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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on March 6, 2015

Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.

Find out more about SMX London and theMarketingblog  special discount.

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

by Will Corry on March 5, 2015

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content

The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.

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Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

by Will Corry on March 5, 2015

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.

Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey

Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.

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Eptica research : UK brands leave over half of customer questions unanswered

by Will Corry on March 3, 2015

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Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by Will Corry on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.

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Digital Mums – join us for the @sallytalktomums April Blog Brunch event

by Will Corry on March 3, 2015

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Events – 25/26 March: Get ecommerce problems from currency to CRO sorted at the Experts Clinic

by Will Corry on March 2, 2015

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Media Planning : The best of the adconnection articles from theMarketingblog

by Will Corry on March 2, 2015


The best of the adconnection articles from theMarketingblog - enjoy

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Events : Check in on a Giant iTab – Talk about going BIG

by Will Corry on February 28, 2015

Boomset says -It's no secret we're fans of renting devices for events, and this particular technology was a BIG hit (and not just in size) at #DestinationConfex the International Confex for meetingprofs held in Olympia, London recently.

Talk about going BIG when it comes to participation, this giant screen @thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.

More articles about the Giant iTab

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FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events

by Will Corry on February 28, 2015

Engage digital mums offline at Blog Brunch Events with your brand - @sallytalktomums Talk to Mums

 

Date: 24 April, 2015 Location: Central London, HolbornTime: 10am - 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to...  Read MORE

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