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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by James on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI?

by Will Corry on June 18, 2016

Generate 'Data Backed' Lead Generation Targets.... Inbound Marketing ROI [Calculator]. How many Inbound leads are needed to reach your financial targets & provide real ROI?

Enter your revenue goal to find out >>>>

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Events : “Learn how to optimize your website and grow your business”

by Will Corry on May 23, 2016

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B2B Data : What are the potential pitfalls of buying a data list?

by Will Corry on May 7, 2016

Discover why good B2B data is so valuable to your business

B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need?

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Basic SEO tips to get you started

Basic SEO tips to get you started

by Will Corry on May 4, 2016

"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.

Here are some basic SEO tips to get you started:

1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]

5 deadly sins of B2B data

5 deadly sins of B2B data

by Will Corry on May 2, 2016

Managing data and using it to deliver customers insight is crucial in B2B Marketing

But getting the most out of data means doing it right.   Find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Fill out the form and get your eGuide now >>>>>>

Top graphic by Shutterstock

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5 deadly sins of B2B data – eGuide now available for download

by Will Corry on April 6, 2016

Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.

But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Get your eGuide now

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A day in the life of the Samsung Galaxy S7 with Periscope

by James on March 11, 2016

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