The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ISBA. The voice of British advertisers would now like Yahoo!’s premium Prime View service to be extended to the UK.
Google's worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013, eMarketer estimates. By comparison, Facebook's share is expected to rise to 7.8% this year from 5.8% in 2013, while @eMarketer projects that Yahoo's will drop from 2.86% share in 2013 to 2.52% this year.
The story is the same in terms of mobile advertising. Though Google's share of the worldwide mobile ad market will drop this year, it will only fall 0.2% from 50.4% to 50.2%, according to eMarketer. However, Facebook is gaining ground much more rapidly in mobile -- and maintains a much larger share -- expected to grow from 17.8% in 2013 to 22.3% in 2014. The global mobile ad market will reach $32.71 billion in 2014, eMarketer estimates. [more…]
Disruptive full-screen mobile ads generate 10 times as many complaints as semi-disruptive ads (half-screen), but achieve a similar CTR.
The data comes from analysis of more than 15m UK mobile ad impressions by @OMediaworks Opera Mediaworks.
Whilst a semi-disruptive ad generated one complaint for every 1,267,114 impressions, disruptive ads generated a complaint every 127,267 impressions.
But they aren't worth the hassle, as semi-disruptive ads generate CTRs more than three times higher (350%) than standard banner or video adverts while fully disruptive ads generate CTRs 381% higher than standard.
Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from @eMarketer eMarketer.
Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.
A lawyer married a woman who had previously divorced ten husbands. On their wedding night, she told her new husband, "Please be gentle, I'm still a virgin.""What?" said the puzzled groom. "How can that be if you've been married ten times?"
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .