The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.
It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]
— Giant iTab (@TheGiantiTab) November 21, 2016
Mobile advertising company YOC (www.yoc.com) increases revenue to EUR 2.7 million in the third quarter of 2016, around 20 per cent revenue growth year-on-year.
In the first nine months of the current financial year, the company achieved around 20 per cent growth.