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Infographic : Global Web Trends Report Q2 2014 / Netbiscuits

by Will Corry on August 15, 2014

Download the report summary infographic here.

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Research : Almost 23 million Brits view entertainment content via smartphones / Vdopia Mobile Insights

by Will Corry on August 14, 2014

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Infectious Media goes from strength to strength with new client services appointments

by Will Corry on August 13, 2014

Sophie Whitton and James Coulson join the company as Business Director and Account Director

Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.

Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]

New Levi’s campaigns looks to inspire generation selfie

by Will Corry on August 11, 2014

New Levi's campaigns looks to inspire generation selfie. http://t.co/gtD2ooTntn pic.twitter.com/tc4BBIbfxh

— Digiday (@Digiday) August 10, 2014
 

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Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by Will Corry on August 10, 2014

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Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel

by Will Corry on August 6, 2014

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Promotional coupons : “We can give them the deals and offers that they really want” / Eagle Eye

by Will Corry on August 6, 2014

Retail convenience business One Stop is introducing Eagle Eye Solution’s AIR technology to make it easier for customers to take advantage of promotional coupons.  The new technology will issue coupons via SMS and email, allowing customers to redeem their vouchers in store using their mobile phone.

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Re-foundationing can transform your business’ – How Thomas Cook, Marks and Spencer and House of Fraser have made it work in practice

by Will Corry on August 5, 2014

It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.

Thanks to the rise of digital, and in particular m-commerce, consumers can check and compare product details and prices in just a few clicks of a device, wherever they are. When they’ve found the item they want, it’s just a few keystrokes more to buy and arrange convenient delivery.

 

IRC 2014 Find out more at www.internetretailingconference.com to be held at the Novotel, Hammersmith, London on October 14, breaks the theme of Re-foundationing into three key themes: Tide, Time and Place.

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Events : UK Top 500 Multichannel Retailers at the UK’s biggest multichannel trade event

by Will Corry on August 5, 2014

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