by Will Corry on November 30, 2015
Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles
by James on November 26, 2015
The convergence of social media with wider digital media offers marketers reach beyond what is possible through any other media and is well reported and [more…]
by James on November 25, 2015
According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).
The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.
by Will Corry on November 25, 2015
Data integration is fast becoming an essential tool for any modern business. If you're still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age.
That means combining all of your resources into a fast, secure, central location. Here are some of the many reasons why you should upgrade to data migration software today.
by Will Corry on November 23, 2015
The Giant iTab is a touchscreen tablet solution designed to take advantage of today’s rapidly growing world of event showcasing, digital engagement and e-commerce.
— Will Corry (@slievemore) November 19, 2015
by Will Corry on November 19, 2015
Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD. Paul Mead will be the Chairman.
Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.
VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof
Picture .. Catherine Becker and Nick Baum of adconnection.
by Will Corry on November 17, 2015
Any successful business will have a marketing strategy; even if they don’t know it. Many sole traders will tell you that all they do is place an ad in the local paper and that they never seem to run out of work.
The truth here is that they may get some work from the paper, but it is word of mouth that is selling their business.