Events .. PHP Londonare pleased to announce the 9th Annual PHP UK conference; a 2-day event with 3 great tracks held at at The Brewery, in the heart of the City of London.
With over 700 delegates, speakers, and sponsors, PHP UK conference aims to deliver fantastic up to date content about PHP and related web technologies in a comfortable and professional setting. There are countless networking opportunities to engage with international speakers and delegates, which makes the event one you won't want to miss.
Lisa Chaikin of Affiliate Window writes ... Here is an infographic about Black Friday/Cyber Monday data. It includes data from 1,500 high street and online retailers and also includes mobile and table figures.
London, 17th December: The Digital Trading Standards Group (DTSG)* - a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), ISBA - the Voice of British Advertisers, the Institute of Practitioners in Advertising (IPA) and the Internet Advertising Bureau (IAB) UK - has launched UK good practice aimed at minimising the risk of display advertising misplacement. [more…]
Celebrity endorsements are out in new advertising campaign for Sainsbury’s
Jack Monroe, a 25-year-old single mother whose stories of struggling to feed her son for £10 a week while on benefits have propelled her to national fame, will front Sainsbury's new campaign from next month.
Two years after terminating its relationship with another Essex-born foodie, Jamie Oliver, the retailer has hired Monroe as one of four "real" food lovers whose commitment to food on a budget and work in their local communities has impressed the bosses at Britain's third largest supermarket. [more…]
Specific Media unveils Eyeview European partnership with KFC campaign
Specific Media expands creative offering by partnering with Eyeview,the leading online personalised video solutions provider, to offer custom advertising based on client-specific parameters
London, 16 December 2013: Specific Media announces that it has partnered with New York-based ad tech firm Eyeview, to provide personalised creative offerings to brands across all screens throughout its European network, with KFC launching the first client campaign.
London UK, 16th December, 2011 - Samsung Electronics Co. Ltdtoday announced the promotion of Andy Griffiths to President of the Samsung business in the UK and Ireland, a new role in which Andy will continue to lead the entire UK business as it goes from strength-to-strength.
Andy’s promotion follows a year in which Samsung has seen impressive growth across all three of its business groups. In Consumer Electronics, Samsung has made its intentions of making a mark on the domestic appliances market clear.
Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche (www.moreniche.com) to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site (www.pharmacy2u.co.uk) and increase lead generation for its online doctor service and pharmacy.
The Online doctor provides a fast and discrete service for a wide range of conditions including those that patients may be embarrassed about. The service enables prescription medicines to be ordered and delivered direct to people’s homes if approved by their GP [more…]
Barbara Weaver Smith writes .. Nobody trusts me with paper, least of all myself! I can lose stuff faster than you an put it on my desk. So I’ve always been an early adopter of productivity software, especially of programs that live “in the cloud.”
zanox, the leading performance advertising network in Germany and across Europe, appoints Michael von Stern (45) to the executive board of the zanox Group as its new Chief Financial and Operating Officer (CFO/COO), with effect from 1 January 2014. Von Stern comes from zanox's majority stakeholder, Axel Springer SE, where he established and headed the Commerce division, and to which, among other companies, the zanox Group also belongs.
There's a bunch of doctors gathered together at a doctor's convention one night. A male doctor notices a female doctor from across the room. The female doctor notices also and the next thing you know, they're sitting next to each other by the end of dinner.
Sophie Burke, Head of Marketing at global digital fitness media company Zoom Media, thinks that brands should be turning up the music this Christmas...........
So, still a few days to go until we’re past the middle of winter. For now, it’s about waking up in the dark, soup instead of salad and total confusion about what to wear as the weather can’t make up its mind. It’s not all doom and gloom though; Christmas is upon us, the mulled wine is making an appearance and there is nothing better than log fires and a mince pie to warm the spirits.
…..apart from music. At the moment we are getting into the mood by listening to Christmas songs and buying/avoiding the X Factor single. It’s incredible how something as uncomplicated as music can evoke and produce so many varied feelings, emotions, connections and indeed influence your behaviour. Research by Dr Costas Karageorghis from Brunel University, London, has shown that running with music helps improve your physical performance by 15%, according to research they published in 2008. [more…]
If someone mentions algorithms to me again I am going to yell very loudly! People are using algorithms like they’re going out of fashion. In the world of programmatic buying they seem to be seen as the panacea for everything.
For publishers they’re apparently the answer to maximising revenue and for advertisers they are alleged to bring in the numbers in terms of response. And yet when those numbers are actually response rates of 0.5-0.6% aren’t people seriously over-egging how effective their algorithms are?! [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.