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Very.co.uk captures ‘getting ready’ moment with makeover bus tour campaign

by Will Corry on September 2, 2014

Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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Blunders : A badly executed new website launch and a definite image blunder from the National Lottery

by Will Corry on August 31, 2014

I checked my potential winnings from the National Lottery on their site this late August Sunday morning.  It was, as usual a lost cause.

However I was also 'hit' squarely with a series of excuses which in my language add up to a badly executed website change over and a big image blunder from the National Lottery.

Read on and you will see a series of things you cannot do until, as they quote 'the new site will be up soon'

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Contrasting news : Troubled Tesco brings Lewis in early and Lidl’s £20m new ‘More British’ marketing plan

by Will Corry on August 29, 2014

£20m new marketing plan from Lidl & eating into Tesco's profits

Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema advertising in a bid to broaden its customer base.

Bad news for Tesco. Britain's biggest supermarket said price wars and slow progress on reforms will eat into its profits this year - and investor dividends. Tesco said a "number of uncertainties, including market conditions" meant it expected trading profit for the financial year of between £2.4bn and £2.5bn. Analysts had expected around £3bn. The board expects to set an interim dividend of 1.16p per share, which is 75pc lower than last year's payment.

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Fashion Blunders / A striped children’s top decorated with a large six-pointed star is taken off the shelves by Zara

by Will Corry on August 27, 2014

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Classic Blunders : Charlize Theron wears the wrong watch – the cost is only £12m

by Will Corry on August 24, 2014

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

More big blunders with endorsements

Read the blunder stories we have carried in theMarketingblog

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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