New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook
London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.
The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.
Talk about going BIG when it comes to participation, this giant screen@thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.
Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.
This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.
The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.
In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby
Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).
Universal Pictures International partners with Rightster to launch global influencer campaign to promote Minions movieRightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. The campaign challenges popular Instagram, Snapchat and Vine influencers to [more…]
Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.Teradata Corporation, [more…]
WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. SET Creative's [more…]
Universal Pictures International partners with Rightster to launch global influencer campaign to promote Minions movieRightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, [more…]
Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.The annual event, now in its tenth year, saw a high-profile set of speakers [more…]
Carling is today launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead.
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.
ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.
ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]
1. A few fries short of a Happy Meal. 2. The wheel's spinning, but the hamster's dead. 3. He fell out of the stupid tree and hit every branch on the way down. 4. Elevator doesn't go all the way to the top floor.