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Blunders : Have you seen Dove’s most recent campaign?

by Will Corry on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

by Will Corry on May 1, 2017

Every Body tells a story....Tuesday 2nd May at 12.30pm on ITV

Loose Women Body Stories airs from Tuesday 2nd May at 12.30pm. The campaign sees nine of ITV’s Loose Women panellists bare their bodies for the first time - without filters or airbrushing - and photographed in swimwear by international superstar photographer Bryan Adams, who has previously photographed the most famous women in the world including The Queen and Kate Moss.

Billboard posters launched across the country yesterday featuring the stunning images of the Loose Women. The aim of the campaign is to encourage all women, whatever age, or size, to celebrate the story their body tells. Whatever it is that they see as their 'flaws', be it a post-operative scar, birthmarks, post baby-weight or stretch marks; to say ‘it’s ok, it’s part of what makes you ‘you’.

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A ‘Laughter Spot’ for the Ladies : “When my knees turn to Jello”

by Will Corry on April 29, 2017

A girl quickly punches a number into her phone and waits until she hears the other line pick up.

"Becky, I don't know what to do, I really don't. I love him so much and I don't think he thinks of me that way. I mean, whenever I see him or think of him, I can't help it; this smile comes across my face. Sometimes he sees me smiling and smiles back. That's when my knees turn to Jello and I get butterflies in my stomach.

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

by Will Corry on April 27, 2017

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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A new campaign for the early detection of breast cancer and against censorship.

by Will Corry on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by Will Corry on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

Mush unveils new Outdoor campaign in London  ..  VCCP Media

Mush unveils new Outdoor campaign in London .. VCCP Media

by Will Corry on February 27, 2017

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.

VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.

The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]

Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

Women for Women : What new products have you recommended to your mum friends? / Talk to Mums

by Will Corry on January 26, 2017

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Women for Women.. Theresa May prepared to use first Trump summit to tackle sexism

by Will Corry on January 22, 2017

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