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Special Issue

The Ethical Marketer – not a contradiction in terms Lizzie Carver, client services director at mcm Creative Group, states her case…

by Assistant Editor on May 29, 2015

It was some years ago when I first reflected on how much responsibility I have as marketer.

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Movers and Groovers : The “bash the bonus bullies” banker now at Whitbread as CEO

by Will Corry on May 22, 2015

Whitbread, the owner of the Costa Coffee and Premier Inn brands, has named Alison Brittain, currently head of Lloyds Banking Group's retail division as its new chief executive.

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Women for Women : Will these “edgy” coaster ads just re-brutalize women?

by Will Corry on May 21, 2015

People are talking about this campaign for the Yaocho bar in Japan. But there’s another conversation we need to have about campaigns that address violence.

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Women for Women Laughter Spot : Have you heard the one about the blonde man?

by Will Corry on May 6, 2015

Women for Women Laughter Spot

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Women for Women : What a woman wears can be blamed for her attack – yes or no?

by Will Corry on April 25, 2015

Women for Women - New anti-rape campaign around women's clothes

The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.

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‘Women think they’re a four when they’re a ten’: Low confidence is biggest issue for career women, says Blippar US VP

by Will Corry on April 12, 2015

‘Women think they’re a four when they're a ten’ [more…]

Last Chance: Professionals & Business leaders urged to enter 11th Annual First Women Awards – Nominations close this Friday

by Assistant Editor on April 10, 2015

Senior level businesswomen and professionals from a wide variety of often male-dominated sectors are being urged to enter the 11th annual First Women Awards, created by Real Business and supported by the CBI.

The nomination submission deadline is Friday 10th April.

The awards are central to the First Women Programme, created to identify and bring together inspirational women from a variety of sectors. There are 12 categories ranging from Public Service and Finance to Science & Technology, with two new categories for 2015 - First Woman in Entrepreneurship and Young Achiever of the Year. [more…]

Dove’s new ad campaign has women choose which door to use. How about a third door that says: I Just Want Equal Pay

by Will Corry on April 9, 2015

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Women for Women : The behaviour of real shoppers – beautiful or average? / Dove

by Will Corry on April 8, 2015

Dove have some great videos on their YouTube page focussing on real beauty.

For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.

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Woman for Woman : Doll’s Housekeeping – the UK’s first and only doll’s house cleaning service

by Will Corry on March 31, 2015

National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll's Housekeeping, the UK's first and only doll's house cleaning service, which will be rolled out across the UK from 1st April 2015.

The specialist doll's house clean takes around 30 minutes to complete and uses bespoke equipment such as miniature vacuum cleaners and cloths as well as eco friendly, hypo allergenic and natural products. The service includes:

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