Get in Touch

Retail News

PrettyLittleThing pairs with Doddle ….eDelivery

by Will Corry on August 20, 2016

[more…]

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by James on August 19, 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

[more…]

Over half of large UK retailers are still struggling to connect the in-store and online shopping experience

by James on August 16, 2016

While more than nine out of ten (92%) large multichannel retailers are now selling online in the UK, almost three-fifths (59%) consider a lack of visibility across channels to be the biggest challenge that they face today, according to a new study released today by RetailMeNot, operator of VoucherCodes.co.uk.

Connecting the in-store and online shopping experience remains a considerable problem for the majority of the UK’s largest multichannel retailers, with nearly two-fifths (38%) admitting that they struggle to offer consistent prices across multiple channels.

[more…]

A bespoke newsletter for your company that concentrates on creating leads

A bespoke newsletter for your company that concentrates on creating leads

by Will Corry on August 13, 2016

A bespoke newsletter that drives leads for your company

[more…]

Sally automates its marketing with Media Centre

Sally automates its marketing with Media Centre

by James on August 12, 2016

Beauty and salon specialist Sally has revolutionised its marketing operation by automating its campaign activity across all four brands.

The company, whose brands include Sally, Salon Services, Beauty Express and Shear Beauty, is now managing all campaign assets, briefings, approvals, supplier quotes and print ordering through Beauty Bank, Sally’s implementation of marketing resource management platform, Media Centre.

[more…]

New : Your own bespoke newsletter designed to get you quality leads

New : Your own bespoke newsletter designed to get you quality leads

by Will Corry on August 11, 2016

[more…]

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

by James on August 2, 2016

Mobile shoppers drive changing trends in retail purchases

Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]

British manufacturer Simba selling a one-type-fits-all mattress is launching first television advertising campaign

by Will Corry on July 27, 2016

[more…]

Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

by James on July 27, 2016

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

[more…]

Research : The horror show of Frankenstein’s Marketer / Workfront

Research : The horror show of Frankenstein’s Marketer / Workfront

by James on July 25, 2016

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

[more…]