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The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.
Just under half (49.6%) of online retail sales were completed through mobile devices during Q1 2016, compared with 51.3% in the previous quarter. There was also a slight fall in the percentage of visits to online retail sites through mobile devices – at 64.6% in Q1 2016, down from 65.6% in Q4 2015.
— Will Corry (@slievemore) May 10, 2016