A lot of women bemoan the constant presence of sexual images in advertising, particularly the over sexualisation of women to sell products to both sexes. - New Zealand Herald Read on ...
Disney UK today officially announced a 12-month partnership with leading pregnancy and parenting website BabyCentre to engage pre-natal and first time mums with the beloved Disney’s Winnie the Pooh brand and keep it front of mind at every step of their new baby’s life. For years, the cuddly bear and his friends have been enchanting families worldwide, and with two thirds of parents having enjoyed the adventures themselves as children, today three out of five mums and dads are now sharing the much-loved tales and classic characters with their own children.
Disney UK will use the brand partnership to connect BabyCentre’s 2.9 million expectant and new mums in the UK with the trusted and beloved Winnie the Pooh brand in ways that matter to them at every key milestone of their pregnancy and baby’s life, directly through the digital channel and on mobile.
The year-long campaign will also offer mums direct access to essential Winnie the Pooh products which support the needs of expectant and new parents, right from the very beginning.
After an overnight flight to meet my father at his latest military assignment, my mother wearily arrived at Rhein-Main Air Base in Germany with my eight siblings and me -- all under age 11. Collecting our many suitcases, the ten of us entered the cramped customs area. A young customs official watched our entourage in disbelief, ''Ma'am,'' he said, ''do all these children and this luggage belong to you?''
The weather may have turned in the last couple of weeks but things are looking a lot better at Thomas Cook. The world's oldest travel group has announced a 49% rise in underlying operating profits to mark chief executive Harriet Green's first full year in charge since being drafted in during mid-2012.
Can Primark's budget clothing really match M&S's quality? Anna took to the shops to see exactly how their winter wardrobes measure up. Read on .....
Severn Trent has appointed Liv Garfield, the boss of BT's Openreach, as its next chief executive. The live wire boss has been praised for her management of BT's £2.5bn high speed broadband roll-out and has been widely tipped for another big job: she was recently named in the top 10 of Fortune's list of global young hot shots. She will replace Tony Wray in spring 2014.
Take on new challenges. “Entrepreneurs who made it really big also lost really big,” says Gloria Larkin, president of TargetGov, which helps companies sell to government agencies. Via Alldens Lane
Tot up the big UK supermarket chains’ annual marketing spend and I’m sure it’d run close to nine figures. But just because the likes of Tesco and Morrisons have deep pockets when it comes to using communications to drive footfall doesn’t mean they should ignore more efficient options.