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“How to shorten the time it takes to close that sale” [eBook Download]

“How to shorten the time it takes to close that sale” [eBook Download]

by Will Corry on April 29, 2016

reduce software sales cycle

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Study reveals out of home drives significant uplift in smartphone brand action

Study reveals out of home drives significant uplift in smartphone brand action

by James on April 28, 2016

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

New Websites : Welcome to the new look eSeller – the living eBook!

New Websites : Welcome to the new look eSeller – the living eBook!

by James on April 25, 2016

The team at eSeller write ...

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business.

Being a ‘living eBook’, the content in each of these will be added to, will grow and evolve over time with regular updates and additions so the information you get is not only helpful, but bang up to date. http://eseller.net/

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Bazaarvoice …. Deep-dive analysis of the business impact consumer-generated content has on sales conversion

by James on April 20, 2016

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop has launched the inaugural Bazaarvoice CGC Index.

It's a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries.

Groundbreaking new research draws on data from 45.6 billion product page views to describe the next chapter of consumer-generated content and identify the five key traits of best-in-class CGC marketers

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UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

by James on April 19, 2016

Ecommerce personalisation software solution, PureClarity has been announced as ‘SaaS Solution of the Year’ at the 2016 European IT & Software Excellence Awards.

The award was presented by comedian, Patrick Kielty at the glamorous ceremony held at the London Lancaster Hotel on 15th April. PureClarity’s Chief Executive, Dr Paul M. Gibson, Sales & Marketing Director, Paul Doherty, and Group Marketing Manager, Annabel Paton celebrated alongside finalists from over 86 companies from 21 European countries.

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UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

by Will Corry on April 18, 2016

Following IAB/PwC's Digital Adspend study, there's more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics.

However, the UK still lags well behind other European countries and, based on IAB figures, it suggests £600 million still being wasted annually on non-viewable ads.

Brands/publishers can now see main reasons why ads aren’t viewable

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Braintree’s #AcceptAnything food truck

Braintree’s #AcceptAnything food truck

by James on April 15, 2016

Last week Braintree, a PayPal company, brought its #AcceptAnything Food Truck to dev. and start up hot-spots in East London. Since Braintree lets you accept anything: credit and debit cards, PayPal, Apple Pay, bitcoin, and whatever’s next, they wanted to ask the question: ‘what if we literally accepted anything?’

So the team created the Braintree “Accept Anything” Food Truck: the first food truck that lets customers decide how to pay.

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BabyBjörn wins International Red Dot Design Award

BabyBjörn wins International Red Dot Design Award

by James on April 13, 2016

Swedish family-owned company BabyBjörn has won the Red Dot Design Award for Baby Carrier We Air and One Outdoors – an international accolade for excellent product design.

“We’re absolutely delighted that We Air and One Outdoors, two new arrivals in our baby carrier family, have won this prestigious award,”  says Ulf Ingemarsson, CEO of BabyBjörn. “Our test families and medical experts – the most important judges of our design – have been very satisfied with our new generation baby carriers.  This is further acknowledgement of our quality and design.” [more…]

[Watch] …. ‘Epic Dance Off’ competition – Hotpants-clad Dave, builder Colin and ‘wolf’ Gary

by Will Corry on April 13, 2016

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Cleverboxes selects Kewill DropShip for order management

Cleverboxes selects Kewill DropShip for order management

by James on April 11, 2016

Kewill, a leading provider of innovative software for supply chain execution, today announced that Cleverboxes – one of the UK’s fastest growing online retailers – has joined its list of cutting-edge customers.

Cleverboxes is using Kewill DropShip, a collaborative order management and fulfillment solution for retail and wholesale enterprises that drop-ship, or direct despatch, products directly from their suppliers to their customers.

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