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How to boost your businesses local sales with a straight-forward guide to online local advertising

by Will Corry on June 30, 2014

A new information source for SME's. Choice Loans have put together a straight-forward guide to Online Local Advertising. With links to reputable apps, tools and best practice guides across the web that you could use to boost your businesses local sales.

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Yahoo!’s Prime View gives basic reassurances to advertisers that must be extended to UK, says ISBA

by Will Corry on June 29, 2014

The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ISBA. The voice of British advertisers would now like Yahoo!’s premium Prime View service to be extended to the UK.

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The constant change in consumer behaviour and their usage of mobile / Download this free IMRG Mobile report

by Will Corry on June 29, 2014

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How to walk up and down the mind of the reader – your prospect (for less than £32 per week) / theMarketingblog Content Resource

by Will Corry on June 28, 2014

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IAB study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013 28% (about £500m million) was traded programmatically

by Will Corry on June 26, 2014

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Book / Kindle details : Are you running an estore and looking for ways to speed up your eCommerce success? / Yulia V Smirnova

by Will Corry on June 26, 2014

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In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer

by Will Corry on June 25, 2014

Google's worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013, eMarketer estimates. By comparison, Facebook's share is expected to rise to 7.8% this year from 5.8% in 2013, while @eMarketer projects that Yahoo's will drop from 2.86% share in 2013 to 2.52% this year.

The story is the same in terms of mobile advertising. Though Google's share of the worldwide mobile ad market will drop this year, it will only fall 0.2% from 50.4% to 50.2%, according to eMarketer. However, Facebook is gaining ground much more rapidly in mobile -- and maintains a much larger share -- expected to grow from 17.8% in 2013 to 22.3% in 2014. The global mobile ad market will reach $32.71 billion in 2014, eMarketer estimates. [more…]

“Disruptive ads cause more than 10 times as many complaints from consumers as semi-disruptive ads” / Opera Mediaworks Research

by Will Corry on June 24, 2014

  • Disruptive full-screen mobile ads generate 10 times as many complaints as semi-disruptive ads (half-screen), but achieve a similar CTR.
  • The data comes from analysis of more than 15m UK mobile ad impressions by @OMediaworks Opera Mediaworks.
  • Whilst a semi-disruptive ad generated one complaint for every 1,267,114 impressions, disruptive ads generated a complaint every 127,267 impressions.
  • But they aren't worth the hassle, as semi-disruptive ads generate CTRs more than three times higher (350%) than standard banner or video adverts while fully disruptive ads generate CTRs 381% higher than standard.

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eMarketer Research : One-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five

by Will Corry on June 23, 2014

Mobile Shopping Drives UK Retail Ecommerce Sales
Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from @eMarketer eMarketer.
Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

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Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

by Will Corry on June 22, 2014

Conversion rate optimization is changing. Discover the latest strategies, including:

  • 7 Ways to Make CRO a Growth Driver for Your Business
  • An Unresponsive Approach to Multi-Device UX
  • Writing Content for Every Stage of the Conversion Funnel
  • Developing Test Ideas After You've Tested Everything
  • Maximizing Conversions Through Cross-Device Retargeting
  • Register / Use MARKETINGBLOG14 for a 15% discount at the  Conversion Conference London Olympia,  29-30 October, 2014
  • All you need to know about Conversion Conference London

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