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More than three quarters (78%) of consumers now browse online before buying in-store

by Will Corry on October 30, 2014

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Six reasons to consider a wireless barcode scanner / Data Stored on your Server : Increased Freedom : Improved Durability etc.

by Will Corry on October 28, 2014

A wireless barcode scanner can work nicely with many different types of checkout and even POS systems. In fact, with the higher prevalence of barcodes in today's retail (and wholesale) environment, there are tons of reasons to consider migrating to a wireless barcode model.

There is the increased freedom and range of motion, plus being able to store all of your data on your server (and instantly) rather than in the device itself, and much more.

Here are a number of reasons to consider moving to wireless scanning technology. [more…]

Register for Conversion Conference London this Wednesday and Thursday – use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 28, 2014

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45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media

by Will Corry on October 28, 2014

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Register for Conversion Conference London – use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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How to achieve maximum ROI from your online campaigns / Conversion Conference London 29–30 OCTOBER 2014 / Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

Conversion Conference London 2930 OCTOBER 2014

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns.Renowned experts explain how to improve sales and dramatical increase your site's conversion rates.

Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Tim Ash at Conversion Conference this week 29:30 October London / Use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Events : Predictive Analytics World – This week – October 29:30 – Register use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on October 27, 2014

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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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