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Mush unveils new Outdoor campaign in London  ..  VCCP Media

Mush unveils new Outdoor campaign in London .. VCCP Media

by Will Corry on February 27, 2017

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.

VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.

The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]

Research : How reviews influence women’s shopping decisions (Infographic)

by Will Corry on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

Women for Women : What new products have you recommended to your mum friends? / Talk to Mums

by Will Corry on January 26, 2017

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Women for Women.. Theresa May prepared to use first Trump summit to tackle sexism

by Will Corry on January 22, 2017

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Kate Moss to launch ‘Selected by Kate Moss’ with Nikkie

Kate Moss to launch ‘Selected by Kate Moss’ with Nikkie

by Will Corry on January 20, 2017

There seems to be little slowing down supermodel Kate Moss from creating her own empire. After spending decades posing in front of the camera, Moss has begun working behind the camera as well, collaborating with high street fashion chain Topshop and cosmetics brand Rimmel on signature collections, before launching her own talent agency last year. [more…]

Women for Women : Sneaky tricks to make shop bought Christmas food taste like it’s homemade

by Will Corry on December 22, 2016

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Was he a brutal dictator or a champion of social justice? – Jeremy Corbyn on Castro

by Will Corry on November 27, 2016

Jeremy Corbyn claims 'for all his flaws' Fidel Castro was a champion of social justice - sparking a hilarious flood of Internet memes

  • Labour leader said 'for all his flaws' he was a 'champion of social justice'
  • Mr Junker wrote that 'the world has lost a man who was a hero for many'
  • Critics of Cuban revolutionary accused men of praising a brutal dictator

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Women for Women : Why fashion will learn to love Melania Trump

by Will Corry on November 19, 2016

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Women for Women : Did Hillary let Bill walk all over her?

by Will Corry on November 10, 2016

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Women for Women : 50 Must-Follow Women Entrepreneurs in 2017

by Will Corry on October 25, 2016

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