A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.
The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.
While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.
Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.[more…]
Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry? On Friday 15th May AW Fashion Vertical Specialist, Susie Whitby will be on hand from 11-12 to answer any, and all of your fashion questions.
Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? We’ve outlined our favourite five across all channels; considering web, email, social media and more. [more…]
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques[more…]
Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic.
Hunt, taking over from the departing Alex Macnamara, will manage the company’s UK media and publisher networks, expand programmatic relationships in Europe, and oversee the development of new strategic initiatives.
Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice.
The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day.[more…]
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons.
The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that will come into force under the European Tobacco Products Directive later this month. [more…]
Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution.
Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store and actually setting it up for business is wonderful but unless you involve a degree of retail marketing and promotion, your business simply won’t prosper.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.