By Carla Eid, @CarlaEid Global Head of Engagement at Microsoft Mobile
Love it or hate it, there’s no escaping technology in today’s world. But despite tech playing a vital and constantly evolving role in so many parts of our everyday lives, there’s still a lingering perception in many parts of the world that technology is mainly for men.
At Microsoft Mobile, formerly Nokia, we work hard to shift this perception. In part, this is done by creating innovative devices and solutions designed to make life easier and more fun for a range of people, regardless of gender.
— Will Corry (@slievemore) July 18, 2014
Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]
— Will Corry (@slievemore) July 17, 2014
— Will Corry (@slievemore) July 14, 2014
— Giam Swiegers (@giamswiegers) June 29, 2014
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Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.
When the children run outdoors and into view of their parents, the mothers are horrified to find out their two children are playing sword with a pair of dildos. The ad closes with, "If they find it, they'll play with it. So always lock up your guns." Via Adrants
Women have a habit of saying sorry throughout different situations. Stop being sorry, be strong and shine on. Pantene in this new ad say .. Sorry, but we are not longer sorry. Share your strength with Pantene!