Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.
Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.
The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.
The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.
Creative agency Haygarth @We_Are_Haygarth has designed and launched a fully responsive new website for Rachel’s Organic – www.rachelsorganic.co.ukRachel’s identified a mobile site as the next logical step in their consumers’ journey.
Following a full website refresh for Rachel’s two years ago, Haygarth was tasked with designing and building a fully responsive site for Rachel’s core consumer base of upmarket, affluent and stylish women; aged 30 to 65. The new website is the latest digital investment for the brand undertaken by Haygarth. [more…]
"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."
Londoners spend more than twice as much per purchase online than the rest of the UK
Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit. The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.
However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.
The team at IMRG write ...Recently we hosted the IMRG Knowledge Lounge at the Internet Retailing Expo 2014, and our delivery guru Andrew Starkey chaired the afternoon 'Operations and Logistics Conference' on the event's second day.
Our experts were on hand throughout #IRX14, with the IMRG Knowledge Lounge proving to be the port-of-call for retailers and suppliers seeking insight and assistance.
As well as offering expertise, we also wanted to find out the pertinent key trends from IRX. Here are our 10 main observations from the Internet Retailing Expo 2014:
London, 11 April, 2014: Adyoulike, @Adyoulike the French native technology platform and network, has announced today that it has acquired Content Amp, the UK’s leading native distribution and content service.
The combined company had a turnover in 2013 of $5million. The expected turnover for what will be Europe’s first pure-play native advertising company will be around $10million in 2014.
Events: Search Engine Land’sSMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.
SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
Get your Irish dance shoes on and moonwalk a little with Kate!
Kate’s Michael Jackson routine, caught on film when she performed it at the Foyleside Shopping Center in Derry, Northern Ireland, is hugely inventive and shows how Irish dance can mingle with other genres of dance and music to create something totally unique.
An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.