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Don’t miss out on a massive £259 saving – Data Driven Business Combo Pass – this Friday 31 July only

by Will Corry on July 31, 2015

Your last chance for a £259 saving - Friday only

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Future Thinking Research : The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers

by Will Corry on July 30, 2015

Grocery Eye

Identifying and understanding consumer interactions and attitudes to FMCG products is crucial to the potential long term success of any brand.

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

For a detailed overview of this year’s Grocery Eye please call Catherine Elms, Research Director on +44(0)1865 336 400

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Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

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Greene King is offering IPA fans the chance to win stateside trips

by Will Corry on July 25, 2015

Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.

East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.

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Events / Meet thousands of buyers … exhibit at ad:tech London

by Will Corry on July 24, 2015

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Guerrilla Marketing : Baristas sell coffee creamer in a very different way

by Will Corry on July 22, 2015

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Event News : Lucozade signs sponsorship agreement for front of hall for LIW 2015

by Will Corry on July 19, 2015

Major coup for LIW organisers as one of the world’s biggest energy drinks brands signs sponsorship agreement for front of hall for LIW 2015

Leisure Industry Week, the UK’s largest dedicated trade event for the leisure industry, has announced a sponsorship deal with globally renowned energy drinks supplier, Lucozade.

For 27 years, LIW has delivered leading global brands to thousands of delegates from across the spectrum of the leisure industry. The announcement that Lucozade, who also sponsor the Amateur Rowing Association (ARA), FA Premier League, FA Cup, England Rugby Football Union, England Football Team, the Republic Of Ireland Football Team and the London Marathon amongst many others, will be sponsoring the front of hall is a real statement of intent from the new management team. [more…]

Events : What do Andrew Keen, Keith Wood, Karen Blackett, Conny Kalcher and Nina Bibby have in common?

by Will Corry on July 16, 2015

They are all speakers at ad:tech London in October

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.

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‘Fresh’ ready to use B2B sales & marketing posts …. 9 SEO tactics, Hire a social media intern, 5 sales development blogs, 7 important PR lessons … Heinz Marketing

by Will Corry on July 12, 2015

 

Heinz Marketing write ... Some of our favorite B2B sales & marketing posts from around the Web.

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0-5 ft in under 3 minutes … StackaWraps™

by Will Corry on July 11, 2015

A StackaWrap™ always starts from an ordinary photograph of the product in question. This is converted into a three-dimensional file by our special proprietary software.

Then the program calculates how the frame and fabric cover should look like and how it will be printed. All prints are done using dye sub inks directly onto flame retardant textiles.

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