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Movers and Groovers : Marketing and food development moves at McDonald’s

Movers and Groovers : Marketing and food development moves at McDonald’s

by on May 31, 2019

McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.

The move sees Michelle Graham-Clare promoted to marketing director for food and beverages. Graham-Clare was previously head of marketing, a role to which she was appointed in 2018.

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Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

Cosmetics : Using IP to build a strong cosmetics brand .. exclusive to TMB

by on May 4, 2019

The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.

This has made creating and maintaining a strong, cosmetics brand challenging. So, how can newcomers use intellectual property (IP) to build a successful brand?

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Foodservice delivery growth to be facilitated by branded drones

Foodservice delivery growth to be facilitated by branded drones

by on April 25, 2019

Latest from  Hospitality & Catering News : Delivery of food orders is the industry’s fastest-growing channel and its extensive use of technology means it is also the most innovative reports NPD Group

There were 755 million delivery visits in the year ending December 2018, an increase of 210 million or 39% since YE December 2015.

Read MORE >>>>>>>

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Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

Breaking : Philip Green is set to close 67 stores in the Arcadia group .. exclusive comment

by on March 29, 2019

Exclusive comment from Elliott Jacobs, Director at LiveArea

Yesterday the news broke that Philip Green is set to close 67 stores in the Arcadia group of varying sizes in the UK and Ireland.

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Transgender model fronts Australian lingerie campaign

Transgender model fronts Australian lingerie campaign

by on March 8, 2019

Australian fashion retailer Bonds has launched its latest intimates collection that champions diverse bodies and people who identify as women.

Set to launch across Australia, [more…]

M&S wants new ad agency

M&S wants new ad agency

by on February 24, 2019

Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for just two years.

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It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

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10 quick tips about promotional products

10 quick tips about promotional products

by on February 18, 2019

Promotional products help brands attract and maintain the attention of customers. But how do you make sure that your marketing campaign is successful?

Here are 10 instant tips to help your brand make the most of promotional products.

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Why printed mugs are an effective promotion for any business

Why printed mugs are an effective promotion for any business

by on February 13, 2019

Business is a competitive field.

However, suppose you are a business person, you should view competition as a positive aspect because it motivates you to do better than your competitors.

One strategy that increases the performance of your business is coming up with practical and creative marketing strategies.

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