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Research : Relax and romance: Spas see booking surge from Brits seeking mini-break bliss

by Will Corry on February 13, 2017

  • Brits spring into action to book short breaks ahead of Valentine’s Day
  • Searches for short breaks up nearly a fifth year-on-year

Bing Ads today releases insights into the growth of Britain’s love of a mini-break as UK consumers search for more me-time moments.

In its Spring Travel Insights report, released today, Bing has found that Brits are increasingly looking for quick escapes with loved ones with searches for short breaks up by nearly a fifth (18%) year-on-year.

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Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

by Will Corry on February 13, 2017


5 Marketing Tips for Your E-Commerce Store

Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.

It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.

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Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by Will Corry on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

by James on December 20, 2016

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]

Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by Will Corry on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by James on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Nielsen unveils “dark horse” behind best product launches

Nielsen unveils “dark horse” behind best product launches

by Will Corry on December 12, 2016

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.

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British retail “drowning in sea” of unrewarding loyalty cards

British retail “drowning in sea” of unrewarding loyalty cards

by Will Corry on December 7, 2016

Only Finland has more but, paradoxically, British shoppers among least likely to use them

Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.

Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.

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Women for Women : How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire’s club

by Will Corry on December 7, 2016

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