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Case Study : Malibu drives consumer engagement with brand focused-mobile video experience

by Will Corry on April 11, 2015


Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.

Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Millennial Media’s Video Advertising Suite.

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by Will Corry on April 11, 2015

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Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by Will Corry on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by Will Corry on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?

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13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount

by Will Corry on April 7, 2015

Use the code ‘themarketingblog’ and grab a 50% discount

Conversion World is the first conversion optimisation conference of it’s kind - a virtual conference that anyone can attend from anywhere in the world on any device.

Featuring 30 of the best Conversion experts, this three day event aims to educate CROs, digital marketers and business owners with actionable advice on how to improve their conversions and increase their revenue online.

https://www.conversionworld.co/

Use the code ‘themarketingblog’ and grab a 50% discount

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“Great Post. Just the information I was looking for. I just started my blog and I will be following this advice”

by Will Corry on April 7, 2015

"This is insanely valuable. Thanks so much for taking the time and effort to put this together! My only qualm is I wish I had seen this stuff earlier."

"Wow Jon! Remarkable post.  These are great lessons and I agree with all 20 points… This is very timely for me being that I’m just starting out."

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How to get the most out of your promotional staff – Sally Durcan, Hotcow

by Will Corry on April 6, 2015

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.

http://www.hotcow.co.uk/

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How user friendly is your eCommerce website?

by Will Corry on April 3, 2015

Establishing a strong web presence is essential for companies across all respective industries who wish to remain competitive in the 21st century market and promote their business on a worldwide scale.

Utilising effective advertising and marketing strategies is the best way for any company, irrespective of its size and stature, to make clients and customers aware of the level of professionalism and quality of services or products they would receive.

While certain companies may prefer to remain traditionalists and stick with business cards, leaflets and flyers as a way of promoting brand recognition and trying to get a march on their market rivals, creating a website is undoubtedly the most modernistic and beneficial alternative.

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adconnection is selected as one of Britain’s most inspirational companies of 2015

by Will Corry on April 1, 2015

2015 list of the 1,000 companies to inspire Britain.

adconnection @adconnectionUK are delighted to announce that they have been included, for the second time running, in Britain’s 1000 most inspirational companies.

Check all the names here ...

The report, which is published annually by the London Stock Exchange in conjunction with the Telegraph, is based on financial growth both short and long term, as well as team growth and success in out-performing industry peers.

http://www.adconnection.co.uk/ [more…]

Response One today announced a strategic partnership with ASOS

by Assistant Editor on April 1, 2015

Response One, @ResponseOneDM the award-winning data-driven marketing agency owned by St Ives Group, today announces a strategic partnership with ASOS. Response One will provide the online retailer with its Affinity Sampling service, launched to help relevant brands get directly into the hands of their target customers.

https://www.responseone.co.uk/

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