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More than three quarters (78%) of consumers now browse online before buying in-store

by Will Corry on October 30, 2014

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Video : Top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour

by Will Corry on October 30, 2014

Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint.

Filmed in a labyrinthine underground-meets-outdoor space in London, it's an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour.

It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.

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WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by Loudmouth PR on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

‘Should’ve gone to Specsavers’ down under – new videos from Australia

by Will Corry on October 29, 2014

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Six reasons to consider a wireless barcode scanner / Data Stored on your Server : Increased Freedom : Improved Durability etc.

by Will Corry on October 28, 2014

A wireless barcode scanner can work nicely with many different types of checkout and even POS systems. In fact, with the higher prevalence of barcodes in today's retail (and wholesale) environment, there are tons of reasons to consider migrating to a wireless barcode model.

There is the increased freedom and range of motion, plus being able to store all of your data on your server (and instantly) rather than in the device itself, and much more.

Here are a number of reasons to consider moving to wireless scanning technology. [more…]

Flagship stores create the buzz a brand needs to succeed

by Assistant Editor on October 27, 2014

By Helene Mills, Associate Director, Pragma - a St Ives Group company

Flagships represent the lead in many areas of business and culture – they are the first, the largest, the fastest and the best. In retail, well-executed flagship stores help to define a brand’s personality, drive engagement, and win the hearts and minds of consumers.

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Register for Conversion Conference London – use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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How to achieve maximum ROI from your online campaigns / Conversion Conference London 29–30 OCTOBER 2014 / Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

Conversion Conference London 2930 OCTOBER 2014

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns.Renowned experts explain how to improve sales and dramatical increase your site's conversion rates.

Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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