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Thames Water appoints Headstream to enhance Twitter customer experience

by Will Corry on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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RetailMeNot Research : Brits are set to spend £1 million on mobile devices every 35 minutes throughout 2015

by Will Corry on February 26, 2015

Brits are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, according to international research from RetailMeNot  @RetailMeNotInc which is due to be released tomorrow.

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75% of marketers plan to increase programmatic brand spend / Infectious Media

by Will Corry on February 26, 2015

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Problems for Blackberry – UK user base plummets to below 1 million / eMarketer

by Will Corry on February 25, 2015

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Events : 10 predictions for the future of marketing / dmg::events Japan

by Will Corry on February 23, 2015

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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SMX London – Get your early bird £200 discount plus an extra 15% Marketingblog savings

by Will Corry on February 17, 2015

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6 important pointers on how to create and publish a killer article on LinkedIn

by Will Corry on February 14, 2015

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Events : E-goi / Are you in London? Come on down to TFM&A

by Will Corry on February 13, 2015

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

by Will Corry on February 13, 2015

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