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Ian Jindal outlines a plan for multichannel online success / Internet Retailing Expo 2014 (IRX)

by Will Corry on March 12, 2014

Internet Retailing Expo 2014 (IRX) on March 26 and 27 2014 at the NEC in Birmingham.

Ecommerce expert Ian Jindal, of InternetRetailing.net, picks out the key areas of focus for those looking to drive online and multichannel sales -

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Conferences are a fantastic opportunity to build links. Here’s how? / SMX London 2014

by Will Corry on March 12, 2014

Erin Everhart writes .. Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking.

It’s also a perfect time to build links. Yes, conferences are a fantastic opportunity to build links. How?

SMX Chief Content Officer, Danny Sullivan, is coming over to SMX London 2014. Widely considered one of the leading search experts in the world, Danny will share his wisdom with you whilst also spending time with the delegate throughout the event discussing the burning issues.

Danny Sullivan doesn’t come to London often and the only place where you will see him speak is at SMX London 2014- Don’t miss him!!

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IAB UK mobile audit reveals 24% of top 50 UK finance brands have no mobile presence

by Will Corry on March 11, 2014

NatWest, Bupa and Hiscox amongst finance brands that are leading the way in mobile

London Monday 10th March 2014: Research released today by the Internet Advertising Bureau UK (IAB) reveals that a significant number (24%) of the top spending 50 UK finance brands are yet to develop a mobile strategy.

The Mobile Finance Audit was carried out between January and February 2014 across the top 50 finance companies (such as banks, insurers and loan providers) spending the most on advertising in the UK, to gauge their uptake across the mobile channel.

Several different KPIs were checked, including whether the brand had a mobile optimised site, tablet specific site, responsive web design, mobile optimised search and an app. This study follows on from the Mobile Retail Audit and Mobile Travel Audit carried out in 2013.

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“Location, location, location is all important in mobile commerce right now” – Mark Cody of Tesco at IRX 2014

by Will Corry on March 11, 2014

Mark Cody, Senior Marketing Manager - Mobile, Tesco

Mark Cody, senior marketing manager, mobile, at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.

Location, location, location is all important in mobile commerce right now, Tesco’s Mark Cody told InternetRetailing magazine.

Register for a free place, at www.internetretailingexpo.com [more…]

Adconnection has launched Bioglan’s new Superfoods product in a TV-led, multi-media campaign.

by Will Corry on March 10, 2014

adconnection launches Bioglan Superfoods supplements in multi-media campaign

London, 4 March, 2014. adconnection, one of the leading independent media agencies, has launched Bioglan’s new Superfoods product in a TV-led, multi-media campaign.

The campaign involves predominantly TV spots centred on a food and lifestyle programming mix. Complimentary VoD (video on demand) ran in harmony with the TV activity, building brand awareness and incremental reach with the health-conscious audience. The final campaign element involves targeted press ads and more detailed advertorial content in contextually relevant publications including Healthy Food Guide and Women’s Fitness.

Featuring ex-English rugby player Matt Dawson as brand ambassador, the bright creative aims to drive brand awareness and educate consumers on the numerous health benefits of Superfoods, which will be stocked exclusively in selected Holland & Barrett stores and online.

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Events : Chinwag Psych – Here’s your link to a special 15% discount code

by Will Corry on March 10, 2014

About Chinwag Psych Here’s your link to a special 15% discount code:

Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing.

Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour  and how changes to our routines can enrich the way we work. For more information and to book go to: http://psychmatters.co/chinwag-psych/

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Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by Will Corry on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

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ad:tech London research : Databases tend to be more accurate and targeting more focused. Personalized print earns consumers’ trust and respect

by Will Corry on March 10, 2014

If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way to go. ad:tech London

In a survey of more than 1,200 people conducted for ad:tech London by Zussi Research, 69% percent of respondents saw traditional advertising as relevant to them, compared with 45% for online marketing. Respondents also described online marketing as “chaotic.” This reflects how misdirected and intrusive ads can create a high level of annoyance, even when those efforts are supposedly targeted.

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B2B marketing infographic : How to develop your B2B marketing plan

by Will Corry on March 9, 2014

B2B isn’t sexy and B2B doesn’t get a lot of love from marketers. People spend hours and hours gushing over the latest superbowl ad and social media campaign from various body washes and automotive brands.

It’s rare that we find people spending time analyzing successful b2b marketing initiatives and the reason is because a lot of it happens behind the scenes. [more…]

How to turn Linkedin into Leads / #CANDDi

by Will Corry on March 8, 2014

How to turn Linkedin into Leads -

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