Get in Touch

Metrics

Events : Untapped Markets: Social Media Gateways into Africa

by Will Corry on September 2, 2014

Quirk is hosting a simultaneous live streamed conference at Social Media Week 2014, co-hosted in London and Johannesburg to help you understand Africa’s digital potential for marketers and brands.

Marketers are adept at growing brands in Europe, even amidst hyper-competition and against a backdrop of low economic growth. Africa, on other hand, is incredibly fast growing with relatively little competition.

The African opportunity awaits global brands – but there are many differences with this market which represent a series of challenges for marketers. Getting your Africa brand strategy right will be incredibly lucrative, getting it wrong will be very expensive.

[more…]

Food, drinks, music, dancing in the street and loads more / Digital Summer Party

by Will Corry on September 2, 2014

Digerati Party: OMN London invites world leading digital marketers and tech industry professionals to its Digital Summer Party

[more…]

Very.co.uk captures ‘getting ready’ moment with makeover bus tour campaign

by Will Corry on September 2, 2014

Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Important information for B2B marketers : Check anti-spam laws in Canada / E-GOI

by Will Corry on September 1, 2014

[more…]

Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

[more…]

The latest news about ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

More information about ad:tech London

[more…]

Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! / E-GOI: Multichannel Marketing Platform

by Will Corry on August 31, 2014

[more…]

The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

[more…]

Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

[more…]

Register for this data mining, analytics, optimisation conference in London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 27, 2014

[more…]