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“Sampling in a digital world” by Natalie Betts, Response One – a St Ives Group company

by Assistant Editor on September 16, 2014

By Natalie Betts, experience marketing manager at Response One - a St Ives Group company

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations or cubed cheese handed out with a trial voucher at your local superstore. This traditional activity still has its place, of course. But in a multimedia world of waning consumer attention, brands need a more impactful and immediate way of getting into the hands of their target market. [more…]

Amobee have bought Adconion Direct and Kontera Technologies

by Will Corry on September 16, 2014

Amobee has today announced the completed acquisition of Adconion Direct and Kontera Technologies, Inc. for a combined $359million.

Operating as one entity under the Amobee brand, the integration of the three firms technologies will see the new Amobee offer the most advanced cross channel digital marketing technology platform and solutions in the advertising and technology industries.

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Naughty TV adverts and the rise of the second screen drive up revenues at the flash sales site

by Will Corry on September 16, 2014

Via The Telegraph.

SecretSales.com, the UK’s largest flash sales business, has reported revenues of £18.2m for 2013, up 68pc on the previous year. Sales have been driven by mobile shopping, with 50pc of orders taking place on smartphones or tablets. Watch the video.

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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by Will Corry on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve

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Special Offer : Hands up who needs a phone stand / Order 5,000 stands before the end of October 2014 – we will design and create your artwork for you free of charge

by Will Corry on September 15, 2014

They say the best camera is the one you have with you. The same is true for a phone stand. Discover Standeazy, the stand that fits into your wallet.

Designed to not only be practical when ‘in action’, transforming phones, tablets and e-readers into hands-free devices, it’s different because it is credit card sized and thus super slim, light weight and easy to carry anywhere.

Special time-limited offer -  If you order 5,000 @standeazy or more before the 30th October 2014, we will design and create your artwork for you free of charge.  Email – info@standeazy.com

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Video : “Just the beginning of the road for CloudSense, our clients, our partners and our employees”

by Will Corry on September 15, 2014


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Multichannel workshops – Payments, Cross Border, Visual Merchandising, Content – Oct 14 London

by Will Corry on September 14, 2014

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Monetising content survey / “In the UK 88% polled said that they don’t currently pay for digital media sites” / CloudSense

by Will Corry on September 13, 2014

Publishers Must Rebuild for Digital to Achieve Commercial Success

The urgent need for media houses to find new, compelling ways to attract subscribers to their online publications and enable other methods of monetising content is highlighted by an extensive new survey of consumer attitudes to online content and apps.

In the UK a total of 88% polled said that they don’t currently pay for digital media sites and apps providing content such as news, fashion, sports and business, even though 45% said that they had accessed online content that day. At the same time only 7% said that they were prepared to subscribe to receive this content. For more information, please visit www.cloudsense.com. [more…]

Great Christmas giveaway offer : Order 5,000 smartphone stands and Standeazy will design and create your artwork for free

by Will Corry on September 12, 2014

A corporate giveaway to keep

With summer nearly over, the hunt for a great, memorable Christmas giveaway for companies has probably begun.

Whether it is for staff, existing customers or potential new clients, the festive season offers the perfect opportunity to bring your brand into the minds of your target market. Discover Standeazy, a credit card sized smartphone stand that is the perfect vehicle for your brand message.

Special time-limited offer  - If you order 5,000 stands or more before the 30th October 2014, @standeazy will design and create your artwork for you free of charge.

Email – info@standeazy.com

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One of our clients achieved a stunning 65% average email open rate – that’s no typo! / E-goi

by Will Corry on September 12, 2014

Are you getting 65% of unique opens in your email sends?

Posted by Ruben Alvim of E-goi

That's no typo! One of our clients achieved a stunning 65% average email open rate! And that's unique opens we're talking about (instead of the usual misleading total opens).
Impressive! How was this done?

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