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Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

by KSimpson on December 15, 2014

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.


Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014


I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?


B2B prepaid / Incentive Marketing Association and PayExpo join forces to host prepaid conference

by Will Corry on December 8, 2014

Taking place at PayExpo 2015 at the London ExCel on 9 June

Delegates who book and pay in full by 31 December 2014 will qualify for an early bird rate of £299 + VAT, a saving of £700. Full details are available at

Incentive Marketing Association (IMA) has agreed a new partnership with PayExpo - the UK's largest and most exciting payments technology event.

IMA, the only trade body that spans the reward, recognition and incentives Industry, is helping to deliver the Prepaid strand of PayExpo’s conference which takes place at ExCel, London on 9 & 10 June 2015. 


‘Digital Store’ / New for 2015, IRX will explore the convergence of online, mobile and in-store with the ‘Digital Store’

by Will Corry on December 7, 2014

  Register FREE for IRX 2015

InternetRetailing Expo is Europe’s largest and fastest growing exhibition for the multichannel retail sector.

Taking place on 25th & 26th March 2015 the event #IRX15 offers 5000 visitors two days of conferences, workshops and web clinics plus access to more than 300 leading suppliers.


‘First Kiss’ most viewed video advertising campaign of 2014

by Will Corry on December 7, 2014

'First Kiss' Most Viewed Video Advertising Campaign of 2014 | Fresh 'Social Business' News from theMarketingblog |


77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares

An ad featuring total strangers kissing generated 157 million views and beat Nike & Samsung to become the most viewed video advertising campaign of 2014.


The ideal length for all online content

by Will Corry on December 7, 2014

The Ideal Length for All Online Content | Fresh 'Social Business' News from theMarketingblog |


Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Read the infographic


Get the know how and nitty-gritty on all things ‘behind the buy button’

by Will Corry on December 7, 2014


“How to be an online buy and sell pro” – hover over the icons interactive graphic

by Will Corry on December 7, 2014


Amazing video : Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2

by Will Corry on December 5, 2014

Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2. Can eyes 8x better than ours tell the difference between Tab S and real life? [more…]

Bricks and mortar retailers can encourage customers to spend more with them / Purple WiFI

by Will Corry on December 4, 2014

The growth of online retail and resulting decline in the High Street has been well documented. Online retail’s impact has ultimately had an effect on the once thriving communities that previously relied on footfall from retail traffic.

Shopping habits have also changed considerably as a result of online retail. For example, showrooming is now a common practice in stores with an estimated 73% of US customers according to ‘The Future Stores 2014 State of Brick and Mortar Report’ browsing an item in a ‘bricks and mortar’ shop without purchasing it, then buying the same item online at a cheaper price.

Read more about @PurpleWiFi here: