Creative agency Haygarth @We_Are_Haygarth has designed and launched a fully responsive new website for Rachel’s Organic – www.rachelsorganic.co.ukRachel’s identified a mobile site as the next logical step in their consumers’ journey.
Following a full website refresh for Rachel’s two years ago, Haygarth was tasked with designing and building a fully responsive site for Rachel’s core consumer base of upmarket, affluent and stylish women; aged 30 to 65. The new website is the latest digital investment for the brand undertaken by Haygarth. [more…]
"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."
Londoners spend more than twice as much per purchase online than the rest of the UK
Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit. The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.
However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.
The team at IMRG write ...Recently we hosted the IMRG Knowledge Lounge at the Internet Retailing Expo 2014, and our delivery guru Andrew Starkey chaired the afternoon 'Operations and Logistics Conference' on the event's second day.
Our experts were on hand throughout #IRX14, with the IMRG Knowledge Lounge proving to be the port-of-call for retailers and suppliers seeking insight and assistance.
As well as offering expertise, we also wanted to find out the pertinent key trends from IRX. Here are our 10 main observations from the Internet Retailing Expo 2014:
London, 11 April, 2014: Adyoulike, @Adyoulike the French native technology platform and network, has announced today that it has acquired Content Amp, the UK’s leading native distribution and content service.
The combined company had a turnover in 2013 of $5million. The expected turnover for what will be Europe’s first pure-play native advertising company will be around $10million in 2014.
Events: Search Engine Land’sSMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.
SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.
The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world. www.realeyesit.com
Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real.
A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.
According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn. http://www.tribemarketing.co.uk/
Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.
F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]