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10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by promoveritas on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by James on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

Which are the best and the least effective conversion channels? Including the 5 overall most effective channels

by Will Corry on August 5, 2016

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Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

by Will Corry on June 29, 2016

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 18, 2016

Generate 'Data Backed' Lead Generation Targets.... Inbound Marketing ROI [Calculator]. How many Inbound leads are needed to reach your financial targets & provide real ROI?

Enter your revenue goal to find out >>>>

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Tamebay writes about ‘Hands Free’ payments by Google

by Will Corry on May 29, 2016

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Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

by Will Corry on May 13, 2016

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

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Basic SEO tips to get you started

Basic SEO tips to get you started

by Will Corry on May 4, 2016

"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.

Here are some basic SEO tips to get you started:

1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]

Giant touch screens : Giant iTab unveil new smartphone-esque design

by Will Corry on April 27, 2016

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