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Mobile Marketing

Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.


“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by Will Corry on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.


Events : Giant iTabs are available to buy or to rent to all event profs. Check us out!

by Will Corry on June 19, 2015

The Giant iTab team write .. Wow, what a show. What a great experience.


People want seamless mobile integration wherever they lay their hat … Sarah Hughes

by Andy Brown on June 18, 2015

By Sarah Hughes, Co- founder of Fiz,

There have been some very interesting surveys carried out recently looking at, for want of a better expression, our addiction to mobile devices.

According to digital marketing agency Tecmark we use smartphones to carry out a staggering 221 tasks every day, with social media, emails and texts featuring heavily in our use. We also continue this habit when travelling. [more…]

Events : Bringing together smart phone, tablet and multi-channel marketing into one complete digital showcasing solution

by Will Corry on June 9, 2015


iPad News : Beautiful venue @CentralHall and buzz about the day ahead with #eventprofs looking for innovative ideas

by Will Corry on June 9, 2015


Research : Brand advocates and consumer trust: the secret to Mazuma Mobile’s success

by Will Corry on June 7, 2015

Mikkel Drucker, VP Marketing, Trustpilot

Brand advocates and consumer trust: the secret to Mazuma Mobile’s success

The digital age has granted consumers more power than ever before, with many potential customers forming an opinion on a brand from social media or online reviews before even setting foot in a store or clicking the checkout button. [more…]

PPC : ‘Which ad is working the best?’

by Will Corry on June 2, 2015

PPC covers a large variety of online advert types, formats and platforms, each with their own purpose and usefulness.

Advertisers should always be trying new ad platforms, carrying out tests and measuring results; however, sometimes it is difficult to avoid that one question that your boss might ask you – ‘Which ad is working the best?’ – and when you have to answer it, your reply will never be foolproof.


Continuous Quality Coverage Framework™ : “iPhones hold twice as much share in the U.S. than in Europe”

by Will Corry on May 31, 2015

As device proliferation continues, mobile app developers need an effective strategy for ensuring real world performance and quality prior to release.

To help mitigate risk, Perfecto Mobile has developed the Continuous Quality Coverage Framework™ (CQCF™), a patent-pending solution for generating test lab requirements from evolving market data, leading industry research firms and Perfecto Mobile cloud consolidated data.


B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

by Will Corry on May 28, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more