LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.
LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.
Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.
Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.
The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.
Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.
What you need to know about becoming a freelance marketing consultant
In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how many freelancers there are today, some estimates put this number as high as 1.88 million in the UK alone.
Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.
The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]
Mike was going to be married to Karen so his Father sat him down for a little chat. He said, 'Mike, let me tell you something. On my wedding night in our honeymoon suite, I took off my pants, handed them to your Mother, and said, Here, try these on."
She did and said, 'These are too big. I can't wear them.'
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A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , "always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting'. The man purchases the bike , thanks the salesman and leaves.
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
The young company has earned a leading role in technology a mere two years after entering the market and is opening up the British blogosphere for their advertising clients. The first step in the journey includes a co-working space in London’s vibrant district of Camden, put at blogfoster’s disposal by the city of Berlin. [more…]
Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]
A very shy guy goes into a bar and sees a beautiful woman sitting at the bar.
After an hour of gathering up his courage he finally goes over to her and asks, tentatively, "Um, would you mind if I chatted with you for a while?" To which she responds by yelling, at the top of her lungs, "No, I won't sleep with you tonight!" Everyone in the bar is now staring at them.