“The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017
Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding. The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown.
Admedo @thisisadmedo is the first SAAS Self Serve Ad platform with a full range of licensing options, from free subscription for newcomers to online advertising, to a white label solution for agencies. This keeps commissions lower than industry average and gives advertisers and agencies greater insight into where media budgets are really being spent.
The company will use around a quarter of the funding to accelerate product development and grow the development team, half will go into expansion into new global markets and the remainder will be focused on driving business growth. Visit www.Admedo.com
No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.
This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]
“The key to successful video advertising is not thinking about it like TV advertising”
Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.
WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.
At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
For any modern traveller the provision of a robust, reliable Wi-Fi in a hotel would surely seem as basic a utility as running water, but we all know from bitter experience that for many hotels this does not seem to compute.
We have found an article in Hospitality & Catering News @HandCNews that sets out for readers exactly what is expected by guests, with thoroughly researched independent sources, of what guests want and how hotels can provide what is expected.
Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.
Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.
This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]