PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.
Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.
How Content Marketing Can Benefit the Motor Industry
When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.
Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.
Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.
People in the past dreamed of the day when video calls would be possible. Video calls were something of the future, alongside hover boards and flying cars. Thanks to the progressive digital age of advancing technology, everyone now can talk face-to-face anywhere around the world. It is a great tool and can generate long-term results as well. Businesses can communicate directly to employees no matter where they are currently.
Board meetings can be conducted with clients and employees around the globe regardless of the venue or country. A newfound trust between clients and companies leads to an increase in sales volume. Video conference calls and meetings have revolutionized the world of communication. Within the world of business, it opens the door of opportunity for high-quality collaboration.
New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.
They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.
Brand and China thought leader Doctoroff strengthens Prophet’s expertise on brand-driven growth in Asia Prophet, the global brand and marketing consultancy, today announced the hiring of Tom Doctoroff as senior partner. Doctoroff, who most recently served as the Asia Pacific CEO at J. Walter Thompson, has two decades of experience building the brands of leading [more…]
Leading health affiliate network, MoreNiche https://moreniche.com is delighted to confirm the arrival of a powerful all-in-one workout formula, available to promote exclusively by affiliates on the MoreNiche network. The BlackWolf Workout formula is a unique combination of BCAAs, creatine and whey protein that gives fitness enthusiasts and bodybuilders the ability to give their bodies all [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos. This will help the retailer [more…]