by Assistant Editor on November 28, 2014
Research from Gather @gatherlondon, a strategic corporate communications consultancy, shows a clear disparity between organisations’ intention to ramp up digital and social media communications to their key audiences, and their understanding of how to use the channels strategically – raising concerns the message could get lost or distorted.
Two-thirds (65%) of business decision-makers said they expect to increase their use of digital media to employees, customers, investors and influencers in the next two years. The same percentage stated they expect to increase their use of social media to the same audiences, over the same period.
- Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
- According to this analysis from Ars Technica, Facebook made this decision after surveying users and learning that “hard sell” ads really aggravate them.