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Video / 50% cashback on your favourite grocery brands – Shopitize app

by Will Corry on June 16, 2013

Did you know that everyday shopping can be both rewarding and fun? Shopitize is a brand new mobile app that gives you up to 50% cashback on your favourite grocery brands in most UK supermarkets. Watch the video.

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Video : Don’t be afraid to be bold,” says Shira Lazar

by Will Corry on June 15, 2013

Don't be afraid to be bold," says Shira Lazar, host of YouTube's What's Trending. For companies that are extending their brand to social media, Lazar advises being authentic and speaking directly to your core demo as the best way to connect with customers.

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FMCG / Themes and promos from all top UK supermarkets / Cosine

by Will Corry on June 15, 2013

 

Grocery Insights Report – Themes and promos from all top UK supermarkets | Fresh Marketing News | Scoop.it

Grocery Insights Report – Themes and promos from all top UK supermarkets From www.cosineuk.com - Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and M&S Food Click to jump straight to Sainsbury’s, Tesco, Asda, Mo

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Missing morning coffee in favour of checking Facebook feeds? / Rakhee Jogia

by Will Corry on June 14, 2013

Figures from Babycentre’s 2013 Social Mum Report .. Mums are bypassing a cup of morning coffee in favour of checking their Facebook feed. Mums are more addicted to Facebook than the general population with just a quarter of other people checking Facebook first thing in the morning. [more…]

Shopitize have great news for iPhone users! / Check out some new offers and never stop earning rewards

by Will Corry on June 14, 2013

 

Great news for iPhone users! Our new redesigned app is available to you at http://j.mp/ShopitizeiOS  Thanks to you we’ve improved the app to give you a more rewarding experience. We’re ready to share this result with iPhone users first. So update your iPhone app to see what's new!  If you use our Android app we promise to deliver this to you as well in the next couple of weeks.. Meanwhile, check out some new offers and never stop earning rewards.

Shopitize

Great news for iPhone users! Our new redesigned app is available to you at http://j.mp/ShopitizeiOS 

Thanks to you we’ve improved the app to give you a more rewarding experience. We’re ready to share this result with iPhone users first. So update your iPhone app to see what's new! If you use our Android app we promise to deliver this to you as well in the next couple of weeks.

Meanwhile, check out some new offers and never stop earning rewards.

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Unilever’s Luis Di Como announced as a Headline Speaker for ad:tech London on 11-12 September.

by Will Corry on June 13, 2013

FMCG and fashion elite to join ad:tech London Keynote Line up

Unilever Global SVP Media Luis Di Como, iconic British fashion designer Ozwald Boateng OBE, WPP Digital Chief Executive Mark Read and AKQA Co-Founder James Hilton are among the first headline speakers to be announced for ad:tech London on 11-12 September.

ad:tech London will take place on 11-12 September at The National Hall, Kensington Olympia. Now in its ninth year, ad:tech London consists of an exhibition and a conference. The free exhibition includes 70+ educational seminars and 150+ exhibitors. The paid-for conference includes keynote presentations, panel discussions and interviews in dedicated topic-specific summits.

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Lyris / Marketers and consumers out of sync, Big Data is a big mystery

by Will Corry on June 13, 2013

The 'Economist Intelligence Unit'  (EIU) Reveals Data Challenges Have Created Significant Gaps in Marketers’ Understanding of Consumer

London, UK – June 12, 2013 – A new survey released today by Lyris, Inc. (OTCBB: LYRI), a leading global provider of digital marketing solutions, and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.

Despite the vast amounts of consumer interactive data available, the survey reveals a disconnect between marketing strategy and what is really influencing consumers. For example, 70% of consumers believe attempts at personalisation are superficial and 63% of consumers claim that they have grown numb to it. The survey also indicates senior marketing executives fail to appreciate the most important channels influencing purchase and ROI.  The EIU survey executive summary and full report can be viewed here www.lyris.com/eiu. [more…]

Successfully road testing a new lead generation platform from StrategyMix / Will Corry, theMarketingblog

by Will Corry on June 12, 2013

I love it when a 'leads result' plan comes together.

I have been road testing a new lead generation platform called StrategyMix for about two months now. The results have been excellent.

I increased the prospects in my sales funnel by 37%  (May2013)- and of greater importance I was up 15% on my average monthly client billing for the month. That's why I am giving an early ***** to StrategyMix.  It works when it comes to results. http://www.strategymix.co.uk/

A big word of thanks also to Marcus de Guingand, General Manager, StrategyMix UK. His help, enthusiasm and guidance made a lot of difference. Having  had a very poor experience with the service levels of Constant Contact-  it was very encouraging to get this extra level of interest etc, from Marcus. Will Corry, theMarketingblog [more…]

News from Sainsbury’s, Tesco, Facebook, Mark Zuckerberg, Inditex, Zara

by Will Corry on June 12, 2013

Sainsbury's focus on convenience stores and non-food sales has helped it to outperform main rival Tesco again, despite sales growth slowing to the slowest pace in eight years.

Britain's third largest supermarket reported like-for-like sales growth of 0.8pc excluding fuel in the quarter to June 8. The retailer also grew market share by 0.2 percentage points to 16.8pc. Last week, Tesco, Britain's biggest supermarket, reported a 1pc fall in same-store sales growth.

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B2B / Who else wants to claim their 100 free leads and start selling? / Quartz Data Services

by Will Corry on June 11, 2013

B2B Prospector 100 free sales leads - Quartz Data Services | Fresh Marketing News | Scoop.it
From www.quartzdata.co.uk - Follow this link to claim your 100 free leads and start selling

100 free sales leads with B2B Prospector"  We have joined forces with Experian to help our clients to improve their sales lead generation and have negotiated all new clients 100 free leads on their first order.  The powerful Experian B2B Prospector tool is the best value system for clients wanting to find new business leads. There are no minimum spends and no subscription. You simply buy what you want.

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