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Mobile Marketing

YOC forms tripartite agreement with Future and Appetite

YOC forms tripartite agreement with Future and Appetite

by Andy Brown on August 8, 2017

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites.

Advertisers can also tap into YOC’s suite of programmatic rich media formats, powered by Appetite Creative Solutions. [more…]

4 ways to improve your Ecommerce site without changing the layout …exclusive

4 ways to improve your Ecommerce site without changing the layout …exclusive

by Will Corry on August 4, 2017

Are you the owner of a small ecommerce business hoping to take your online presence to the next level without the help of a tech team? Well, you’re certainly not alone.

Whether you used a large portion of your budget on hiring a professional web designer, or chose a ready-made option for your ecommerce site, there are various ways you can improve a website’s performance without altering its fundamental design.

These four simple steps are great for improving the appearance and usability of any site.

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LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by Clare on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by Will Corry on July 5, 2017

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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Using @TheGiantiTab for guest check in at @LittleCityOrg #Foodfrenzy17

by Will Corry on May 6, 2017

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“Leading the way in client engagement – Giant iTab”

by Will Corry on May 6, 2017

 

Showcase your digital & mobile content with this award winning technology. Run all of your apps, content and media off our unique giant smartphones.

http://www.giantitab.com/

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The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by Will Corry on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]

5 event technology solutions that savvy event planners can use to help stand out from the crowd

5 event technology solutions that savvy event planners can use to help stand out from the crowd

by Will Corry on April 20, 2017

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Great to hear our #giant #smartphone is drawing the crowds … Giant iTab

by Will Corry on March 30, 2017

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