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Very.co.uk captures ‘getting ready’ moment with makeover bus tour campaign

by Will Corry on September 2, 2014

Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens.

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Important information for B2B marketers : Check anti-spam laws in Canada / E-GOI

by Will Corry on September 1, 2014

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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

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Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! / E-GOI: Multichannel Marketing Platform

by Will Corry on August 31, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Register for this data mining, analytics, optimisation conference in London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 27, 2014

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Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors

by Will Corry on August 27, 2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.

Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”

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Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.

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