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Tamebay writes about ‘Hands Free’ payments by Google

by Will Corry on May 29, 2016

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Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

by Will Corry on May 13, 2016

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

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Basic SEO tips to get you started

Basic SEO tips to get you started

by Will Corry on May 4, 2016

"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.

Here are some basic SEO tips to get you started:

1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]

Giant touch screens : Giant iTab unveil new smartphone-esque design

by Will Corry on April 27, 2016

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Shopitize extends reach to 25 million through partnership with Johnston Press

by James on March 21, 2016

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press.

The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites,  a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.

With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.

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A day in the life of the Samsung Galaxy S7 with Periscope

by James on March 11, 2016

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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by James on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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London Fashion Week : “Twitter has become “so last season”

by Will Corry on February 20, 2016

#LFW2016 : Social media stats from Greenlight

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. [more…]

Gocompare.com launches with Affiliate Window

by Will Corry on February 13, 2016

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.

With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.

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Exclusive : How you can transform any touchscreen into a Giant Smartphone … Mark Jones at Giant iTab

by Will Corry on January 30, 2016

Big news from Mark Jones at Giant iTab . He writes ...we are launching our new 'iTab' core, an android Pc which transforms any Touchscreen into a Giant Smartphone (Giant iTab).

This can now be supplied as a 'Plug and Play' solution for resellers and end-users to purchase and sell this 'out of the box' solution which will be sold through channel distribution and reseller partners. This is the first time Touch2view or Giant iTab have been able to create a channel product due to the complexity of their previous Giant iTab solution. [more…]