New Axonn Research paper launched | Video in Content Marketing
Marc Turley of Axonn Research writes I wanted to let you know that we have now published our latest research paper, entitled Video in Content Marketing 2013. We surveyed over 600 marketing professionals and business leaders to see how they are currently integrating video in their strategies and what their plans are for 2014.
Are you looking to promote your product or service to a fresh audience?
Buying data for your new marketing campaign can be a daunting task, but with the help of a professional list broker you can rest assured that your data requirements will be met allowing you time to concentrate on the creative proposition and the important stuff.
November 13th 2013 – Jessica Rowley, director at integrated agency Beattie McGuinness Bungay (BMB) has joined web technology agency Techdept as its new managing director, as the company re-shapes itself for future growth and innovation.
Techdept, which originally hailed from Sheffield – where design, build and R&D currently take place – has had a staffed London office since 2010. Jessica Rowley will be based in a new and expanded Farringdon office, with a brief to lead client servicing and new business growth.
Dan Kirby will move from his former role of managing director to become chief executive. In this role he will oversee the company’s strategy of leveraging its IP and entrepreneurial experience, plus the implementation of innovative new management practices.
Traditionally TV data such as audience figures has been collected through set top-based research panels, and used as trading currency by the whole advertising industry. However, the advent of digital, cable TV and on-demand platforms, coupled with changing viewing habits, mean broadcasting companies are increasingly mining their own data and are using it to exponentially add value to TV advertising.
The explosion of channels has inevitably led to audience fragmentation. In theory, this should offer brands and broadcasters the opportunity to understand what people are viewing and how they are viewing it; perhaps even going so far as to see how they are acting on it. It certainly creates a number of opportunities to exploit.
London, 13 November 2013 – almost one third (31%) of visits to youth and young-adult focused websites in the first half of 2013 came from tablets and mobiles, according to new figures released by youth entertainment & lifestyle sales house w00t! Media.
w00t! Media measured over two billion visits to youth/young adult (16-34 year olds) entertainment and lifestyle websites between January 2012 and June 2013 to see which devices were being used to access the content. The sites measured are visited by almost 9.4 million unique UK people – over a fifth of Britons online – according to comScore unduplicated data.
Will Corry writes .. I interviewed Kerstin Exner of The Guardian at the recent Conversion Conference in London. Enjoy this exclusive article on how Kerstin and her team increased conversions by 46% on their Soulmates dating site.
Through a combination of A/B and user testing, Kerstin Exner dramatically improved paid registration conversions for The Guardian’s online dating site, Soulmates. We ask Kerstin five questions about her success ...
We are in the midst of a dramatic Local transformation, enabled by Social Media and Mobile. This shift is changing the way we communicate, interact with each other and connect with Local businesses of all sizes.
South East B2B Business Expo London, Speakers, Speed Networking, business advice clinics, exhibitions, inspiration, startups. We attract up to 1000 visitors from start ups to established businesses and corporate giants. We are extremely excited about holding the show at West Ham. We hold 5 Super Business Expo’s across the country to help companies market themselves and their businesses.
We bring together the latest speakers and experts to provide you with the opportunity to gain advice through our business advice clinics, seminars and 100+ local, regional and national exhibitors. You also have the chance to get involved with our speed networking and networking area. There are a number of limited free tickets register now to avoid disappointment!
Digital SWOT 2014 is a major new conference examining the increasingly pervasive digital revolution from a business point of view: essentially a SWOT analysis of how companies and organisations and/or their agencies should re-examine their commercial performance from a digital point of view.
This compelling one-day conference, on 31 January 2014, brings together a wide variety of outstanding leading-edge practitioners and speakers from across the UK whose collective expertise will enable delegates to depart on the day with a fresh perspective on how to cope with and profit from the Strengths, Weaknesses, Opportunities and Threats facing their companies and organisations in this digital age
Campaign to launch new kitchen, bedroom and bathroom brand Bohen
The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
December 2013: A Dorset-based dental practice, Winning Smiles, has received a national award for Best Marketing at this year's National Dentistry Awards held at The Athena, Leicester on 6 December.
Marketing has become crucial for any dental practice operating in the 21st century. Gaining patients naturally has become extremely difficult and dental practices across the UK were invited to demonstrate how they differentiate themselves against other practices in their area.
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.