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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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Latest : Coast launches their first referral marketing campaign powered by Mention Me

Latest : Coast launches their first referral marketing campaign powered by Mention Me

by Will Corry on July 4, 2017

Leading women's fashion brand Coast has launched their first referral marketing campaign, powered by Mention Me. The campaign will reward the retailer's loyal customers and secure new ones - directly referred to the brand by their friend.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy. [more…]

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

by Will Corry on June 30, 2017

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.

Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.

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The Chemistry Works delivers a creative collective as unique as your brief

The Chemistry Works delivers a creative collective as unique as your brief

by Loudmouth PR on June 27, 2017

Introducing The Chemistry Works (TCWX), a collaborative agency hub comprising experienced talent from across the marketing and creative industries. The brainchild of a number of industry experts, TCWX stemmed from a desire to offer clients a completely bespoke team as unique as their every brief without having to pass on the overhead costs that come with large, multidisciplinary agencies.

TCWX’s network of skills includes Marketing and Brand Strategy; Creative Direction; Graphic Design; Digital Design; Photography; Video Production; Copywriting; Social Media; PR; Events; Product Design; 3D Environment Design and Retail Design. [more…]

Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by Contributing Editor on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

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How to market your new online fashion business

How to market your new online fashion business

by Will Corry on June 15, 2017

Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.

Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?

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Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

Events : “TracyLocke wins their first UK award with Dolce by Ferrero Rocher”

by Will Corry on June 11, 2017

TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.

Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.

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I’ve found Giant iTab fascinating,” Greg Hands, International Trade & Investment Minister

by Will Corry on June 4, 2017

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The ultimate marketing tool: 5 tips for a successful shop makeover

The ultimate marketing tool: 5 tips for a successful shop makeover

by Will Corry on June 2, 2017

Forget about slow spells or quiet Wednesdays. Your shop hasn’t just been going through a temporary or normal rough patch……it’s absolutely dead.

And you’re starting to worry. You can’t remember the last time you were queued out the door or what it feels like to be completely rushed off your feet. Which means your profits have also come to a standstill.

But what can you do to get people back through the door and the till ringing nonstop again?

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What are the most effective ways of driving traffic and site conversions without increasing ad spend

by Will Corry on June 1, 2017

B2B Marketers. Still need more leads for the rest of 2017?

Use theMarketingblog's'Load Your Own Content' plan

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