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To be launched at ad:tech London : AdKash becomes AdKoin: your benefits redouble

by Will Corry on August 30, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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RFID Wristband Tech to enable cashless payments and social engagement at festivals

by Will Corry on August 28, 2014

I have got some interesting news from the folks at ID&C.

Some of the most exciting stuff that they do is based around RFID Wristband Tech e.g. using RFID Wristband Tech to enable cashless payments and social engagement at festivals; the data that is collected as a result of the tech at these events is huge and really interesting marketing/ digital insight can be gleaned from it.

The following case studies are videos of a RFID collaborations that @IDandC have done with Bonaroo Festival and UEFA Champions Festival some examples of this ‘big data’ are used in these videos.

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Register for this data mining, analytics, optimisation conference in London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 27, 2014

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Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors

by Will Corry on August 27, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.

Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”

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Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

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‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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