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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by Will Corry on December 21, 2014


14 brilliant outdoor ads, Game changing trends in content marketing, Grocery shopping secrets, Most popular apps – Dynatrace, Russell Brand’s letter

by Will Corry on December 20, 2014

14 Brilliant Outdoor Ads, Game Changing Trends in Content Marketing, Grocery Shopping Secrets, Most Popular Apps - Dynatrace, Russell Brand's Letter


Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise ( today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog


Beyond Facebook – Marketing to Generation Z – “72% want to start their own business”

by Will Corry on December 13, 2014

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

New research from Global Messaging has revealed some interesting statistics that gives us an insight into the habits of Generation Z…


Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014


I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?


B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 


‘Digital Store’ / New for 2015, IRX will explore the convergence of online, mobile and in-store with the ‘Digital Store’

by Will Corry on December 7, 2014

  Register FREE for IRX 2015

InternetRetailing Expo is Europe’s largest and fastest growing exhibition for the multichannel retail sector.

Taking place on 25th & 26th March 2015 the event #IRX15 offers 5000 visitors two days of conferences, workshops and web clinics plus access to more than 300 leading suppliers.


‘First Kiss’ most viewed video advertising campaign of 2014

by Will Corry on December 7, 2014

'First Kiss' Most Viewed Video Advertising Campaign of 2014 | Fresh 'Social Business' News from theMarketingblog |


77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares

An ad featuring total strangers kissing generated 157 million views and beat Nike & Samsung to become the most viewed video advertising campaign of 2014.


The ideal length for all online content

by Will Corry on December 7, 2014

The Ideal Length for All Online Content | Fresh 'Social Business' News from theMarketingblog |


Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Read the infographic


Get the know how and nitty-gritty on all things ‘behind the buy button’

by Will Corry on December 7, 2014