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Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by Will Corry on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Client success story: Nestlé & the Digital Acceleration Team

by Will Corry on September 29, 2014

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John Lewis to invest £100K in beacon start-up and JLab incubator scheme winner

by Will Corry on September 28, 2014

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Internal teams have been beavering away redeveloping the Netbiscuits website – Check it out

by Will Corry on September 28, 2014

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5 telltale signs an email service provider will rip you off – by Ruben Alvim, E-goi

by Will Corry on September 28, 2014

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How Instagram harnesses the awesome power of mobile, social media and photos

by Will Corry on September 27, 2014

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ad:tech London : “Our new online newsroom is creating a real buzz around our 10th anniversary event” / Dan Brain

by Will Corry on September 26, 2014

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How to optimise your CTA design & content

by Will Corry on September 25, 2014

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Event News : ad:tech London launches online newsroom

by Will Corry on September 25, 2014

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Over 100 Unilever marketers are signed up to attend – will you be joining them? / Upcoming events – October / ad:tech London

by Will Corry on September 25, 2014

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