by Assistant Editor on December 17, 2014
By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company
The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.
But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]