by James on April 19, 2016
Facebook last week announced a host of changes to its branded content policies signalling new opportunities for brands and rights holders according to Repucom, the trusted advisor in sports and entertainment intelligence.
The new policy allows content such as videos and photos to include promotions, third party products, brands and sponsor logos.
Branded content, which differs from traditional advertising on the social media network, allows brands and the rights holders they sponsor to commercialise content posted on Facebook, helping develop and monetise their own partnerships whilst ensuring the site remains a vital platform for engaging their fans.
by James on March 21, 2016
The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites, a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.
With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.
Facebook is set to pay millions more in UK tax after dumping ploy of funnelling sales through Ireland
by Will Corry on March 4, 2016
— Will Corry (@slievemore) March 4, 2016