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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Contrasting news : Troubled Tesco brings Lewis in early and Lidl’s £20m new ‘More British’ marketing plan

by Will Corry on August 29, 2014

£20m new marketing plan from Lidl & eating into Tesco's profits

Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema advertising in a bid to broaden its customer base.

Bad news for Tesco. Britain's biggest supermarket said price wars and slow progress on reforms will eat into its profits this year - and investor dividends. Tesco said a "number of uncertainties, including market conditions" meant it expected trading profit for the financial year of between £2.4bn and £2.5bn. Analysts had expected around £3bn. The board expects to set an interim dividend of 1.16p per share, which is 75pc lower than last year's payment.

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Fashion Blunders / A striped children’s top decorated with a large six-pointed star is taken off the shelves by Zara

by Will Corry on August 27, 2014

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Classic Blunders : Charlize Theron wears the wrong watch – the cost is only £12m

by Will Corry on August 24, 2014

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.

More big blunders with endorsements

Read the blunder stories we have carried in theMarketingblog

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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Womenswear / Will Lidl’s clothing offer be a winner in the style stakes?

by Will Corry on August 21, 2014

Josie Stone, non-food buying manager at Lidl UK, said: "This is the first time ever that we've done such a high-end fashion promotion and we're hugely excited about launching these lines on 25 August. Not only are these jackets bang on trend for this season but they're also £15 a pop, which is unbeatable value for such high quality .

So we'd advise customers to be quick getting down to stores on the 25th because they're likely to be snapped up very quickly." [more…]