TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.
We are brains. And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th OctoberBart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.
Sophie Whitton and James Coulson join the company as Business Director and Account Director
Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.
Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]
It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.
Thanks to the rise of digital, and in particular m-commerce, consumers can check and compare product details and prices in just a few clicks of a device, wherever they are. When they’ve found the item they want, it’s just a few keystrokes more to buy and arrange convenient delivery.
IRC 2014 Find out more at www.internetretailingconference.com to be held at the Novotel, Hammersmith, London on October 14, breaks the theme of Re-foundationing into three key themes: Tide, Time and Place.
AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets . A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as [more…]
A farmer was at a pub one day having a pint when he noticed an old friend.
What really caught his attention was that this friend was wearing an earring. The farmer knew his old friend to be a fairly conservative fellow, and was intrigued by his sudden change in “fashion sense.”
Ebuzzing & Teads, the fast-growing video advertising company, today announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.
A man and his wife walked into a dentist's office.
The man said to the dentist, "Doc, I'm in one heck of a hurry. I have two buddies sitting out in my car waiting for us to go play golf, so forget about the anesthetic, I don't have time for the gums to get numb. I just want you to pull the tooth, and be done with it! [more…]
"Words that come after ‘the dot’ could become just as important as what comes before it" New domain names: a golden opportunity for brands / By Stuart Fuller, Director of Commercial Operations and Communications at NetNamesThe internet is an ungoverned mesh of intertwined networks with very few barriers to entry, yet it provides huge benefits to businesses.
A friend went to Beijing recently and was given this brochure by the hotel. It is precious.
She is keeping it and reading it whenever she feels depressed.
Obviously, it has been translated directly, word for word from Mandarin to English. [more…]