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Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

by Will Corry on August 10, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

The study, from measurement firm Verto Analytics, British adults accumulate 42.7 million days a month across Google properties – primarily search, YouTube and Gmail – the equivalent of more than 1 in every 6 minutes (17%) of UK internet time. Around 11% of time (28.4 million days) is spent on Facebook-owned properties which include WhatsApp and Instagram. [more…]

LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

LiveRamp launches people-based search for omnichannel marketers

by Clare on June 14, 2017

Enhances marketers’ ability to leverage CRM data in Google Customer Match

LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.

The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]

Breaking : Google adds ‘personal’ tab to Search Results

by Will Corry on May 30, 2017

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Events   :   WONDER London brings Google to life in its largest cloud event in Europe

Events : WONDER London brings Google to life in its largest cloud event in Europe

by Contributing Editor on May 4, 2017

The largest Google Cloud event in Europe, Google Cloud NEXT, kicked off yesterday in London. Developed with independent events agency WONDER London, the two-day conference marks the start of a six-stage series spanning the continent.

Google Cloud NEXT invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what it feels like to be part of the Google community. WONDER London was tasked to design a free, interactive conference experience with a flexible agenda, allowing delegates to personalise content to meet their specific needs.

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Why online gambling is on the rise

Why online gambling is on the rise

by Will Corry on April 11, 2017

The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

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Search Elite – The New Search Conference | Daniel Bianchini

by Will Corry on April 4, 2017

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“25 Dos and Don’ts for WordPress Multisite” …  White Paper

“25 Dos and Don’ts for WordPress Multisite” … White Paper

by Will Corry on April 3, 2017

Best Friend or Worst Enemy? The Dos and Don'ts of WordPress Multisite

Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy.

In this insider’s guide, discover the 25 dos and don’ts of WordPress Multisite. This white paper alleviates the confusion of running a multisite network and teaches you: [more…]

Social Media Revamp: How to restart your social media campaign

Social Media Revamp: How to restart your social media campaign

by Will Corry on March 24, 2017

A few years ago, social networking sites were seen as ways for people to connect with each other.

Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.

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To identify the right marketer for your business, browse these types of social media influencers

To identify the right marketer for your business, browse these types of social media influencers

by Will Corry on February 28, 2017

Every type of business needs a good marketing strategy. Otherwise, a business will fail to reach their maximum revenue.

Finding the right marketing techniques can be a tedious process. You might need to make extensive researches or even try those strategies on a trial and error basis. However, to save you from all these time-consuming and risky methods, you can utilize social media influencers.

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