— Will Corry (@slievemore) August 20, 2016
As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.
While more than nine out of ten (92%) large multichannel retailers are now selling online in the UK, almost three-fifths (59%) consider a lack of visibility across channels to be the biggest challenge that they face today, according to a new study released today by RetailMeNot, operator of VoucherCodes.co.uk.
Connecting the in-store and online shopping experience remains a considerable problem for the majority of the UK’s largest multichannel retailers, with nearly two-fifths (38%) admitting that they struggle to offer consistent prices across multiple channels.
Marketers are aware of the need for structured processes for managing work but struggle to implement them.