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Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

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LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]

Why online gambling is on the rise

Why online gambling is on the rise

by on April 11, 2017

The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

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Social Media Revamp: How to restart your social media campaign

Social Media Revamp: How to restart your social media campaign

by on March 24, 2017

A few years ago, social networking sites were seen as ways for people to connect with each other.

Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.

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“How visitors can get the information they need and dive into the exhibition without any fuss”  …  Mark Jones, founder and MD of Giant iTab

“How visitors can get the information they need and dive into the exhibition without any fuss” … Mark Jones, founder and MD of Giant iTab

by on February 20, 2017

Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show.

More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*.

http://www.giantitab.com/

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Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

by on February 13, 2017


5 Marketing Tips for Your E-Commerce Store

Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.

It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.

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Southampton FC reveals new fan-first digital platform created by Delete

by on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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New Books : Former CEO of EE, Olaf Swantee, reveals inside story of Orange/T-Mobile merger

New Books : Former CEO of EE, Olaf Swantee, reveals inside story of Orange/T-Mobile merger

by on September 3, 2016

Let's look at a new book by former CEO of EE, Olaf Swantee, in which he reveals the inside story of the merger of Orange and T-Mobile that lead The 4G Mobile RevolutionOrder from Amazon

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