In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast.
Running from Friday 24 April, Domino’s branding will appear on London cabs, with the humorous creative, by Iris making, it look as if cabbies are Domino’s delivery drivers.
Point-of-sale (PoS) specialist SP Group today announced it has achieved the joint ISO/IEC27001:2013 certification, part of the family of global standards helping organisations keep information assets secure.
1 The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.
The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris andBerlin, following a quiet launch in Dublin earlier this week.
2 JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.
Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers. Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.
Cats are a staple of internet entertainment.
Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?
Professor Crawford Spence, of Warwick Business School comments on the Tesco results
These figures are absolutely huge - nearly the biggest loss in UK corporate history. However, they need to be understood in context. They relate mostly to asset write-downs rather than poor trading performance.
Amanda Lamb partners with Air Wick for new Life Scents launch. Stunning fragrance inspired shots celebrate the first constantly changing fragrance
Following consumer research which reveals 63% of people want a home fragrance that offers more than one scent,1 the new Air Wick Life Scents range delivers a constantly-changing, multi-layered scent sensation, creating an authentic true to life scent experience and helping to turn a house into a home.
Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?
Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.
Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.