LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.
LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.
Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.
The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.
Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.
What you need to know about becoming a freelance marketing consultant
In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how many freelancers there are today, some estimates put this number as high as 1.88 million in the UK alone.
NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, has been named in the ‘Accel EuroScape’, a list of top 100 most promising SaaS companies in Europe and Israel, developed by Venture Capital Firm Accel and presented to Tech.eu.
More than a thousand SaaS businesses across 12 countries were evaluated, with each ranked by criteria including market attractiveness, technology differentiation, strength of the team and traction such as monthly recurring revenue and growth in number of employees. The companies which qualified for the ‘EuroScape’ have raised a combined $2.5 billion, with NewVoiceMedia raising $140 million.
“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials.[more…]
Latest News ... NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced that RAM Tracking has transformed its business with NewVoiceMedia’s cloud contact centre and inside sales platform.
RAM Vehicle Tracking was built on the principles of customer service excellence and technical innovation and has over 40,000 GPS vehicle tracking systems on the road for 4,500 customers, making it one of the leaders in its field. The company experienced rapid growth over the last three years following a successful Salesforce implementation which brought its business processes together and offered it a wider understanding of its customers. [more…]
Kentucky Fried Chicken (KFC) has chosen agency Inspired Thinking Group to host its Annual Regional Managers Conference in early 2017, at the Scottish Exhibition and Conference Centre (SECC).
More than 1000 managers from all 850 of KFC’s UK restaurants will gather at the Glasgow-based venue. Meanwhile, the SECC has also announced it will also host the Arbonne Advantage Conference in autumn 2017, where around 2,500 delegates will gather over two days. [more…]
An elderly couple was having dinner one evening when the husband reached across the table, took his wife's hand in his and said, "Martha, soon we will be married 50 years, and there's something I have to know. In all of these 50 years, have you ever been unfaithful to me?"
A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.
At the first house a woman complains, "I've been a little sick to my stomach."
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