— Will Corry (@slievemore) June 28, 2015
In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby
Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).
Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.
The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]
ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]