The campaign will undoubtedly garner huge attention for Coppafeel among the young female demographic they’re aimed at and as well as the front page of Britain’s most popular newspaper they’ve already appeared on Lorraine Kelly’s show on morning TV. However, internet commentary is already suggesting that they’re being used by The Sun to give legitimacy to the much maligned Page 3. A request for readers to tweet pictures of them holding their breasts won’t help. [more…]
The magazine’s former food editor has posed without her familiar vamp makeup and hair, Nigella Lawson’s ‘makeup free’ Vogue cover but looking every bit as confident as she did with her ‘courtface’ on. Read more
Photograph: Nathaniel Goldberg/Condé Nast [more…]
A helpful free book by Insights in Marketing . The book Getting Women to Buy: Better Insights to Transform your Marketing, helps marketers decode the personalities of women buyers by organizing them into five categories or prototypes who adhere to certain predictable buying codes.
Chris Holt writes ... Women wield considerable buying power across all categories of goods, and analysts predict they could collectively spend $7 trillion annually by 2020. For those who are not effectively marketing to women, it means they will lose out on opportunities for revenue and growth.
Insights in Marketing found that women are unsatisfied with how many companies pitch their goods to them. Businesses who want to win the favour of women must learn to go to the social hubs where female audiences hang out and master the behavioral protocols to entice those women to become fervent brand ambassadors.
— The Sunday Times (@thesundaytimes) February 16, 2014
Once in a while I get to see a special commercial. One that brings a big smile and also a glimpse of some tears. This is one that does exactly that. .
In any relationship, there are pros and cons, ups and downs, likes and dislikes, adorations and annoyances. But in any good relationship - one that truly works -- each must take the good with the bad. This Valentines Day-themed commercial created by BBDO Germany for Schwarzkopf Nectra Color celebrates this truism beautifully. It avoids cliche and cheese and simply delivers wonder. Via adRants [more…]
Is the person in the next cubicle beginning to look awfully attractive? If so, what should you do? Before you make your first move, give it some thought. If you decide to pursue your interest, you may be jeopardizing both your love life and your career. On the other hand, if all goes well, your job performance may improve and your personal life stands to take a turn for the better.
It is quite common for people in today’s workplace to find their spouse or partner in the office. According to the American Management Association, almost one-half—49% to be exact—of office romances result in marriage or a significant long-term relationship. After all, most people spend more of their time in the workplace than anywhere else. If you choose to make a romantic move, here’s how to be smart: