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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

by Will Corry on October 1, 2014

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]

Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by Will Corry on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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The Exchange Lab – Launch of their new ad tech platform Proteus and their partnership with Turn

by Will Corry on September 30, 2014

Two pieces of news from The Exchange Lab - the world’s largest programmatic digital media marketplace.  The news is related to the launch of their new ad tech platform Proteus and their partnership with Turn.

In addition, @exchangelab has also scored in the top three of the three sections  the annual IMIS survey measures.  (International Media Image Survey: measuring the media landscape from surveying 800 industry leaders globally) - transparency and accountability,  consumer insight and hot tech platforms.

In two of the sections they were in front of Google, LinkedIn and Facebook. 

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£200k investment creates jobs in Derry, Northern Ireland / Culture Tech Festival

by Will Corry on September 30, 2014

Wurkhouse, which is based in the Science Park at Derry, Northern Ireland helps businesses design and implement integrated social and online marketing strategies.

Troy Armour, Wurkhouse Managing Director said: "My objective in setting up Wurkhouse is to offer digital marketing solutions tailored to the specific needs of individual customers.

"The portfolio of expert services that we offer is flexible, highly professional and competitive. We offer a comprehensive range of social media technologies including digital marketing and brand development.

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App development companies – Want to show your wares on a Giant iTab?

by Will Corry on September 29, 2014

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Mozu Business Tip – The Connected Consumer: Where content and commerce meet

by Will Corry on September 29, 2014

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Programmatic Media Trading Event – Get £300 off standard price (click more..)

by Will Corry on September 29, 2014

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Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by Will Corry on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Client success story: Nestlé & the Digital Acceleration Team

by Will Corry on September 29, 2014

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John Lewis to invest £100K in beacon start-up and JLab incubator scheme winner

by Will Corry on September 28, 2014

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