Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.
“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means.
Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, insights services, for Exponential.”
Editor of theMarketingblog' s Newslettered exclusively writes
.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that. "This B2B sales tool with turn your sales people into rock stars!"
Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.
One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.
Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]
The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing, accessories, shoes or handbags that you prefer to design, creating your own fashion brand and marketing it to the public is a venture that could render many benefits.
If you’re a budding fashion designer thinking about starting your own fashion brand, we’ve put together a list of steps that you can follow to help your brand become a success.
Fits.me, the fit preference specialist, today announced it has appointed its former chief operating officer Stuart Simms to the role of Chief Executive Officer, as it moves swiftly to optimise for international expansion following its summer acquisition by Rakuten, Inc.
New Chief Executive Stuart Simms will take over former CEO James Gambrell’s current role in [more…]
This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.
St Ives Group, the international marketing services business, has today unveiled impressive financial results for the year ended 31 July 2015. Its strong performance is based on international expansion as well as clients buying into [more…]
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]