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Why should your audience invest time, energy and money in your products, services or ideas?

What you can learn and un-learn from our greatest soda-making manufacturer and popular culture influencer. The Joke’s on You Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is […]

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All about ‘Great British Brand Journalism’ – Tesco and their horsemeat blunder, Nigella Lawson, The Sun

Will Corry‘s insight:  ‘Proud as Punch’ to feature one of our sister sites Score 76 We have a sister site Great British Brand Journalism you should take time out to devour. If you are fast enough you can read articles

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Blunders : “Tesco’s handling of Twitter is neigh joke” / Paul Sutton

Tesco are giving treble points on your Clubcard for all burgers and petrol, starting Monday.The deal is called Only Fuel and Horses. — Will Corry (@slievemore) January 20, 2013 Will Corry‘s insight:  Get to the Tesco special offers quickly. They

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“Internet Retailing Expo 2013 (March 20-21 at the NEC, UK) is going to be bigger and better than ever” / Mark Pigou

Internet Retailing Expo 2013 – Visitor registrations are up 43% year on year – quite staggering – and a clear indication that the UK’s online & multichannel channel retail sector is keener than ever to respond to the challenges in the

“Internet Retailing Expo 2013 (March 20-21 at the NEC, UK) is going to be bigger and better than ever” / Mark Pigou Read More »

PressApp – turn readers, staff & consumers into contributors

Will Corry’s insight: A great deal of work, thought etc. has been put into this new concept. We want to wish the Videobuilder team every possible success. Score 81 PressApp  is a new mobile service from Videobuilder that turns your

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Branded content: the next big thing in marketing? / Ross Furlong’s Blog – UK Marketing Network

Will Corry’s insight:The notion of advertising as entertainment isn’t anything new – but it is being pulled out of the closet here. Score 78 We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at

Branded content: the next big thing in marketing? / Ross Furlong’s Blog – UK Marketing Network Read More »

Rebranding Livestrong after Lance Armstrong’s confession to doping allegations

Simon Bassett, Managing Director of specialist marketing recruiter EMR said: “With Lance Armstrong breaking his silence, the rebrand of the Livestrong foundation starts here. The shamed cyclist’s continued affiliation with the cancer charity has hindered it from disassociating itself and

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“Tips that point you in the right direction when using hashtags” / Rupert Staines, RadiumOne

Simple Tips to Make Your Hashtags Work  By Rupert Staines, European MD, RadiumOne Social media use showed no signs of relenting in 2012 and with that growth came the wider use of hashtags by businesses and consumers. In fact, the

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