Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.
The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.
For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400
Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.
East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.
— Will Corry (@slievemore) July 22, 2015
Leisure Industry Week, the UK’s largest dedicated trade event for the leisure industry, has announced a sponsorship deal with globally renowned energy drinks supplier, Lucozade.
For 27 years, LIW has delivered leading global brands to thousands of delegates from across the spectrum of the leisure industry. The announcement that Lucozade, who also sponsor the Amateur Rowing Association (ARA), FA Premier League, FA Cup, England Rugby Football Union, England Football Team, the Republic Of Ireland Football Team and the London Marathon amongst many others, will be sponsoring the front of hall is a real statement of intent from the new management team. [more…]