‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.
The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]
It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.
Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers
Swedish family-owned company BabyBjörn has won the Red Dot Design Award for Baby Carrier We Air and One Outdoors – an international accolade for excellent product design.
“We’re absolutely delighted that We Air and One Outdoors, two new arrivals in our baby carrier family, have won this prestigious award,” says Ulf Ingemarsson, CEO of BabyBjörn. “Our test families and medical experts – the most important judges of our design – have been very satisfied with our new generation baby carriers. This is further acknowledgement of our quality and design.” [more…]
— Will Corry (@slievemore) April 13, 2016