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How to use product sampling to get people talking : Sally Durcan, Hotcow

by Will Corry on March 30, 2015

The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.

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E-commerce : 20-40% of all clothing purchased online is returned – Srishti Dhawan, Pragma

by Will Corry on March 30, 2015

Fit to bust  ... It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.

Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return. The problem with this solution is that no matter how easy the retailer return/delivery policy is, customers still need to invest time and effort in making that return, and often end up in a physical store for the final purchase. This is evident in the rise of click and collect, particularly in fashion.

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Reaching a global audience with InternetRetailing Media’s exclusive new partnership with Clarion Events

by Will Corry on March 28, 2015

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No to festivals, high-end brands and budget supermarkets – new youth brand report

by Will Corry on March 28, 2015

New youth brand report reveals students’ brand choices

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What’s huge and has a hammer teetering just above it?

by Will Corry on March 27, 2015

Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.

The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.

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Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by Will Corry on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.

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Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch

by Will Corry on March 25, 2015

Comotomo, the leading silicon baby bottle in the US, has chosen Babyville at Clareville to handle its UK launch following a competitive pitch.

The PR brief includes securing key influencer endorsements, traditional on and off line proactive press office activity and campaigns strategically designed to reassure first time parents of the quality of the brand’s medical grade silicon bottles and teethers.

Babyville at Clareville will communicate these messages via multi channel media relations activity.

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Guerrilla marketing can really get you noticed at trade shows / Hotcow

by Will Corry on March 24, 2015

Hotcow @Hotcow write ...When done right, guerrilla marketing can really get you noticed at trade shows.

Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join him on his bed of clouds…

As surreal and wacky as it sounds, this was the concept behind one of the most memorable guerrilla marketing trade show campaigns to date.

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Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.

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Tesco’s virtual supermarket / For familiar products you’ve already been using for years, the virtual store is a futuristic time-saver

by Will Corry on March 23, 2015

Supermarket and FMCG News .. Virtual supermarket opens.

When Tesco opened a  virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.

Shoppers use their smartphones to scan the QR codes of the items they want.

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