By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk
It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.
That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.
Vincent Pilot Ng, founder of Halo Belt, and his Bomber Barrel design team have hit Kickstarter to raise $150,000 to create a timeless and stylish everyday