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by Will Corry on June 29, 2016
by James on June 28, 2016
Simon Bibby at Burst Insights writes ....
It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post, http://bit.ly/294vth5
by Assistant Editor on May 23, 2016
Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.
The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]
by James on April 19, 2016
Facebook last week announced a host of changes to its branded content policies signalling new opportunities for brands and rights holders according to Repucom, the trusted advisor in sports and entertainment intelligence.
The new policy allows content such as videos and photos to include promotions, third party products, brands and sponsor logos.
Branded content, which differs from traditional advertising on the social media network, allows brands and the rights holders they sponsor to commercialise content posted on Facebook, helping develop and monetise their own partnerships whilst ensuring the site remains a vital platform for engaging their fans.
by James on March 21, 2016
The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites, a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.
With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.