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Metrics

PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.

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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

by Will Corry on May 28, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more

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Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by Will Corry on May 26, 2015

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Internet Retailing and eDelivery Conference 2015 websites now open

by Will Corry on May 24, 2015

Now open - The 10th Annual Internet Retailing Conference Website

The eDelivery Conference 13 October 2015 Website is now open

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“The founders of the Marketing Technology Association on why they founded the MTA”

by Will Corry on May 24, 2015

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Digital Marketing : Complicated requirements? We can handle them

by Will Corry on May 23, 2015


Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.

By Liane Baddeley (CE content project manager) 

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

by Will Corry on May 20, 2015

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.

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Next week 20 & 21 May – #SMX is the must-attend search marketing conference and expo

by Will Corry on May 14, 2015

SMX London next week

Click more or the banner on the right for all the latest information

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Media Things: The trend of Trending … Lee Baring Head of TV, adconnection

by Will Corry on May 13, 2015

When working at a fast growing agency such as adconnection, you get to meet many prospective clients who have a varying amount of satisfaction with their current agency.

They will come from a number of different sectors with a number of different reasons why they are thinking of a different approach. [more…]

First-ever report on #app usage – Tons of juicy insights within for#free

by Will Corry on May 12, 2015

App Annie, the leader in app market data and analytics, has released its first report on app usage. This measures how people are acting inside mobile applications.

This looks at five key app markets - the UK, US, Germany, Japan and South Korea - and analyses how apps are shaping the way people use their mobile devices (smartphones and tablets). With revenue from app stores and in-app advertising 70% higher in 2014 than the previous year, understanding how individuals interact with apps is a key component of a successful strategy.

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