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Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category

by Will Corry on September 22, 2016

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Women for Women : Why you should write a bucket list

by Will Corry on September 12, 2016

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“Why brands need to rethink what matters to new mums”  … Ellie Gauci, PSONA

“Why brands need to rethink what matters to new mums” … Ellie Gauci, PSONA

by Contributing Editor on September 9, 2016

Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies.

Brands targeting the new mums category are often guilty of seeing motherhood through rose-tinted spectacles, and therefore alienating their audience. On the flip side, in trying to empathise with new mums, they can also tread a step too far. Take the Mumsnet backlash to SMA’s ‘You’re Doing Great’ ad, for instance. Angry parents took to the online forum to vent their frustration about a brand that had failed to accurately represent their experiences.

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Women for Women : How a murdered woman became invisible in the coverage of her death

by Will Corry on September 4, 2016

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Women for Women :  “Loving the skin you’re in” – very body positive, un-retouched underwear campaign

Women for Women : “Loving the skin you’re in” – very body positive, un-retouched underwear campaign

by Will Corry on August 25, 2016


Here is a very body positive, un-retouched underwear campaign

Girls just wanna have fun! Lena Dunham and co-star Jemima Kirke strip down to their lacy sheer smalls for new lingerie campaign

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Women for Women : Male managers 40 per cent more likely to be promoted than women

by Will Corry on August 23, 2016

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Woman for Woman : More than half of women in advertising have been sexually harassed

Woman for Woman : More than half of women in advertising have been sexually harassed

by Will Corry on August 12, 2016

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Women for Women : There’s still time to win the Dove #100Colours challenge

Women for Women : There’s still time to win the Dove #100Colours challenge

by Will Corry on August 4, 2016

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Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

by Will Corry on July 4, 2016

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by Will Corry on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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