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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by Will Corry on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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Women for Women : Own up – are you a serial returner?

by Will Corry on May 18, 2016

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Women for Women : Where are all the women on the boards? They’re on the buses!

Women for Women : Where are all the women on the boards? They’re on the buses!

by James on May 10, 2016

  • NatWest is supporting mum entrepreneurs (Mumpreneurs) by lending its iconic purple branded bus to the Mumpreneurs Networking Club as they do whistle stop tour of 4 UK locations in May:

Guildford 16th May, Kingston 17th May, Brighton 25th May, and Portsmouth 26th May

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Women for Women : Belinda Brown: Feminism can only flourish under the protection of real men

by Will Corry on May 7, 2016

On Woman’s Hour on Wednesday feminists Rebecca Asher and Jack Urwin were discussing their respective books both called Manning Up.

While we know that feminists are forever finding new territories to conquer, Asher’s land grab sounds truly cynical. She has joined the movement within feminism that labels masculinity as ‘toxic’ and which attempts to pathologise, appropriate and control  what it means to be a boy or man.

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Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

by Will Corry on May 5, 2016

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves

  • British start-up Heist boasts it has 'cracked the perfect pair of black tights'
  • Firm claims they don't sag around the crotch or the knee, and are not itchy
  • Says its hosiery has already proved a hit, generating £10,000 in sales a day
  • £22 tights boast elasticated waistband, no seams and they are hand-sewn

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Research : Recent stats from International Women’s Day from across the globe

by Will Corry on March 10, 2016

Catherine Becker, CEO of VCCP Media, takes a look at some recent stats from International Women’s Day from across the globe.

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“This Is Beating the Odds” – Western Union / International Women’s Day

by James on March 9, 2016

Western Union, a leader in global payment services, will be supporting International Women’s Day through their support of a young South African woman named Siba Gqirana as part of their ongoing Chain of Betters project.

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Women for Women : “Top tips for women on public speaking”

by Will Corry on February 21, 2016

  • Australian Jess Scully gives her top tips for women on public speaking
  • Jess is the Festival Director of Vivid Ideas and Curator of TEDxSydney
  • She says women should take risks to do what they are passionate about
  • She wants more women to say yes to public speaking opportunities
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    Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

    by Will Corry on February 11, 2016

    US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.

    The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.

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    If you have up to 5001 contacts you don’t need to pay a penny to use E-goi

    by Will Corry on February 8, 2016

    Email newsletter platform from E-goi … try it out today

    Sending out newsletters? If you have up to 5001 contacts you don't need to pay a penny to use E-goi in Valentines Day

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