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Consumer-generated content gives in-store sales a boost – Bazaarvoice ROBO report

by on January 16, 2018

With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline and vice-versa, is more tangible than ever.

You can find the full report here and infographic here [more…]

TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

Breaking news : Shoppers can now charge their phone while on-the-move

Breaking news : Shoppers can now charge their phone while on-the-move

by on January 4, 2018

New to Westfield

Lifesaver is a low cost, portable mobile charging device.

Westfield London launches world’s first renewable energy mobile phone charging network with start-up Lifesaver

A first-of-its-kind emergency mobile power charging network has launched in Westfield London. For the first time, shoppers can charge their phone while on-the-move. It’s also the first time venue owners can monetise mobile phone charging in a scalable way. [more…]

Poundland’s NSFW Elf ‘Teabagging’ advert investigated

by on January 4, 2018

The Advertising Standards Authority (ASA) has launched an investigation into the Poundland elf campaign, which revealed the Christmas sprite indulging in a sex act with a female doll.

The advert, posted on 21 December, showed the elf hanging a teabag on Barbie’s face, a nod to the sexual act of “teabagging”. The caption read: “How do you take your tea, one lump or two?” [more…]

FMCG : “Powering you from Special K”

by on January 2, 2018

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

[more…]

Latest : Naked Bacon will launch in Waitrose, Sainsbury’s, Morrisons and Tesco from 10 January … Finnebrogue

Latest : Naked Bacon will launch in Waitrose, Sainsbury’s, Morrisons and Tesco from 10 January … Finnebrogue

by on January 1, 2018

Good news: your weekend fry-up or Friday bacon butty could soon be better for you.   Bacon that is said to be free of nitrites, preservatives, E numbers and allergens will soon appear on supermarket shelves in what is being called “a remarkable feat of food technology”. [more…]

Blunders : Charity accuses UK supermarkets of misleading customers

Blunders : Charity accuses UK supermarkets of misleading customers

by on December 15, 2017

Tesco faces legal threat over marketing its food with 'fake farm' names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. [more…]

Shopper purchasing confidence hits lowest level in over two years

Shopper purchasing confidence hits lowest level in over two years

by on December 8, 2017

The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.

[more…]

Who achieved a big 20% uplift in sales?

by on December 4, 2017

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‘Fresh’ Research on Millennial Men  ….  Engage Research

‘Fresh’ Research on Millennial Men  ….  Engage Research

by on December 2, 2017

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds

A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research  [more…]