PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral
by Will Corry on August 25, 2016
A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.
There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?
by Will Corry on August 20, 2016
by James on August 19, 2016
xAd, the leader in location-based intelligence that drives sales, today revealed the extent of consumers’ use of smartphones to research and make purchasing decisions.
The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision.
The findings are detailed in xAd’s 2016 U.K. Mobile Path to Purchase research that analysed survey responses from 1,500 smartphone users in the UK who have used their device for a purchase decision over the past 30 days in the Retail, Quick Service Restaurant (QSR) or Auto categories. [more…]
by Will Corry on August 17, 2016
by NewVoiceMedia on August 16, 2016
NewVoiceMedia, a global provider of cloud technology, which helps businesses sell more, serve better and grow faster, announced today that TMCnet, the leading website building communities online, in person and in print for communications and technology markets, has named it a winner of the first annual 2016 Tech Culture Awards. [more…]
The company, whose brands include Sally, Salon Services, Beauty Express and Shear Beauty, is now managing all campaign assets, briefings, approvals, supplier quotes and print ordering through Beauty Bank, Sally’s implementation of marketing resource management platform, Media Centre.
by Will Corry on August 11, 2016
by promoveritas on August 11, 2016
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.
So here is our top ten list of things to do to avoid problems with social media prize promotions.
Giant Smartphones & Tablets : Mark Jones, Giant iTab talks about the Future for Technology at Events
by Will Corry on August 10, 2016