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Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category

by Will Corry on September 22, 2016

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B2B marketers must help rather than push prospects toward sales decisions

B2B marketers must help rather than push prospects toward sales decisions

by Will Corry on September 21, 2016

In today's digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing.

You can download this guide here>>>>

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Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

by Will Corry on September 15, 2016

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.

Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.

To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.

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“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

by Will Corry on September 14, 2016

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“Delivery disasters” … Paul Skeldon in eSeller

“Delivery disasters” … Paul Skeldon in eSeller

by James on September 12, 2016

Paul Skeldon in eSeller writes  ... Shipping and delivery are the public face of your business – it is often the physical embodiment of your brand on the customers doorstep. So getting it right is crucial.

Here we take a look at some of the most common mistakes and what to do to avoid them.

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LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

by James on September 9, 2016

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.

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“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by James on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

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B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by Will Corry on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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How to get a bespoke newsletter like this one for your company

How to get a bespoke newsletter like this one for your company

by Will Corry on September 3, 2016

A new concept for B2B marketers. Here is a bespoke newsletter we at theMarketingblog have created for E-goi. It features 12 articles, case studies etc on Email Marketing.  It's a winner - check all the stories below.

B2B Marketers : If you need a similar bespoke approach for your business call Will Corry on 01784 434 412 and check this site ...http://www.bespokenewsletter.com/ Your time will be well spent.

TheMarketingblog uses E-goi for its newsletters.

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New Books : Former CEO of EE, Olaf Swantee, reveals inside story of Orange/T-Mobile merger

New Books : Former CEO of EE, Olaf Swantee, reveals inside story of Orange/T-Mobile merger

by Will Corry on September 3, 2016

Let's look at a new book by former CEO of EE, Olaf Swantee, in which he reveals the inside story of the merger of Orange and T-Mobile that lead The 4G Mobile RevolutionOrder from Amazon

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