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Special Issue

Women for Women : A brand that has successfully blended lingerie with activewear

by Will Corry on September 18, 2017

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by Will Corry on September 3, 2017

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Women for Women : A calendar that’s dedicated to celebrating plus-size women

by Will Corry on September 1, 2017

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Women for Women : “The delicious warmth of Nadiya Hussain’s family cooking”

by Will Corry on August 15, 2017

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Women for Women .. Ten women presenters set to sue the BBC over pay

by Will Corry on July 21, 2017

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Women for Women : First UK company to offer “period leave” to its female staff

Women for Women : First UK company to offer “period leave” to its female staff

by Will Corry on June 16, 2017

Discussions surrounding a lady's time of the month can be taboo or uncomfortable, particularly for us Brits.

But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful periods.

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American Eagle’s underwear line, Aerie, stopped retouching photos of their models

American Eagle’s underwear line, Aerie, stopped retouching photos of their models

by Will Corry on May 31, 2017

About a year ago, clothing brand American Eagle's underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement, "There is no need to retouch beauty." More

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Blunders : Have you seen Dove’s most recent campaign?

by Will Corry on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

by Will Corry on May 1, 2017

Every Body tells a story....Tuesday 2nd May at 12.30pm on ITV

Loose Women Body Stories airs from Tuesday 2nd May at 12.30pm. The campaign sees nine of ITV’s Loose Women panellists bare their bodies for the first time - without filters or airbrushing - and photographed in swimwear by international superstar photographer Bryan Adams, who has previously photographed the most famous women in the world including The Queen and Kate Moss.

Billboard posters launched across the country yesterday featuring the stunning images of the Loose Women. The aim of the campaign is to encourage all women, whatever age, or size, to celebrate the story their body tells. Whatever it is that they see as their 'flaws', be it a post-operative scar, birthmarks, post baby-weight or stretch marks; to say ‘it’s ok, it’s part of what makes you ‘you’.

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