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Special Issue

Why brands need to offer last minute inspiration in the run up to Mother’s Day

by Will Corry on March 11, 2015

Here are  some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping

Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of the year. With a small window left to impress consumers, marketers need to leverage real-time insight to gain share of wallet.

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‘In Her Shoes’ Exclusive – Filmed interview with Nicole Yershon, Ogilvy / Contented Brands

by Will Corry on March 9, 2015

'In Her Shoes' from Contented Brands on Vimeo.

Apparently, almost half of women who work in the marketing industry have reportedly experienced sexism at some point. This is according to a recent survey by The Drum.

In this series of 3-4 minute, filmed interviews with high profile women within the marketing industry, we will ask our interviewees, if they have experienced it and if so how they coped.

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Women for Women : 21 women whose Instagram photos will amaze and inspire you

by Will Corry on March 9, 2015

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Women for Women : “Why is it so hard to see black and blue”

by Will Corry on March 7, 2015

The Salvation Army has utilised the popularity of 'The Dress' debate to launch a visceral campaign against domestic violence.

The charity has produced an image portraying a young woman covered in bruises, wearing a white and gold version of the dress.

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Women for Women : Dear John

by Will Corry on March 4, 2015

The general trend will come as no surprise, but sometimes a stat can really hammer things home. From Upshot: Fewer women run big companies than men named John. Check out the Glass Ceiling Index.

Women for Women articles in theMarketingblog

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FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events

by Will Corry on February 28, 2015

Engage digital mums offline at Blog Brunch Events with your brand - @sallytalktomums Talk to Mums 

Date: 24 April, 2015 Location: Central London, HolbornTime: 10am - 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to...  Read MORE

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Important news for FMCG brand managers who are looking to engage #digital mums?

by Will Corry on February 27, 2015

 

Read Talk to Mums new newsletter

Talk to Mums is a mum to mum communication agency that connects brands with mums online and offline. http://talktomums.co.uk/

Looking to engage #digital mums? Sign up for @sallytalktomums 'Healthy, Happy Families' April blog brunch here

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Women for Women : Why can’t some men keep their hands to themselves?

by Will Corry on February 20, 2015

I hope Stephanie Carter has nits. I know that’s not a very kind thing to say about the wife of the new US Defense Secretary, but if Mrs Carter has a head lice problem, Vice President Joe Biden is likely to spend the next few weeks scratching his scalp. [more…]

Women for Women : Advice for female entrepreneurs

by Will Corry on February 18, 2015

The number of women choosing to start their own businesses is increasing constantly. More 'Women for Women' articles etc. - enjoy..

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Women for Women : The secret plague of women at work: ‘manterrupting’

by Will Corry on February 15, 2015

From www.theguardian.com - January 15, 2:40 PM
Recent studies suggest Americans are not ready for a female leader – even if she can get beyond the interruptions of male colleagues who won’t let her speak As a young lawyer in Arkansas, Hillary Clinton came across an advice column on how to...

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