Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to feature on Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss.
Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets.
We look at the latest must-have gadgets from pushchair mitts to polka dot tap protectors.
What are your recommendations for the “must have latest” baby items?
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Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy and research unit Inkling London. [more…]
The latest BCSC/ LDC vacancy monitor has found the number of shops in UK shopping centres trading as ‘multiples’ has increased in the last year, with the data showing a rise of 1.3 per cent in the number of ‘multiples’ and a corresponding 1.3 per cent drop in the number of independent shops.
With Dry Eye a growing problem, currently representing 55% of the eye care market, the new campaign has been developed to promote awareness of dry eye – its causes, effects and the benefits of using Optrex Actimist 2in1 Eye Spray as a convenient and easy to use solution.
The campaign which broke on the 13th May and will run until beginning of August 2015 will feature on television and digital platforms which will target those consumers at greatest risk of Dry Eye.