Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint.
Filmed in a labyrinthine underground-meets-outdoor space in London, it's an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour.
It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.
As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.
Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]
— Will Corry (@slievemore) October 29, 2014
By Helene Mills, Associate Director, Pragma - a St Ives Group company
Flagships represent the lead in many areas of business and culture – they are the first, the largest, the fastest and the best. In retail, well-executed flagship stores help to define a brand’s personality, drive engagement, and win the hearts and minds of consumers.