Get in Touch

Special Issue

Women for Women : Vogue explores the “plus-size division”

by Will Corry on December 18, 2014

[more…]

Movers and Groovers : Harriet Green in shock exit as Thomas Cook boss

by Will Corry on November 26, 2014

Harriet Green @harrietgreen1 has unexpectedly quit as chief executive of Thomas Cook after just two years in charge of the tour operator.

Ms Green has been widely hailed for her turnaround of Thomas Cook, which was in turmoil and battling for survival when she became chief executive two years ago.

[more…]

‘Spend time with the girls this Christmas’ / The new global Baileys campaign – BBH video

by Will Corry on November 20, 2014

[more…]

Women for Women : Jewellery brand Monica Vinader has had a transformative eighteen months

by Will Corry on November 19, 2014

[more…]

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

by Will Corry on November 12, 2014

It was good to catch up with Catherine Becker, CEO of adconnection recently.

I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

[more…]

Women for Women : The 20 hottest startups founded by women

by Will Corry on November 9, 2014

[more…]

‘Also for grown up kids’: Disneyland Paris finally discovers the adult traveller

by Will Corry on November 8, 2014

[more…]

Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

by Will Corry on October 31, 2014

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

[more…]

Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

[more…]

Woman for Woman : Sarah Silverman has decided to trade her vagina for equal pay

by Will Corry on October 9, 2014

[more…]