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Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

by Will Corry on October 16, 2017

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by Will Corry on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

New campaign for JD Williams will challenge traditional preconceptions of women in their 40s and 50s

by Will Corry on September 25, 2017

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017.

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Women for Women : A brand that has successfully blended lingerie with activewear

by Will Corry on September 18, 2017

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by Will Corry on September 3, 2017

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Women for Women : A calendar that’s dedicated to celebrating plus-size women

by Will Corry on September 1, 2017

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Women for Women : “The delicious warmth of Nadiya Hussain’s family cooking”

by Will Corry on August 15, 2017

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Women for Women .. Ten women presenters set to sue the BBC over pay

by Will Corry on July 21, 2017

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Women for Women : First UK company to offer “period leave” to its female staff

Women for Women : First UK company to offer “period leave” to its female staff

by Will Corry on June 16, 2017

Discussions surrounding a lady's time of the month can be taboo or uncomfortable, particularly for us Brits.

But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful periods.

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