New white paper explains how to work backwards from financial goals
By Jason Falls One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.
Carolyn Edgecomb in Checklists writes...
You wouldn’t just jump on a plane and start your holiday on the fly, would you?
Your holiday may come together if you take this approach, but it certainly would not be enjoyable. In fact, it would probably be a mess and lead to quite a few headaches.
The key to success in any large process is starting with a solid plan.
Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?
TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]
Spotted in the Hotcow blog ....Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea.
We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.
This weeks Grocer magazine discusses why FMCG brands are spending more on Digital marketing, replacing some of the spend previously enjoyed by TV advertising (down 5.46% to £1.47bn in 2012)
TheMarketingblog emailed each of the players in this continuing saga with ......
"Please would you let me have a short update on the Ocado, Morrisons, Waitrose story for an article in www.themarketingblog.co.uk ?"
The response was interesting in terms of how PR's reacted to a blogger request ...
What's Going On? Nimble, (nimble.com) the social CRM solution, have announced the debut of its 3.0 offering
May 21 will be a big day for Nimble -- they will be launching Nimble 3.0! What's happening?
§ ■ A new “Today Screen”: This is where users land when they open Nimble and where they can immediately act on the intelligence Nimble surfaces each day. The complete experience includes a to-do list, engagement opportunities personalized to users’ network, deals in the pipeline, milestones such as birthdays and job changes among contacts, and finally Today’s Top 3-- Contacts pulled from your network to engage and follow-up with effectively. (nimble.com) [more…]
Marissa brings Tumblr into the Yahoo family for $1.1 billion
Following the news that Yahoo! is set to acquire Tumblr, please see comment from Andrew Yates, CEO and co-founder of Artesian Solutions
“The news that Yahoo! is set to acquire Tumblr reflects the importance of developing a social footprint for the big technology players. Yahoo! is following in the footsteps of smart businesses that have recognised the need to be agile, socially connected and transparent in order to engage today’s internet users. [more…]
Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more.
But sponsorship opportunities have evolved to become so much more creative these days. This is in no small way thanks to the fact that digital technology now allows for clever sponsorship activity to span many channels, from social to mobile and video.
St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
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