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This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

by Will Corry on July 21, 2017

Warner Brothers has been in the throes of promoting Christopher Nolan's "Dunkirk," which depicts the storied evacuation of Allied soldiers from the eponymous region in the North of France during World War II.

The marketing includes an insanely long trailer that fooled moviegoers into thinking they were in the wrong theater, as well as this immerse WebVR game that puts players in the shoes of a pair of soldiers trying to escape.

[more…]

5 ways to promote your business without breaking the bank

5 ways to promote your business without breaking the bank

by Will Corry on July 21, 2017

Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business. [more…]

What makes Snapchat so successful?  … PromoVeritas

What makes Snapchat so successful? … PromoVeritas

by Will Corry on July 21, 2017

Snapchat is becoming a catalyst for brands implementing promotions in the marketing world, but what makes the platform so successful exactly?

From 2015 up until the present, Snapchat’s active monthly users reached 200 million, proving to be the fastest growing social media platform to date! Snapchat has clearly soared greatly in popularity and interest. So, what are some of the features that it has to please users multimedia based needs?

If you’re considering running any social media promotion, speak to PromoVeritas for advice first.  Contact us at info@promoveritas.com or call +44 203 325 6000

[more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

[more…]

Introducing –  E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

Introducing – E-goi’s email marketing newsletter – 6 ‘makes sense’ articles

by Will Corry on July 14, 2017

Introducing - E-goi’s email marketing newsletter - 6 articles that count [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

[more…]

‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

[more…]

Magic Quadrant for customer communications management software – exclusive download

by Will Corry on June 17, 2017

Customer communications management tools are evolving from supporting static, printed output and one-way broadcasting to creating dynamic, on-demand communications via multiple channels.

Application leaders should use this report to help them assess the best CCM solution for their organization. Download HERE >>>

[more…]

LiveRamp launches people-based search for omnichannel marketers

by Clare on June 14, 2017

Enhances marketers’ ability to leverage CRM data in Google Customer Match

LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.

The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]