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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]

30 top Twitter comedians tell us the story behind their best joke

30 top Twitter comedians tell us the story behind their best joke

by James on May 23, 2016

It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.

The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.

[more…]

Basic SEO tips to get you started

Basic SEO tips to get you started

by Will Corry on May 4, 2016

"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.

Here are some basic SEO tips to get you started:

1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time. [more…]

Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

by Will Corry on March 4, 2016

Is your social media profile all it needs to be?
Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you're paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return?
Get your eBook download HERE>>>>

[more…]

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by James on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

[more…]

London Fashion Week : “Twitter has become “so last season”

by Will Corry on February 20, 2016

#LFW2016 : Social media stats from Greenlight

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. [more…]

Gocompare.com launches with Affiliate Window

by Will Corry on February 13, 2016

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.

With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.

[more…]

Conversion World – 40% discount now available with the code ‘CROmarketingblog’

by Will Corry on February 11, 2016

Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.

However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.

This is important. Reserve your place now and get a huge 40% discount with the code 'CROmarketingblog'. Yes it's a discount of 40% 

[more…]

The Giant iTab – their event app in Twitter action

by Will Corry on January 12, 2016

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Twitter may increase tweets to 10,000 characters … plus expert comment from Oli Boyd, RadiumOne

by Will Corry on January 7, 2016

No, you’re not going to have article-length tweets overwhelming your timeline, but Twitter is looking to let you write more without leaving the service. The company is mulling a new option that would let you write up to 10,000 characters, but only show the first 140 in the timeline with a button to reveal the rest. Re/Code reports the feature might launch in late Q1.

[more…]