The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
— Will Corry (@slievemore) March 28, 2015
New youth brand report reveals students’ brand choices
Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.
The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.
Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.
The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.
The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.
Babyville at Clareville will communicate these messages via multi channel media relations activity.
Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…
As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.
Supermarket and FMCG News .. Virtual supermarket opens.
When Tesco opened a virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.
Shoppers use their smartphones to scan the QR codes of the items they want.