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“Traffic is vanity : Conversions are sanity” – Dan Purvis

by Will Corry on March 27, 2015

Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content.

It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least.


There are just 3 days left to the Internet Retailing Expo – 25th / 26th March 2015

by Will Corry on March 22, 2015

There are just 3 days left to the Internet Retailing Expo 2015 and we wouldn't want you to miss it.

This year, IRX is bigger than ever with a co-located brand new show,eDelivery Expo (EDX), focussing on delivery, distribution, operations, warehousing and supply chain.

More information about IRX 2015


QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit or


Is your social presence a little dry? Could it do with being a little juicier

by Will Corry on March 19, 2015

Are you ever worried that your social presence is a little dry and could do with being a little juicier? Well, orange you glad to see SocialBro and Innocent pear up to help your Twitter profile become the apple of your customer’s eye? [more…]

St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

by Will Corry on March 17, 2015

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.


Meltwater relaunches its PR-watching system for the age of tweets


MRC accredits Tremor Video for Viewable Impressions and Completions

by Will Corry on March 16, 2015

Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics

Video ad technology company Tremor Video today announced it has received accreditation by the Media Rating Council (MRC) for its measurement of viewable video ad impressions and related viewability metrics, as well as its viewable video ad completions.

The accreditation means that the company’s programmatic buying platform and managed service clients can now buy and optimise on Tremor Video’s MRC-accredited viewability statistics. The company’s VideoHub® technology was the first to become accredited for a video viewability metric (Average Viewability Percentage) in May 2013. It is now accredited by the MRC for its video viewable impression, as well as a range of other viewability-related measures. [more…]

Download the free Digital Marketing Forecaster for Excel / Lead Forensics

by Will Corry on March 16, 2015


Important news for brand managers. Are you looking to engage #digital mums? Check this new newsletter

by Will Corry on March 16, 2015


Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by Will Corry on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.


Why brands need to offer last minute inspiration in the run up to Mother’s Day

by Will Corry on March 11, 2015

Here are  some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping

Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of the year. With a small window left to impress consumers, marketers need to leverage real-time insight to gain share of wallet.