In-store pickups pick up'

Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.

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A special occasion with a Royal Touch … Giant iTab

A special occasion with a Royal Touch … Giant iTab

by Will Corry on May 19, 2016

A special occasion with a Royal Touch 

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.

The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

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New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

New research video : The Judges Panel meet to shortlist brand for TX’s inaugural eXchange Awards

by Will Corry on May 17, 2016

TX write ... The Judges Panel met to shortlist brand for TX's inaugural eXchange Awards. TX facilitates better marketing through forensic brand guidance. We improve the odds of success with future investments and actions.

Our inaugural eXchange Awards celebrate brands eXchanging brilliantly already, with an amazing panel of judges:

  • BV Pradeep, VP Consumer & Market Insight,Unilever
  • Simon Walker, CEO, Kepak Convenience Foods
  • Helen Welch,Director of Customer Insights, Saga
  • Bill Scott, CEO, Droga5
  • Peter Cowie, CEO, The Oystercatchers
  • Carol Reay, Chairman, TransgressiveX

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US department stores leading UK rivals in the race to omnichannel retailing

US department stores leading UK rivals in the race to omnichannel retailing

by Contributing Editor on May 13, 2016

Rockpool Digital analysis ranks Sears ranks first in all areas; House of Fraser best overall in the UK.

Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.

Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.

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Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

by James on May 13, 2016

Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce shops. [more…]

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

by Contributing Editor on May 12, 2016

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach

UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.

Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive  80% of customers still don’t see evidence of it in their on and offline shopping visits.

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Research : New study finds middle-aged shoppers are the most ethical / Warwick Business School

by James on May 9, 2016

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older.

Younger shoppers talked a lot about buying ethical goods, but failed to practice what they preached, with the survey finding they recommended ethical products more than older consumers, but were less likely to purchase them.

And despite the perception that women are more ethical than men, the survey found no difference between the shopping habits of the two genders.   Warwick Business School,

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Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw

Research : Quarter of consumers label well-known grocery brands ‘too expensive’ to buy / Southpaw

by Contributing Editor on May 6, 2016

Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw.

1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed by Birds Eye and Heinz (both 12%).

Other brands which feature in the top 10 include Coca-Cola, Walkers Crisps, Mr Kipling, Ribena, PG Tips, Kingsmill and Robinsons.

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