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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Amaze overhauls NSPCC website, Rolls-Royce – Metropolitan Collection, Currys PC World, Kantar Information is Beautiful, Casio G-Shock : 22nd October 2014

by Will Corry on October 22, 2014

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

by Will Corry on October 21, 2014

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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Starting your own online store / Danielle Middleton

by Will Corry on October 20, 2014

Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.

Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.

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A very useful corporate gift – there is still time to order Standeazy for Christmas / Free design for the backing cards

by Will Corry on October 20, 2014

Sending a gift to clients and prospects works every time for building your brand

Special Offer - there is still time to order Standeazy for Christmas. Orders must be received by the end of October for early December delivery and there is free design for the backing cards. Buy Now

http://www.standeazy.co.uk/ Email – info@standeazy.com

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Predictive Analytics World – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 20, 2014

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Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by Will Corry on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
How-to-harness-the-power-of-user-generated-content-blog
Best-business-blunders-and-great-laughter-spots
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!

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Events : eMetrics Summit, Big Data for Marketing . London on October 29-30, 2014

by Will Corry on October 18, 2014

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Incentive traffic is a completely separate channel – ad:tech London Tuesday / Wednesday 21:22 October 2014

by Will Corry on October 18, 2014

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