"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."
Londoners spend more than twice as much per purchase online than the rest of the UK
Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit. The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.
However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.
The team at IMRG write ...Recently we hosted the IMRG Knowledge Lounge at the Internet Retailing Expo 2014, and our delivery guru Andrew Starkey chaired the afternoon 'Operations and Logistics Conference' on the event's second day.
Our experts were on hand throughout #IRX14, with the IMRG Knowledge Lounge proving to be the port-of-call for retailers and suppliers seeking insight and assistance.
As well as offering expertise, we also wanted to find out the pertinent key trends from IRX. Here are our 10 main observations from the Internet Retailing Expo 2014:
London, 11 April, 2014: Adyoulike, @Adyoulike the French native technology platform and network, has announced today that it has acquired Content Amp, the UK’s leading native distribution and content service.
The combined company had a turnover in 2013 of $5million. The expected turnover for what will be Europe’s first pure-play native advertising company will be around $10million in 2014.
Events: Search Engine Land’sSMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.
SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
LONDON — 11 April — Realeyes, an emotional analytics platform that measures how people feel while they view branded video content has won the prestigious Big Data Venture Challenge award at the 2014 global I-COM summit for the marketing measurement and data industry.
The award is open to data-driven start-ups from around the world that provide solutions for the digital marketing industry. Realeyes beat hundreds of submissions to become one of the 12 ‘Official Selection’ finalists to pitch in front of the I-COM @icomglobal audience and the senior panel of industry judges from around the world. www.realeyesit.com
No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels.
Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential.
Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.
A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.
Lorraine Horley is Head of Client Services at Fotorama, one of the UK’s leading and longest established fixed fee promotions companies who work with many leading brands and agencies on all types of promotions.
There are very few sporting events that can command a global audience like the World Cup. This is an event that will unite a nation. We will cheer with delight as our supporting team progresses through the competition and cry, scream and shout together if it all goes horribly wrong. www.fotorama.co.uk
Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.
F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]