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Shaken & Stirred - Influential Brand Profiling and Positioning

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Banana Kick and Asda launch ‘Tickled Pink Bingo’ with Keith Chegwin

            Leeds based sports, leisure and experiential agency Banana Kick was challenged by Asda to develop an in-store activation campaign as the main national fund raiser in 2012 for their Tickled Pink campaign. The campaign […]

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NET-A-PORTER.COM and Stella McCartney create a multiplatform advertising campaign

NET-A-PORTER, the world’s premier online luxury fashion retailer, today announced the launch of a bespoke multiplatform advertising campaign in partnership with Stella McCartney. Launching September 19, this unique collaboration between e-tailer and fashion brand is a first of its kind.

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Video – Samsung launches ‘Thank you’ film in tribute to a successful summer of sport

Samsung, Official Wireless Communications Equipment Sponsor of the London 2012 Olympic and Paralympic Games, has launched its ‘Thank You’ campaign as a fitting end to an incredible summer of sport. The campaign features an inspirational film starring London 2012 Olympic

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‘Put customers in driver’s seat, or be dead by 2020’ / Nordstrom VP warns retailers

Via eConsultancy .. Nordstrom VP warns retailers Last week at the shop.org conference, Jamie Nordstrom, Executive Vice President of Nordstrom, took to the stage to talk about the evolution of Nordstrom and it’s move online. Jamie Nordstrom did just about

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Get the reward and recognition your marketing deserves / Marketing Excellence Awards

Marketing Excellence Awards – Watch the 2011 video – Entry deadline 5 October 2012 –       Get the reward and recognition your marketing deserves   –       Introduction of new digital, social media mobile marketing and Customer experience categorie   –       Glittering awards dinner to take

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JUST EAT in rebellious mood as it rolls out new challenger brand positioning

JUST EAT is challenging modern day pressures to cook elaborate home cooked meals, with its new ‘Don’t Cook, JUST EAT’ challenger brand positioning and endline. The brand is being launched with the premiere of a new TV ad campaign, part of a £5 million

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Research : Question – What is holding back social marketing? Answer – Lack of analytics and budget

There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.

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