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LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by James on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

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LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

by James on September 9, 2016

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.

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B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by Will Corry on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by James on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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What you need to know about becoming a freelance marketing consultant

What you need to know about becoming a freelance marketing consultant

by Will Corry on July 12, 2016

What you need to know about becoming a freelance marketing consultant

In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how many freelancers there are today, some estimates put this number as high as 1.88 million in the UK alone.

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125 Linked in stats + load your own content opportunity

125 Linked in stats + load your own content opportunity

by Will Corry on July 2, 2016

125 Linked in stats + load your own content opportunity. I have spotlighted LinkedIn stats that could be of real use to you. Go to more to see these 125 LinkedIn 'fresh' stats.. [more…]

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 18, 2016

Generate 'Data Backed' Lead Generation Targets.... Inbound Marketing ROI [Calculator]. How many Inbound leads are needed to reach your financial targets & provide real ROI?

Enter your revenue goal to find out >>>>

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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