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Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by Will Corry on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.

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Events – 25/26 March: Get ecommerce problems from currency to CRO sorted at the Experts Clinic

by Will Corry on March 2, 2015

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FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events

by Will Corry on February 28, 2015

Engage digital mums offline at Blog Brunch Events with your brand - @sallytalktomums Talk to Mums

 

Date: 24 April, 2015 Location: Central London, HolbornTime: 10am - 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to...  Read MORE

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Sneak peak of some of what @dotmailer and @PhillipSmithUK are showing at #IRX15

by Will Corry on February 27, 2015

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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by Will Corry on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

by Will Corry on February 26, 2015

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Movers and Groovers : Morrisons has named David Potts as its new CEO

by Will Corry on February 25, 2015

Morrisons has named former Tesco director David Potts as its new chief executive.

Mr Potts, who started his Tesco career at age 16 and rose to become retail director in the UK and chief executive of its Irish businesses, will take the helm on 16 March.

He takes over from Dalton Philips, who said in January he would leave the troubled supermarket after five years in charge.

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Product sampling can really work, but you need the right promotional staff / Hotcow

by Will Corry on February 23, 2015

Let’s face it, we all love getting something for nothing, and most of us can’t resist a free sample of the latest designer perfume or new brand of chocolate; particularly when they are offered to us by friendly and knowledgeable brand representatives.

Despite it being one of the oldest forms of marketing around, face to face promotion is still a favoured strategy by marketers, and when combined with product sampling, it can be an extremely powerful way of connecting with potential customers.

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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Add a glass of shiraz and a bottle of beer to your Starbucks order

by Will Corry on February 21, 2015

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