Alex Burmaster writes ...In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6"ad-tech" co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years.
Editor of theMarketingblog' s Newslettered exclusively writes
.. People always ask me “What’s the latest software that is going to make my business money?” While it is often not as simple as that, occasionally something comes along that really does do, exactly that. "This B2B sales tool with turn your sales people into rock stars!"
Now, there is a tool you can plug into your website that will email you an alert for all of the businesses that are coming onto your website in real-time.
One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.
Here are the three things to consider when you're testing the Internet for its marketing prowess.
The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing, accessories, shoes or handbags that you prefer to design, creating your own fashion brand and marketing it to the public is a venture that could render many benefits.
If you’re a budding fashion designer thinking about starting your own fashion brand, we’ve put together a list of steps that you can follow to help your brand become a success.
When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.
YOC, a leading provider of mobile advertising, has appointed Mark Wright to head its UK operations with immediate effect. He will be responsible for growing YOC’s business in the UK, focusing on data segmentation, cross-device targeting and client relationships with leading publishers, media agencies and advertisers. Mark will spearhead the development of YOC’s mobile premium [more…]
IAB launches guidelines to provide greater transparency in online ‘advertorials’
Guidelines draw heavily on good practice in print media
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content.
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]
It changes you. It teaches you. Lessons that you expect to learn, such as how to put on a nappy. The exact way your baby likes to be rocked to sleep. That it is possible to love each child the same, that your heart grows a little bit more each time to encompass that love.