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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

by on April 26, 2019

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

Movers and Groovers : Ingenuity London appoints Rachel Langton as Head of Connect

Movers and Groovers : Ingenuity London appoints Rachel Langton as Head of Connect

by on February 20, 2019

Ingenuity London today announces the appointment of Rachel Langton as Head of Connect, to drive forward the agency’s new Connect Events, launching in September 2019 across Europe and the US.

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Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

by on January 6, 2019

Science gives a broader vision of harassment with the Dress for Respect.

Ever since the beginning of the #MeToo movement in 2017, numerous companies have been trying to jump on the wagon and address sexual harassment and/or feminism in their advertising campaigns.  It’s no surprise that these companies are getting praised for using the publicity for a good cause.

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Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

by on October 5, 2018

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Women for Women : “Do not help your children with their homework”

by on September 17, 2018

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

by on April 24, 2018

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