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The benefits of data integration for your business

by Will Corry on November 25, 2015

Data integration is fast becoming an essential tool for any modern business. If you're still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age.

That means combining all of your resources into a fast, secure, central location. Here are some of the many reasons why you should upgrade to data migration software today.


Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]

Infographic : Which are the best social media management tools? … Lilach Bullock : Comms Axis & G2Crowd

by Will Corry on October 19, 2015


A special £100 savings offer for ad:tech London in October – use code ‘mblog1′

by Will Corry on September 19, 2015

Here is a special £100 savings offer for ad:tech London in October. The code ‘mblog1’ saves users £100 off conference passes (usually £795 excl. VAT)


Sunday Times Hiscox Tech Track 100 : Affectv, MobileWebAdz, BlisMedia, digital box, InSkin Media, Infectious Media

by Will Corry on September 8, 2015

Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.


Why your business NEEDS to blog .. eSeller

by Will Corry on September 4, 2015


Research : The fastest growing ethnicity searched for by marketers is Middle Eastern

by Will Corry on August 29, 2015

To reach today’s global audiences, diversity in marketing has become increasingly important and Shutterstock has identified the latest in diversity trends in their People report.


Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

by Will Corry on August 26, 2015

“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.

Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”