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Mobile Marketing

When and what is Cyber Monday?

by Will Corry on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.


Marketing decision makers : This superb infographic has a list of top email blunders .. very, very useful

by Will Corry on November 18, 2015

Kevin Monk of Email Monks writes ... I wanted to touch base with you to share one of our recent resources (an infographic) on email marketing blunders.

Why email blunders? Well, as you know most brands are involved in email marketing these days, being one of the leading channels that drive ROI. In such a scenario, sometimes brands fall prey to blunders leading to a poor reputation and an “Oouch+Oops” condition. [more…]

#SMWF is excited to announce the launch of #DMWF – Digital Marketing World Forum

by Will Corry on November 16, 2015

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum.

Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing.


Check this very cool app for football player exchange – Giant iTab

by Will Corry on November 5, 2015


The world’s only smartphone like this … Giant iTab

by Will Corry on October 22, 2015


Infographic : Which are the best social media management tools? … Lilach Bullock : Comms Axis & G2Crowd

by Will Corry on October 19, 2015


Giant iTab is now available to hire and to buy through a network of US partners who can offer our US customers Giant iTabs on a ‘local’ basis

by Will Corry on October 12, 2015

Graphic by Shutterstock


Exponential and Moat partner globally to address ad viewability

by Will Corry on October 7, 2015

Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV

Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according to the IAB definition*.


A special £100 savings offer for ad:tech London in October – use code ‘mblog1′

by Will Corry on September 19, 2015

Here is a special £100 savings offer for ad:tech London in October. The code ‘mblog1’ saves users £100 off conference passes (usually £795 excl. VAT)