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Content Marketing and Events: Setting up the model and driving revenue

by Will Corry on November 26, 2014

Content Marketing and Events: Setting Up the Model and Driving Revenue from Joe Pulizzi

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News about Talking Men’s Shoes, Stay Sourced, Display Wizard, Outstanding Entrepreneurs, Get Taxi, Shoppost, Jacobs Creek, Full Tilt

by Will Corry on November 24, 2014

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Mobikats turns to Whoosh PR to launch unique iBeacon campaign

by Will Corry on November 22, 2014

Whoosh PR (www.whooshpr.com), the specialist telecoms, mobile and emerging technologies PR agency, today announces that it has been selected by award-winning app developer Mobikats (www.mobikatsenterprise.com) to launch its enterprise iBeacon platform.

Called Beura - Gaelic for iBeacon - the platform brings location based relevance to smartphones. It enables brands to track audiences in real space, reward audiences in real time and engage with them at the right time and place.

Beura iBeacons technology enables brands to reach out to customers or staff by enabling content such as promotions, information and much more to be presented to users based on their proximity to an iBeacon.  Beura targets retail, industry and entertainment or any other venture that can benefit from a location-specific app experience. [more…]

Latest news about – Motivcom, NewVoiceMedia, Sodexo, The Market Creative

by Will Corry on November 21, 2014

Read our full article with all the details

Sodexo, a leading provider of Employee Benefits and Rewards services, is pleased to announce that, following a public offer published on 12th September 2014, it has successfully acquired Motivcom

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The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Stephanie Beadell’s SMX London link building presentation

by Will Corry on November 19, 2014

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Register here : IRX 2015 is rich in relevant content – 8 conferences, 16 workshops, 20 ecommerce clinics, more than 150 retail professional speakers…

by Will Corry on November 19, 2014

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“NTT Com’s Enterprise Cloud solution has significantly strengthened and upgraded our global system for collaborative product development” said Honda’s Mikiya Fujita

by Will Corry on November 18, 2014

Honda Motor Company has deployed NTT’s private cloud platform in a bid to reduce annual operating costs and strengthen communication between the company’s supplier network.

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Create a blog, launch a business or transform a hobby into a money-making scheme, anything’s possible with MrSite

by Will Corry on November 18, 2014

An original gift idea they’ll love all year long…Available at www.mrsite.com, Dixons, PC World and other good retailers.

Give someone special a MrSite Website in a Box that includes their own dot com name (e.g. www.yourname.com). It’s the handy gift that could even make them money!

It’s so easy. With our Website in a Box, anyone can create a beautiful, mobile-ready site with its own online shop, whether they’re a technophobe or a computer whizz!

To create your own professional website, simply select from an abundance of gorgeous website designs, drop in text, images and videos and customise with unique features. And should you need it, there’s support from the @mr_site team every step of the way.

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UGC / Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” is launched

by Will Corry on November 17, 2014

Set to be the Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” takes inspiration from the home of the Tennessee whiskey, where each year a 26ft Christmas tree is built using Jack barrels in its hometown Lynchburg.

Inviting consumers to share and celebrate their own unusual traditions, the integrated campaign embraces the story of the brand, bringing it to life across all platforms.

Leading integrated agency Communicator developed the strategy and creative with the multifaceted media strategy developed by UM. The campaign crosses TV, static and digital OOH advertising, digital advertising, partnerships as well as social and eCRM. All channels drive Jack Daniel’s target drinkers and the millennial audience to the online hub

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