Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms.
Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through 2016.
The agency will drive awareness for some of the biggest film releases, such as the latest James Bond movie Spectre. The strategy will be digitally and content-led with a strong focus on social media. Content will focus on delivering curated animation, images and video across key social platforms.
Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.
US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.
The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.
Morning Will, I thought you’d be interested to hear that Sky is launching a ground breaking advertising campaign for its innovative new product, Sky Q, the next generation home entertainment system.
The campaign will make use of futuristic 60 second spots and illustrates how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless – known as Fluid Viewing. The result sees content like Marvel’s Avengers: Age of Ultron exploding from one screen and embarking on an epic journey around the home in the form of droplets, before splashing and reforming onto the next screen.
First episode of new series of BBCdrama Happy Valley aired on Monday >>>>But fans called sound quality 'awful' and said actors were 'mumbling' >>>> Writer Sally Wainwright's gritty police drama was widely praised for acting >>>> Fans enjoyed spotting Harry Potter's Neville and Myrtle, Prince Andrei from War and Peace and Mr Moseley from Downton Abbey in new series
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.