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‘Women think they’re a four when they’re a ten’: Low confidence is biggest issue for career women, says Blippar US VP

by Will Corry on April 12, 2015

‘Women think they’re a four when they're a ten’ [more…]

Last Chance: Professionals & Business leaders urged to enter 11th Annual First Women Awards – Nominations close this Friday

by Assistant Editor on April 10, 2015

Senior level businesswomen and professionals from a wide variety of often male-dominated sectors are being urged to enter the 11th annual First Women Awards, created by Real Business and supported by the CBI.

The nomination submission deadline is Friday 10th April.

The awards are central to the First Women Programme, created to identify and bring together inspirational women from a variety of sectors. There are 12 categories ranging from Public Service and Finance to Science & Technology, with two new categories for 2015 - First Woman in Entrepreneurship and Young Achiever of the Year. [more…]

Dove’s new ad campaign has women choose which door to use. How about a third door that says: I Just Want Equal Pay

by Will Corry on April 9, 2015

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Women for Women : The behaviour of real shoppers – beautiful or average? / Dove

by Will Corry on April 8, 2015

Dove have some great videos on their YouTube page focussing on real beauty.

For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.

[more…]

Woman for Woman : Doll’s Housekeeping – the UK’s first and only doll’s house cleaning service

by Will Corry on March 31, 2015

National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll's Housekeeping, the UK's first and only doll's house cleaning service, which will be rolled out across the UK from 1st April 2015.

The specialist doll's house clean takes around 30 minutes to complete and uses bespoke equipment such as miniature vacuum cleaners and cloths as well as eco friendly, hypo allergenic and natural products. The service includes:

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Why brands need to offer last minute inspiration in the run up to Mother’s Day

by Will Corry on March 11, 2015

Here are  some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping

Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of the year. With a small window left to impress consumers, marketers need to leverage real-time insight to gain share of wallet.

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‘In Her Shoes’ Exclusive – Filmed interview with Nicole Yershon, Ogilvy / Contented Brands

by Will Corry on March 9, 2015

'In Her Shoes' from Contented Brands on Vimeo.

Apparently, almost half of women who work in the marketing industry have reportedly experienced sexism at some point. This is according to a recent survey by The Drum.

In this series of 3-4 minute, filmed interviews with high profile women within the marketing industry, we will ask our interviewees, if they have experienced it and if so how they coped.

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Women for Women : 21 women whose Instagram photos will amaze and inspire you

by Will Corry on March 9, 2015

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Women for Women : “Why is it so hard to see black and blue”

by Will Corry on March 7, 2015

The Salvation Army has utilised the popularity of 'The Dress' debate to launch a visceral campaign against domestic violence.

The charity has produced an image portraying a young woman covered in bruises, wearing a white and gold version of the dress.

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Women for Women : Dear John

by Will Corry on March 4, 2015

The general trend will come as no surprise, but sometimes a stat can really hammer things home. From Upshot: Fewer women run big companies than men named John. Check out the Glass Ceiling Index.

Women for Women articles in theMarketingblog

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