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Obviously a few local catering supplies companies will benefit from the G8 Summit at Lough Erne in County Fermanagh, or I’d like to think so. But what else will it do for small businesses?
Fox Kalomaski Crossing, the integrated creative communications company, has been appointed to create a new TV campaign to introduce the unique Milton Mini portable steriliser for soothers on behalf of brand owners, Laboratoire Rivadis, represented in the UK by Ceuta Healthcare.
The main target audience is mums whose babies already use or will be using soothers but advertising will also target expectant mums in the final trimester of pregnancy who may be thinking for the first time about the need to sterilise baby equipment.
Bath based Planning, Creative, Technology and Media firm The Agency have promoted Planning Director Matt Rees to agency Partner, following a 12-month period of unprecedented growth. The latest set of filed company accounts show that The Agency turnover has increased by 30% and gross profit by 36% in the period ending January 2013, a continuation of 2012’s financial performance.
Richmond Towers is supporting a new, online animated video, which reveals the secret to successful pitching in just six simple lessons.
The film (available now on www.pitchcoach.co.uk or YouTube) has been created by Michael Parker, a former Olympic hurdler and successful adman with over 30 years’ experience in the competitive pitching world of advertising.
Did you know that everyday shopping can be both rewarding and fun? Shopitize is a brand new mobile app that gives you up to 50% cashback on your favourite grocery brands in most UK supermarkets. Watch the video.
Bing revolution continues as Indie becomes latest to join news app | PressGazette From www.pressgazette.co.uk
The Independent has joined a growing list of news outlets now available on Microsoft’s UK Bing News App for Windows 8.
The app will now feature content from seven publishers, including the Guardian, The Times, Sky News and Reuters.
Users of the new app will have access to the whole of the featured newspapers with no need to download content, while e editors will produce a daily round-up of the best content called ‘Daily Bing’.
From www.imediaconnection.com - On the surface, native advertising and content marketing seem different. However, they simultaneously aid in creating the same results -- content marketing and increasing revenue, which are both important goals for publishers and brands.
Figures from Babycentre’s 2013 Social Mum Report .. Mums are bypassing a cup of morning coffee in favour of checking their Facebook feed. Mums are more addicted to Facebook than the general population with just a quarter of other people checking Facebook first thing in the morning. [more…]
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