by Will Corry on July 22, 2014
We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.
- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.