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Media Things: The trend of Trending … Lee Baring Head of TV, adconnection

by Will Corry on May 13, 2015

When working at a fast growing agency such as adconnection, you get to meet many prospective clients who have a varying amount of satisfaction with their current agency.

They will come from a number of different sectors with a number of different reasons why they are thinking of a different approach. [more…]

First-ever report on #app usage – Tons of juicy insights within for#free

by Will Corry on May 12, 2015

App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.

This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.


How brands are using social listening as a research and a listening tool – Meltwater

by Will Corry on May 12, 2015

Meltwater write ... Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix.

  • Social listening can dish the dirt on how our audience really feels, without them feeling under pressure to offer a particular answer.
  • Social listening is the difference between asking a question and eavesdropping on a conversation.


New UK website – R.O.EYE and the launch of their ‘brand spanking’ new website

by Will Corry on May 9, 2015


Brand’s video messaging : New video format launches that works across multiple screens

by Will Corry on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 


Watch : Leaked Westminster power battle

by Will Corry on May 7, 2015

Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE.

The 90 second clip shows leaders battling it out on the mic in an oak panelled room off Whitehall to ‘The Power’ by Snap!. The video shows what appears to be some of Westminster’s top bods dressed in their campaign best letting off steam ahead of the big day  [more…]

adconnection – the latest campaign for Maplin across TV and digital

by Will Corry on May 2, 2015


The “scientists” and the “artists” – The skills needed for modern marketing

by Will Corry on May 1, 2015

eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape

A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.


5 reasons to implement social media marketing

by Will Corry on April 30, 2015

The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.

While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.


Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

by Will Corry on April 30, 2015

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales. [more…]