Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.
App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.
This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.
A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones.
Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE.
The 90 second clip shows leaders battling it out on the mic in an oak panelled room off Whitehall to ‘The Power’ by Snap!. The video shows what appears to be some of Westminster’s top bods dressed in their campaign best letting off steam ahead of the big day [more…]
Great British Bake Off (GBBO) returns to the screens , and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach.[more…]
A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.
There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?
This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible."[more…]
Two wives go out for girls' night. Both got drunk, started walking home and had to go to the bathroom. They stopped at a cemetery but had nothing to wipe with. One used her panties and the other grabbed a wreath off a grave.[more…]
My kids have always been observant of their surroundings, but they tend to pick out details no one else would notice. I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved.
She was stark naked! As I was reeling from the shock, I heard my 5-year-old shout from the back seat, "Mom! That lady isn't wearing a seat belt!"