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PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by Will Corry on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

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How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on August 20, 2016

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Research : “Always-on” mobile consumers are making purchasing decisions faster than ever

by James on August 19, 2016

Mobile is crucial in the path to purchase with smartphones acting as the lynchpin of online and offline behaviour.

xAd, the leader in location-based intelligence that drives sales, today revealed the extent of consumers’ use of smartphones to research and make purchasing decisions.

The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision.

The findings are detailed in xAd’s 2016 U.K. Mobile Path to Purchase research that analysed survey responses from 1,500 smartphone users in the UK who have used their device for a purchase decision over the past 30 days in the Retail, Quick Service Restaurant (QSR) or Auto categories. [more…]

B2B : So which are the best and least effective conversion channels?

by Will Corry on August 17, 2016

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NewVoiceMedia scoops 2016 Tech Culture Award by TMCnet

NewVoiceMedia scoops 2016 Tech Culture Award by TMCnet

by NewVoiceMedia on August 16, 2016

NewVoiceMedia, a global provider of cloud technology, which helps businesses sell more, serve better and grow faster, announced today that TMCnet, the leading website building communities online, in person and in print for communications and technology markets, has named it a winner of the first annual 2016 Tech Culture Awards. [more…]

Sally automates its marketing with Media Centre

Sally automates its marketing with Media Centre

by James on August 12, 2016

Beauty and salon specialist Sally has revolutionised its marketing operation by automating its campaign activity across all four brands.

The company, whose brands include Sally, Salon Services, Beauty Express and Shear Beauty, is now managing all campaign assets, briefings, approvals, supplier quotes and print ordering through Beauty Bank, Sally’s implementation of marketing resource management platform, Media Centre.

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New : Your own bespoke newsletter designed to get you quality leads

New : Your own bespoke newsletter designed to get you quality leads

by Will Corry on August 11, 2016

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10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by promoveritas on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by James on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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