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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

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Notonthehighstreet announces two pop-ups for Christmas 2018

by on November 6, 2018

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Notonthehighstreet has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018.

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

by on November 3, 2018

An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.

She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.

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7 ways to make sure your e-commerce site is safe from hackers

7 ways to make sure your e-commerce site is safe from hackers

by on October 28, 2018

Shopping sites are especially susceptible to attempted cyber attacks as they tend to be responsible for vast amounts of customer data that hackers can exploit for financial gain.

Since this is the case, it makes sense for all e-commerce operators to shore up their security measures and minimise the likelihood of a breach occurring. Here are some tips to help you with your defensive efforts.

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Direct Mail Marketing in 2018

Direct Mail Marketing in 2018

by on October 25, 2018

 Direct Mail Marketing in 2018

In an increasingly digital world, direct mail marketing may not be your first consideration when you are developing a marketing campaign for your company.

This is partly due to the many other areas of marketing which have been established and are proving popular due to the internet, including revolutionary platforms such as social media. You may be wondering how you can develop a successful direct mail marketing strategy in 2018.

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Social media superstar  .. Your content has gone viral online …

Social media superstar .. Your content has gone viral online …

by on October 17, 2018

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online.

You’re a social media superstar… in an ideal world.

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Supermarkets : No more check out tills?

by on October 13, 2018

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Online business : Simplifying your checkout process

Online business : Simplifying your checkout process

by on October 9, 2018

 

Of all the things you can do when you start your online business, whether your goal is to open a furniture store, sell electronics, ebooks or cosmetics, simplifying your checkout process is one of the most important.

Eliminating as many steps as possible for the customer between making the purchase decision and paying for the item offers a number of benefits for your business.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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