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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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Big brands no longer get big love from UK consumers

by on August 31, 2018

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Comment : Facebook launches video service, Watch

Comment : Facebook launches video service, Watch

by on August 29, 2018

Written by Josh Krichefski, CEO at MediaCom

Facebook Watch video service launches worldwide

“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.

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#Leads … The best lead generation tips

#Leads … The best lead generation tips

by on August 10, 2018

You might have tried to Google “lead generation tips” and a couple hundred million results turned up.

Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips  you need for your business without getting confused along the way.

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Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

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Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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How the web changed the way we compete with each other

How the web changed the way we compete with each other

by on March 20, 2018

Since the start of the digital age the Internet has made great impact on various spheres of human life.

Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.

Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

by on January 10, 2018

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New Videos : Unrequited love the focus of iZettle’s new advertising campaign

by on October 9, 2017

iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.

Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…

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