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British manufacturer Simba selling a one-type-fits-all mattress is launching first television advertising campaign

by Will Corry on July 27, 2016

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Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

by James on July 27, 2016

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

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Research : The horror show of Frankenstein’s Marketer / Workfront

Research : The horror show of Frankenstein’s Marketer / Workfront

by James on July 25, 2016

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

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A cracking Christmas : Branding with a big bang by Simply Crackers

A cracking Christmas : Branding with a big bang by Simply Crackers

by James on July 21, 2016

Crackers are a fun, interactive and rewarding way to showcase a brand and reward customers or staff, especially over the festive season.

Simply Crackers provide bespoke branded Christmas crackers and work with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.

Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.

For more details visit http://www.simplycrackers.co.uk [more…]

Amazon will pay you to deliver its packages

by Will Corry on July 21, 2016

  • Amazon Flex drivers can make up to £15 per hour to make deliveries
  • It will be trialled in Birmingham before being expanded across the country
  • Drivers in the Midlands can apply now to get on board with the venture
  • All you need is an Android phone, a car and some time to spare

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Blunders : Tesco caught out in fake farms scandal – mind-goggling

Blunders : Tesco caught out in fake farms scandal – mind-goggling

by Will Corry on July 19, 2016

Via MAA

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.

Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.

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9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

by Contributing Editor on July 14, 2016

By Niki Macartney, strategy director at Southpaw

Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline.

It’s vital to recognise, however, that many comebacks fail simply because the expectation is that marketing alone can be the saviour.

Download Southpaw’s Fading Brands report here [more…]

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

by James on July 13, 2016

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme.

More about the awards...

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What you need to know about becoming a freelance marketing consultant

What you need to know about becoming a freelance marketing consultant

by Will Corry on July 12, 2016

What you need to know about becoming a freelance marketing consultant

In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how many freelancers there are today, some estimates put this number as high as 1.88 million in the UK alone.

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Learn the Twitter Advertising Techniques you need to know to grow your revenue … Free Download

by Will Corry on July 11, 2016

Twitter is one of the most popular social media tools for businesses. Due to its immediacy, popularity, and accessibility, thousands of brands have attempted to master the format in order to get tweets to go viral.

Now, in mid 2016, as marketing adapts to public demands, Twitter is being increasingly used to display the informal side of companies. For some it has been a success – so should other firms consider a change in online voice, or even a switch to Twitter’s advertising tools?

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