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Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

Movers and Groovers : Ingenuity London appoints Rachel Langton as Head of Connect

Movers and Groovers : Ingenuity London appoints Rachel Langton as Head of Connect

by on February 20, 2019

Ingenuity London today announces the appointment of Rachel Langton as Head of Connect, to drive forward the agency’s new Connect Events, launching in September 2019 across Europe and the US.

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Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

by on January 6, 2019

Science gives a broader vision of harassment with the Dress for Respect.

Ever since the beginning of the #MeToo movement in 2017, numerous companies have been trying to jump on the wagon and address sexual harassment and/or feminism in their advertising campaigns.  It’s no surprise that these companies are getting praised for using the publicity for a good cause.

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Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

by on October 5, 2018

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Women for Women : “Do not help your children with their homework”

by on September 17, 2018

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

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Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

by on April 7, 2018

The role women play in the hospitality industry now and in the future will be one of the hot topics discussed at this year’s H&C EXPO.

The EXPO, @HandCEXPO which takes place at Celtic Manor in Wales on 17th and 18th July, will include a number of panel debates and round-table discussions with Women in Hospitality one of the first to be revealed.

https://www.handcexpo.com/

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[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires

[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires

by on March 14, 2018

About ThirdLove TV Commercial, 'Find the Perfect Match'

Women share their frustrations about bras, including slipping straps, itchy bands and digging wires. However, with ThirdLove's Fit Finder quiz, one customer says she discovered her perfect-fitting bra. ThirdLove encourages women to find their perfect fit by taking the quiz.

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