Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.
Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition.[more…]
Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.
Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise.
Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting site reinvents the way customers plan and book bus travel for the digital age.
eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas period. The two audience segments, unveiled today, are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on behavioural insights, observed from eBay’s 18 million monthly unique users, they allow brands to target [more…]
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media.
Poll also exposes that senior employees have even approved sub-standard work to avoid upsetting their colleagues[more…]
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
NewVoiceMedia has helped Vax reach the final of the Midlands Contact Centre Forum Awards, in the ‘Contact Centre of the Year – over 50 seats’ and ‘Manager of the Year’ categories, for its head of customer contact Carole Edwards.