Here are some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping
Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of the year. With a small window left to impress consumers, marketers need to leverage real-time insight to gain share of wallet.
Talk to Mums offers a format for brands to create more impactful conversations with Mums by brand ambassador programs, product sampling programs, events and ultimately direct and honest brand exposure with a powerful buying audience.
Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.
Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content
The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.
New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook
London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.
The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.
CRM agency Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has significantly expanded its team in response to the rapid growth of the agency. Many of the hires are graduates, counteracting a perceived lack of young talent in the industry.
Following a strong first six months of the year, Amaze One has [more…]
We are looking for 'lead from the front', self-motivated professionals to join us as franchised Group Directors.
If you are interested and fit our profile then we will fully train you to operate our peer-to-peer business group meetings as facilitator and group director for a large exclusive territory (currently within the UK, Ireland, Australia and New Zealand - other countries soon).
WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.
Carling is today launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead.
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.