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Research from IgnitionOne / Just 1 in 5 Brits think marketing for online gambling brands targets the right audience

by Will Corry on May 28, 2014

New report highlights how online gambling marketers need more effective targeting tools

Two thirds of the British public are concerned about the amount of advertising for online gambling companies, while just one in five think advertising for these companies targets the right audience.

Those are some of the key findings from the new ‘Betting on Digital’ report, released today by digital marketing firm @IgnitionOne and polling organisation ComRes. The report looks at the British public’s perception of online gambling, what drives them to visit online gambling sites and if brands’ efforts to behave ethically affects the reputation of the industry. ComRes polled over 2,000 members of the British public – 604 of which are active or previous online gamblers - and conducted in-depth interviews with 11 senior marketers across the sector.

IgnitionOne and ComRes’ ‘Betting on Digital’ report is available to download at http://pages.ignitionone.com/betting-on-digital.

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As good as it gets! – Want 30 days unlimited exposure in theMarketingblog for only £95?

by Will Corry on May 26, 2014

As good as it gets!  -  £95 for 30 days unlimited exposure in all of theMarketingblog blogs and social media sites.  This special promotion from www.themarketingblog.co.uk will give you the results you need for your sales people to work their potential during July - December 2014. It's a winner!

Cost wise our June 'As good as it gets!' Plan is available at only £95 - great value when you look at the reach outlined below. Remember, (within reason) you can have as many articles, news stories, success stories, case studies in theMarketingblog group of sites as you want during June 2014.

If you want to get going right away and get your first results early in June ...click here for PayPal or call me Will Corry on 01784 434 412. Please note : This special June  'As good as it gets!' promotion is only available to the first five companies who contact us and book.

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#CartAbandonment / Can luxury retailers get #Ecommerce right?

by Will Corry on May 25, 2014

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Hear how Ryanair plan to spend their £29m marketing budget #adtech_london

by Will Corry on May 25, 2014

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Touch2view announced as ‘Finalists for the Mobile Innovations Awards’

by Will Corry on May 24, 2014

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Web design agency uses Retortal platform to extend service offering for SME clients

by Will Corry on May 24, 2014

Case Study : Harness Digital is a web design agency @hardigi catering to clients in London and the South East. It offers a range of specialist digital services, including email marketing, web design, search engine optimisation, ecommerce and social media marketing. Harness case study

The agency’s enthusiastic team of experts works with numerous SME clients, ranging from online retailers through to web-based travel agencies, which are looking to strengthen their digital presence.

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Response rates : Enterprise Cars to use Affectv Signal Ads solution

by Will Corry on May 23, 2014

Enterprise Rent-A-Car has launched a new advertising campaign with PHD, using SignalAds, the new online display advertising solution from Affectv. The Affectv ad platform @Affectv and signal targeting technology will use audience signals, such as travel and holiday booking habits, to personalise and endorse the creative and offer unique, relevant ads for individuals.

The recently launched campaign will run throughout the pre-summer holiday season to help Enterprise build brand awareness in the UK and Europe. SignalAds will be used for Affectv’s prospecting digital campaign. They will enable Enterprise to deliver meaningful and relevant messages for every individual, and to adapt and align these messages to the relevant stages of the customer journey.

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Mobile personas uncover web behaviours / Netbiscuits

by Will Corry on May 23, 2014

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At the Internet Retailing Conference 2014 – Mark Lewis, Online Director, John Lewis, Mark Newton-Jones, former Group CEO, Shop Direct, Simon Belsham, MD Tesco Grocery Home Shopping

by Will Corry on May 21, 2014

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