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“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

“We wanted to give retailers more opportunities to represent their brand and stand out from the competition” / Stefan Hamann, CEO Shopware

by James on June 27, 2016

Special interview with Stefan Hamann, CEO Shopware / Courtesy of "Internet Retailing" By 

Shopware is a trendsetting ecommerce software that empowers retailers with easy to use technology to build their own site. Shopware allows business owners to build inspirational and emotionally-appealing shopping environments. 

In our exclusive interview Stefan talks about the journey that Shopware has undergone since it was founded in 2000, as well as his future plans and industry challenges.

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These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

by James on June 21, 2016

High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network.

Based on analysis of the billions of actions of 20 million members in the UK, LinkedIn’s Top Attractors list ranks Virgin Media and Harrods in second and third spots, whilst Google and PA Consulting take fourth and fifth places respectively, followed by ASOS and KPMG.

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BABYBJÖRN has launched a completely new website which includes “This is LIFE” ezine

BABYBJÖRN has launched a completely new website which includes “This is LIFE” ezine

by Will Corry on June 20, 2016

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by Will Corry on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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Watch : The Lick-hikers guide to inner strength campaign / Valio Gefilus

by James on June 17, 2016

International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio.

Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science.  These include a Russian public toilet and underground station, a Finnish kindergarten, Swedish river, €10 note, London’s Piccadilly Circus and Tottenham Hotspur FC. [more…]

Watch : Space launch a new refreshing and filtered campaign for Cravendale

Watch : Space launch a new refreshing and filtered campaign for Cravendale

by James on June 16, 2016

Creative agency Space has produced a new social film.  The Local, inspired by the pure and refreshing taste of Cravendale Milk, will be launched on the brand’s YouTube channel.

The Holy Cow, a pub in Camberwell, is your local with a difference, serving only half pints of pure and refreshing Cravendale to kids.  They re-enact everyday scenes you tend to witness down the pub with your mates with a pure, filtered perspective.

The agency was appointed by Cravendale at the beginning of the year. It has created the concept as an evolution of the ‘The Milk Drinker’ ad launched a year ago, recognising that the greatest milk connoisseurs are, in fact, children themselves. [more…]

Snickers freaks out Marilyn Monroe oglers with funny digital billboard

by Will Corry on June 14, 2016

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Peer-to-peer selling : Will iBuySell be the next big marketplace?

Peer-to-peer selling : Will iBuySell be the next big marketplace?

by Will Corry on June 12, 2016

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A BIG hit – Giant iTab at #InfoComm16

by Will Corry on June 10, 2016

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