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JustEat “mini fist pump” ad by The Red Brick Road

by Will Corry on September 18, 2014

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

by Will Corry on September 18, 2014

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]

Women for Women : Flagship store for ‘ignored plus-size shoppers’ opens in Oxford Street

by Will Corry on September 18, 2014

Flagship store for 'ignored plus-size shoppers' opens in Oxford Street | Fresh 'Social Business' News from theMarketingblog | Scoop.it

The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.

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Order 5,000 stands we will design and create your artwork for you free of charge

by Will Corry on September 18, 2014

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“A quarter of a million pounds spent by the two sides on promotional clothing,badges or flags” Gordon Glenister, Director General of the British Promotional Merchandise Association

by Will Corry on September 17, 2014

From Berwick on Tweed to Wick, Scots everywhere, no matter which side they support, have been wearing their hearts, not just on their sleeves but also on their T shirts, lapels even on their cuffs.

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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]

Licor 43 targets stylish Londoners with Vogue Fashion Night Out activation

by KSimpson on September 16, 2014

- Licor 43 partners with leading international lifestyle global fashion accessories brand Folli Follie -

Licor 43, the smooth golden Spanish liqueur, continues its UK launch activity by targeting stylish Londoners, and partnering with Folli Follie for Vogue Fashion Night Out on Tuesday 23 September.

As one of the key highlights in the shopping calendar, Vogue Fashion Night Out is a late night event where stylish consumers are treated to a retail experience above and beyond normal expectations.  Visitors to the Folli Follie flagship store will be treated to delicious complimentary cocktails from Licor 43 as they browse the accessories in the shop thanks to a partnership agreed for this special night.

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SABMiller shares rise as markets await brewing mega-deal – Telegraph

by Will Corry on September 16, 2014

Speculation that Anheuser-Busch InBev may swoop for SABMiller fizzed up yet again, after it emerged over the weekend that the latter had approached Heineken, only to be rebuffed

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Naughty TV adverts and the rise of the second screen drive up revenues at the flash sales site

by Will Corry on September 16, 2014

Via The Telegraph.

SecretSales.com, the UK’s largest flash sales business, has reported revenues of £18.2m for 2013, up 68pc on the previous year. Sales have been driven by mobile shopping, with 50pc of orders taking place on smartphones or tablets. Watch the video.

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Video : An unforgettable product tasting / Monte Scroppino

by Will Corry on September 15, 2014

An unforgettable product tasting… The @MonteScroppino ladies turned up the heat on #Ibiza.

Watch the video

Are you ready for a "Don't do Don't" product tasting? See what happened when the Monte Scroppino ladies went to Ibiza to introduce Monte Scroppino.

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