App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.
This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.
A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones.
Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE.
The 90 second clip shows leaders battling it out on the mic in an oak panelled room off Whitehall to ‘The Power’ by Snap!. The video shows what appears to be some of Westminster’s top bods dressed in their campaign best letting off steam ahead of the big day [more…]
A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.
The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.
While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.
Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.[more…]
Original Source, the PZ Cussons-owned, naturally intense shower brand, has appointed Hark Creative to launch a new range of moisturising Shower Milks that bring a fruity moisture boost to morning beauty routines. Packed with vegan milk extracts, natural moisturisers and 100% natural fragrance to help transform skin, the products are being rolled out in major [more…]
The Brexit referendum vote has already caused the pound to plummet to 30-year lows on foreign exchange markets and billions of pounds wiped off share values. Socially, we’ve seen racist harassment and vandalism. There have also been the first signs of what a post-Brexit EU might look like in other spheres, as British-based researchers are [more…]
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.
After their baby was born, the panicked father went to see the Obstetrician. 'Doctor,' the man said, 'I don't mind telling you, but I'm a little upset because my daughter has red hair. She can't possibly be mine!!
'Nonsense,' the doctor said. 'Even though you and your wife both have black hair, one of your ancestors may have contributed red hair to the gene pool.'[more…]
A young girl on a year’s training course in South Africa, recently received a "Dear John" letter from her boyfriend back home. It read as follows:
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you’ve been gone,andit's not fair to either of us. I'm sorry. Please return the picture of me that I sent to you.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.