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The rise of ‘automated’ journalism and what it means for PR / via B2B PR Blog

by Will Corry on June 23, 2016

Jargon PR’s Lilian Smit calls on the industry to keep being creative.

An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)

Exclusive comment from Ian McCawley, MD Acuity PR

Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?

We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.

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Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!

by Will Corry on June 22, 2016

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“I think I should switch and work for Google” / Google’s new UK HQ

“I think I should switch and work for Google” / Google’s new UK HQ

by Will Corry on June 21, 2016

Inside Google's new UK HQ with sleep pods, running track, £17,000 sofas and free food (so maybe they can afford to pay a bit more tax after all)

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Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by Will Corry on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 18, 2016

Generate 'Data Backed' Lead Generation Targets.... Inbound Marketing ROI [Calculator]. How many Inbound leads are needed to reach your financial targets & provide real ROI?

Enter your revenue goal to find out >>>>

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Giant iTab is the main player in this new ad for the ’360 Security’ android banking App

by Will Corry on June 15, 2016

Giant iTab is the main player in this advert for the new '360 Security' android banking App. Great positioning, great exposure and great PR.

http://www.giantitab.com/

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Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? –   Giant iTab

Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? – Giant iTab

by Will Corry on June 12, 2016


Latest News : Giant Smartphones now available for #events #gaming #retail #crowdfunding #banking #eventprofs #party- http://www.giantitab.com/

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Events : Getting buzzed about @InfoCommShow / Giant iTab

by Will Corry on June 8, 2016

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M&S : How well do you really know your core customer? / Comment from Vince Kerrigan

by James on June 5, 2016

Exclusive comment from Vince Kerrigan who is a strategic solutions manager at Vital Communications.

Steve Rowe’s promise to ‘cherish’ and get to know more about ‘Mrs M&S’ in a bid to revive the high street retailer’s fortunes is a refreshing expression of a brand that wants to re-connect with its core customer. It is also a reminder to businesses to invest in strong consumer research in order to understand how to position their brand.

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