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In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer

by Will Corry on June 25, 2014

Google's worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013, eMarketer estimates. By comparison, Facebook's share is expected to rise to 7.8% this year from 5.8% in 2013, while @eMarketer projects that Yahoo's will drop from 2.86% share in 2013 to 2.52% this year.

The story is the same in terms of mobile advertising. Though Google's share of the worldwide mobile ad market will drop this year, it will only fall 0.2% from 50.4% to 50.2%, according to eMarketer. However, Facebook is gaining ground much more rapidly in mobile -- and maintains a much larger share -- expected to grow from 17.8% in 2013 to 22.3% in 2014. The global mobile ad market will reach $32.71 billion in 2014, eMarketer estimates. [more…]

“Disruptive ads cause more than 10 times as many complaints from consumers as semi-disruptive ads” / Opera Mediaworks Research

by Will Corry on June 24, 2014

  • Disruptive full-screen mobile ads generate 10 times as many complaints as semi-disruptive ads (half-screen), but achieve a similar CTR.
  • The data comes from analysis of more than 15m UK mobile ad impressions by @OMediaworks Opera Mediaworks.
  • Whilst a semi-disruptive ad generated one complaint for every 1,267,114 impressions, disruptive ads generated a complaint every 127,267 impressions.
  • But they aren't worth the hassle, as semi-disruptive ads generate CTRs more than three times higher (350%) than standard banner or video adverts while fully disruptive ads generate CTRs 381% higher than standard.

[more…]

eMarketer Research : One-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five

by Will Corry on June 23, 2014

Mobile Shopping Drives UK Retail Ecommerce Sales
Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from @eMarketer eMarketer.
Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

[more…]

Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

by Will Corry on June 22, 2014

Conversion rate optimization is changing. Discover the latest strategies, including:

  • 7 Ways to Make CRO a Growth Driver for Your Business
  • An Unresponsive Approach to Multi-Device UX
  • Writing Content for Every Stage of the Conversion Funnel
  • Developing Test Ideas After You've Tested Everything
  • Maximizing Conversions Through Cross-Device Retargeting
  • Register / Use MARKETINGBLOG14 for a 15% discount at the  Conversion Conference London Olympia,  29-30 October, 2014
  • All you need to know about Conversion Conference London

[more…]

Real-time advertising, Directing online traffic from print, Native Ads, SkyParlour, ISBA survey

by Will Corry on June 20, 2014

SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

From www.themarketingblog.co.uk -

@SkyParlour! lands small consultancy gong at CIPR awards SkyParlour has picked up the Outstanding Small Consultancy Award at the CIPR Excellence Awards

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Richard Branson and West Coast Mainline, Real Time Advertising – ISBA Survey, TechShout.it

by Will Corry on June 19, 2014

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Cosmos Holidays recreates Florida Family Fun with ‘Big Kids’ Campaign

by Loudmouth PR on June 18, 2014

This week, Cosmos Holidays is launching a direct campaign to promote Florida as the ultimate family holiday location for summer 2015. The campaign, created by DMA Grand Prix winning agency, WDMP, aims to showcase the breadth of the Cosmos holiday experience by positioning Florida as a destination for ‘Big kids and the little ones too’.

competition on Facebook offers prospects the chance to win a family trip to Florida

[more…]

ISBA survey: advertisers still uncertain about real-time advertising

by Will Corry on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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Interested in high quality content? Want well-researched and organised content delivered in a customer-friendly way

by Will Corry on June 16, 2014

Mission: Worthwhile new leads and strong revenue increases

You must be aware that companies send you information all the time – it’s just that most of the time it’s not very relevant or valuable ( let's say spam?). That’s what makes content marketing so intriguing in today’s highly cluttered environment of thousands of marketing messages per person per day.

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‘Giant iTab’ touchscreen tablets – stand number IW442 at Internet World this week

by Will Corry on June 16, 2014

Mark Jones writes ...

We are proud to be the ‘official digital signage partner’ for UBM’s Internet World and will be exhibiting our award winning ‘Giant iTab’ touchscreen tablets on stand no. IW442 and around the show.

More info at http://lnkd.in/dcCZPu6 Come and see us if you get the chance.

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