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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by Will Corry on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

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Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media

by Will Corry on April 17, 2015

InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.

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Blunders : British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on sleaze sites

by Will Corry on April 15, 2015


British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.

Read more for official UK online industry comment from JICWEBS (Joint Industry Committee for Web Standards).

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Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?

by Will Corry on April 15, 2015

Dreams are not meant to remain dreams.

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life.

Heineken asked consumers to share their dreams through Skype submissions, Instagram posts or interviews at various bars across the world. The Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rockstar.

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Brand Managers : 10 fresh articles you can use in the new ‘Talk to Mums’ newsletter

by Will Corry on April 15, 2015

Brand Managers : Make sure you check this new 'Talk to Mums' newsletter [more…]

Thomas Cook Airlines launches its first programmatic ad campaign

by Will Corry on April 15, 2015

Early tests see cost per customer acquisition falling by 75%

Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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How Asda is changing the message for mobile advertising

by Will Corry on April 15, 2015

Asda has launched the world’s first Rich Ad Messaging campaign.

Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the high impact value of Rich Media engagement. [more…]

Enjoying the last day of @TheGadgetShow …. Giant iTab

by Will Corry on April 14, 2015

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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

by Will Corry on April 14, 2015

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions

Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing of data in real time and the processing of large volumes of data, Radarly has become the ultimate Social Media Intelligence solution on an international scale.

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