New report highlights how online gambling marketers need more effective targeting tools
Two thirds of the British public are concerned about the amount of advertising for onlinegambling companies, while just one in five think advertising for these companies targets the right audience.
Those are some of the key findings from the new ‘Betting on Digital’ report, released today by digital marketing firm @IgnitionOne and polling organisation ComRes. The report looks at the British public’s perception of online gambling, what drives them to visit online gambling sites and if brands’ efforts to behave ethically affects the reputation of the industry. ComRes polled over 2,000 members of the British public – 604 of which are active or previous online gamblers - and conducted in-depth interviews with 11 senior marketers across the sector.
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Case Study : Harness Digital is a web design agency @hardigi catering to clients in London and the South East. It offers a range of specialist digital services, including email marketing, web design, search engine optimisation, ecommerce and social media marketing. Harness case study
The agency’s enthusiastic team of experts works with numerous SME clients, ranging from online retailers through to web-based travel agencies, which are looking to strengthen their digital presence.
Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.
The recently launched campaign will run throughout the pre-summer holiday season to help Enterprise build brand awareness in the UK and Europe. SignalAds will be used for Affectv’s prospecting digital campaign. They will enable Enterprise to deliver meaningful and relevant messages for every individual, and to adapt and align these messages to the relevant stages of the customer journey.
McDonald's #imlovinit is turning to crowdsourcing by inviting customers to create five brand new burgers, which it will put on sale at its U.K. Customers are being invited to go to an online "burger builder," which can be used to formulate a customized burger by selecting a maximum of six ingredients from a choice of 80 (and 20 different buns) creating more than a million possible combinations.
Editor .. I can grasp the 80 ingredients bit but the 20 buns thing leaves me wondering - where on earth do you find so many different ones?
Try it. A bespoke ‘Burger Builder’ website provides tools to allow you to design their own version with an option to share the burger online to gain public votes. [more…]
WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.
At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
For any modern traveller the provision of a robust, reliable Wi-Fi in a hotel would surely seem as basic a utility as running water, but we all know from bitter experience that for many hotels this does not seem to compute.
We have found an article in Hospitality & Catering News @HandCNews that sets out for readers exactly what is expected by guests, with thoroughly researched independent sources, of what guests want and how hotels can provide what is expected.
Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.
Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.
This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]