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Are McDonald’s employees taught to under-fill your chips?

by Will Corry on September 13, 2017

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Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice opens doors to Colourtopia at Festival No.6

by Will Corry on September 8, 2017

Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products.

Naked Juice @NakedJuice_UK is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another festival to its series this summer.

Under the banner of Naked Juice’s “Power. Full. Smoothie” positioning, attendees of Festival No.6, taking place in Portmeirion, Wales, from 7-10 September, will be encouraged to try Naked’s different smoothies before being welcomed into Colourtopia.”
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New research reveals the power of persuasive labels : Avery UK

New research reveals the power of persuasive labels : Avery UK

by Will Corry on September 4, 2017

A unique psychological study from Avery UK @UKAvery has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. The in-depth research centres on small businesses and the power and influence of their own shipping and product labelling.

Working with an established behavioural psychologist, Avery UK tested consumer response to small business label designs to reveal how certain elements can encourage positive reactions to the items they are attached to.

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Breaking research : Retail to drive UK digital ad spend through 2018

by Will Corry on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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Strongbow rounds off epic summer with Victorious Festival activation

Strongbow rounds off epic summer with Victorious Festival activation

by Contributing Editor on August 25, 2017

Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth this weekend.

The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a shipping container and up-cycled furniture made from crates and barrels, The Strongbow Yard is the place to chill out in the day and dance by night.

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Will you buy all your groceries on the web? Amazon / Whole Foods shake-up

by Will Corry on August 24, 2017

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Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by Will Corry on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by Will Corry on August 4, 2017

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

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Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

by Will Corry on July 28, 2017

Andrew Watts, Founding Partner at KHWS, the Brand Commerce agency

Retail is not shy of technology. Its adoption is often a necessity. However, whether it’s e-commerce platforms, back office inventory or mobile apps and optimisation, getting to grips with how to make technology work best and achieve good ROI in the retail space is no mean feat.

Digital is driving constant change in consumer behaviour, and coupled with a decline in retail footfall and spending, retailers are turning to disruptive technology such as VR and AR to keep pace with the change.

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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