People in the past dreamed of the day when video calls would be possible. Video calls were something of the future, alongside hover boards and flying cars. Thanks to the progressive digital age of advancing technology, everyone now can talk face-to-face anywhere around the world. It is a great tool and can generate long-term results as well. Businesses can communicate directly to employees no matter where they are currently.
Board meetings can be conducted with clients and employees around the globe regardless of the venue or country. A newfound trust between clients and companies leads to an increase in sales volume. Video conference calls and meetings have revolutionized the world of communication. Within the world of business, it opens the door of opportunity for high-quality collaboration.
New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.
They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.
— Will Corry (@slievemore) March 8, 2017
— Will Corry (@slievemore) March 1, 2017
- Brits spring into action to book short breaks ahead of Valentine’s Day
- Searches for short breaks up nearly a fifth year-on-year
Bing Ads today releases insights into the growth of Britain’s love of a mini-break as UK consumers search for more me-time moments.
In its Spring Travel Insights report, released today, Bing has found that Brits are increasingly looking for quick escapes with loved ones with searches for short breaks up by nearly a fifth (18%) year-on-year.
Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.
Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.
The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]