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Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

by Will Corry on April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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First programmatic business joins Advertising Association body

by Will Corry on April 22, 2015

First programmatic business joins Advertising Association body

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The importance of measuring mobile app engagement

by Will Corry on April 22, 2015

With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their competitors.

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Need to know news – Google’s algorithm change : adconnection

by Will Corry on April 20, 2015

MOBILEGEDDON: GOOGLE’S MOBILE-FRIENDLY UPDATE

As of tomorrow, 21st April, Google will be rolling out a significant mobile-friendly ranking algorithm, expected to be complete within a week.

The algorithm, which has been referred to as ‘mobilegeddon' amongst webmasters and SEOs, is predicted to have a major impact on mobile search results.

adconnection : For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington.

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Interactive update : Want the full background to the algorithm update from Google, due Tuesday April 21

by Will Corry on April 18, 2015

Check this very comprehensive interactive timeline on the algorithm update from Google

Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the user experience of the Internet.

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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by Will Corry on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

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Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media

by Will Corry on April 17, 2015

InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.

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Blunders : British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on sleaze sites

by Will Corry on April 15, 2015


British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.

Read more for official UK online industry comment from JICWEBS (Joint Industry Committee for Web Standards).

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Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?

by Will Corry on April 15, 2015

Dreams are not meant to remain dreams.

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life.

Heineken asked consumers to share their dreams through Skype submissions, Instagram posts or interviews at various bars across the world. The Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rockstar.

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