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Mobile Marketing

Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

[more…]

The battle to replace the smartphone

The battle to replace the smartphone

by on February 27, 2018

Mobile World Congress begins in Barcelona this week and promises all the wonder and excitement of fin de siècle Comdex, the definitive PC industry expo that used to occur in Las Vegas. Which is another way of saying: Zzzzzzzzzzzzzzzzz.

I mean honestly, can you think of anything more boring than the smartphone business in 2018?

[more…]

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.  For all travel companies, 89% of last-minute booking traffic is now on mobile devices

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices

by on January 25, 2018

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.

For all travel companies, 89% of last-minute booking traffic is now on mobile devices

The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]

Exclusive : Mobile first – Marketing in the age of mobile

Exclusive : Mobile first – Marketing in the age of mobile

by on January 9, 2018

It’s no secret that mobile phones have become ubiquitous today.

After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).

[more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

[more…]

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

by on September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

Watch the short video summary

[more…]

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

4 ways to improve your Ecommerce site without changing the layout …exclusive

4 ways to improve your Ecommerce site without changing the layout …exclusive

by on August 4, 2017

Are you the owner of a small ecommerce business hoping to take your online presence to the next level without the help of a tech team? Well, you’re certainly not alone.

Whether you used a large portion of your budget on hiring a professional web designer, or chose a ready-made option for your ecommerce site, there are various ways you can improve a website’s performance without altering its fundamental design.

These four simple steps are great for improving the appearance and usability of any site.

[more…]