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5 deadly sins of B2B data – eGuide now available for download

by Will Corry on April 6, 2016

Managing data and using it to truly deliver customers insight is crucial to every element of success in B2B marketing and business in general.

But getting the most out of data means doing it right. Read our eGuide, 5 deadly sins of B2B data, to find out how to avoid:

  • Confused and haphazard strategies
  • Unreasonable expectations as to what data can accomplish
  • Squandered databases.

Get your eGuide now

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A day in the life of the Samsung Galaxy S7 with Periscope

by James on March 11, 2016

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London Fashion Week : “Twitter has become “so last season”

by Will Corry on February 20, 2016

#LFW2016 : Social media stats from Greenlight

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. [more…]

Sky Store appoints Telegraph Hill to position Sky Store as home of Pre-Order

by James on January 5, 2016

Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms.

Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through 2016.

The agency will drive awareness for some of the biggest film releases, such as the latest James Bond movie Spectre. The strategy will be digitally and content-led with a strong focus on social media. Content will focus on delivering curated animation, images and video across key social platforms.

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Immerse yourself in three days of SEO, SEM and Online Marketing sessions – Search Marketing Expo – London – 18 & 19 May, 2016

by Will Corry on January 1, 2016

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Research : John Lewis retains ‘top mobile retailer’ title

by James on December 2, 2015

John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84%

John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce report.

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The benefits of data integration for your business

by Will Corry on November 25, 2015

Data integration is fast becoming an essential tool for any modern business. If you're still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age.

That means combining all of your resources into a fast, secure, central location. Here are some of the many reasons why you should upgrade to data migration software today.

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Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]

Infographic : Which are the best social media management tools? … Lilach Bullock : Comms Axis & G2Crowd

by Will Corry on October 19, 2015

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