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Negative SEO attack: How to fight it … Sara Lopez, trendhim

Negative SEO attack: How to fight it … Sara Lopez, trendhim

by Will Corry on September 13, 2017

In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

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Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by Will Corry on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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The Trade Desk have partnered with tech company White Ops to roll out its Human Verification technology

The Trade Desk have partnered with tech company White Ops to roll out its Human Verification technology

by Will Corry on August 31, 2017

The Trade Desk Partners with White Ops To Become First Advertising Platform to Block Fraudulent Impressions Before They Are Purchased

White Ops and The Trade Desk, Inc. (Nasdaq: TTD) today announce a landmark deal that completely changes how the advertising industry tackles fraud.

White Ops’ Human Verification technology will aim to ensure that there is a human on the other end of every impression served on The Trade Desk that runs through White Ops, in real time, protecting global advertisers and agencies from buying fraudulent impressions.

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Personal Health Information : The fastest path to a secure cloud

by Will Corry on August 24, 2017

Personal Health Information (PHI) records and electronic PHIs (ePHIs) comprise our most confidential data, including demographic information, medical history, test and laboratory results and insurance information.

Learn more >>>>>

Health care professionals utilize the PHI to identify the patient and determine appropriate care and treatment; insurers input financial data, and patients can access this information by request. Due to this highly sensitive combination of medical and financial data, these records have become a favorite target for hackers, as shown by the recent Premera and Anthem breaches. [more…]

The ultimate list of the best Explainer Videos ever made

by Will Corry on August 23, 2017

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Programmatic buying  .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

Programmatic buying .. The Trade Desk empowers advertisers with expanded Trading Academy curriculum

by Will Corry on August 23, 2017

New content on offer from industry leaders, including Goodway Group, Horizon Media, Index Exchange and Spotify

The Trade Desk, a global technology platform for buyers of advertising, today announced the expansion of the Trading Academy - its online learning programme that teaches the theories and strategies of programmatic advertising - to empower advertisers with the expertise to make informed decisions about their campaigns. [more…]

The Ultimate Pre-Launch Checklist for WordPress Sites

by Will Corry on August 22, 2017

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Exclusive Download : How to discover the 25 dos and don’ts of WordPress Multisite

by Will Corry on August 21, 2017

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