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Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

by James on February 3, 2016

Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent

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Exclusive : How you can transform any touchscreen into a Giant Smartphone … Mark Jones at Giant iTab

by Will Corry on January 30, 2016

Big news from Mark Jones at Giant iTab . He writes ...we are launching our new 'iTab' core, an android Pc which transforms any Touchscreen into a Giant Smartphone (Giant iTab).

This can now be supplied as a 'Plug and Play' solution for resellers and end-users to purchase and sell this 'out of the box' solution which will be sold through channel distribution and reseller partners. This is the first time Touch2view or Giant iTab have been able to create a channel product due to the complexity of their previous Giant iTab solution. [more…]

The Giant iTab – their event app in Twitter action

by Will Corry on January 12, 2016

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Affiliate Window’s mobile update : 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015

by Will Corry on January 10, 2016

Mobile Traffic Up, Average Order Value Down in Affiliate Window Q4 Report

Highlights include: Q4 2015 Mobile Performance

  • 47.46% of traffic originated from a mobile device – up from 46.93% in Q3 2015
  • 25.94% of traffic came from a smartphone – up from 24.48% in Q3 2015
  • 39.59% of sales originated from a mobile device – up from 37.19% in Q3 2015
  • 19.62% of sales came from a smartphone – up from 17.81% in Q3 2015
  • Mobile traffic converted at 4.56% – up from 3.78% in Q3 2015
  • Mobile Average Order Value (AOV) was £64.60– down from £65.04 in Q3 2015

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Sky Store appoints Telegraph Hill to position Sky Store as home of Pre-Order

by James on January 5, 2016

Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms.

Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through 2016.

The agency will drive awareness for some of the biggest film releases, such as the latest James Bond movie Spectre. The strategy will be digitally and content-led with a strong focus on social media. Content will focus on delivering curated animation, images and video across key social platforms.

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Immerse yourself in three days of SEO, SEM and Online Marketing sessions – Search Marketing Expo – London – 18 & 19 May, 2016

by Will Corry on January 1, 2016

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PowaTag launches world first recognition trigger to revolutionise the role of advertising

by James on December 14, 2015

PowaTag brings the offline world to life by transforming printed adverts into a point of sale

Christmas advertising eats up 70 per cent of the £5 billion Q4 ad spend, but with retail profits under pressure, pumping money into advertising is a risky game.[1] Businesses have no clear sight on how advertising converts into sales, and can face bankruptcy if they fail to recoup costs. Powa Technologies has handed brands and retailers a game-changing technology which will enable them to unlock the vast potential for return in these campaigns.

Powa’s innovative new advertisement recognition trigger brings the offline advertising world to life, boosting return and transforming customer engagement.

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“If playing Angry Birds on your event stand sounds attractive, or showcasing your iOS/android app is important to you – look no further!”

by Will Corry on December 12, 2015

Mark Bateman writes.. Working with a number of fast growth companies at the moment - all worthy of mention.

This week was with Mark, Jacob and Daniel who are world leaders - their GiantiTab is the largest phone in the world. If you're looking for guaranteed digital engagement these are the guys to talk to! If playing Angry Birds on your event stand sounds attractive, or showcasing your iOS/android app is important to you - look no further!

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Events : Giant iTab at The International School of Hospitality

by Will Corry on December 3, 2015

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Research : John Lewis retains ‘top mobile retailer’ title

by James on December 2, 2015

John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84%

John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce report.

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