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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]

30 top Twitter comedians tell us the story behind their best joke

30 top Twitter comedians tell us the story behind their best joke

by James on May 23, 2016

It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.

The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.

[more…]

Events : “Learn how to optimize your website and grow your business”

by Will Corry on May 23, 2016

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Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

by Will Corry on May 21, 2016

Mary is the proprietor of a bar in Dublin . She realises that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronise her bar.

To solve this problem, she comes up with new marketing plan that allows her customers to drink now, but pay later. She keeps track of the drinks consumed on a ledger (thereby granting the customers loans).

Word gets around about Mary's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers flood into Mary's bar. Soon she has the largest sales volume for any bar in Dublin.

[more…]

A special occasion with a Royal Touch … Giant iTab

A special occasion with a Royal Touch … Giant iTab

by Will Corry on May 19, 2016

A special occasion with a Royal Touch 

The Duke and Duchess of Cambridge and Prince Harry were at the Olympic Park on Monday (16 May) for the official launch of their new mental health initiative, the Heads Together campaign.

The royal trio are hoping to break down the stigma surrounding mental health with their new campaign, and help people feel more comfortable discussing mental wellbeing, as well as providing the tools they need to support friends and family.

[more…]

Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

by Will Corry on May 13, 2016

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

[more…]

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

by James on May 13, 2016

Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce shops. [more…]

Climb Online to share secret to digital success in new e-learning experience

Climb Online to share secret to digital success in new e-learning experience

by James on May 11, 2016

Climb Online, the digital marketing agency founded by Apprentice Winner, Mark Wright (pictured)  is set to educate the masses through the creation of its very own digital advertising course, developed in partnership with one of the UK’s leading ed-tech companies, e-Careers Limited.

Available from autumn 2016, Climb Online’s new digital course, ‘Climb Academy Level 1: Introduction to digital marketing’, will teach businesses and developing marketers how to create and manage simple campaigns using Google’s advertising platform, together with the basics in SEO and social media management. [more…]

Have you created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel?

Have you created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel?

by Will Corry on May 11, 2016

Are you playing hide and seek with prospective customers? Or perhaps you're hoping they are telepathic?

Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it.

Read our eGuide, The Business Owner's Guide: How to generate new business through marketing, to find out exactly what you can do to generate new business. [more…]