In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination. Watch the video.
Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand is going even further, essentially saying every aspect of its industry is a scam.
In this new spot—the newest of several marketing stunts inspired by the success of the brand's "Real Beauty Sketches"—we see women being offered an unbranded "beauty patch" that will help them generally look and feel better. Via Adweek
Official: UK could miss women on boards target, according to Denise wilson, ceo of Davies' steering group: http://t.co/STcpMv9MJZ
— WonderWomen (@TeleWonderWomen) March 26, 2014
Sarah Hall writes ...
Through the fantastic response to last Friday’s #CIPRCHAT and recent coverage in PR Week, The Drum and Communicate Magazine, I know many of you are fully up to speed with the CIPR’s commitment to tackle equal pay and gender balance in PR.
In terms of an update, work is pushing on apace, with a view to more information being available following the CIPR Council meeting in April.
Some great work is also being carried out elsewhere. In the course of this last week PR Week has opened up entries to its Top 150 Consultancies guide and consultant editor Claire Murphy has confirmed that they are asking entrants to say how many female board directors they employ.
Although the question is optional, the aim is to gather a picture illustrating which agencies are actively promoting women into leadership positions and it is hoped there will be enough responses for the results to be statistically significant. Recent PR articles etc. from theMarketingblog.
Following a number of new client wins including Prudential, Just Retirement, F&C asset management and the University of Southampton, recent DMA Grand Prix winner WDMP, has appointed Louise Roberts to create and head up a new account group. Roberts joins WDMP from direct and digital agency TBCH where as a Group Account Director she was directly responsible for a number of high profile accounts including; Three Mobile, Bentley Automotive and Princes Trust. [more…]
The campaign will undoubtedly garner huge attention for Coppafeel among the young female demographic they’re aimed at and as well as the front page of Britain’s most popular newspaper they’ve already appeared on Lorraine Kelly’s show on morning TV. However, internet commentary is already suggesting that they’re being used by The Sun to give legitimacy to the much maligned Page 3. A request for readers to tweet pictures of them holding their breasts won’t help. [more…]
The magazine’s former food editor has posed without her familiar vamp makeup and hair, Nigella Lawson’s ‘makeup free’ Vogue cover but looking every bit as confident as she did with her ‘courtface’ on. Read more
Photograph: Nathaniel Goldberg/Condé Nast [more…]
A helpful free book by Insights in Marketing . The book Getting Women to Buy: Better Insights to Transform your Marketing, helps marketers decode the personalities of women buyers by organizing them into five categories or prototypes who adhere to certain predictable buying codes.
Chris Holt writes ... Women wield considerable buying power across all categories of goods, and analysts predict they could collectively spend $7 trillion annually by 2020. For those who are not effectively marketing to women, it means they will lose out on opportunities for revenue and growth.
Insights in Marketing found that women are unsatisfied with how many companies pitch their goods to them. Businesses who want to win the favour of women must learn to go to the social hubs where female audiences hang out and master the behavioral protocols to entice those women to become fervent brand ambassadors.