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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

by Assistant Editor on October 17, 2014

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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“When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains” / Oban Digital at ad:tech London

by Will Corry on October 9, 2014

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Woman for Woman : Sarah Silverman has decided to trade her vagina for equal pay

by Will Corry on October 9, 2014

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Does this Subway ad set women back 50 years and cement the fact that they’re sex objects?

by Will Corry on October 5, 2014

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Women for Women – Take 3 min today and watch this #itouchmyselfproject

by Will Corry on October 2, 2014

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Women for Women : The Future of News: Olivia Solon talks to Tanya Cordrey of The Guardian

by Will Corry on September 24, 2014

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Women for Women : Flagship store for ‘ignored plus-size shoppers’ opens in Oxford Street

by Will Corry on September 18, 2014

Flagship store for 'ignored plus-size shoppers' opens in Oxford Street | Fresh 'Social Business' News from theMarketingblog | Scoop.it

The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.

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Women for Women : An appeal to women to share their own boob type

by Will Corry on September 8, 2014

Bonds invites women to create their own 'boobicons' in latest phase of BOOBS campaign - mUmBRELLA | Enjoy - Fresh 'Social Business' News from theMarketingblog | Scoop.it

Bonds has launched the latest phase of its BOOBS campaign which includes the creation of 'boobicons' and an appeal to women to share their own boob type on ...

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Mom fed up of teen ignoring her calls, invents app "Ignore No More"

by Will Corry on September 5, 2014

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Everything about M&S Bank seems topsy-turvy

by Will Corry on September 5, 2014

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