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Mobile Marketing

7 reasons why your company should use Geofencing Mobile Marketing

7 reasons why your company should use Geofencing Mobile Marketing

by on August 2, 2019

Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.

It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.

[more…]

How to save money when developing your mobile app

How to save money when developing your mobile app

by on February 15, 2019

Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.

After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.

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3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

[more…]

Myths about social media marketing everyone must know

Myths about social media marketing everyone must know

by on April 16, 2018

Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.

It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.

With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

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The battle to replace the smartphone

The battle to replace the smartphone

by on February 27, 2018

Mobile World Congress begins in Barcelona this week and promises all the wonder and excitement of fin de siècle Comdex, the definitive PC industry expo that used to occur in Las Vegas. Which is another way of saying: Zzzzzzzzzzzzzzzzz.

I mean honestly, can you think of anything more boring than the smartphone business in 2018?

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For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.  For all travel companies, 89% of last-minute booking traffic is now on mobile devices

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices

by on January 25, 2018

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.

For all travel companies, 89% of last-minute booking traffic is now on mobile devices

The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]

Exclusive : Mobile first – Marketing in the age of mobile

Exclusive : Mobile first – Marketing in the age of mobile

by on January 9, 2018

It’s no secret that mobile phones have become ubiquitous today.

After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free to use).

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Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

[more…]