by promoveritas on August 11, 2016
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.
So here is our top ten list of things to do to avoid problems with social media prize promotions.
Which are the best and the least effective conversion channels? Including the 5 overall most effective channels
by Will Corry on August 5, 2016
Which are the best and least effective conversion channels? https://t.co/RVz79AadSc ReTweet
— Will Corry (@slievemore) August 5, 2016
Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement
by Will Corry on June 29, 2016
by James on June 28, 2016
Simon Bibby at Burst Insights writes ....
It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post, http://bit.ly/294vth5
by Assistant Editor on May 23, 2016
Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.
The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]