Social Media
Richard Young “By integrating ContactMonkey into Nimble, we’ve made Nimble more valuable and insightful,” said Richard Young, Nimble’s Director of EMEA. “The marriage of email tracking with the Social Insights Nimble already offers, makes for a truly powerful and compelling combination.” ... Read more » [more…]
Acision tell us .. As we approach the bank holiday weekend, I wanted to send you an insightful infographic from the global leader in mobile messaging, Acision, uncovering how UK consumers are ready for a richer messaging experience. The full infographic can be found here. [more…]
This week, Weapon7 - the digital-focused creative agency – hosted ‘The Future of Commerce’ debate, including speakers from Google, Virgin Media, Internet Retailing and The Knowledge Engineers.
The debate looked at the future of commerce and touched on themes such as the experience of shopping, use of mobile devices, location based marketing, new forms of currency and brands providing a personalised service to customers.Watch the video.
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Lebara, one of Europe’s leading mobile telecoms operators for foreign nationals has today announced its first sponsorship of an international football team.
As an official sponsor of Borussia Dortmund, Lebara’s branding will soon appear in the stadium of one of the top two most recognised and successful football clubs in Germany.
Ben and Holly’s Little Kingdom is set to cast its spell this summer, when brand new app Magic School launches on the app store courtesy of leading kid’s interactive publisher, P2 Games.
Available to download from the App Store for £2.99 and playable with iPad, iPad Mini, iPhone and iPod touch, Ben and Holly’s Little Kingdom - Magic School is packed with more content than ever before and offers seven magically themed games inspired by the hit TV show.
Magic School is the second app launch based on the BAFTA award-winning preschool TV series currently airing on Channel Five’s Milkshake! and Nick Jr. and follows the success of the first ever Ben and Holly’s Little Kingdom app, Big Star Fun which debuted last year.
New white paper explains how to work backwards from financial goals
By Jason Falls One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.
Carolyn Edgecomb in Checklists writes...
You wouldn’t just jump on a plane and start your holiday on the fly, would you?
Your holiday may come together if you take this approach, but it certainly would not be enjoyable. In fact, it would probably be a mess and lead to quite a few headaches.
The key to success in any large process is starting with a solid plan.
Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?
TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]
Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.
We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.
This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)
TheMarketingblog emailed each of the players in this continuing saga with ......
"Please would you let me have a short update on the Ocado, Morrisons, Waitrose story for an article in www.themarketingblog.co.uk ?"
The response was interesting in terms of how PR's reacted to a blogger request ...
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