Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE.
The 90 second clip shows leaders battling it out on the mic in an oak panelled room off Whitehall to ‘The Power’ by Snap!. The video shows what appears to be some of Westminster’s top bods dressed in their campaign best letting off steam ahead of the big day [more…]
A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.
The last 10 years have seen social media bursting onto the scene and making an impact on a number of industries.
While it may have started out as a way to connect with old friends and university classmates, it’s now expanded into an effective tool for marketing, and it’s bringing new developments with it, such as the plethora of smartphones we have available to us.
Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.[more…]
Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry? On Friday 15th May AW Fashion Vertical Specialist, Susie Whitby will be on hand from 11-12 to answer any, and all of your fashion questions.
Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? We’ve outlined our favourite five across all channels; considering web, email, social media and more. [more…]
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques[more…]
New research reveals consumers value the physical experience over online
Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes.
According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets and computers without having checked them out in a physical store than we are what we wear or use domestically.
Webrooming is the latest phenomenon impacting the online retail industry. In just the last year the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.