Dr Mariann Hardy, social media expert and academic from Durham Business school examines Facebook’s future ahead of Friday’s IPO: Is Facebook a good investment?
There is a history here going back to the first Dot.com bubble in the late 1990s that rightly adds significant concerns about the Facebook valuation, as much as $104.2 billion, for what is perceived as just an ‘online’ company. The market price for Facebook concerns many investors who are worried and/or have a skeptical view that is based only based on a very short-term snap-shot of Facebook’s current position and the future financial coordination of the company as a growing-concern.
Facebook critical in helping brands build momentum in emerging market. Ahead of IPO, new data from Socialbakers reveals that:
Social networking giant Facebook has started to trial a system of charging users to promote their own posts, reportstelegraph.co.uk. By Red Rocket Media [more…]
It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.
Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
By David Ashplant, corporate partner at Lester Aldridge ... Pinterest is fast becoming the latest internet phenomenon and growing exponentially. If you’re not already familiar with it, it is a virtual pinboard that allows members to “pin” images and videos they like to their online board. When you click on them they should take you to the website they came from.
The big issue with all this is that reproducing an image taken from the internet is likely to be infringing someone else’s copyright in just the same way it would be if you photocopied it. In the US, there is a view that this falls within fair dealing but that is not thought to be the case in the UK, especially for those in business who might profit from what they are doing.
New site eSeller. They say ...When it comes to eCommerce and multichannel, if you look around your business and see that responsibility for this transformational growth area rests squarely on your shoulders… eSeller is for you! [more…]
A report looking into the demographic of social media users has indicated that a third of young people in Britain are using sites like Twitter every day, thedrum.co.uk reports.By Red Rocket Media
British advertising expert has raised eyebrows in the social media world, by proclaiming that Twitter will grow to surpass the $96 billion (£59 billion) valuation held by rivals Facebook. By Red Rocket Media
Facebook is launching another new service to increase engagement with its users – Action Links.
Action Links is a totally customisable link that appears within an app post. For example, when a piece of social media content appears on a Timeline, Ticker of News Feed, a customisable link will appear next to the generic ‘Like’ or ‘Comment’ links.
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest.
Find out more about Pinterest etc. at the Thames Valley Return on Influence Conference 12 June 2012.
Check the ROI Conference Pinterest Board
