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“Carrie Gracie blasts BBC bosses” … Women for Women

by on February 1, 2018

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Women for Women : Motherhood in the 21st century workplace

Women for Women : Motherhood in the 21st century workplace

by on January 30, 2018

Sandra Wilkin, Creative Services Manager at WONDER London

The conversation around working mothers has always been controversial. While there are many different ways that businesses perceive mothers in the workplace, and attitudes are undeniably changing for the better, all too often their voices are still not being heard.

There remains both men and women responsible for setting up offices and hiring for global corporations who still consider employing working mothers as being detrimental to their business. The ongoing stigma around this needs to change. [more…]

Women for Women : “Men Behaving Badly”

by on January 26, 2018

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Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

by on October 16, 2017

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

New campaign for JD Williams will challenge traditional preconceptions of women in their 40s and 50s

by on September 25, 2017

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017.

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Women for Women : A brand that has successfully blended lingerie with activewear

by on September 18, 2017

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by on September 3, 2017

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Women for Women : A calendar that’s dedicated to celebrating plus-size women

by on September 1, 2017

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Women for Women : “The delicious warmth of Nadiya Hussain’s family cooking”

by on August 15, 2017

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