Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.
According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.
Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.
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Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.
Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
Near-universal mobile phone access, social media and the birth of the Internet of Things are hampering attempts by retailers to create a truly omnichannel customer shopping experience. Personalisation is crucial to success, but according to the survey a massive 80% of customers still don’t see evidence of it in their on and offline shopping visits.
In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older.
Younger shoppers talked a lot about buying ethical goods, but failed to practice what they preached, with the survey finding they recommended ethical products more than older consumers, but were less likely to purchase them.
And despite the perception that women are more ethical than men, the survey found no difference between the shopping habits of the two genders. Warwick Business School,
Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw.
1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed by Birds Eye and Heinz (both 12%).
Other brands which feature in the top 10 include Coca-Cola, Walkers Crisps, Mr Kipling, Ribena, PG Tips, Kingsmill and Robinsons.