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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

by Will Corry on October 31, 2014

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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“When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains” / Oban Digital at ad:tech London

by Will Corry on October 9, 2014

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Woman for Woman : Sarah Silverman has decided to trade her vagina for equal pay

by Will Corry on October 9, 2014

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Does this Subway ad set women back 50 years and cement the fact that they’re sex objects?

by Will Corry on October 5, 2014

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Women for Women – Take 3 min today and watch this #itouchmyselfproject

by Will Corry on October 2, 2014

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Women for Women : The Future of News: Olivia Solon talks to Tanya Cordrey of The Guardian

by Will Corry on September 24, 2014

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Women for Women : Flagship store for ‘ignored plus-size shoppers’ opens in Oxford Street

by Will Corry on September 18, 2014

Flagship store for 'ignored plus-size shoppers' opens in Oxford Street | Fresh 'Social Business' News from theMarketingblog | Scoop.it

The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.

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Women for Women : An appeal to women to share their own boob type

by Will Corry on September 8, 2014

Bonds invites women to create their own 'boobicons' in latest phase of BOOBS campaign - mUmBRELLA | Enjoy - Fresh 'Social Business' News from theMarketingblog | Scoop.it

Bonds has launched the latest phase of its BOOBS campaign which includes the creation of 'boobicons' and an appeal to women to share their own boob type on ...

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Mom fed up of teen ignoring her calls, invents app "Ignore No More"

by Will Corry on September 5, 2014

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