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“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

by Will Corry on August 30, 2015

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.

Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design

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Research : The fastest growing ethnicity searched for by marketers is Middle Eastern

by Will Corry on August 29, 2015

To reach today’s global audiences, diversity in marketing has become increasingly important and Shutterstock has identified the latest in diversity trends in their People report.

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Twitter Tweets on a Friday : #Marketing, #Communication, Sony Mobile, #tourism, #travel, SmartUpUK, Content Management

by Will Corry on August 28, 2015

 

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Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

by Will Corry on August 26, 2015


“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.

Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”

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12 tools you didn’t realize could get you more blog traffic

by Will Corry on August 26, 2015

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Want to reach mums and dads? – You must check Sally Durcan’s “Talk to Mums” newsletter

by Will Corry on August 25, 2015

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Events : Engage and inform potential clients in a format that is easy to use

by Will Corry on August 24, 2015

  • Innovative interactive event technology in the form of a giant tablet!
  • A range of screen sizes available from 22 to 55 inches
  • Brings marketing & promotional elements seamlessly together
  • Previous clients inc. Sky, Barclays, Harrods, NHS & BBC News
  • Based in London & available for events worldwide

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Latest software / “This B2B sales tool will turn your sales people into rock stars!”

by Will Corry on August 23, 2015

Editor of theMarketingblog' s Newslettered exclusively writes

.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that. "This B2B sales tool with turn your sales people into rock stars!"

Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.

The Graphics are by Shutterstock.

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UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

by Will Corry on August 22, 2015


If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay Per Click) . Social Media. ASO (App Store Optimisation)

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