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“Delivery disasters” … Paul Skeldon in eSeller

“Delivery disasters” … Paul Skeldon in eSeller

by James on September 12, 2016

Paul Skeldon in eSeller writes  ... Shipping and delivery are the public face of your business – it is often the physical embodiment of your brand on the customers doorstep. So getting it right is crucial.

Here we take a look at some of the most common mistakes and what to do to avoid them.

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PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by Will Corry on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

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10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by promoveritas on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by James on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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Learn the Twitter Advertising Techniques you need to know to grow your revenue … Free Download

by Will Corry on July 11, 2016

Twitter is one of the most popular social media tools for businesses. Due to its immediacy, popularity, and accessibility, thousands of brands have attempted to master the format in order to get tweets to go viral.

Now, in mid 2016, as marketing adapts to public demands, Twitter is being increasingly used to display the informal side of companies. For some it has been a success – so should other firms consider a change in online voice, or even a switch to Twitter’s advertising tools?

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Vicky writes …. How I got to 10K targeted and engaging Twitter followers

Vicky writes …. How I got to 10K targeted and engaging Twitter followers

by Will Corry on July 3, 2016

Vicky writes... About 8 months ago, I decided to give Twitter a real try. I wanted to see if it was possible to create a following and to get some more traffic to this site, itsVicky.com. I have gone from under 1000 tweet impressions to over 600 K tweet impressions monthly, and finally earlier this month…

I got to 10K Twitter followers. A milestone that I wanted to reach.

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Twitter launches #Stickers

Twitter launches #Stickers

by James on June 28, 2016

Twitter are excited to introduce #Stickers, a fun new way to add creativity to your photos and connect them to the world on Twitter. Soon, you can browse Twitter’s rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun.

After you Tweet a photo with stickers on it, your photo becomes searchable in a new, visual spin on the hashtag. Tapping on a sticker in a Tweet takes you to a new timeline, where you can see how people all over the world use that sticker in different ways.

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Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? –   Giant iTab

Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? – Giant iTab

by Will Corry on June 12, 2016


Latest News : Giant Smartphones now available for #events #gaming #retail #crowdfunding #banking #eventprofs #party- http://www.giantitab.com/

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When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by Will Corry on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by Assistant Editor on May 23, 2016

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. [more…]