by Will Corry on June 23, 2016
An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’)
Exclusive comment from Ian McCawley, MD Acuity PR
Call me old-fashioned but I struggle to see the day when all column inches are filled by computers. Will an algorithm successfully build pun and metaphor into headlines? Will it be able to tailor copy to a publication’s average reading age?
We’re far more likely to see a balance of journalism based on a combination of humans and technology, as is true in many other areas of automation, from data cleansing to search marketing.
Disruptor brands need disruptor partners! : TransgressiveX has been named one of Marketing Week’s top disruptor brands!
by Will Corry on June 22, 2016
— Will Corry (@slievemore) June 22, 2016
by Will Corry on June 21, 2016
by Will Corry on June 20, 2016
Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.
The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.
by Will Corry on June 15, 2016
Giant iTab is the main player in this advert for the new '360 Security' android banking App. Great positioning, great exposure and great PR.
Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? – Giant iTab
by Will Corry on June 12, 2016
Latest News : Giant Smartphones now available for #events #gaming #retail #crowdfunding #banking #eventprofs #party- http://www.giantitab.com/
by Will Corry on June 8, 2016
— Giant iTab (@TheGiantiTab) June 1, 2016
by James on June 5, 2016
Exclusive comment from Vince Kerrigan who is a strategic solutions manager at Vital Communications.
Steve Rowe’s promise to ‘cherish’ and get to know more about ‘Mrs M&S’ in a bid to revive the high street retailer’s fortunes is a refreshing expression of a brand that wants to re-connect with its core customer. It is also a reminder to businesses to invest in strong consumer research in order to understand how to position their brand.