Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]
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New research from cloud contact centre vendor NewVoiceMedia reveals that UK companies deemed to have poor customer service are losing approximately £12 billion a year.
According to the survey, half of UK consumers are taking their business elsewhere as a result of inadequate service - and of those, 92 percent have switched at least once or twice in the last year. 49 percent are put off from calling a business at all, for fear of being kept on hold or in a queue. This means many customers could switch to a competitor without even attempting to resolve the problem first.
Manchester-based search engine optimisation company, SEONext, has won a trade mark registration battle against high street giant, Next.
Established in 2009 by brothers Justin and Mark Blackhurst and university friend Vaibhav Kakkar, the team filed a trade mark application for the SEONext brand with the Intellectual Property Office in June 2011.
Next, which has over 500 stores in the UK and employs 58,000 staff across the globe, raised a formal objection in November 2011 to SEONext’s brand name, citing that it encroached on its own intellectual property.For more information about SEONext, visit: www.seonext.co.uk / @SEONext. [more…]
Even the largest and most high profile companies suffer from PR disasters when stunts go wrong. Bill Gates accidentally released thousands of live mosquitoes into a crowd of celebrities who had paid $2000 each to be there, Sony included a dead goat in one of their game launches which naturally horrified a lot of people. It is a risky business trying out a publicity stunt.
It can pay off, of course, and lead to a lot of good attention to light up your inbound sales dialer with new business -but here are three examples of how it can go badly wrong:
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Andrew Rice delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. By Felix Salmon
The one I’m interested in is the way that BuzzFeed CEO Jonah Peretti wants native advertising to disrupt banner advertising. I apologize for the long blockquote, but it’s a lot shorter than the article:
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