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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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Next day delivery is increasingly becoming the delivery option of choice – via Liz Morrell, eDelivery Magazine

by Will Corry on November 28, 2016

Next day delivery is increasingly becoming the delivery option of choice, according to the latest Delivery Index figures from IMRG and MetaPack.

The duo’s figures showed that for October the use of next day delivery services was at its second highest rate yet recorded.

Although standard delivery remains the most popular option for online shoppers in the run-up to peak season it only just maintained its lead at 36.6% of all volumes. It was closely followed by next day and specified day services which were chosen for 34.2% of deliveries. The same month last year the proportion stood at 29.6%.

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Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

by Will Corry on November 27, 2016

  • Newslettered : We've developed an entirely new newsletter system using theMarketingblog sites that will allow us to create, edit and export a special bespoke newsletter for your company.
  • Better still we make full use of Twitter , LinkedIn , Tumblr, Facebook etc. to get your bespoke newsletter into the hearts and minds of your prospects. It's a content marketing winner.
  • On top of this we give you real time tracking using Lead Forensics. Interested - then read on...

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“Salubrious surrounds today at the beautiful@OGGSVenue” / Giant iTab

by Will Corry on November 27, 2016

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Guide to achieving customer experience (CX) excellence

Guide to achieving customer experience (CX) excellence

by Will Corry on November 26, 2016

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.

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Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by Contributing Editor on November 17, 2016

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]

Market Study :  Achieve better customer experience by improving technology systems and customer onboarding

Market Study : Achieve better customer experience by improving technology systems and customer onboarding

by Will Corry on November 11, 2016

Forrester recommends 5 ways to win, serve and retain customers in this market study.

GMC commissioned Forrester Consulting to evaluate how financial services are improving their customer touchpoints including documents rendered both physically and digitally.

In conducting in-depth surveys with 150 IT and customer experience professionals, Forrester found that these companies are striving to achieve better customer experience by improving technology systems, improving customer onboarding, and ensuring the accuracy of customer data. [more…]

[Watch] Giant iTab – the worlds largest smartphone – running all your favourite apps

[Watch] Giant iTab – the worlds largest smartphone – running all your favourite apps

by Will Corry on November 9, 2016

Giant iTab Smartphone at Confex

Showcasing the latest product from Giant iTab - the worlds largest smartphone - running Android and all your favourite apps at the Confex show [more…]

Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by James on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]

Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

by Will Corry on November 9, 2016

On the eve of John Lewis' Christmas ad launch, a study reveals the huge amount of Christmas-related content sharing online and how marketers can tap into it to fuel sales, particularly around 4 key "hotspots" based on an analysis of 10 million shares.

 

“The vast majority of purchases result from recommendations by friends and family people trust, so sharing behaviour is a powerful retail signal at this time of year which marketers need to have built into their paid, owned and earned plans.

Boots tapped into this last Christmas to generate £10 in sales for every £1 spent on digital ads.”

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