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Special Offer : At least ten of your articles loaded into theMarketingblog for only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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More than 36,000 searches for “flapper dress” on eBay.co.uk in week following release of The Great Gatsby

by Will Corry on August 22, 2014

New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.

eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.

eBay Advertising’s latest insights also predict a big opportunity for  entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]

RadiumOne UK helps Squawka to better understand and engage with audiences everywhere

by Will Corry on August 22, 2014

Squawka & RadiumOne UK Agree Audience Extension Partnership

RadiumOne UK, the programmatic advertising experts, today announces an audience extension partnership with Squawka, the web-based football statistics application.

The partnership will enable Squawka to harness and better understand its key social, mobile and web audiences in order to extend its advertising inventory, which currently sells out during key football events such as the World Cup.

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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by Will Corry on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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50 expert pointers – getting started on social media

by Will Corry on August 20, 2014

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Why social sales people need to stop Googling & start @Nimble ing

by Will Corry on August 18, 2014

New Nimble Social Selling App Delivers Relationship IQ | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Nimble continues to add value to your Social Selling workflow. Social Selling signals, messages and notifications are invaluable to today’s social seller. With

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Trends in the retail industry / Hi-tech enabled trolleys in Co-Operative Food stores

by Will Corry on August 17, 2014

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New – RingCentral HD Video Meetings – now available in the UK

by Will Corry on August 16, 2014

uk video conference2Research : 71% of businesses said they thought new technologies such as high-definition video meetings were preferable to audio conferencing / RingCentral HD Video Meetings

RingCentral @RingCentralUK write ... We recently conducted a research study with YouGov to understand more about how UK organisations meet to do business. The research timed in with our UK launch of RingCentral HD Video Meetings , and we were curious to know the trends surrounding face to face, audio and video meetings.
What we found was quite interesting!   While businesses enjoyed meeting face to face, 66% said that travel time was an inhibitor and 50% said that in-person meetings were a cost disadvantage.  According to 32% of respondents, a lot of time is lost on small-talk or over-run meetings.

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A ‘Save Now – Read Later’ option to readers / Via adconnection’s blog

by Will Corry on August 15, 2014

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