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Search engine marketing tips

Search engine marketing tips

by on September 1, 2019

Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.

With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting  your products and grow your business.

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5 awesome (and free) marketing courses to take this summer

5 awesome (and free) marketing courses to take this summer

by on July 29, 2019

Whether you want to advance your career, grow your business, it pays to learn the latest techniques in digital marketing.

By equipping yourself with a fresh set of digital marketing skills, you’re able to devise more ways through which you can reach your target audience in a more cost-effective and measurable way.

Essentially, aficionados in the digital marketing space power small business owners to make smart marketing tactics even with a smaller advertising budget.

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What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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How to find the best social media contest and sweepstakes ideas

How to find the best social media contest and sweepstakes ideas

by on July 5, 2019

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

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Why getting to the top of Google is important

Why getting to the top of Google is important

by on June 8, 2019

In the digital world, one of the most powerful search engine tools is Google.

People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.

Google significantly impacts businesses, so making it on top is everyone’s priority.

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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

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What are the benefits of using short domain names? – exclusive

What are the benefits of using short domain names? – exclusive

by on November 29, 2018

You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive.

However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.

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Dentist SEO Digital Marketing Courses : What to expect

Dentist SEO Digital Marketing Courses : What to expect

by on October 19, 2018

Over the years,  businesses have been trying to race to the top of the search engine result pages.

Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.

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