Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.
App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.
This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.
A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones.
NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, has been named in the ‘Accel EuroScape’, a list of top 100 most promising SaaS companies in Europe and Israel, developed by Venture Capital Firm Accel and presented to Tech.eu.
More than a thousand SaaS businesses across 12 countries were evaluated, with each ranked by criteria including market attractiveness, technology differentiation, strength of the team and traction such as monthly recurring revenue and growth in number of employees. The companies which qualified for the ‘EuroScape’ have raised a combined $2.5 billion, with NewVoiceMedia raising $140 million.
“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials.[more…]
KwikSweep’s app, which allows businesses and consumers to hire professional, uniformed staff to clear their junk with a touch of a button, has been named a finalist in two prestigious awards. It has been recognised in the innovation categories for both the FSB London Business Awards and the British Small Business Awards. In order to [more…]
A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that the majority (59%) of British retailers consider the US to be the most important retail e-commerce market. However, less than half (44%) of UK retailers currently sell to shoppers in the US and relatively few have plans to [more…]
A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.
At the first house a woman complains, "I've been a little sick to my stomach."
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