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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

[more…]

Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.

[more…]

LinkedIn site makeover: What’s new – InformationWeek

by Will Corry on December 14, 2014

[more…]

Beyond Facebook – Marketing to Generation Z – “72% want to start their own business”

by Will Corry on December 13, 2014

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

New research from Global Messaging has revealed some interesting statistics that gives us an insight into the habits of Generation Z…

[more…]

Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014

 

I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?

[more…]

Cartoon Network & Dr. Martens, Assister, Press Reader, Greenlight Research, Opera, Evian & Kenzo – Fresh Marketing News

by Will Corry on December 8, 2014

Get your engagement success story loaded here - Will Corry 01784 434 412

All about Cartoon Network & Dr. Martens, Assister, Press Reader, Greenlight Research, Opera, Evian & Kenzo - Fresh Marketing News.

Read it here.

[more…]

B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at www.payexpo.com

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 

[more…]

‘Digital Store’ / New for 2015, IRX will explore the convergence of online, mobile and in-store with the ‘Digital Store’

by Will Corry on December 7, 2014

  Register FREE for IRX 2015

InternetRetailing Expo is Europe’s largest and fastest growing exhibition for the multichannel retail sector.

Taking place on 25th & 26th March 2015 the event #IRX15 offers 5000 visitors two days of conferences, workshops and web clinics plus access to more than 300 leading suppliers.

[more…]

‘First Kiss’ most viewed video advertising campaign of 2014

by Will Corry on December 7, 2014

'First Kiss' Most Viewed Video Advertising Campaign of 2014 | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From www.reelseo.com

77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares

An ad featuring total strangers kissing generated 157 million views and beat Nike & Samsung to become the most viewed video advertising campaign of 2014.

[more…]