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Women for Women : “There’s still a lingering perception that technology is mainly for men” / Carla Eid, Global Head of Engagement at Microsoft Mobile

by Will Corry on July 29, 2014

By Carla Eid, @CarlaEid Global Head of Engagement at Microsoft Mobile

Love it or hate it, there’s no escaping technology in today’s world. But despite tech playing a vital and constantly evolving role in so many parts of our everyday lives, there’s still a lingering perception in many parts of the world that technology is mainly for men.

At Microsoft Mobile, formerly Nokia, we work hard to shift this perception. In part, this is done by creating innovative devices and solutions designed to make life easier and more fun for a range of people, regardless of gender.


Movers and Groovers : Bauer Media announces new digital commercial director

by Will Corry on July 18, 2014


Saatchi & Saatchi X research reveals – brands need to rethink how they target mums

by Assistant Editor on July 17, 2014

Rachelle Headland, Managing Director, Saatchi & Saatchi X

Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi X research into how mums behave when they’re shopping. [more…]

Women for Women : MyPlates encourage women to ‘man proof’ their cars / Videos

by Will Corry on July 17, 2014


Women for Women : 7 elegant eateries for your special lunch in London

by Will Corry on July 14, 2014


Women for Women : A social media agency takes an edgy approach

by Will Corry on July 3, 2014


What does “you run like a girl” mean? The tampon ad that could change your world

by Will Corry on July 3, 2014


New Pantene video, Women for Women, IAB Study, Xero, Glastonbury, BBC Blunder, Saurez plus three great laughter spots

by Will Corry on June 30, 2014


Could you handle this “I feel very embarrassed situation”? / Women for Women Video

by Will Corry on June 29, 2014

Humorous and thinly veiled gun control ad

Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

When the children run outdoors and into view of their parents, the mothers are horrified to find out their two children are playing sword with a pair of dildos. The ad closes with, "If they find it, they'll play with it. So always lock up your guns." Via Adrants


Women for Women Video : Why do women keep saying sorry?

by Will Corry on June 27, 2014

Women have a habit of saying sorry throughout different situations. Stop being sorry, be strong and shine on. Pantene in this new ad say  ..  Sorry, but we are not longer sorry. Share your strength with Pantene!