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Mobile Marketing

adconnection is selected as one of Britain’s most inspirational companies of 2015

by Will Corry on April 1, 2015

2015 list of the 1,000 companies to inspire Britain.

adconnection @adconnectionUK are delighted to announce that they have been included, for the second time running, in Britain’s 1000 most inspirational companies.

Check all the names here ...

The report, which is published annually by the London Stock Exchange in conjunction with the Telegraph, is based on financial growth both short and long term, as well as team growth and success in out-performing industry peers.

http://www.adconnection.co.uk/ [more…]

New : Online conversion conference …. Use the code ‘themarketingblog’ and grab a 50% discount

by Will Corry on March 31, 2015

Use the code ‘themarketingblog’ and grab a 50% discount

Conversion World is the first conversion optimisation conference of it’s kind - a virtual conference that anyone can attend from anywhere in the world on any device.

Featuring 30 of the best Conversion experts, this three day event aims to educate CROs, digital marketers and business owners with actionable advice on how to improve their conversions and increase their revenue online.

https://www.conversionworld.co/

Use the code ‘themarketingblog’ and grab a 50% discount

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“Traffic is vanity : Conversions are sanity” – Dan Purvis

by Will Corry on March 27, 2015

Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content.

It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least.

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Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

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Shopitize’s Chris Newbery explains the brand marketing opportunity in mobile

by Will Corry on March 23, 2015

Why you need to move with mobile

Last week the mobile industry descended on Barcelona to Mobile World Congress. With entire halls dedicated to apps, marketing and the latest mobile connected technology, the show is no longer a place just for mobile manufacturers. This year we saw bikes, cars, smart remotes, NFC payments and even a ‘connected’ bottle of whisky.

FMCG brands should be taking note of what goes on here. All of the announcements point to growing connectivity between brands and shoppers, with the smartphone at the centre of this connected world. These innovations are set to make it even easier for customer engagement, and if brands don’t engage with shoppers then chances are someone else will.

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How to convert a B2B lead into a sale

by Will Corry on March 22, 2015

If you’re doing your inbound marketing right, you’ll be converting your website’s visitors into leads as they hurry to download your latest content offer giving them the information they need to solve an issue.

Find out more...

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There are just 3 days left to the Internet Retailing Expo – 25th / 26th March 2015

by Will Corry on March 22, 2015

There are just 3 days left to the Internet Retailing Expo 2015 and we wouldn't want you to miss it.

This year, IRX is bigger than ever with a co-located brand new show,eDelivery Expo (EDX), focussing on delivery, distribution, operations, warehousing and supply chain.

More information about IRX 2015 ...here


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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

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Is your social presence a little dry? Could it do with being a little juicier

by Will Corry on March 19, 2015

Are you ever worried that your social presence is a little dry and could do with being a little juicier? Well, orange you glad to see SocialBro and Innocent pear up to help your Twitter profile become the apple of your customer’s eye? [more…]

St Ives buy Chicago-based Solstice Consulting

by Assistant Editor on March 17, 2015

St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.

The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.

The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.

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