German biscuit maker Bahlsen asked @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.
The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed.
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.
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— Will Corry (@slievemore) April 16, 2014
Tesco is having a second stab at the US market, announcing plans yesterday to open the first franchise stores of its clothing business F&F @FandFclothing across the pond.
The move comes just seven months after Tesco backed out of its Fresh & Easy venture in the US, booking a £1bn writedown on the move after attempts to take on US retail giants like Walmart failed.
Breaking the chains on high streets: A movement for independent local loyalty cards plans to go nationwide http://t.co/wqkFXiMvJf
— Will Corry (@slievemore) April 15, 2014