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Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

Facebook and its advertisers can still track you after you remove your account – here’s how to stop it

by on March 22, 2018

Thought deleting your Facebook was enough? Firm and its advertisers can still track you AFTER you remove your account - here's how to stop it

  • Facebook uses an advertising strategy called 'Audience Network' that allows brands to serve up targeted advertisements even when users move off the site
  • The practice is raising some eyebrows in the wake of Facebook's privacy row 
  • Users can limit Facebook's ad tracking via their smartphone or web browser 

[more…]

Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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How the web changed the way we compete with each other

How the web changed the way we compete with each other

by on March 20, 2018

Since the start of the digital age the Internet has made great impact on various spheres of human life.

Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.

Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

by on January 10, 2018

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New Videos : Unrequited love the focus of iZettle’s new advertising campaign

by on October 9, 2017

iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.

Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…

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PromoVeritas : Investigating fake Facebook pages and raffles that are scamming the public

by on September 25, 2017

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Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

by on August 10, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

The study, from measurement firm Verto Analytics, British adults accumulate 42.7 million days a month across Google properties – primarily search, YouTube and Gmail – the equivalent of more than 1 in every 6 minutes (17%) of UK internet time. Around 11% of time (28.4 million days) is spent on Facebook-owned properties which include WhatsApp and Instagram. [more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]