Hi Will, ... My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.
One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.
Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”
TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.
We are brains. And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th OctoberBart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.
A lawyer married a woman who had previously divorced ten husbands. On their wedding night, she told her new husband, "Please be gentle, I'm still a virgin.""What?" said the puzzled groom. "How can that be if you've been married ten times?"
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .