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Car boot parcel points: the industry’s thoughts by Sean Fleming, eDelivery

by Will Corry on May 21, 2015

Check the industry’s thoughts

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Rimmel London and Ocean delivering on the world beating wow factor of out of home advertising

by Will Corry on May 20, 2015

Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to feature on Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss.

Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara.  The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets.

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eSeller – Focus on email marketing: avoiding spam filters – Aaron O’Dowling-Keane

by Will Corry on May 20, 2015

Aaron O'Dowling-Keane writes ... One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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Talk to Mums : What are your recommendations for the “must have latest” baby items?

by Will Corry on May 19, 2015

Pippa Middleton is reported to have snapped up biodegradable cloth nappies for the royal baby.

We look at the latest must-have gadgets from pushchair mitts to polka dot tap protectors.

What are your recommendations for the “must have latest” baby items?

Talk to Mums Blog

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“Increasing sales and customer engagement” – Giant Tables from Giant iTab

by Will Corry on May 18, 2015

New from Giant iTab ...

Our Giant Tables are extremely versatile.They offer a wide range of uses for brand and product presentation, increasing sales and customer engagement.

This electric motorised table allows for full height adjustment with flat and tilt options

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eDelivery : The trade title for professionals who support multichannel retail

by Will Corry on May 18, 2015

Mark Pigou writes ..

We are the trade title for professionals who support multichannel retail. Experts in supply chain, operations, logistics, warehousing, customer support and related services, how can we together ‘fulfil the multichannel promise’.

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Three marketing trends driving Victoria’s Secret’s success .. Louise Flett, Inkling London

by Will Corry on May 16, 2015

Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy and research unit Inkling London. [more…]

Research : International retailers have chosen shopping centres as locations for their first UK stores

by Will Corry on May 15, 2015

The latest BCSC/ LDC vacancy monitor has found the number of shops in UK shopping centres trading as ‘multiples’ has increased in the last year, with the data showing a rise of 1.3 per cent in the number of ‘multiples’ and a corresponding 1.3 per cent drop in the number of independent shops.

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“60 Days of Summer Live Sampling” campaign talks to ABC1 mums

by Will Corry on May 15, 2015

  1. How you can target mums this summer?

    • Talk to Mums create fun and interactive ways for brands to talk to mums offline and online.
    • Our "60 Days of Summer Live Sampling" campaign talks to ABC1 mums across inner and outer London regions.
    • We tap into our network of over 2 million mums and invite them to sample or experience your brand from the Talk to Mums experiential vehicle.

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Optrex invests £1.6m in a new ‘blinking great’ promotional campaign

by Will Corry on May 14, 2015

May 2015:  A new advertisement campaign from RB’s leading eye care brand Optrex  breaks this week.

With Dry Eye a growing problem, currently representing 55% of the eye care market, the new campaign has been developed to promote awareness of dry eye – its causes, effects and the benefits of using Optrex Actimist 2in1 Eye Spray as a convenient and easy to use solution.

The campaign which broke on the 13th May and will run until beginning of August 2015 will feature on television and digital platforms which will target those consumers at greatest risk of Dry Eye.

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