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Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

by Will Corry on February 11, 2016

US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.

The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.

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.@VCCPMedia uses real-time @google data for launch of @Sambucoluk spot

by Will Corry on February 10, 2016

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Valentine’s Day Research : Bing Ads Network expects more than 7 in 10 retail searches related to Valentine’s Day to be made from a mobile device in the run up to the big day

by Will Corry on February 10, 2016

Bing Ads today releases its Valentine’s Day insights, revealing what romantic searches are being made, when, and by whom in the run up to the UK’s most romantic day of the year.

Based on searches made across the Bing platform, it has found love is now mobile, as marketers can expect more than 7 in 10 retail searches related to Valentine’s Day to be made from a mobile device in the run up to the big day.

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Space helps launch the UK’s first ever yellow-top milk

by James on February 9, 2016

Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk.

Space’s remit covers live brand activation as well as digital and social.

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If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

by Will Corry on February 8, 2016

Email newsletter platform from E-goi … try it out today

Sending out newsletters? If you have up to 5001 contacts you don't need to pay a penny to use E-goi in Valentines Day

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Women for Women : Finding it difficult to buy bras online?

by Will Corry on February 4, 2016

Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras.

Even at the best of times — when you are physically in a store with a veritable sea of bras at your disposal to try on — the process can be painfully unrewarding, with two bras purportedly made for the same proportions fitting completely differently, and neither very comfortable.

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Movers and Groovers : Astound Commerce appoints industry veteran Terry Hunter

by James on February 4, 2016

Appointment coincides with a series of new European customer wins including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK

Astound Commerce, the global ecommerce provider, today announced the appointment of Terry Hunter as UK Managing Director. Terry will operate from Astound’s new London office in Hoxton Square, gained as part of Astound’s recent takeover of the UK team running digital creative agency Firedog.

Astound also took the opportunity to announce five new European customer wins, including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK. [more…]

Furniture Village appoints Summit to refresh its digital search strategy

by Simpson on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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Peak Content : “Prepare for a high-octane career of constant deadlines, fewer investigative roles and liaising more directly with the sales team” – Ian McCawley, Acuity PR

by Will Corry on February 4, 2016

Erica Berger the founder of Catchpool writes ..

Does it feel like you’re reading, watching, and listening to more information than ever before?

Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a new found quest to find some sense of calm amidst the flurry of information?

You’re not alone. But I’m sure you knew that already…from social media, of course

Or, as I like to call it, “peak content.” [more…]

Shelves at the easyFoodstore, where all items are on sale for 25p, were cleared by bargain hunters

by Will Corry on February 4, 2016

The new easyFoodstore opened its doors yesterday and within hours was besieged by hundreds of savvy shoppers eager to take advantage of its mega-discount offerings.

The shop - from the man behind the easyJet empire - offers a range of basic items at 'rock-bottom prices', with an introductory promotion this month of just 25p for everything.

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