by Assistant Editor on September 16, 2014
By Natalie Betts, experience marketing manager at Response One - a St Ives Group company
Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]
by Will Corry on September 16, 2014
SecretSales.com, the UK’s largest flash sales business, has reported revenues of £18.2m for 2013, up 68pc on the previous year. Sales have been driven by mobile shopping, with 50pc of orders taking place on smartphones or tablets. Watch the video.