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A new campaign for the early detection of breast cancer and against censorship.

by Will Corry on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by Will Corry on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]

5 event technology solutions that savvy event planners can use to help stand out from the crowd

5 event technology solutions that savvy event planners can use to help stand out from the crowd

by Will Corry on April 20, 2017

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“Why brands should wake up to shopper marketing” … Jon Southcombe

by Will Corry on April 15, 2017

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut.

Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking for long-term solutions that drive value.

Enter shopper marketing, a practice that offers relief to hard-up brands in trying times. Shopper marketing might be a huge industry worth around £1.5bn[1] a year, but it’s still seen in some parts as a straightforward – even basic – form of marketing. [more…]

Why online gambling is on the rise

Why online gambling is on the rise

by Will Corry on April 11, 2017

The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

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Events : Conversion Elite : “Actionable learning sessions to improve your CRO skills”

by Will Corry on April 8, 2017

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Research : How you can improve the stickiness of your homepage

Research : How you can improve the stickiness of your homepage

by Will Corry on April 6, 2017

Lower your homepage bounce rate

Research shows 5 seconds is all it takes for a user to look at your webpage and decide whether to stay - or to leave for good  We help  you improve the stickiness of your homepage:

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Facebook ads made easy

Facebook ads made easy

by Will Corry on April 5, 2017

Facebook is a great marketing asset; with its extensive network and incredibly precise data, the ability to target audiences is a thing of marketing dreams.

Furthermore, as ads are integrated seamlessly into the news feed in a way that doesn’t disrupt the user experience, Facebook ads receive a wide reach with positive audience engagement.

Of course really utilizing this re-working social media campaigns or launching a brand new one, here is a platform which requires some skill and know-how, but it doesn’t have to be complicated or overwhelming. Whether you are

a back-to-the-basics outline making the process as simple as can ensure higher success with your social media marketing and take advantage of all that this integral platform has to offer.

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Search Elite – The New Search Conference | Daniel Bianchini

by Will Corry on April 4, 2017

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“25 Dos and Don’ts for WordPress Multisite” …  White Paper

“25 Dos and Don’ts for WordPress Multisite” … White Paper

by Will Corry on April 3, 2017

Best Friend or Worst Enemy? The Dos and Don'ts of WordPress Multisite

Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy.

In this insider’s guide, discover the 25 dos and don’ts of WordPress Multisite. This white paper alleviates the confusion of running a multisite network and teaches you: [more…]