— Will Corry (@slievemore) April 20, 2017
— Giant iTab (@TheGiantiTab) March 29, 2017
The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.
It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]
— Giant iTab (@TheGiantiTab) November 21, 2016