Get in Touch

Social Media

“Traffic is vanity : Conversions are sanity” – Dan Purvis

by Will Corry on March 27, 2015

Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content.

It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least.

[more…]

SMX London – Grab an extra 15% discount – your special code is THEMARKETINGBLOGSMX

by Will Corry on March 25, 2015

Search Marketing Expo.

Save up to £700 with Early Bird Rates until March 27 – register today!

Use code THEMARKETINGBLOGSMX and grab an extra 15% discount. [more…]

Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

[more…]

Latest tweets about IRX 2015 which starts tomorrow Wednesday 25th March

by Will Corry on March 24, 2015

The Internet Retailing Expo (IRX) at the NEC, Birmingham, 25-26 March 2015 alongside @edeliveryexpo. News, ecommerce updates & live streaming from @etail.

[more…]

Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

by Will Corry on March 23, 2015

Why you need to move with mobile

Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just for mobile manufacturers. This year we saw bikes, cars, smart remotes, NFC payments and even a ‘connected’ bottle of whisky.

FMCG brands should be taking note of what goes on here. All of the announcements point to growing connectivity between brands and shoppers, with the smartphone at the centre of this connected world. These innovations are set to make it even easier for customer engagement, and if brands don’t engage with shoppers then chances are someone else will.

[more…]

Can you guess Britain’s 11 Biggest Mobile Moments in 2015?

by Will Corry on March 22, 2015

The team at theMarketingblog  thought you’d be interested in content Google has created looking at Britain’s Biggest mobile moments of 2015, which uses mobile search data to show why certain times of the year see big mobile search spikes and are therefore valuable moments for marketers to capitalise on. [more…]

How to convert a B2B lead into a sale

by Will Corry on March 22, 2015

If you’re doing your inbound marketing right, you’ll be converting your website’s visitors into leads as they hurry to download your latest content offer giving them the information they need to solve an issue.

Find out more...

[more…]

There are just 3 days left to the Internet Retailing Expo – 25th / 26th March 2015

by Will Corry on March 22, 2015

There are just 3 days left to the Internet Retailing Expo 2015 and we wouldn't want you to miss it.

This year, IRX is bigger than ever with a co-located brand new show,eDelivery Expo (EDX), focussing on delivery, distribution, operations, warehousing and supply chain.

More information about IRX 2015 ...here


[more…]

How to improve campaign response rates by 40% using Facebook

by Will Corry on March 22, 2015

Author: Adam Williams, Managing Director of @DBSData DBS Data

Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

Uplifts in response rates in the region of 40% are not uncommon when social is included as part of a multi-channel campaign strategy, but still many marketers are not fully exploiting the opportunity.

For some marketers it is a lack of awareness, others are eager to get involved but are wary of stepping on people’s toes within the organisation. Who ‘owns’ social media is a debate that still rages in the corridors of many businesses with marketing,  press-office, customer service, HR,  IT and e-commerce teams all staking their rightful claim.

[more…]

QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

[more…]