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Research : Facebook is the marketer’s best friend, at least in the United Kingdom

by Will Corry on April 21, 2014

Facebook is the marketer’s best friend, at least in the United Kingdom.

According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released this week.

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Taking SEO to the C-level / Janaya Wilkins and Mike Jacobson of Ayima

by Will Corry on April 20, 2014

Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima

Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.

Ayima Search Marketing @ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data. Drop them a line:contactus@ayima.com

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What will the successful campaigns of the future look like?

by Will Corry on April 18, 2014

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Native in-stream ads will soon dominate social media advertising

by Will Corry on April 16, 2014

BII native ad forecast

Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.

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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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Why consumers don’t care – Contagious Communications

by Will Corry on April 16, 2014

From www.contagious.com

With Airbnb’s latest round of funding destined to make billionaires of the founders - the first to be spawned by a ‘sharing economy’ startup - a Cass Business School .....

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The Knights of the Roundabout – the famous names of London’s Tech City

by Will Corry on April 16, 2014

Mind Candy founder: Michael Acton Smith

Part 1 of The Silicon 60: a who's who of London's tech start-up scene

The Knights of the Roundabout, these are the famous names of Tech City.

Some were there first; all are right at the centre, right now.

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Haygarth launches mobile responsive site for Rachel’s Organic

by Will Corry on April 16, 2014

Creative agency Haygarth @We_Are_Haygarth has designed and launched a fully responsive new website for Rachel’s Organic – www.rachelsorganic.co.uk Rachel’s identified a mobile site as the next logical step in their consumers’ journey.

Following a full website refresh for Rachel’s two years ago, Haygarth was tasked with designing and building a fully responsive site for Rachel’s core consumer base of upmarket, affluent and stylish women; aged 30 to 65. The new website is the latest digital investment for the brand undertaken by Haygarth. [more…]

Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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