St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
There are two free tickets worth £125 each available for this event in Manchester.
To enter please email Will Corry will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple
After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back! The Manchester conference will take place, 23rd May, at the Renaissance City Centre Hotel.
Book today:http://ontheedgelive.co.uk/manchester/why-attend/
Yeo Valley is to ramp up the use of mobile couponing in its marketing activity and use the data gleaned from the tool to better target younger consumers.
Yeo Valley is hoping insights from its mobile couponing activity can help it to create more targeted promotions.
Social media is a key player in the job search process today.- Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the confines of a sum cover letter, or interview while they offer job seekers the opportunity to learn about companies they're interested in; connect with current and former employees; and hear about job openings instantaneously, among other things.
- That's probably why half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.
By Laura Lake, About.com Guide
The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business.
The most effective way to grow and expand your business is by focusing on organic growth.
You can increase organic growth in four different ways. They include:
- Acquiring more customers
- Persuading each customer to buy more products
- Persuading each customer to buy more expensive products or up selling each customer
- Persuading each customer to buy more profitable products
Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint.
NetNames’ survey demonstrates that business executives need to rethink online strategies before the introduction of generic Top Level Domains (gTLDs)
NetNames has today released new research demonstrating that the majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs).
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Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. [more…]
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