The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.
One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.
That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.
— Will Corry (@slievemore) October 9, 2014
— Will Corry (@slievemore) October 5, 2014
— Will Corry (@slievemore) October 2, 2014
— Girls in Tech London (@Girlsintech_UK) September 23, 2014
From www.standard.co.uk -
The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.
Bonds has launched the latest phase of its BOOBS campaign which includes the creation of 'boobicons' and an appeal to women to share their own boob type on ...