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by on March 13, 2012

Social gifting app Wrapp launches in the UK , allowing users to send digital gift cards through Facebook.

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UK Spends £292 Million On Daily Deals In Just Six Months

by on March 13, 2012

In just six months (July-Dec 2011) UK consumers spent an incredible £292.5 million on daily deal websites, buying everything from mattresses to bikini waxes and saving an average of 56 per cent on their purchases, or £375 million.

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O2’s latest “cloying TV advert”

by on March 13, 2012

I doubt that Malvina Reynolds would have thought much of her clever, understated satirical song “Little Boxes” being used by O2 for its latest, cloying TV advert.

Martin, 12th March 2012

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‘I paid a heavy price’ Alastair Campbell on drink

by on February 20, 2012

Alastair Campbell, Tony Blair's former spokesman, examines the British middle class's troubled relationship with alcohol and his own long and complicated history with drink. [more…]

Retail Fraud Conference / Fraud prevention within the retail and online environment

by on February 16, 2012

Retail Fraud Conference 2012

According to the Centre for Retail Research*, the cost of retail crime is escalating

Shrinkage (stock loss caused by crime, waste and error) rose to 1.37% of sales in 2011 compared to 1.29% in 2010. 

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Why is the same social network so appealing to crafters in one country and venture capitalists in another?

by on February 15, 2012

Check out the visual breakdown  If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies.

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Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

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Techy tweens & teens who can’t fathom a time before the internet and smartphones

by on February 14, 2012

In the latest stage of our Lifestage omnibus, Vox Pops International filmed and spoke to thirty teens aged between 13-16, and twenty tweens aged between 9-12, in Manchester, Birmingham, Guildford, .....

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Performance Horizon Group appoints Punch Communications in national PR brief

by on February 6, 2012

Performance Horizon Group (PHG), a leading provider of performance marketing technology, has appointed Punch Communications to handle its national, trade-specific and online PR. www.punchcomms.com

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Reality Check / How are you drawing attention to your brand?

by on November 1, 2011

 

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? [more…]