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Download the free Digital Marketing Forecaster for Excel / Lead Forensics

by Will Corry on March 16, 2015

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Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter

by Will Corry on March 16, 2015

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Why brands need to offer last minute inspiration in the run up to Mother’s Day

by Will Corry on March 11, 2015

Here are  some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping

Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of the year. With a small window left to impress consumers, marketers need to leverage real-time insight to gain share of wallet.

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Mums buy for themselves, the kids, the family as well as influencing friends and other families

by Will Corry on March 9, 2015

Talk to Mums is a new agency connecting brands with mums online and offline.

Talk to Mums offers a format for brands to create more impactful conversations with Mums by brand ambassador programs, product sampling programs, events and ultimately direct and honest brand exposure with a powerful buying audience.

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@etailexpo has 7,000 attendees: 5 important reasons why you should be one of them

by Will Corry on March 9, 2015

View image on Twitter

IRX 2015 http://snip.ly/jDwX

The @etailexpo has over 7,000 attendees: 5 reasons why you should be one of them

More articles, stories  etc. from theMarketingblog about IRX 2015

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on March 6, 2015

Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.

Find out more about SMX London and theMarketingblog  special discount.

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

by Will Corry on March 5, 2015

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content

The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.

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Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

by Will Corry on March 5, 2015

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.

Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey

Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.

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Events : Mark Jones talks Giant Phones and showcasing at ISE 2015. …

by Will Corry on March 5, 2015

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Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by Will Corry on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.

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